From Stressed Corporate HR to Full-Time Kettlebell Coach | Don LaTorre | The Owner Seat

Today on The Owner Seat, host Albert Ramos goes inside the real transformation story most founders never talk about: the moment your health, your family, and your identity collide — and you either change… or you drift.

Don LaTorre is the Founder of Layman’s Fitness — an online coaching business helping busy parents lose weight with simple, sustainable, kettlebell-based training.

But Don didn’t start as a “fitness guy.”

He started in corporate HR… until stress, weight gain, and a panic attack forced a hard reset.

And then he did the thing most people talk about but never do:

He rebuilt his health, rebuilt his habits, and walked away from the safety of corporate life — with a wife, three kids, a mortgage, and a mission.

This episode is for:

• parent-entrepreneurs
• founders building from the kitchen table
• operators who want to win in business without losing at home

In this episode, we unpack:

• The turning point that forced Don to change (and what actually worked)
• Why kettlebells made fitness fun again — and why simplicity beats intensity
• How Don built Layman’s Fitness from $696/month into a full-time business
• The transformation patterns Don sees in parents who succeed vs. quit
• Food flexibility + “budgeting calories like money” (and why it sticks)
• The business realities: sales, pricing, systems, consistency, confidence
• Stability vs growth when your family depends on you
• What “earned, never given” really means in faith, family, and business

If you’re trying to build something real — and you refuse to sacrifice your family to do it — this one will hit.

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I’m Albert Ramos, Fractional CFO and Founder of Stratego Intel Consulting.

I help fitness, wellness, and franchise brands ($1M–$30M) fix messy multi-location books, build 13-week cash visibility, and prove unit economics for every studio.

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