The Opportunity Podcast

When used correctly, PPC is a powerful tool in an Amazon seller's arsenal. But, as a newcomer to the FBA game, it's often hard to find the time to research and implement optimized PPC campaigns while simultaneously ensuring your business runs smoothly. When Mina Elias first entered the Amazon marketplace, he struggled with this challenge himself. Determined to master PPC, Mina put in the hard yards and absorbed all the information he could find about advertising on Amazon. His thirst for knowledge paid off, with Mina scaling his supplement brand, MMA Nutrition, to over seven figures. Now, Mina puts his PPC expertise to work as the founder of Trivium Group, an Amazon advertising agency that manages PPC campaigns on behalf of FBA sellers, giving business owners one less thing to worry about. In this episode, Mina discusses how his passion for PPC led him to create both Trivium Group and The PPC University, an educational platform that teaches FBA sellers how to create cost-effective and automated PPC campaigns. He reveals the core principles that make up a good Amazon PPC strategy and explains why PPC is a solid investment for businesses of all sizes. Mina walks us through the challenges and doubts he overcame after quitting his corporate job to become an FBA seller and explains why so many entrepreneurs are attracted to the supplement niche. He also reveals the qualities that help his brand stay relevant in such a highly-competitive niche and shares the advice and tips he wishes he was given when starting out as an FBA seller. According to Mina, "Building accurate profit & loss statements is incredibly important. I wish I had done it earlier. If you're not building accurate P&Ls, it's putting you at a severe disadvantage, especially when you try to sell your business. So, find someone who is familiar with A2X and QuickBooks, hire them to teach you how everything works, and then just hire a bookkeeper to manage the whole process." If you want to avoid common FBA stumbling blocks and learn the shortcuts to Amazon success, then this is a conversation you don't want to miss out on! Topics Discussed in This Episode: Mina walks us through his entrepreneurial journey so far (01:15) How Mina broke into the supplements niche and remained competitive (10:31) What makes the supplements niche so attractive to Amazon sellers (15:21) How Mina juggles selling on Shopify and Amazon (17:17) The problems Mina encountered getting to grips with PPC as a new seller (22:18) The core principles that make up a good Amazon PPC strategy (26:18) Mina's motivations behind starting PPC University (31:23) The advice Mina wishes he was given when starting out as an Amazon seller (39:52) Mina shares insights into his future plans (42:37) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Trivium Group The PPC University RankBell Helium10 DataDrive A2X Quickbooks Sit back, grab a coffee, and learn how to create PPC campaigns that will move the needle for your FBA business!

How would you like to make money from buying and selling online businesses without having to purchase or operate an online business of your own? This exciting prospect is now within your reach thanks to the launch of the Empire Flippers referral program. By becoming a referral partner, you can earn 20% of our commission by referring businesses that are then successfully bought or sold on the Empire Flippers marketplace. Having spearheaded the creation of the referral program, Jim Barton, the Partnerships Manager at Empire Flippers, joins us to explain the many opportunities that the referral program offers to interested entrepreneurs. Jim provides a step-by-step guide on the different types of referrals, how referrals partners are paid, what the process of making a referral actually looks like, and the qualities we look for in a good referral. Jim explains, "The Empire Flippers referral program works in two ways. We have seller referrals where you refer somebody who wants to sell their business and buy-side referrals where you refer somebody who wants to purchase a business. As a referral partner, you will get paid for everything your referral does with us from our two-year cookie, meaning if they buy or sell multiple businesses, you would collect referral commission on all of those." Jim also gives us a peek behind the curtain of what it takes to create a referral program from scratch, and shares stories of the enormous success the entrepreneurs who joined our pilot program have already experienced. Whether you're looking for a way to diversify your income, cash in on your large professional network, or leverage the traffic coming to your site, listen closely because this episode will tell you everything you need to know about the Empire Flippers referral program. Topics Discussed in This Episode: Jim walks us through how he ended up running the referral program (03:52) The motivation behind starting the Empire Flippers referral program (06:15) How our referral program differs from affiliate contracts and other payout projects (07:51) The nuts and bolts of how the Empire Flippers referral program works (11:15) The process of making a successful referral (13:08) What does, and does not, qualify as a valid referral (16:32) The different kinds of people who could benefit from the referral program (18:40) The various tools available to referral partners to track their referrals (24:16) The benefits of using the Empire Flippers referral program (27:04) The success stories Jim has already witnessed from the referral program (28:56) Jim describes his experience starting a referral program from scratch (33:23) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Sign up for the Empire Flippers referral program Sit back, grab a coffee, and discover the many advantages of Empire Flippers' groundbreaking new referral program!

In the world of business, it's all about who you know. But how do you connect with influential entrepreneurs and mentors when you're just starting out? Matt Holmes made it his mission to find the answer to this question, shaking hands with venture capitalists, members of congress, and billionaires, in an effort to learn how to create powerful business relationships. Using the knowledge he gained from this experience, Matt went on to create handshaking.com, a service that helped entrepreneurs connect with movers and shakers within their industry. Matt then pivoted the business into building and selling lead generation websites in an effort to help business owners make connections on a grander scale. In this episode, Matt joins us to share the secret sauce to forming long-lasting professional relationships, and how entrepreneurs should approach networking and building their personal brands. Matt also reveals valuable insights into the lead generation websites that he has created and gives us a behind-the-scenes look at the site he recently sold on the Empire Flippers marketplace. According to Matt, "Each lead generation website needs to have a true brand. It needs a logo, it needs the same business name, and it needs proper social media everywhere, just like a real business would. It needs to be a complete brand." As the world record holder for the longest handshake, Matt is bursting with knowledge on how to network like a pro, so listen in to learn how to form long-lasting professional relationships that will elevate your business! Topics Discussed in this episode: Matt's entrepreneurial journey so far and the evolution of handshaking.com (03:00) The different chapters of networking that entrepreneurs need to work through (09:03) The secret to forming long-lasting professional relationships (11:05) How Matt developed his own personal brand (12:37) How to make contact with the people you want to network with(15:32) Why Matt transitioned away from consulting into building lead generation sites (20:07) The framework Matt used to build his first lead generation website (22:09) Matt's experience selling his website through Empire Flippers (24:27) A behind-the-scenes look at how Matt's website has performed since the sale (26:40) Why investing in websites beats investing in real estate (31:28) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Handshaking.com Boomerang Sit back, grab a coffee, and learn how to make professional connections that will take your business to the next level!

What is the secret to creating the fastest-growing startup in Canada before the age of 24? For Blair Forrest, the answer lay in identifying the nexus between a common pain point for FBA business owners, and an untapped gap in the logistics market. While Amazon helps out by delivering products to consumers, the onus is on the seller to receive, store, label, and transport the inventory to Amazon fulfillment centers. It was here that Blair identified an opportunity. Blair is the founder of AMZ Prep, an end-to-end fulfillment solution for Amazon FBA sellers. AMZ Prep stores, preps, packs, and ships inventory to Amazon on behalf of sellers, saving them precious time and resources. In this episode, Blair joins us to discuss the common logistical pitfalls that FBA sellers experience and outlines the various ways FBA sellers can optimize their logistics. According to Blair, "A lot of businesses have a fragmented approach to logistics, which is often why they don't get the valuation that they want, or why they're not able to scale. What turns a good seller into a great seller is optimizing their fulfillment with a solid partner that has multiple warehouses, and can expand you to other marketplaces like Shopify and Walmart." Blair also shares insights into how he juggled starting and scaling a business while being a full-time student, and the various lessons he has learned along the way. If you want to learn how to structure your logistics and inventory management like an FBA all-star, then this is the episode for you! Topics Discussed in This Episode: Blair walks us through his entrepreneurial journey so far (03:55) How Blair juggled running a business and being a full-time student (14:30) The gap in the market that inspired Blair to create AMZ Prep (18:28) Some common pain-points Amazon Sellers are experiencing today (22:17) How to streamline your Amazon logistics (29:16) The common mistakes FBA sellers make when it comes to logistics(36:50) The secret to Blair's success(46:20) Mentions: Empire Flippers Podcast Empire Flippers Marketplace AMZ Prep Notion Minimalist journaling article Sit back, grab a coffee, and learn how to create a logistics strategy that will set you up for future success.

