The Official SaaStr Podcast: SaaS | Founders | Investors

As the SaaS landscape becomes more and more crowded, companies must improve retention, and adding analytics is the key. In this session, ThoughtSpot CEO Sudheesh Nair shares how embedding modern, consumer-grade analytics delights customers and drives revenue. Video + show notes: https://www.saastr.com/saastr-podcast-467-and-video-bottom-up-vs-top-down-selling-in-the-enterprise-with-thoughtspot/

In today's SaaStr insider episode, SaaStr CEO and Founder, Jason Lemkin Shares 11 Simple Tips To Drive Down Churn. Video + show notes: https://www.saastr.com/what-can-you-do-to-lower-your-customers-churn-rate/

The value of investing in technology has only been heightened throughout the past year. In this podcast, Okta CIO Alvina Antar and SurveyMonkey CIO Eric Johnson share how to best move your company forward and create new opportunities across the enterprise.

Hear from Elastic founder and CEO, Shay Banon, about his founder story and key takeaways he learned when growing Elastic from an open-source platform moderated from his living room to an $11B global enterprise.

20 years ago, Atlassian pioneered the direct-sales model in the B2B software space based on the belief that software should be bought, not sold. Join Cameron Deatsch, Atlassian's Chief Revenue Officer, in conversation about the challenges and benefits of building a flywheel powered by word of mouth and amplified by data-driven touchpoints.

At her last startup, which she founded and scaled from $0 to $50M ARR, Clara Shih experienced first-hand the pain of a customer support issue costing her business one of their largest customers. Now as the CEO of Salesforce Service Cloud, she has vowed to help other organizations avoid these same mistakes.

In part two of this series, Klaviyo CEO Andrew Bialecki discusses the nitty-gritty details of the journey from the company's origins to its incredible $9.5 billion valuation. Full video: https://youtu.be/zwzV0muXB64

What does success look like for SaaS founders? Whatever the answer is, it rarely happens overnight. Meet Klaviyo –– a heavyweight industry player in the next generation of eCommerce and customer communication. In this podcast, Klaviyo CEO Andrew Bialecki discusses the nitty-gritty details of the journey from the company's origins to its incredible $9.5 billion valuation. Full video + episode notes: https://www.saastr.com/klaviyo-ecommerce-ceo-andrew-bialecki/

Join ServiceNow's Chief Customer and Partner Officer, Lara Caimi, and VP of Strategic Operations for the Customer and Partner Organization, Aneesa Sayall, as they discuss how hitting the gas on how they deliver partners is fundamental to how ServiceNow scales to $10B and beyond. Video + show notes: https://www.saastr.com/saastr-podcast-459-and-video-the-role-of-partners-to-scaling-to-15-billion-with-servicenow/

Zig Serafin, CEO @ Qualtrics shares his lessons in scaling with Julia Laroche, Correspondent @ Yahoo Finance. Hear how Zig focuses on building the right team, simplifies organizational design, and scales from the ground up. Video and episode notes: https://www.saastr.com/qualtrics-ceo-zig-serafin-on-high-growth-and-scale/

In this episode, get ready to learn from Carilu Dietrich, Advisor at 1Password, Isabelle Papoulias, CMO of Mediafly and VP of Product Marketing and Demand Gen, Katrina Wong of Segment on both the importance and effective tactics in building the ideal customer profile. Episode notes: https://www.saastr.com/saastr-podcast-457-and-video-building-your-ideal-customer-profile/ Full video: https://youtu.be/7dsouVBpYr8

In today's SaaStr podcast, SaaStr CEO and Founder, Jason Lemkin shares 5 interesting learnings from ServiceNow, Palantir, and Snowflake. Video and episode notes: https://www.saastr.com/5-interesting-learnings-with-servicenow-palantir-and-snowflake/

This dynamic duo from Duo Security share best practices on how they transformed the go-to-market motion by simplifying the customer experience to help build Duo Security to $100M ARR.

