Live from NAB 2024: Blackmagic's CEO on the URSA Cine 12K & Future of AI

We had the chance to speak to Grant Petty of Blackmagic Design at this year’s NAB conference. It was as much of a conversation about technology and innovation as it was a conversation about human nature. 

In today’s episode, No Film School’s Jourdan Aldredge speaks with Blackmagic CEO Grant Petty to discuss: 

• Developing the URSA Cine with a post-production mindset
• Zero-cost options from Blackmagic for beginners
• Why Grant doesn’t like to compete with others
• PYXIS camera and its features
• Creating products that lend to an efficient post-production workflow
• Exciting new changes and updates to DaVinci Resolve 19
• Grant’s opinion on AI and the future of editing 
• The moment he fell in love with color correction
• Feeling lonely and misunderstood
• Why you have to be a ruthless, yet empathetic product engineer

Memorable Quotes

• “Business people are some of the stupidest people in the world.” [22:25]
• “A lot of this technology is just shit. It’s not very reliable.” [29:11]
• “If it gets too smart, it’s just another species to kill. Humans are fantastic at killing everything. We just gotta go hunting computers.” [30:45]
• “With creativity comes great loneliness.” [47:58]
• “You got to be simultaneously ruthless and simultaneously full of empathy.” [50:00]

Mentioned:

A First-Hand Look at the New Blackmagic URSA Cine 12K at NAB 2024 

Check out Jourdan's article 

Blackmagic URSA Cine

Blackmagic PYXIS

DaVinci Resolve 19   

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