SaaStr 695: How to Close More Deals with Less Budget with Datadog's CMO Alex Rosemblat
The Official SaaStr Podcast: SaaS | Founders | Investors
October 22, 202331m 42s
Audio is streamed directly from the publisher (traffic.libsyn.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
As SaaS companies slash campaign budgets, marketing leaders need to find other ways to augment customer wins from their remaining campaigns. Increasing down-funnel conversions by having marketing enable sellers to "all-star" levels along the funnel can help make up the difference.
In this episode, Datadog's CMO Alex Rosemblat will explore the tactics, personas, best practices, and tracking metrics to significantly up-level product and campaign-level sales enablement.