The Money Advantage Podcast

Have you heard about Nelson Nash, Infinite Banking, Becoming Your Own Banker, Bank on Yourself, and want to learn more? Or maybe you’re already using Infinite Banking, but would like to be able to explain it better to your spouse, your parents, your children, business partner, or friends. We're continuing our series on the basics of the Infinite Banking Concept and answering your "what" questions. Today, we're unpacking: What is the Cash Value of Life Insurance? https://www.youtube.com/watch?v=YVAk0pT7kgY So if you want to see how cash value works as a living benefit that enhances your life today … tune in now! Table of contentsWhat is the Cash Value of Life Insurance?How is Cash Value Related to Death Benefit?What is the Net Present Value of a Future Death Benefit?What Makes My Cash Value Grow?What is the Effect of Guaranteed Interest on My Policy?What is the Benefit of Having Cash Value?What Part of the Policy Can I Borrow Against?What Happens to My Death Benefit When I Take a Policy Loan?What Happens to My Principal and Interest on a Policy Loan When the Loan is Repaid?What If There Is An Interest Balance Leftover?What Can I Do With My Dividends?Book A Strategy Call What is the Cash Value of Life Insurance? What is the Cash Value of Life Insurance? Cash value is the equity portion of your whole life insurance policy that you can access and use. It is a part of your death benefit, not separate, and you can access and use it during your lifetime. Cash value accumulates in a few ways: premium payments, guaranteed interest, and non-guaranteed dividends. How is Cash Value Related to Death Benefit? Because cash value is like the equity of your death benefit, the value represents the accessible portion of your death benefit. As your policy matures, it rises to meet your death benefit. So your cash value is designed to equal your death benefit by the time it endows. The current endowment age is 120. Since endowment represents your ability to access the full value of your death benefit, the policy pays out to you and the contract is complete. However, you’re still guaranteed to receive the full death benefit if you pass away at any point before endowment. That’s the power of a whole life insurance contract. But because the cash value is equity, not a separate account, the payout is not cash value + death benefit. You receive the full death benefit. What is the Net Present Value of a Future Death Benefit? The Net Present Value of your future death benefit is another way of describing the equity in your policy. The “net present value” is the current present amount of your cash value account, which is a portion of your future death benefit. What Makes My Cash Value Grow? Over time, your cash value grows as a product of your premiums, interest, and dividends. Your premium–the payment you make to keep your insurance in place–is the main source of cash value growth. However, insurance companies also guarantee that they will pay a certain amount of annual interest, as well as any company profits in the form of dividends. The cost of the insurance itself affects the growth. For example, premium payments must first cover the cost of insurance. When you pay a premium, that money contributes to payroll, investments, and commissions. The remainder is what you have available in your cash value. Since the cash value is the net present value of a future death benefit and the risk to the company lessens with time. Think about it: the risk to the insurance company is greatest when you open a policy. There’s a chance, however small, that you only make one premium payment before you pass away. But because the policy is in force, the company must pay the full death benefit. Over time, you pay more and more into the policy, so the actual costs are decreasing and instead contribute more heavily to your cash value. Another way to grow your cash value is through guaranteed interest. This is the dollar amount your policy is guaranteed to grow each year, as shown in an illustration. You also have non-guaranteed dividends, which are profits from the company. These profits can come from the company’s investments, as well as the interest paid to the company from policy loans. Any profits are distributed annually. What is the Effect of Guaranteed Interest on My Policy? The value of guaranteed interest is that you can be confident in what you will get, if not more. One strength of this guarantee is that any time your policy increases, you set a new floor that your policy cannot drop below. This means you can trust that your value can only increase. The guaranteed interest is also often higher than a typical savings account. When you factor in potential dividends, the value of this steady growth is priceless. Another benefit of life insurance is that your money is private and secure, so you are not taxed on your interest accumulated on your life insurance cash-value. Note: there is one way that your cash value can decrease,

