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Dodging the Bullet
Episode 146

Dodging the Bullet

The Morning Brief

August 26, 202125m 42s

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Show Notes

Siddhartha Lal has resurrected Eicher Motors and Royal Enfield to make it a cult. But dipping sales and the recent shareholder blowback has halted its cruise. Auto industry veteran Avik Chattopadhyay and ET's Ketan Thakkar discuss whether the company will ride into the electric age, or face disruption. Credits: Royal Enfield, TV-18, ET Now, Auto X, Jay Leno's Garage, Economic Times, NDTV, Ather Energy, ZigWheels, AC/DC, T-Series, Silly Monks Music, Vgrooves.

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