The VP of Product is a critical hire to drive the product strategy, road-mapping, and execution across the organization. Shiven Ramji, the Chief Product Officer at Auth0, has dedicated years to being a VP, Product himself and has hired and mentored others into this role. In this session, he will share tips on what to look for and expect out of a great VP+ of Product. Full video: https://youtu.be/9sT5wp_HUvo Episode notes: https://www.saastr.com/saastr-podcast-454-and-video-what-to-expect-from-a-great-vp-of-product/

Serial entrepreneur Jyoti Bansal founded AppDynamics, a company sold to Cisco in 2017 for $3.7 billion but didn't stop there. He went on to launch Harness which gained Unicorn status this year. Hear from Jyoti about the lessons he's learned from building not one but two unicorn companies. Full video: https://youtu.be/LMAxG-ddDkU Episode notes: https://www.saastr.com/harness-founder-jyoti-bansal-on-building-a-second-unicorn/

In today's SaaStr podcast, SaaStr CEO and Founder, Jason Lemkin shares 5 interesting learnings from Squarespace at $700M ARR. Video + blog post: https://www.saastr.com/5-interesting-learnings-from-squarespace-at-700000000-in-arr/

Partnerships can fuel company growth. Co-founder and CEO of Gorgias.io, Romaine Lapeyre, and Axelle Heems, Growth Ops Manager at Gorgias will share how they built a partnership program that powered incredible growth for Gorgias. Video + blog post: https://www.saastr.com/how-leveraging-partnerships-can-double-your-saas-growth/

Sandi Lin, CEO of Skilljar, shares how she successfully hired her first CRO. Then we will take an inside-out view and hear from Kathy Lord, CRO of Skilljar, about being the first CRO and what it really means. Video + blog post: https://www.saastr.com/how-to-hire-your-first-chief-revenue-officer/

Two years ago, Notion was just 10 people building a product that had a few dozen diehard fans. In conversation with Hustle Crew's Abadesi Osunsade, Ivan will share how he thinks about community as one of Notion's unfair advantages, and why this has been a game-changer for the business. Video + blog post: https://www.saastr.com/notion-saas-community-building/

In today's SaaStr podcast, SaaStr CEO and Founder, Jason Lemkin shares 5 interesting learnings from Slack at $1B ARR. Find notes for this episode on our blog: https://www.saastr.com/5-interesting-learnings-from-slack-at-1b-in-arr/

As Head of Experience Research at Asana, Beth Toland will share different ways to make customer insights a deep part of product development and strategy from ideation to delivery. Video + blog post: https://www.saastr.com/asana-product-development-strategy/

In today's SaaStr podcast, SaaStr CEO and Founder, Jason Lemkin shares 5 interesting learnings from UiPath at $600m in ARR. Video + blog post: https://www.saastr.com/5-interesting-learnings-from-uipath-at-600000000-in-arr/

In this episode of the SaaStr podcast, Joe Thomas, CEO of Loom, shares how a focus on user experience helped Loom build its flywheel and grow to 10 million users without paid marketing. Video + blog post: https://www.saastr.com/loom-ceo-joe-thomas-on-how-speed-simplicity-can-fuel-your-flywheel/

Jeff Lawson, Twilio CEO and the author of "Ask Your Developer: How to Harness the Power of Software Developers and Win in the 21st Century," shares secrets on bridging the gap between your technical team and leadership team to maximize success. This episode is an excerpt of Jason and Jeff's session from SaaStr Build. You can watch the full video here: https://youtu.be/WPvjG-44zJ4

Denise Persson, the CMO of Snowflake, shares the five secrets to a winning marketing strategy to grow your company's revenue and cement customer loyalty. Video + blog post: https://www.saastr.com/building-your-marketing-to-100m-with-snowflake-cmo-denise-persson/

In today's SaaStr podcast, SaaStr CEO and Founder, Jason Lemkin shares 5 interesting learnings from MongoDB as they accelerate past $700M ARR. Video + blog post: https://www.saastr.com/5-interesting-learnings-from-mongodb-at-700000000-arr/

Monday.com wasn't always worth billions. Its Co-Founders, Roy Mann and Eran Zinman share the top 5 things they'd repeat and the 5 they wish they'd done differently. Video + blog post: https://www.saastr.com/top-5-dos-and-donts-of-scaling-with-monday-com/

In today's SaaStr podcast, SaaStr CEO and Founder, Jason Lemkin shares 8 Ways to Motivate the Sales Team After a Rough Quarter. Video + blog post: https://www.saastr.com/how-do-you-motivate-your-sales-team-after-a-disastrous-month/

In today's SaaStr podcast, Tomasz Tunguz, Managing Director at Redpoint Ventures shares the 5 metrics and benchmarks you should track to maximize your company's valuation. Video + blog post: https://www.saastr.com/5-metrics-you-should-track-to-maximize-your-companys-valuation/

Webflow, a no-code website builder, doubled its customer base last year, pushing the company's valuation to $2.1 billion. Webflow CEO Vlad Magdalin openly shares the struggles and triumphs they endured along the way to their success. Video + blog post: https://www.saastr.com/webflow-ceo-vlad-magdalin-on-building-a-four-billion-dollar-company/

