SaaStr 249: New Relic CRO Erica Ruliffson-Schultz on Five Critical Steps to Scaling Enterprise
The Official SaaStr Podcast: SaaS | Founders | Investors · SaaStr
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Show Notes
CRO Erica Ruliffson-Schultz has led New Relic through massive growth, scaling the company's enterprise business 10x since she joined the business pre-IPO. Growing a company's revenues, customer base, team, process, and product doesn't just happen without major work and strategy. Erica will share the five critical steps (and some lessons learned along the way) for scaling in the enterprise.
Missed the session? Here's what Erica talks about:
- How to change up your marketing mix
- How to transition from SMB to enterprise
- Identifying your sweet spot target customers and leveraging your network to access those companies.
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