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Show Notes
John Keel's Entrepreneurial Journey and Mastering LinkedIn
In this episode of The Real Bottom Line, host Wendy interviews John Keel about his diverse entrepreneurial journey and the valuable lessons he has learned along the way. At 77, John shares his experiences from his three vastly different careers, including the launch and sale of a successful water treatment business. He discusses his transition into the internet business and becoming a pioneer in online marketing before turning his expertise to LinkedIn. John delves into the importance of a well-structured LinkedIn profile, consistent engagement, and the significance of relationship-building over selling. He offers practical tips for small business owners and entrepreneurs to leverage LinkedIn effectively, highlighting the need for patience, consistency, and providing value.
00:00 Introduction and Guest Welcome
00:18 John Keel's Entrepreneurial Journey
02:03 Transition to Online Marketing
03:20 Building a Successful Online Business
04:14 Impact of the Pandemic and Pivot to LinkedIn
05:07 Deep Dive into LinkedIn Strategies
09:54 Personal Reflections and Lessons Learned
17:18 Optimizing LinkedIn Profiles
20:43 Effective LinkedIn Engagement
24:09 Consistency and ROI on LinkedIn
31:04 Final Thoughts and Contact Information