In today's SaaStr insider episode, SaaStr CEO and Founder, Jason Lemkin shares 5 interesting learnings about Zoom as they reach $4 billion. Video + blog post (including full transcript): https://www.saastr.com/saastr-podcast-437-5-interesting-learnings-on-zoom-at-4b-with-saastr-ceo-jason-lemkin/

In today's SaaStr podcast the team at Bessemer Venture Partners unveils the 2021 state of the cloud. Listen in as Byron Deeter, Elliott Robinson and Mary D'Onofrio share the latest trends and predictions for the cloud marketplace. Video + blog post: https://www.saastr.com/state-of-the-cloud-2021-with-bessemer-venture-partners/

In this episode of the SaaStr podcast, SaaStr CEO and Founder, Jason Lemkin, chats with Sam Blond, Chief Revenue Officer at Brex. Together they discuss the future of SaaS sales and buying cycles in a post-covid marketplace. Video + blog post: https://www.saastr.com/future-of-sales-post-covid-with-brex/

In this episode of the SaaStr podcast, Garrett Langley, CEO @ Flock Safety and Alex Latraverse, VP Growth @ Flock Safety discuss How to Build out a Sales Organization from 0 reps to ~100 in 18 months. Video + blog post: https://www.saastr.com/building-a-sales-organization-from-0-to-100-with-flock-safety/

Is your marketing team struggling to deliver the right kind of prospects and accounts that actually convert into revenue for your company? In this episode of the SaaStr Podcast, Latane Conant, CMO at 6Sense shared her 6 steps for building marketing campaigns that deliver pipeline and revenue. This episode is an excerpt of Latané's session from SaaStr University: Spring Semester conference. Watch the full video here: https://youtu.be/UW9fl1Z6Jac Transcript: https://www.saastr.com/saastr-podcast-433-with-6sense-cmo-latane-conant-what-it-really-takes-to-have-your-marketing-team-deliver-pipeline-and-revenue/ Is getting compliant with a SOC 2 report on your company's 2021 roadmap? Vanta automates the tedious and time-consuming process of collecting evidence for an audit. So you can get focused on growing your business. On average Vanta customers are SOC 2 compliant in just two to four weeks compared to three to five months without Vanta, learn more and redeem a $1,000 off coupon at Vanta.com/SaaStr.

In today's SaaStr insider episode, SaaStr CEO and Founder, Jason Lemkin shares 5 interesting learnings about Wix as they cross $1 billion ARR. Video + blog post: https://www.saastr.com/5-interesting-learnings-from-wix-at-1-billion-in-arr/

Want to accelerate your SaaS growth? Start by prioritizing your Net Revenue Retention (NRR). In this episode of the SaaStr podcast, Tim Kopp, the CEO of Terminus, shares his playbook for boosting net retention to fuel your business growth. Video + blog post: https://www.saastr.com/the-playbook-to-boosting-net-retention-quickly-with-terminus/

In today's SaaStr insider episode, SaaStr CEO and Founder, Jason Lemkin catches up with Brian Halligan, CEO and Co-founder of HubSpot. Together they discuss: why partners are a moat, why HubSpot avoided going more enterprise, building vs. buying, and building an eco-system. Video + blog post: https://www.saastr.com/brian-halligan-ceo-and-co-founder-at-hubspot-the-secrets-to-1b-arr-and-beyond/

In this episode, ProfitWell Founder & CEO Patrick Campbell shares benchmarks from over 23,000 companies and offers a helpful framework to re-evaluate your retention strategy and increase your CLV (Customer Lifetime Value) between 10 and 60%. This episode is an excerpt of Patrick's session from SaaStr University: Spring Semester conference. Watch the full video here: https://youtu.be/-hybaFIV964 Transcript: https://www.saastr.com/saastr-podcast-429-with-profitwell-founder-ceo-patrick-campbell-the-current-state-of-saas-companies-subscriptions-and-retention-in-2021/ If your startup doesn't have a SOC 2, you can't close major customers, it's that simple. Vanta integrates with the tools you already use, from cloud providers to task trackers, to automate the complex, time-consuming and expensive process of preparing for a SOC 2 audit, so you can focus less on compliance and more on growing your business. Learn more and unlock a $1,000 off coupon at Vanta at vanta.com/saastr.

