Season 1 · Episode 67
67 - You didn't start a business to blend in with Anita Siek - Director of Wordfetti Group
December 2, 201854m 57s
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Show Notes
Today's episode is a delicious conversation with Anita Siek, Director of Wordfetti Group. Anita Siek is a lawyer turned copywriter, and is the founder and Director of Wordfetti - a copywriting studio dedicated to helping brands stand out through strategy, psychology and words.
Born from her love of the medium of words and its ability to trigger different emotions to a reader, what began as a side-gig while juggling her Corporate role, then turned into her full-time gig. What began as 0 clients. Crickets. Nothing. Has today rapidly turned into a waitlist of like-minded clients who as part of their community understands the importance of language when it comes to communicating the value for their brand.
Our conversation covered topics such as;
LWYD (Love What You Do) 2 Day Business Mastermind - Feb 16 & 17th 2019 Take 2 days out to create your 2019 Vision with inspiring women who want to up-level their mindset, motivation and business strategy to make 2019 incredible! Connect with like-minded women as you learn from some amazing powerhouse women on how to take your business to the next level through workshops, experiences, connections and collaborations. For more info- Click the link - LWYD (Love What You Do) 2 Day Business Mastermind - Feb 16 & 17th 2019
Born from her love of the medium of words and its ability to trigger different emotions to a reader, what began as a side-gig while juggling her Corporate role, then turned into her full-time gig. What began as 0 clients. Crickets. Nothing. Has today rapidly turned into a waitlist of like-minded clients who as part of their community understands the importance of language when it comes to communicating the value for their brand.
Our conversation covered topics such as;
- Copywriting do's and don'ts
- The power of storytelling
- How to stay in the creative zone
- Hiring staff at the right time for the right reasons
- Using past experience & skills to create your unique positioning for your business
- Crafting a memorable story
- Using humour & uncovering your brand voice
- Building relationships before selling
- Key things to grow your business
- Being aware of your weaknesses and hire someone to support you in that area
- Be a master in one area first
- Trusting your gut
- Create a clear idea of why you do what you do
- And so much more...
LWYD (Love What You Do) 2 Day Business Mastermind - Feb 16 & 17th 2019 Take 2 days out to create your 2019 Vision with inspiring women who want to up-level their mindset, motivation and business strategy to make 2019 incredible! Connect with like-minded women as you learn from some amazing powerhouse women on how to take your business to the next level through workshops, experiences, connections and collaborations. For more info- Click the link - LWYD (Love What You Do) 2 Day Business Mastermind - Feb 16 & 17th 2019