748 From Operator to CEO: The Identity Shift Required for Expansion
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Show Notes
If your business slows down when you step back, you’re still operating — not leading.
In this episode, we unpack the identity shift required to move from being the most capable person in the room to the most strategic.
Inside this episode:
• How to define your CEO role so you stop falling back into the operator role
• Scaling is less about working harder and more about working smarter
• Why most of us don't scale past 6 figures
• The emotional resistance behind control
• The decision-making lens of true expansion
Scaling doesn’t require you to work harder.
It requires you to think differently.
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Christine’s website https://christinecorcoran.com.au/