Selling Sleep Part 1: India’s growing insomnia is worth billions of dollars
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Show Notes
India is the second most sleep-deprived country in the world. The pandemic has worsened Indians’ insomnia problem. It has led to a rise in cardiac, orthopaedic, nervous ailments. It has also resulted in lower cognition, focus and concentration. Sleep sellers are on the rise: mattress makers, sleep trackers, calming apps and sleep coaches are trying to make you sleep better. In part 1 of this two-part series, host Anirban Chowdhury talks to Dr Satish Ramaiah, co-founder of People Tree Maarga & Chaitanya Ramalingegowda, co-founder of Wakefit. Credit: Prime Video
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