How to sell to Executives - Part 2 - Ideal Client Clarity

What Doesn't Work When Selling To Executives

Company executives fit a different profile than end users. They have different needs, wants, and challenges.

• They run businesses and organisations;
• They are focused on return on investment;
• They are much, much more difficult to reach;
• They need to know you, like you, trust you — and a need for your services must arise — before they are willing to invest in working with you

Selling to executives doesn’t have to be difficult.

It just requires a more refined strategy.

Forget about fancy funnels and shiny new tools.

As long as you focus on…

1. Being specific about the executive you’re selling to
2. Creating messaging that speaks to them (the problems they want to be solved and the results that they want)
3. Systematic outreach to a list of your ideal executive clients
4. Publishing content that demonstrates your expertise and provides value
5. Having meaningful conversations about their wants, needs, and challenges

…you’ll have no problem selling your consulting services to executives.