Tracking your Eyes Ad Attention with Webcams - Michael Follett
Michael is the Managing Director of a successful UK startup called Lumen Research
The Nikos Show · Michael Follett
December 4, 201948m 54s
Audio is streamed directly from the publisher (cdn.simplecast.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
We discuss how Lumen Research uses Webcams to do research for companies on how well ads draw peoples attention. Lumen was started in 2013 by Michael.
The YouTube video we talked about with my cycling in London with my eye gazes tracked.
Apologies for my bad audio sometimes due to some interference.
Topics
eye trackingad tracking