Philip Kotler - S.C. Johnson & Son Professor of International Marketing, Kellogg School of Management, Northwestern University
The One Way Ticket Show · Steven Shalowitz
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Show Notes
Professor Kotler, who began teaching at Northwestern's Kellogg School of Management over 50 years ago, is a global expert on marketing and has been called "The Father of Modern Marketing." He has authored over 150 articles, written 57 books, founded the first ever Museum of Marketing, and became the first marketer in the world to appear on a postage stamp. Professor Kotler was selected by the Financial Times as the most influential writer/management guru and by the Wall Street Journal as the 6th most influential person in the world on business thinking.