The Importance of Optimizing Around the Right Thing with Arthur Colker
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Show Notes
We finally got Arthur Colker CEO and Founder of StayFi on our show!
A great conversation touching on his entrance into #hospitality and more importantly the evolution to bring actionable value to #propertymanagement companies.
What started as a consulting/marketing gig for Heirloom turned into a product a vision to capture the email addresses of all individuals who tap into the wifi in specific #shorttermrentals.
Email is the best way to help drive direct books through retargeting email marketing campaigns and StayFi gives managers a leg up on the competition.
We also dive into brand focus, recession-proofing your business, the importance of charging for your #marketing costs, and how #data wins all.
We really love this episode and it's exciting to see how StayFi has transitioned from a cool tech option that captures emails to a full-blown marketing platform giving property managers the tools to crush!
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