With Google algorithm updates regularly changing the game, what is the secret to a consistent, long-lasting SEO strategy? Perrin Carrel believes the answer lies in providing true value to your readers. Perrin is an SEO expert and co-founder of RANQ.io, a boutique SEO agency that offers a holistic approach to boosting organic traffic. In this episode, prepare to get swept up in the highs and lows of Perrins epic SEO comeback story. He shares details of his run-ins with PBNs and the resulting fallout that crippled his first big site. He then describes the SEO techniques that allowed him to rise from the ashes and reclaim success by building his first supersite in the pet niche. According to Perrin, "The core building blocks of white hat SEO are keeping the user in mind and making link building mutually beneficial. All of the content on your site should truly serve the user and make their life a millimeter better rather than a millimeter worse." Perrin also talks about his personal exit strategies and sets the record straight on the various myths and misconceptions that plague the SEO industry. Settle in for a masterclass on how to create a holistic SEO strategy that'll keep readers coming back for more! Topics Discussed in This Episode: How Perrin got involved in the crazy world of SEO (03:20) The lessons Perrin learned from the downfall of his first content site (08:50) Perrin's experience with black & gray hat link building tactics in today's industry (15:10) The core building blocks of a white hat SEO strategy (18:57) The link building approach that led to the most growth on Perrin's sites (22:32) How Perrin identified the right time to sell his previous sites (25:56) Building a content site with a future exit in mind (30:04) Why Perrin transitioned away from building sites into running his own agency (33:17) Common myths and misconceptions in the SEO industry (42:12) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Ranq.io Niche Pursuits Authority Hacker Sit back, grab a coffee, and learn how to build an SEO strategy that will benefit you and your readers!

Losing money due to lost or damaged Amazon inventory is never a good feeling. The good news is, there are reimbursement systems in place to turn this negative experience into a positive for your business. Few people know the ins and out of the reimbursement and claims process better than Yoni Mazor. Yoni is the CGO & Co-Founder of GETIDA, an auditing platform that helps Amazon FBA sellers identify and manage financial and inventory-related discrepancies. Yoni joins us to explain the reimbursement process from start to finish. He gives us a rundown of the different types of reimbursements, how to claim for a discrepancy, and the timelines associated with each type of claim. Yoni reveals that around 50% of Amazon sellers are not even aware that the reimbursement system exists, and are missing out on important benefits as a result. According to Yoni, "For every 100 units that you ship to Amazon's fulfillment centers, 1 to 3 units will experience a discrepancy. Claiming for a reimbursement on lost or damaged inventory gives you cash flow that you can invest back into advertising, sourcing, launching new products, etc. It's an opportunity for you to take action and help your business to get what it's owed." Yoni also gives us insights into the current Amazon FBA landscape and the changes and trends that he predicts for the coming year. As an added bonus, Yoni has generously offered our listeners $400 in free reimbursements! All you have to do is register on the GETIDA website using the link below. Topics Discussed in This Episode: Yoni's entrepreneurial journey and how it led him to co-found GETIDA (03:00) How Yoni scaled his previous FBA business to $100 million in annual revenue (07:52) How GETIDA built a good relationship with Amazon seller support (12:26) The benefits of seeking out reimbursements from Amazon (17:12) The different types of reimbursements that FBA sellers can claim for (25:23) The steps that Amazon sellers need to follow in order to apply for reimbursement (29:26) How claiming for reimbursements can benefit your business in the long run (33:20) The biggest pain points that FBA sellers should be aware of today (37:49) Yoni discusses his future plans for GETIDA (40:56) Mentions: Empire Flippers Podcast Empire Flippers Marketplace GETIDA Get $400 in reimbursements from GETIDA Sit back, grab a coffee, and learn how to recoup lost revenue on missing or damaged inventory.

How do you get consumers to sit up and pay attention to your brand on social media? You could hire an influencer to promote your product to their followers, but how do you track down the right influencer for your specific brand? As an Amazon seller himself, this frustrating problem inspired William Gasner to co-create Stack Influence. Stack Influence is an online platform that connects Amazon FBA brands with micro-influencers. Receiving the brand's product as payment, the micro-influencers spread the word about FBA brands through social media posts, product feedback, and video testimonials. William joins us to discuss the challenges Amazon sellers face when building a recognizable brand identity and the many benefits of marketing through micro-influencers. He dives into the core elements that make up a strong brand identity, and some of the common mistakes FBA sellers make when promoting their products on social media. We also discuss the difficulties of marketing visually unappealing products, and Wiliam shares some clever tips and tricks for how to work around this problem. According to William, "When it comes to social media marketing, I usually recommend to brands whose products aren't the most exciting or visually appealing to get creative with adding extra value to your product. Basically, add something to your product that is universally valued and exciting to promote." William also sheds some light on his journey as a founder, including some of the obstacles he faced when co-creating Stack Influence and the rather unconventional method he used to raise growth capital. If you want to learn how to light a fire under your brand's social media presence, then you're in the right place! Topics Discussed in this episode: William sheds light on Stack Influence, and the problems it solves for FBA sellers (05:00) What is a micro-influencer? (09:08) The core elements of a strong brand identity(12:18) Why a micro-influencer strategy can be effective for businesses of all sizes (15:27) How to create a winning social media strategy for a visually unappealing product (18:40) The common mistakes sellers make when marketing on social media (21:59) Why a micro-influencer strategy is a great solution on all ecommerce platforms (24:55) How the growing social commerce trend has affected social media marketing (27:09) The obstacles William faced in getting Stack Influence off the ground (29:43) How William raised growth capital through Clubhouse (30:58) Sit back, grab a coffee, and learn how to spread the word about your FBA brand through the power of micro-influencers!

Wouldn't it be great to get a sneak peek into the future to gain insights into who your most loyal customers will be, which products they'll buy, and how much profit you'll make as a result? Metrics like customer lifetime value (LTV) and customer acquisition costs (CAC) can help you to predict these outcomes, if you can find a way to access this precious data, that is. Amazon is notorious for safeguarding customer data, but Rael Cline has found a way to access and interpret this information on behalf of Amazon sellers. Rael is the co-founder and CEO of Nozzle, a tech platform that helps FBA sellers unlock deep insights about their brand performance. In this episode, Rael discusses the difficulties that Amazon sellers face in trying to build a brand identity without fully understanding their audience. We walk through why an AI-based platform is the ideal solution to gathering and interpreting Amazon data, and how FBA sellers can use this information to get ahead of their competition. He also reveals how to use these metrics to grow your business. According to Rael, "There are three levers you can use to help increase your customer lifetime value. Getting customers to buy again is the biggest thing. Increasing the average order value is another way of increasing your LTV, and another way of doing it is getting them to buy more frequently." Rael also shares insights into the data that Amazon aggregators find most valuable, and how they use that information to inform their buying decisions. Whether you're looking to enhance your customer experience, optimize your product offering, or simply learn more about the nuances of AI, this episode has it all! Topics Discussed in this episode: How Rael made his way into the world of online business (02:23) The challenges Amazon sellers face when trying to access their customer data (09:24) How Rael created Nozzle to help FBA sellers overcome these challenges (12:05) The various ways Amazon sellers can optimize their LTV and CAC (16:00) The Amazon data sets that FBA sellers are most surprised by (21:54) How Rael harnessed AI to create a unique solution for gathering and interpreting Amazon data (25:14) The Amazon data sets that aggregators hone in on when eyeing a new acquisition (34:04) Rael's predictions on the upcoming Amazon trends in 2022 (38:31) Sit back, grab a coffee, and learn how to leverage your customer data to maximize your business.