In today's SaaStr insider episode, SaaStr SVP and GM, Amelia Ibarra sits down with Naomi Rozenfeld, VP of Revenue @ Wix Answers. Together they discuss how to execute a winning self-service strategy, including when to launch, cross-functional implications, and how to find the right balance between self-service and customer support. Video + blog post: https://www.saastr.com/how-to-execute-a-winning-self-service-strategy-with-wix-answers/

Internships have sparked millions of successful careers, and they can be a valuable talent pool from which companies can eventually hire full-time employees. But it's critical to build your internship program the right way. Farhan Thawar, the VP of Engineering at Shopify, has dedicated years to perfecting his internship program and shares his insider tips for launching a successful initiative of your own. Video + blog post: https://www.saastr.com/how-to-build-a-great-intern-program-from-scratch-with-shopify/

In today's SaaStr insider episode, Harry Stebbings sits down with Ryan Bonnici, Chief Marketing Officer at Whereby to chat about how to market at scale. Together, they cover how to hire marketers at scale and how to use marketing to set your brand above the rest. Video and blog post: https://www.saastr.com/how-to-market-at-mass-scale-with-whereby/

Atlassian has always done things a bit differently. With a relatively small sales team and a huge investment in R&D since inception, Atlassian is proof that you can build a decacorn from anywhere. Listen in to the 5 Interesting learnings we can take away from Atlassian at $2B in ARR. Video and blog post: https://www.saastr.com/5-interesting-learnings-from-atlassian-at-2b-in-arr/

Each year, Point 9 Capital surveys founders and investors to explore what it takes to raise capital for SaaS companies. In this episode, Christoph Janz, a Founding Partner at Point 9 Capital, gives his data-backed insight into what investors are looking for in the year ahead. Video and blog post: https://www.saastr.com/what-it-takes-to-really-raise-capital-in-2021/

When you're ready to take your enterprise marketing to the next level, you may run into some common pitfalls that hinder optimal performance. In this episode, Menaka Shroff, the Director of Global Marketing at Google, shares her observations of the misunderstandings she has seen during her career and how to avoid them. Video and blog post: https://www.saastr.com/7-common-enterprise-marketing-mistakes/

After a newly minted $1.1B valuation, Kyle Porter, CEO of SalesLoft, sits down with SaaStr CEO and Founder, Jason Lemkin to talk about the twists and turns along the way to building SalesLoft into the Unicorn it is today. From completely pivoting the product early on, to becoming an essential software tool for inside sales reps -- learn how SalesLoft landed some of the Cloud giants like Shopify, Google, and Slack as its customers, and what it takes to build a Unicorn company in today's changing market. Video and blog post: https://www.saastr.com/salesloft-unicorn-valuation-story/

One of the easiest ways to consistently grow revenue is to make your customers happier. They buy more and churn less when you do. Here are 11 actionable steps and tips that always work in SaaS companies to drive NPS and happiness up from SaaStr CEO & Founder Jason Lemkin. Video and blog post: https://www.saastr.com/how-do-you-build-strong-relationships-with-customers/

Product-led growth is a disruptive go-to-market strategy adopted by the most successful companies in the subscription business, including Slack, Dropbox, Twilio, and Shopify. Drawing on his personal experience building innovative SaaS products, Mickey Alon, the creator of Gainsight PX, and Ciara Peter, VP Product at Gainsight, will cover the principles of Product-led growth strategy, how to build a product growth team, and how product teams can apply this strategy as part of their 2021 roadmap. Video and blog post: https://www.saastr.com/mastering-the-art-and-science-of-product-led-growth-with-gainsight/

At his core, Jeff Lawson is a software developer first, and a CEO second. He knows both sides of the executive & engineering equation intimately. He gets what goes on in a developer's brain and the detailed process of building software, but he understands that businesses are motivated to move quickly. And in turn, developers need to adapt. An all-time SaaStr fan-favorite, Jeff recently chatted with SaaStr CEO Jason Lemkin to discuss his thoughts on collaborating, managing, and working with developers. Video and blog post: https://www.saastr.com/how-to-collaborate-manage-and-work-with-developers-featuring-jeff-lawson-twilio/

Reducing churn in SaaS, along with increasing new ARR is the backbone to growing your business. In this guide, Andrea Webb, the SVP of Customer Success & Retention at Solarwinds, and Tim Willey, the SVP of Commercial Strategy & Operations at ForgeRock, share their tips for understanding and combating churn. Video and blog post: https://www.saastr.com/10-rules-for-defining-churn-with-forgerock-and-solarwinds/