The Smart Way to Establish Partnerships
The Optimism Show · Kris Gligoroski & Vittorio Cappelli
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Show Notes
In this episode, Tim Cox, Partnerships Manager at PoolTogether, joins us to discuss the power of partnerships in Web3, how AI is revolutionizing crypto marketing, and the unexpected role of meme coins. We explore guerrilla marketing strategies, creative incentives, and how PoolTogether is making saving fun with its no-loss prize model.
00:00 - Intro: Meet Tim Cox & PoolTogether
01:00 - Tim’s journey from nonprofit marketing to Web3
03:00 - How PoolTogether gamifies savings & partnerships
05:30 - Integrating meme coins & creative incentives
08:00 - What makes Web3 partnerships unique vs. Web2
10:15 - AI-powered growth hacks & automation
13:30 - The Bodega Experiment: Bringing crypto to retail
16:00 - Meme marketing & unconventional brand-building
19:45 - Dream partnerships: Coinbase, fintech, and beyond
22:30 - How any project can integrate PoolTogether
25:00 - The future of Web3 & bringing mainstream users on-chain
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