Successfully scaling one online business is hard enough, but building out an entire portfolio of businesses is a challenge few entrepreneurs are able to overcome. Not only did Simon Treulle knock this challenge out of the park, but he achieved this entrepreneurial milestone before the age of 24! Simon is the founder of Pangolia, a business with multiple high-value brands and content sites under its umbrella. In this episode, Simon explains how building a strong network of mentors and fellow entrepreneurs helped him accelerate his success, and why maintaining good relationships with suppliers is key. According to Simon, "If you want to grow your content site, build good relationships with your affiliate managers. They are humans and they are in the business of relationships. Talk, help each other, and you'll see your business grow." Simon gives us insights into his entrepreneurial journey, including what inspired him to move from Denmark to Chaing Mai, the epicenter of SEO, when he was just 19. He walk us through the hard work and sacrifice that helped him achieve success, and why he chose to hone in on the pet niche when building out his portfolio. Speaking of his portfolio, Simon also discusses how he transitioned from building sites into buying them, what he looks for in new business acquisitions, and the benefits of consolidating multiple small websites into one big site. He also explains why he made the jump into eCommerce through his latest acquisition, Hepper, and reveals how he grew Hepper from 100 visitors per day to 40.000 readers per day. If you want to know how to make the leap from owning one business to owning several, this episode is the perfect place to start! Topics Discussed in this episode: Simon walks us through his experience entering the world of online business (02:14) Why Simon decided to build a portfolio of businesses in the pet niche (12:14) How Simon transitioned from owning one business to running several (14:17) The benefits of running eCommerce and content site businesses in synergy (16:36) What qualities Simon looks for in a new business acquisition (18:46) How Simon adapted to running an eCommerce business alongside his content sites (23:53) How Simon grew the traffic on his eCommerce site from 100 daily visitors to 40,0000 (27:11) The key to successfully running multiple businesses simultaneously (31:22) Simon's advice to entrepreneurs looking to replicate his success (32:04) Simon reveals what's next, and his plans for growing his businesses further (37:23) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Pangolia Hepper Ahrefs Sit back, grab a coffee, and learn how to grow one content site into a powerful portfolio of online businesses.

Creating a quality product is the first step to achieving Shopify success. But generating a base of loyal, engaged customers through an effective marketing strategy, is what will take your Shopify store from good to great. As the founders of Chelsea & Rachel Co, one of only five woman-owned Shopify-Plus Preferred Partners in the world, Chelsea Jones and Rachel Saul are experts in this arena. With a combined 30+ years of experience between them, they create powerful development and marketing strategies that accelerate the growth of Shopify stores. Chelsea and Rachel discuss how Shopify differs from other eCommerce platforms, and how to leverage these nuances to create a marketing strategy that will set you apart from your competitors. They reveal the common mistakes sellers make when marketing on Shopify and explain how to deepen customer engagement when growing a Shopify brand. According to Rachel, "The most important piece of an eCommerce marketing strategy is to make sure that your customer experience is seamless. A lot of times brands are looking at KPIs, growth numbers, and revenue. All of those things are critically important, but you cannot neglect the number one most important metric - customer experience." Chelsea and Rachel also share insights into how they've carved out a space for themselves in the eCommerce industry as women-led founders, and walk us through how they've helped well-known food and wellness brands scale their customer base and solidify their brand identity. Topics Discussed in this episode: What inspired Chelsea and Rachel to start a digital marketing agency together (02:19) How Ecommerce marketing has changed and evolved over time (04:42) The nuances of Shopify versus other eCommerce platforms (10:31) Chelsea explains which Shopify marketing channels have the best ROI (14:52) How to implement an effective Shopify marketing strategy(20:05) How to deepen customer engagement when growing a Shopify brand (27:55) Common pitfalls Shopify sellers should avoid (31:29) The real-world results Chelsea and Rachel's marketing strategies have achieved (34:47) Why Chelsea and Rachel decided to focus on food and wellness brands (38:58) How Chelsea and Rachel have carved a space for themselves in Ecommerce as women-led founders (42:17) Sit back, grab a coffee, and learn how to accelerate your Shopify sales using a well-crafted marketing strategy.

What if I told you that there's a secret ingredient that can help you sell almost any business (yes, even the declining ones) in a fraction of the time? I'm not referring to huge discounts or expert-level negotiation tactics. I'm talking about the often underestimated element of trust. Doron Wolffberg, SEO expert and co-founder of Cliverse, has built and sold many content sites and has made buyer-seller trust the central focus of these deals. In this week's episode, Doron shares how transparency and trust helped him sell a content site at full listing price to a first-time buyer in just one day! He explains how this tactic not only preserves your reputation as a seller but also equips the buyer with the necessary information to take your business to the next level. Doron also dives into the key focus areas for building a successful content site and reveals how to prepare your site for a speedy and profitable sale. According to Doron, "Before you sell your site, make sure that you fix any faults from a technical standpoint. When buyers look at your site, they look at things like page speed. So even though it's not a huge ranking factor, if buyers see your site has a low score, it might turn them down a bit." If you're looking for ways to scale your content site or tips on how to market your site to sellers, this is the episode for you! Topics Discussed in this episode: How Doron got his start in the online business world (01:58) Doron breaks down the sites in his portfolio and his current projects (03:11) The benefits of being in the content site industry (04:12) Details about the business Doron recently sold on Empire Flippers (06:08) The importance of seller transparency during an acquisition (11:54) How to market a flawed business fairly (16:09) A common factor that buyers neglect to think of during the sales process (19:22) Why quality should be the core focus for content site owners in 2022 (22:03) Sit back, grab a coffee, and learn how to set your content site up for a profitable, and fair, sale.

How do you make the leap from identifying a great business opportunity, to forging a path for yourself in that particular industry? As a young entrepreneur, Sujan Patel quickly identified that SaaS businesses were growing at an astonishing rate, and made it his mission to break into the space. Fast forward to today, Sujan is the founder and owner of multiple SaaS businesses, including Mailshake, an email outreach tool that helps turn cold prospects into warm leads. In this episode, Sujan guides us through the ups and downs of his entrepreneurial journey and shares the inspiration behind Mailshake, the catalyst for his SaaS success. He shares his expert insights and growth tactics for how to stay competitive in an ever-evolving industry. According to Sujan, "Everyone talks about this silver bullet of growth, but there's no one silver bullet. It's all compounding effort. You find one lever and you pull it and it works. Then you find ways to scale it and keep trying to find more. It's just consistency, time, and testing." As a veteran marketer, Sujan dives into how to build a moat around your business to protect it from competitors, and how to build a word-of-mouth engine that will boost your sales and brand identity. He also explains why he moved away from building businesses into buying established businesses instead. If you're an aspiring SaaS entrepreneur, you don't want to miss out on this roadmap to creating a sustainable and scalable SaaS business! Topics Discussed in this episode: Sujan walks us through how he ended up becoming a SaaS founder (02:16) The evolution of the Saas industry and where it's headed (07:25) The inspiration behind Mailshake (12:09) The obstacles Sujan faced when trying to get Mailshake off the ground (16:31) The framework Sujan developed to successfully launch new SaaS ventures (19:57) Why Sujan transitioned into buying SaaS businesses instead of building them (23:13) Why a word-of-mouth engine is such a powerful marketing tool (28:14) The biggest myths and misconceptions within the SaaS industry (35:55) How to navigate the future of the SaaS industry safely (39:47) The lessons Sujan learned while writing his book, 100 days of Growth (43:59) Sit back, grab a coffee, and discover the framework for building a powerful SaaS portfolio.

