87. How B2B partnerships are driving the growth of motorsport
The Partnership Playbook: Lead with Clarity, Create Leverage & Reclaim Time · Phil Hayes-St Clair
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Show Notes
What’s really behind those flashy logos on race cars, and how can your brand get in on the action?
This episode explores how companies leverage motorsports to drive real business growth, even if they’re not household names.
- Learn how motorsport sponsorship fuels B2B partnerships far beyond what fans see on TV.
- Discover why mid-cap companies are stepping into the racing world and how it boosts their market presence.
- Hear real examples of how motorsport data has led to safer consumer vehicles through unexpected collaborations.
Listen now to uncover how your business could unlock high-impact partnerships and innovation through motorsport sponsorship.
New episodes Monday, Wednesday and Friday.
More from Phil Hayes-St Clair:
Get 100 proven partnership tactics to earn trust and drive growth through high-value partnerships
This podcast explores business growth through strategic partnerships for sales and marketing leaders, emphasising revenue growth and supply chain management by closing high-value partnerships, identifying the right partners, and building strong relationships based on trust, mutual value, and insights gained from reverse engineering partnerships.
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