SaaStr 534: Marketing Secrets to Hypergrowth from Building Elastic, Zuora, and Segment
The Official SaaStr Podcast: SaaS | Founders | Investors · SaaStr
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Show Notes
Panelists:
Katrina Wong, VP Marketing and Demand Generation Segment
Asawari Samant, Head of Marketing, Anyscale
Jeffrey Yoshimura, CMO and Customer Experience Officer, Snyk
Three marketing leaders discuss the importance of community, data, and experimentation, as well as the do's and don'ts of using agencies.
This episode is an abbreviated version of the session. You can see the full session here: https://youtu.be/7wucuUQSQvQ
Blog post: https://www.saastr.com/marketing-secrets-to-hypergrowth-from-building-elastic-zuora-and-segment/
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