How do you transform your FBA brand from a side hustle that simply helps you get by, into a powerhouse business designed to last? Ben Donovan has discovered the secrets to answering this important question. Ben is a 7-figure Amazon FBA seller and the founder of Brand Builder University, an educational resource that teaches entrepreneurs how to launch profitable Amazon FBA brands. Ben gives us the lowdown on why an increasing number of FBA entrepreneurs are looking to sell their businesses. He also explains why building your business with a mindset to sell will set you up for greater success down the line. Ben sells on 9 different Amazon marketplaces across North America and Europe. He explains how external influences like the pandemic and Brexit have affected European FBA businesses, as well as the benefits of selling in multiple marketplaces. According to Ben, "If you're selling in the US, you could launch in Canada, or in the UK on your very next inventory order. It's super easy and it could add 20 or 30% to your sales, if not more, and you don't have to find a new product, supply chain, or supplier." Ben also walks us through how to set up an effective exit planning strategy and explains why he's planning on shifting away from building online businesses, into buying them. If you'd like to take a deeper dive into Ben's extensive FBA knowledge, check out his new course, The FBA Freedom Challenge, in the links below. Topics Discussed in this episode: How Ben has built his business portfolio to its current level (05:11) How the pandemic and ecommerce boom have affected the European marketplace (08:45) The pros and cons of selling in the European marketplace (10:59) The power of community when building out an Amazon FBA business (14:05) Why more and more FBA sellers are thinking about exiting their business (17:28) The differences between building a business to keep and building one to sell (20:53) The lifestyle that a passive FBA business can give you (27:13) How to structure an effective exit planning strategy (30:21) The inspiration behind Brand Builder University (35:19) Why Ben plans to start buying businesses instead of building them from scratch (41:32) Sit back, grab a coffee, and learn how to create an FBA business that will grow into a profitable asset!

With the ecommerce industry now booming in Europe, new aggregators are rising up to forge a place for themselves in this highly competitive arena. But what are these aggregators doing to set themselves apart from the crowd? In this episode, we'll be talking to Hanna Nowotzin, Head of Sourcing at Factory 14, a growing European FBA and ecommerce aggregator with a focus on sustainability and brand excellence. Hanna gives us a rare behind-the-scenes look at the EU ecommerce landscape and the changes she has seen shape the industry in the last few years. She explains what qualities she looks for in a new acquisition, what expansion opportunities make sense within the European market, and why Factory 14 places so much importance on multi-channel expansion. According to Hanna, "Sales channel expansion through bolt-on acquisitions is an excellent way to significantly accelerate revenue growth as well as lower your specific marketplace risk." Hanna also gives us some valuable insights into the emerging trends that may impact the FBA and ecommerce industry in the coming year. So, if you want to learn what it takes to build a successful FBA business in Europe, grab a notebook and listen in on Hanna's excellent advice! Topics Discussed in this episode: How Hanna became involved in the world of online business acquisitions (02:22) The current state of the FBA and ecommerce marketplace in Europe (04:00) How Factory 14 differentiates itself from other aggregators (06:35) The qualities Hanna looks for in an online business acquisition (08:02) Why the business Factory 14 recently bought from our marketplace caught Hanna's eye (12:40) How to ensure your offer stands out from the crowd during the negotiation process (14:57) Why Hanna is passionate about bolt-on acquisitions and sales channel expansion (16:57) Factory 14's specialized program to boost the growth of new acquisitions (19:14) How businesses can make themselves more attractive to aggregators (22:05) The emerging trends that may shape the FBA industry in 2022 (24:33) Sit back, grab a coffee, and peek behind the curtain of the European FBA and ecommerce industries!

You never get a second chance to make a first impression. While an attractive website may draw consumers in, user testing is often the key to creating a memorable, user-friendly buying journey that'll keep consumers coming back for more. In this episode, we're joined by user testing expert Quinn Zeda. Quinn is the founder of Conversion Crimes, an accessible and affordable user testing platform. She reveals how user testing can reduce your bounce rate and increase conversions by helping you get inside your customers' heads. According to Quinn, "User testing reveals the why behind your website data and analytics. It helps you understand what's motivating people or what's causing friction for them. Then it's really easy to understand how to make a change or improvement on your website to solve that problem." Quinn explains which areas of your website to focus on when performing user testing, and discusses some of the common mistakes that people make when trying to optimize their site's usability. Quinn also gives us some insights into her journey as a SaaS founder, the lessons she learned along the way, and the various obstacles she had to overcome getting Conversion Crimes off the ground. If you're searching for the secrets to an improved user experience and reduced churn, then look no further! Topics Discussed in this episode: How Quinn became involved in the world of online business (03:40) What inspired Quinn to start her SaaS business, Conversion Crimes (06:59) The obstacles Quinn had to overcome when launching her new business (14:38) The key lessons Quinn learned as a blossoming SaaS founder (18:59) The nuts and bolts of what user testing entails (23:41) The secrets that user testing might reveal that data just can't explain (25:52) The key areas Quinn focusses on when user testing websites (29:45) The common mistakes people make when trying to make a user-friendly site (33:44) The real-life ROI effects of user testing (34:37) Sit back, grab a coffee, and learn how to optimize your website and improve your ROI!

On their journey towards financial freedom, many investors hone in on assets like real estate and stocks, often overlooking the power of purchasing online businesses. Buying unconventional businesses is contrarian investor Codie Sanchez's bread and butter. Codie has acquired a personal empire of cash-flowing assets across multiple business models. She teaches investors how to do the same as the founder of Contrarian Thinking, an educational resource where investors and entrepreneurs can learn about how to create an ocean of wealth through different income streams. In this episode, Codie explains why buying businesses is a great way to fast track your way to financial freedom. She walks us through the first steps to diversifying your income through online business acquisitions and the common mistakes many entrepreneurs make when trying to achieve financial independence. According to Codie, "The number one reason people don't achieve financial freedom is they do not spend the time thinking about it, they do not spend the time learning about it, and then they do not spend the time taking action on it." Codie also discusses the philosophy behind being a contrarian investor, and how to effectively manage a portfolio of businesses. If you're looking for ways to kickstart your journey to financial independence, you don't want to miss a minute of this episode! Topics Discussed in this episode: What it means to be a contrarian investor (02:07) Why business ownership is a great way to achieve financial freedom (05:20) The first steps to achieving financial freedom through business ownership (09:53) The benefits of diversifying asset classes (14:48) Managing time and leadership across multiple income streams (19:53) Common mistakes investors make on their journey to financial freedom (22:08) Out of date investment advice that investors should be wary of (26:09) Current trends that are driving the investment industry (29:34) The lessons Codie has learned throughout her career (35:36) Sit back, grab a coffee, and learn how to diversify your income streams through purchasing unconventional businesses!

Scaling an e-commerce business often requires large amounts of capital. Many entrepreneurs risk their financial security by bootstrapping their business without fully understanding the different funding options available to them. This is where today's guest, Leonardo Felisberto, steps in to save the day. Leonardo is the global head of partnerships at SellersFunding, a financial platform designed to help e-commerce sellers grow and scale their businesses through effective financial management. In this episode, Leonardo discusses the obstacles e-commerce sellers have previously faced when applying for growth capital, and how modern seller funding can lower the barriers to entry into e-commerce businesses. Leonardo walks us through the key criteria he looks for when approving sellers for funding and the common mistakes sellers make when trying to raise growth capital. He also explains how to set up a practical cash flow system for your business as well as the industry trends e-commerce entrepreneurs should look out for. If you're searching for a reliable way to secure growth capital for your e-commerce business, then you don't want to miss out on Leonardo's expert advice! Topics Discussed in this episode: Leonardo's journey into the world of e-commerce funding (02:20) How the e-commerce industry has evolved since the pandemic (04:53) Why previous funding options presented an obstacle to e-commerce sellers (07:52) How seller funding can lower the barriers to entry into e-commerce businesses (11:42) The criteria Leonardo looks for when approving sellers for funding (17:37) Common traps business owners fall into when raising capital for their business (19:42) The first steps to setting up an effective cash flow system (22:36) Real-world examples of the impact of growth capital on e-commerce businesses (27:10) The key piece of advice that e-com sellers should know when seeking funding (31:07) Trends in the e-commerce space that are exciting business owners (34:13) Sit back, grab a coffee, and learn how to secure the growth capital that will take your e-com business to the next level!

In today's world, almost everyone uses email. But many entrepreneurs still underestimate the power of email marketing and its ability to establish a meaningful connection with your customers. This week's guest is Greg Zakowicz, a veteran email marketer and the Sr. Ecommerce Expert at Omnisend, an ecommerce marketing automation platform. With 15 years of experience under his belt, Greg has witnessed firsthand the transformative power that email marketing can have on eCommerce businesses. According to Greg, "If you sell something online, you should probably be sending marketing emails. Otherwise, you're leaving money on the table." In this episode, Greg discusses how email has evolved over time and how to set up a successful, automated email marketing strategy. He explains how to use email marketing in each step of the buyer journey and how it can plug the holes that social media marketing can't fill. He also walks us through how to breathe life back into a dormant email list and some of the common email marketing pitfalls that trip up eCommerce business owners. If your list of email subscribers is simply gathering dust, you don't want to miss out on Greg's valuable insights! Topics Discussed in this episode: How Greg got his start in the world of email marketing (01:16) How email marketing has evolved over time and why it remains relevant (06:49) Why email marketing is an essential tool for e-commerce businesses (14:39) The foundations of setting up a successful email marketing strategy (21:16) How to revitalize a dormant email list and reestablish a meaningful connection with existing subscribers (27:14) The common email marketing pain points that entrepreneurs encounter (34:21) What email marketing success looks like, and who is getting it right (40:58) How SMS can work hand-in-hand with email marketing (45:20) Pro tips for utilizing automations in your email marketing (51:38) Insight into any upcoming email and SMS automation trends (56:52) Sit back, grab a coffee, and learn how to leverage the power of email marketing!

Many entrepreneurs wish for more hours in the day, but how do you streamline your business to buy back that valuable extra time? Gianmarco Meli believes SOPs are the answer to this crucial question. Gianmarco is the host of The Seller Process, a podcast that focuses on systems and SOPs that help entrepreneurs automate their businesses. In this episode, Gianmarco provides FBA and ecommerce business owners with a roadmap on how to use SOPs to turn their businesses into well-oiled machines. He discusses how implementing SOPs can help business owners increase their efficiency across the board, from product development to inventory management, to onboarding new employees. Gianmarco breaks down the different types of SOPs you can use and explains how to create systems and processes that are tailored to suit your business. He also discusses the important role that SOP's play when scaling your business: "When you scale your business, you also scale its complexity. If you don't have the necessary systems and processes in place, in the form of SOPs, your whole business could break apart." As an extra bonus, Gianmarco has given our listeners a free ebook guide to creating SOPs! Get your copy using the link below. If your business is overrun with redundant processes and unnecessary complexities, then you don't want to miss out on these important tips and tricks! Topics Discussed in this episode: How Gianmarco got started in the world of ecommerce (02:23) Gianmarco explains what SOPs are (06:02) What are the advantages for Amazon sellers to have clear SOPs in place? (07:16) How SOPs can help FBA sellers scale their businesses (13:17) Gianmarco walks us through how to create an SOP from scratch (15:20) Where do SOPs fit into Amazon brand building? (22:44) The best practices for implementing SOPs across teams (28:01) Gianmarco shares some insights into emerging trends in the FBA industry (32:47) What motivated Gianmarco to start The Seller Process podcast (36:58) Sit back, grab a coffee, and learn how to use SOPs to maximize your business productivity!

The best way to achieve success is by capitalizing on your strengths and mitigating your weaknesses. The question is, how do you identify what those strengths and weaknesses are? This is where your site metrics come into play. Metics reveal a wealth of information that can help you scale your business and maximize your ROI. In this episode, we're joined by Brian Sierakowski, the Director of Operations at Baremetrics, a software that translates metrics into analytics and insights that help business owners make profitable, data-driven decisions. Brian helps clear up the confusion around metrics by guiding us through which data points to focus on and which ones simply add to the noise. According to Brian: "If you get your metrics just right, you can craft the data to show you something that gets to a level of specificity. Then the answer to the question of, "What should we do next?" becomes obvious." Brain explains how tracking your site metrics can help you make more informed decisions, and how the data that is revealed can help you create effective scaling strategies for your business. Topics Discussed in this episode: How Brian got his start in the online business world (09:19) Brian explains what metrics are and why they're important (28:22) Which metrics give you the best picture of how your business is performing? (35:16) The biggest challenges people face when trying to optimize their metrics (40:55) Segmenting your metrics instead of drinking from the data fire hose (45:38) When your metrics reveal a trend, how long should you wait before acting on it? (51:55) The different metric optimization strategies for new vs established businesses (01:03:18) How metrics can help get your business out of a rut (01:11:22) Brian's predictions on the future of the SaaS industry (01:19:28) The best hidden growth opportunities within site metrics (01:24:28) What tools or resources can help online business owners optimize their metrics? (01:25:19) Brian recalls his funniest moment working in the online business space (01:26:39) Sit back, grab a coffee, and learn how to access a wealth of untapped growth opportunities through your site metrics!

How do you integrate your business into consumers' lives and have your products playing on their minds, even when they're not online? Today's guest believes Pinterest is the key to deepening customer engagement. In this episode, we talk to Kate Ahl, the founder of Simple Pin Media, a marketing agency that creates personalized Pinterest marketing strategies for online businesses. Kate also created the Simple Pin Podcast, a popular Pinterest-focused podcast that boasts over a million downloads. Kate has a unique take on Pinterest, believing that it doesn't fit in with the likes of Instagram and Facebook. She has often stated: "Pinterest is very much like Google. It is not a social media platform, it is a search and discovery network." In this interview, Kate elaborates on this concept and explains how patience is a virtue when marketing on this unique platform - but that it can pay off handsomely. We also dig into what makes Pinterest users tick and how entrepreneurs can leverage Pinterest to grow their traffic and boost their brand awareness. Kate walks us through how the pinning platform has changed over the years and the new trends that are shaping the Pinterest landscape. Taking these factors into account, Kate discusses the biggest challenges businesses face when using Pinterest and how to go about setting up a successful Pinterest marketing strategy for years to come. If you feel like your Pinterest marketing is lacking that extra oomph, you don't want to miss out on this episode! Topics Discussed in this episode: How Kate got started on Pinterest and the birth of Simple Pin Media (02:04) Why Pinterest is a search and discovery network, not a social media platform (07:52) How Pinterest can supplement your SEO to bring in floods of traffic to your site (09:19) How the Pinterest ecosystem has evolved over the years (14:18) What it takes to be successful and the trends driving Pinterest today (17:27) The Pinterest Verified Merchant Program and buying intent on Pinterest (21:58) Is Pinterest the right platform for Amazon sellers? (29:03) The steps to starting a successful Pinterest marketing strategy (35:46) Kate's biggest success story growing client's businesses through Pinterest (44:12) The biggest challenges businesses encounter when using Pinterest (47:03) How Kate built her Simple Pin Media team by training women in her community (51:25) What Kate's podcast has shown her about the power of the Pinterest community (54:18) Rapid-fire questions (58:03) Sit back, grab a coffee, and learn how to create a Pinterest marketing strategy that will shine a spotlight on your business!

Many entrepreneurs dream of making a seven-figure exit from their online businesses, but few people understand the logistics, high emotion, and intense negotiations that go into a successful sale. In this episode, we'll have a round table with the buyer and seller from a recent seven-figure deal to give you some unique insights into what it's really like to buy and sell an online business with Empire Flippers. The seller, Wilson Dos Santos, owned a rapidly growing FBA business and was ready to quit the rat race to enjoy the spoils of his hard work. The buyer, well-known FBA aggregator Thrasio, represented by Acquisitions Manager Kevin Flaherty, saw the business as a prime opportunity for investment. Wilson walks us through his journey as a seller, explaining what prompted him to sell his business at the height of its success, the ins and outs of the listing and negotiation process, and ultimately, how his life has changed for the better since selling the business. Kevin gives us an insider's perspective on what kind of FBA business catches the eyes of aggregators, how Thrasio vets potential acquisitions, and how they structure their offers to stand out from the competition. If you're considering buying or selling an online business, you don't want to miss a second of this special behind-the-scenes episode!

The online business world is notoriously fast-paced, so it's often difficult for digital entrepreneurs to stay up-to-date on industry trends. We hear phrases like "supply chain crisis" and "Amazon product launch changes" mentioned in the news, but how will these industry changes affect you? Our very own Greg Elfrink, the Empire Flippers' Director of Marketing, has the answers you're looking for! After having deeply immersed himself in the online business world for the past 5 years, Greg knows the ins and outs of the online business world. Greg joins us to discuss the positives and negatives of the current state of the industry and why sellers need to pay attention to the market. He walks us through the impact that the looming supply chain crisis could have on e-commerce businesses and the best ways for buyers and sellers to navigate the tough times ahead. Greg explains why the market is perfect for exits, and how sellers can get a jump on their competition by cutting the queue and selling their businesses before the new year.

PPC can make or break FBA brands. Sometimes the line between investing in ad spend and wasting money is pretty thin. PPC is crucial to get your brand seen, but how do you do it in a way that helps, not hurts, your business? This is an area that PPC expert Laura McCaul specializes in. Laura is the co-founder of Sponsored Profit, an agency that helps businesses attract the attention of customers through personalized Amazon PPC strategies. In this episode, Laura explains how Amazon advertising can be a "pay to play" environment and how easy it is for sellers to spend a fortune on PPC campaigns that don't generate sufficient results. This is why Laura helped create the Misspend Prevention Method, a strategy that helps sellers avoid a money pit by cutting down on wasted ad spend by up to 50%. Laura also explains why PPC is an investment, not a cost, and how Amazon advertising can be a significant driver of revenue when used correctly. We go through how to start a new PPC campaign and scale it from scratch, as well as how to kick your existing campaigns up a notch to reach a much bigger audience. Laura also discusses some of the common mistakes that FBA sellers make when using PPC and highlights the importance of building a recognizable brand instead of focusing solely on keywords.

Have you dreamed of making it big on YouTube but know the odds are stacked against you to "make it" on the streaming platform? What if we told you there was a sure-fire way to make money as a YouTuber? Two years ago, Youtube entrepreneur Sushee Nzeutem risked it all when she quit her corporate day job to buy and scale a YouTube channel. Becoming a new business owner after decades of working in a corporate office certainly wasn't easy. Soon after packing her life up and moving to Thailand to grow the business, the global pandemic hit, and Amazon commission cuts only compounded Sushee's worries. Luckily, she wasn't afraid of a little hard work and, despite the obstacles in her way, Sushee grew the business to make 10x more revenue in just two years! Following this success, Sushee created the Youtube Business Builder Academy, an online educational resource where she teaches entrepreneurs how to replicate her performance as an anonymous Youtuber. In this episode, Sushee walks us through the buying strategies she used when purchasing her Youtube channel and the systems and frameworks she employed to successfully scale the business. Sushee explains the importance of training up an efficient team and how delegating tasks allowed her to work on the business, not "in" the business. This helped her create the "content conveyor belt" that turned her channel into an entirely passive business. Sushee shares some unique insights into what it takes to be successful on Youtube, and how buying this business transformed her life. If you're looking to break into the Youtube industry or gain traction on your existing channel, this is an episode you definitely don't want to miss out on!

You can't build a successful website without an audience, but how do you find those high-converting keywords that will drive traffic to your site? This is a problem that Ben Adler, the creator of Keyword Chef, was determined to solve. Ben spent years building up a portfolio of affiliate niche sites and learned how to conduct highly effective keyword research along the way. Ben soon noticed a need within the content site community for more intuitive keyword research tools. He used his past experience as a programmer to build Keyword Chef, an easy-to-use SaaS tool that automated his existing keyword formulas and strategies. In this interview, Ben discusses his journey from building content sites to creating a SaaS business from scratch as a solopreneur. We also dive into what makes good and bad keyword research, how to build a community within your niche, and how to create a lucrative keyword strategy.

Andrea Barnhill is the Co-Founder and Director of Operations at Socratik, an SEO agency aiming to execute customized SEO strategies that boost ROI for mid to enterprise-sized businesses. Andrea is an expert in radical SEO transformation and helps businesses create a framework for exponential growth. In this episode of The Opportunity Podcast, Andrea shares with us how to create a site that climbs the SERPs, even in competitive niches, and the SEO roadmap she uses to influence her clients' bottom lines.

Ecommerce entrepreneurship comes with its ups and downs, but once you've discovered the keys to success, growth is all about execution. Ronnie Teja's unique founder story shows how you don't have to have a background in online business to become an ecommerce entrepreneur, but what it does take is determination, flexibility, and a drive to build something great. The founder of Branzio Watches and ecommerce entrepreneur joins us on The Opportunity Podcast to discuss how the challenges of launching his online business set him up for future success and the lessons he's learned in his journey so far. Ronnie also shares what's needed to scale your online business successfully and the best way to expand an existing portfolio.

Is great customer service the secret to growing your business? Rising customer acquisition costs mean securing happy, returning customers is more crucial than ever. A key player in retaining customers and transforming them from one-time buyers into brand fans is customer service. In this episode of The Opportunity Podcast, we're joined by Nicole Baqai to discuss how to create customer service experiences that translate into business results. Nicole is the Senior Strategic Partnerships Manager at Gorgias, a full suite customer service solution for eCommerce entrepreneurs, and shares some keen insights into the relationship between customer service and generating more sales and greater ROI. She also talks about optimizing, automating, and personalizing your communication to make customer service your greatest marketing tactic.

When an ecommerce platform is packed with giants, how do the small businesses stand out? Amazon is filled with copycat competition from players big and small. Between that and the limited options for creating a unique brand experience, it may seem like an impossible task to capture and retain customer attention. Michael (Mike) Begg is the Co-Founder, CMO, and Chief Strategist of AMZ Advisers. As a former Amazon seller, Mike experienced first-hand the frustrations that come with maximizing brand awareness on a platform crammed with competition. Now, Mike helps ecommerce businesses develop Amazon-specific marketing strategies to dominate their category and bring in the maximum amount of revenue possible. In this episode of The Opportunity Podcast, Mike shares his knowledge and experience for exploding your Amazon presence, making the most of each sale, and the techniques he uses within his own company to scale online sales of ecommerce brands selling through Amazon.

Starting your first niche site is one thing – buying, growing, and flipping an empire of sites is another. So how do you scale and sell a portfolio of niche sites? Shawna Newman is an SEO expert with nearly 20 years of experience acquiring and scaling niche sites. She is one of the most seasoned SEO professionals in the industry, known for her unique testing methods and extensive year-long case studies. She is also the founder of Skipblast, where she shares her key findings from her SEO and business research. Shawna joined us on this episode of The Opportunity Podcast to discuss her methods for building a niche site portfolio, what to look out for when buying and selling sites, how to scale newly acquired sites, and much, much more.

Affiliate sites are a fantastic way to boost your passive income, but how do you start and scale an affiliate site from nothing? Doug Cunnington is an expert affiliate marketer and the founder of Niche Site Project, where he empowers people with systems and templates to create and scale their own affiliate sites. He is also the host of The Doug Show and a self-titled YouTube channel where he talks about his affiliate marketing journey so far. In this episode, Doug shares a behind-the-scenes look into what works and what doesn't in affiliate marketing. He talks candidly about the Amazon affiliate program, when and how to scale an affiliate marketing business, and his top tips for driving traffic to your site.

How important is SEO to your business? Great SEO is a primary factor in many online businesses' success. But approaching it for the first time can feel like a minefield. Between out-of-date information and seemingly constant changes to Google's algorithm, you may think SEO is an impossible game to win. But Kyle Roof knows it's far from that. In fact, the SEO guru has obtained a US patent proving exactly how you can manipulate SEO to rank on search engines. Kyle is the lead SEO at High Voltage SEO, Founder of PageOptimizer Pro, Co-founder & SEO Instructor at Internet Marketing Gold (IMG), speaker, trainer, and all-around hub of SEO knowledge. He joined The Opportunity Podcast to dispel some of the common myths and misconceptions about SEO practices and the Google algorithm, and reveals what site owners should be doing to improve their SEO and outperform their competition.

What's your end goal with your ecommerce business? When you first start your business, it's unlikely that you're already thinking about selling it. However, the earlier you start to think about a potential exit the more likely you'll walk away with a life-changing sum. Think about all of the opportunities you could have if you doubled your windfall with a simple exit planning strategy in place early on. Jason Wong, Managing Partner of Wonghaus Ventures and an ecommerce business entrepreneur, recommends preparing your business for exit early to help facilitate a smoother, more lucrative sale. He shares his tips and advice for ecommerce entrepreneurs thinking about making an exit in the near future, and how business owners can utilize an exit planning strategy to increase the expected listing price from small changes implemented in the early stages of operations.

Copy is your ecommerce brand's most powerful device. When written effectively, copy can move people to action and impact your business in transformative ways. But how do you write compelling copy that converts? Emma Schermer Tamir is the CEO and Co-founder of Marketing by Emma, an agency providing copywriting and listing optimization services for ecommerce businesses and Amazon sellers. We invited Emma to join us in this episode of The Opportunity Podcast to discuss how brands can create ecommerce listings that stand out from the ever-increasing crowd and establish long-lasting customer connections. This episode is packed with helpful, actionable advice about writing copy that converts, creating more positive customer experiences, and how to avoid common ecommerce copy mistakes.

What really goes into building a sustainable brand? When Martin Johnston decided to take his years of experience working with giants in the retail and ecommerce space and start from scratch, he knew exactly what practices he wanted to replicate. And what ones he didn't. Martin is the Co-founder of Crafted Society, a luxury ecommerce brand dedicated to the transparent and sustainable production of handmade artisan goods. He joined this episode of The Opportunity Podcast to share what it takes to follow the road less traveled and craft a purpose-driven brand. He also reveals the story behind the innovative DTC subscription model that's elevating Crafted Society's partnerships. Sit back, grab a coffee, and get ready to learn how you can craft your own purpose driven ecommerce brand in this weeks episode.

On this episode of The Opportunity Podcast, we will be speaking with Ryan Smith Head of Partnerships at Emotive, a service that enables eCommerce businesses to scale 1:1 relationships through conversational messaging via SMS and email. Ryan dives deep into the power of SMS messaging - everything from its high open rates, to the opportunity this platform offers eCommerce brands to develop personal relationships with their customers, and its power to lead to more conversions and sales. Building relationships with your customers using SMS and email is a great strategy to gain and keep customers returning to products. In this call, Ryan explains where eCommerce and DTC brands fail the most when it comes to building these relationships, the ROI that SMS offers for those who implement this strategy correctly, and how newcomers to this industry can get started even if they don't have a customer list built out just yet. We uncover how to message your customers with information relevant to where they are in their buying journey, and the best anecdotes to implement your own personal SMS strategy no matter which niche you happen to be selling in. Sit back, grab a coffee, and get ready to learn how you can gain better conversions and relationship ROI using SMS.

On this episode of The Opportunity Podcast, we will be speaking with Don Henig, the Founding Partner of Accrueme, a service that provides Amazon funding to help FBA sellers grow quickly and increase their profits. Don explains how he went from working in the mortgage and real estate industry to growing an Amazon funding platform built on trust and partnership with sellers. Don and his team have been helping FBA sellers scale their brands with this idea:"Accrueme only wins, if the seller is winning". Don chose to step outside of the typical loan structure of most funding companies, and instead works with sellers to get the funding they need without being held to strict payment plans. We take a deep dive into all the funding options available for FBA sellers on the market today, common mistakes business owners make when sourcing capital for expansion, and how you can better prepare your business for a profitable exit. This episode is full of some great information for any and all FBA business owners looking to gain the capital they need to take their business to the next level and one episode you will surely not want to miss. Sit back, grab a coffee, and get ready to learn how sourcing the right funding for your FBA business can help you reach new heights.

On this episode of The Opportunity Podcast, we will be speaking with Yoni Kozminksi, founder and CEO of Escala. Yoni has created a framework for scaling companies through SOP's and optimization. Yoni is passionate about smart, holistic, optimized growth. He's worked with a range of businesses to help them reach their next level and he gets down in the weeds to figure out what bottlenecks are keeping businesses owners from reaching their revenue potential. We discuss what makes a great SOP and how to build one, how to bring in the right talent to really grow, and the mindsets you need to approach optimization correctly. This is a great episode for those who want to learn about the nitty-gritty operations advice that will make an impact to their bottom line. Sit back, grab a coffee, and get ready to create the SOP's that will guide your growth.

On this episode of The Opportunity Podcast, we will be speaking with Cody James who purchased a content site in the pet niche from our marketplace and is now a portfolio owner of 7 different content sites. Cody has leveraged his skills and background to create a growth strategy that's allowed him to build successful businesses within the competitive pet niche. His thoughtful, out of the box strategies have helped him optimize his sites and allowed him to manage his portfolio all on his own. When building a content site with conversions as the main goal, performing CRO on your website is a sure fire way to help increase your conversions without spending additional revenue on other strategies like PPC advertising or guest post exchanges. Cody has been performing CRO for many years now and gives us his insight to what content site owners should be testing when looking for new ways to grow their conversion rates. He gives us his thoughts on how to diversify your revenue streams whether through new affiliate partners or targeting sub-niche products in your market, what you should be testing to help improve conversions, and his growth roadmap to scaling a newly acquired content site with the idea of flipping it for a much larger profit later on. Sit back, grab a coffee, and get ready to uncover a growth roadmap to improve your content sites revenue and conversions.

On this episode of The Opportunity Podcast, we will be speaking with Athena Severi, the co-founder of Titan network, a community mastermind group that helps to educate on and facilitate growth within Amazon businesses. Athena explains why finding community can be a game-changer when running an FBA business and how you can grow your business by leveraging your network and the knowledge of others. Athena explains how she went from working for a consulting agency before shifting into the growing world of selling physical products with Amazon FBA. Starting out as a new seller, she found helping her community learn this business model was her love. Already having a passion for community building, Athena was able to help build the Titan network with her partner, establishing a platform for other FBA sellers to help one another and build lasting relationships. In this episode we dig into why building a community is important to grow your FBA business, and the biggest mistakes that most first-time sellers make when starting out. Entrepreneurship can be lonely, and we explore how to build a connections that help eliminate isolation and grow your business at the same time. Sit back, grab a coffee, and get ready to learn why building a community can help you succeed as an Amazon FBA seller.

On this episode of The Opportunity Podcast, we will be speaking with Chelsea Cohen, an Amazon seller and the co-founder of SoStocked, an Amazon FBA inventory management service that is helping business owners better manage their inventory levels. Chelsea has been working as an Amazon seller for many years, and is now helping other sellers optimize their inventory management processes, order predictions, and storage logistics. Inventory management is one of the biggest components to building a successful Amazon FBA business. In our call with Chelsea, she gave us an update on the ever-changing rules with FBA storage limits, where sellers fail the most when it comes to managing their inventory levels, and how to optimize your logistics to keep from the dreaded stock out. Chelsea gives us some amazing tips on how to mitigate your risk through diversifying your fulfillment centers, how to properly track your inventory levels, and create detailed projections for future orders, and much more in this weeks episode. This is one call you don't want to miss out on if you are looking for ways to optimize your FBA business in 2021 and beyond. Sit back, grab a coffee, and get ready to learn how you can optimize your inventory storage, logistics, and order predictions for years to come.

On this episode of The Opportunity Podcast, we will be speaking with Doron Wolffberg, a content site builder who started out as an SEO expert for an agency before branching out to building his own niche sites. Doron explains how Google algorithm updates have been pushing niche site builders to produce more quality content for their sites and how his focus on quality allowed him to become an authority in the pet space. Doron gives us a detailed breakdown in how he approaches building content sites with an SEO strategy in mind, and how Google's shift towards quality and intent has altered his focus over time. He gives us his ROI when it comes to hiring content writers, the process he takes in building a team of experts in a given niche, and what his content site's performance looks like today. He also shares how was able to create an omni-channel strategy, even on difficult channels like YouTube. Doron shares his end results: scaling traffic to new heights, managing to multiply earnings, and creating a solid following across different marketing channels. Sit back, grab a coffee, and get ready to learn how you can scale your omni-channel content empire with the help of experts.

On this episode of The Opportunity Podcast, we will be speaking with Jayrd Krause the CEO of Buyingonlinebusinesses.com, a consulting and growth network for new or portfolio online business owners. Jayrd explains his story behind why he chooses to invest in online businesses and why they can outperform traditional forms of investing like stocks, bonds, physical investments, and even crypto. Jayrd brings us up to speed on his experience of performing due diligence on a business acquisition, and the opportunity that these types of investments offer a broad range of investors. He gives us the mindset you should have when performing due diligence, and how taking step back and really understanding your core-skillset will guide your online business success. Jayrd explains why he leans towards looking at the potential risks in an investment over the upside potential only, and how to approach your first offer once you have gained enough experience from performing due diligence on multiple assets. For those looking to acquire their first, or tenth online business, this is a great episode you won't want to miss. Sit back, grab a coffee, and get ready to learn how you can be the savviest buyer.

On this episode of The Opportunity Podcast, we will be speaking with Jeremy Bell, the Chief M&A officer for Elevate Brands. Elevate, a leading Amazon FBA acquirer, has grown to 22 brands in a short amount of time and has leaned on the Empire Flippers marketplace to acquire high-quality businesses. Jeremy joins us to share his experience navigating due diligence on high-stakes deals and shares how these lessons apply to all buyers. Jeremy shares how his past in the M&A space and pivoting away from brick & mortar towards digital acquisitions has lead to rapid development of the team and portfolio of Elevate Brands. Since FBA asset demand is intense, Jeremy clears up what buyers should look for in a potential acquisition and how to be clear on the value of a business early on in the process. He also shares his due diligence checklist, what a typical criteria list includes for a leading acquirer, and how sellers can exit plan so the entirety of their deal goes smoothly. Sit back, grab a coffee, and get ready for a in-depth peek at the due diligence process for multi-million dollar FBA deals.

On this episode of the The Opportunity Podcast, we will be catching up with Alex Champagne, Empire Flipper's Director of Sales. Alex is here to cover all the new details surrounding our blended commission and how this impacts sellers and buyers going forward. In his interview Alex explains what the blended commission is and why we have moved to implement this new commission structure. He shares why it ultimately benefits our sellers and helps us deliver on our goal of helping sellers walk away with their best possible deal. Alex also catches us up on the state of the marketplace, the abundance of growth in the FBA space, and key takeaways for buyers and sellers to prepare for their most lucrative exit. Sit back, grab a coffee, and get ready to learn how to leverage our new commission structure in your next exit.

On this episode of The Opportunity Podcast, we will be speaking with Max Chu, who recently exited his Amazon FBA business for 8-figures. Max explains how he and his brother went from surviving lay-offs and bouncing back from a collapsed business to finally making a life changing exit from their FBA business. Max and his brother started out growing their first content sites back in 2007 monetizing them through Google Adsense. After being hit by the Google Panda and Penguin updates and lost 80% of their traffic, they were in need of a new way to make money. Max had a just had a baby and trying to live off 10k a year from the site wasn't working. That's when they made the switch over to Amazon FBA. While doing everything they could to make ends meet, Max and his brother went all-in on their Amazon FBA business, reinvesting the profits to help them grow it to new heights. Tune in as Max explains the struggles of building an 8-figure FBA from start to finish, what to expect when the negotiation process begins with high net-worth investors, and how to get the most from your exit with the help of a broker. Sit back, grab a coffee, and get ready to hear an inspirational story of how one FBA seller was finally rewarded for overcoming challenges with an 8-figure exit.

On this episode of The Opportunity Podcast, we will be speaking with George Sanderson, our Migration Supervisor here at Empire Flippers. George gives us an inside look at our migrations department, and everything they do to help buyers and sellers for a successful acquisition. George has seen just about every type of online business go from the deal stage to completion after our team has fully migrated the asset to the new owner. He gives us his insight on what both buyers and sellers can expect when entering the inspection period after a migration has been completed, and why we are the only broker in the digital M&A space with an entire team dedicated to help your acquisition go as smoothly as possible. George goes over our different processes that have helped speed up the time of a migration, how we effectively manage earn outs, and tasks that might come up before the business is even listed with us. Sit back, grab a coffee, and get ready to discover how our migrations team is leading the way for customer satisfaction and ease during the whole migration process.

On this episode of The Opportunity Podcast, we will be speaking with Bibi Raven, the owner of bibibuzz.com an affiliate site link building service with a large team changing the way link outreach is being performed. In this episode Bibi explains what it takes to build a link building strategy that works - and it might not be what you'd think! Bibi manages a team of 30 building guest post and linkable asset links for brands, agencies, and in-house teams. With her unique approach to prospecting and link building outreach, she has been able to gain many valuable links for free. Stepping away from typical SEO strategies, she takes a personal approach to building relationships with outreach prospects. She employs a human approach to link building, and it seems to go over well. Bibi also gives us her strategy for hiring and team building, and how to train new hires while remaining completely remote. Sit back, grab a coffee, and get ready to learn how to get the best backlinks for free, and to have fun while doing it.

On this episode of the The Opportunity Podcast, we will be speaking with Matt Oakley, Sales Manager here at Empire Flippers. Matt's interview uncovers everything you need to know about FBA deal structures and how both buyers and sellers can benefit from proper planning before any type of negotiations begin to take place. The market has rapidly changed and so have deal structures. From top to bottom, FBA deal structures have shifted, so Matt catches us up on where these deal structures sit today and what to expect. We get into the nitty gritty of multi-million dollar deal structures and how private equity (PE) buyers are offering opportunities for sellers to experience tremendous windfall from their exit. He also shares what kinds of structures best benefit buyers and sellers, as well as the key to making your most profitable exit during what we have labeled "the season of the seller." Sit back, grab a coffee, and get ready to learn how to make deal structures work for you.