Have you heard about the Infinite Banking Concept, and you want to learn more? Or maybe you’re already using Infinite Banking, but would like to explain it better to your spouse, your parents, your children, business partner, or friends. https://www.youtube.com/watch?v=JD3NvQBiqaI In part 1 of our series on Infinite Banking, we're unpacking the basics of policy design and what that means. You can view the first part of the series here: What is the Infinite Banking Concept? Part 1. Here’s your cue to see what the fuss is all about… tune in now! Table of contentsWhat is Specially Designed Whole Life InsuranceWhat Makes it Different from Ordinary Whole Life Insurance?What is Base Premium?What Are Paid-Up Additions?What is a Mutual Company?What is a Dividend?What is the Difference Between the Policy Owner and the Insured?Roles Are FlexibleShould You Buy a Specially Designed Policy or an Ordinary Policy?Book A Strategy Call What is Specially Designed Whole Life Insurance What is Specially Designed Whole Life Insurance?The “special design” is dividend-paying, high cash value whole life insurance with a mutual company. This is the simplest definition, and we’ll break down the pieces and parts over the next few questions. This answer gives you something to come back to and ground yourself. What Makes it Different from Ordinary Whole Life Insurance? Essentially, ordinary whole life insurance is a basic policy that has a simple, non-optimized cash value component, and death benefit. With this type of policy, you only pay the base premium. A Whole life insurance product is a permanent, guaranteed insurance policy that lasts your whole life. However, if you are interested in using an Infinite Banking strategy, you’ll want to ask for a more customized policy. For example, you can either buy a policy with a stock company or a mutual company, which can affect your cash value growth. Similarly, you can also customize what you pay in premiums vs. paid-up additions, which affects your cash value growth. An “ordinary” whole life insurance policy may not grow cash efficiently, yet for Infinite Banking having a specially designed policy is important. What is Base Premium? The base premium is the minimum premium that you must pay in order to keep your policy in good standing. This premium is calculated by the underwriters who use actuarial science to determine your premium based on age, health, and death benefit amount. Your base premium contributes to your cash value over time, just like mortgage payments contribute to your home equity. If you want to speed up your early cash value growth, you can add PUAs to your premium payments. What Are Paid-Up Additions? Paid-Up Additions, or PUAs, are additional portions of insurance that you can buy fully paid up each year. This means that on top of the premiums you pay toward your base policy, you can buy a certain amount of additional coverage each year. This gives you additional death benefit, and it also gives you additional cash value. When understanding PUAs, it’s important to grasp how cash value works. Your cash value is the equity of your death benefit, just like you build equity on your home. That means that as you pay your premium, you build equity on your insurance policy. Cash value is the accessible portion of your death benefit. Additionally, your early premiums have a slow build-up. This is because the costs of your policy are front-loaded. So, at the beginning of your policy, your cash value won’t increase at a rate equal to what you pay. Though, over time, more of your premium will contribute directly to the cash value. PUAs are like micro policies that you can tack onto your premiums each year, up to a limit. Your PUAs are a fully paid-up portion of insurance. This means that when you pay it, you’re directly increasing your death benefit and cash value. By adding PUAs to your base premium, you can speed up your cash value build-up in the early years, making your policy more efficient in the beginning. What is a Mutual Company? A mutual company is a company that acts in the interests of the policyholders, rather than stockholders. There are two main types of companies: stock companies and mutual companies. Stock companies are owned by stockholders, and mutual companies are owned by policyholders. This affects who the company pays profits to. Because mutual companies are beholden to the best interests of their policyholders, they invest very conservatively in bonds and other assets. They pay any profits to policyholders as dividends. Stock companies, on the other hand, are making investment decisions in the interest of stockholders. This can lead to riskier investments since they're not acting in the interest of their customers, but their stockholders. What is a Dividend? A dividend is a mutual company’s distribution of profit to policyholders. The confusion comes from the technical classification, which is a “refund of premium.” However, what happens is mutual

We often talk about multigenerational legacy and multigenerational wealth, but beneath it, you need a multigenerational family team. Not just in name, but a strong team deeply committed to flourishing for generations. https://www.youtube.com/watch?v=VCWRk1N_Bdw Jeremy Pryor, Partner and Co-Founder of Family Teams, is helping families build a multigenerational team on a mission. They help parents think of families as a team, and coach the team to work together toward a common mission. They also give practical guidance for developing family rhythms, training, traditions, business, and home life. If you’re looking for practical tools to strengthen your family, work together in business, and flourish for generations… tune in now! Table of contentsJeremy's Introduction to Multigenerational Family TeamsIndividualism is the Default TodayIndividualism vs. the Multigenerational Family TeamCreating a Balanced Multigenerational Family TeamThe Hundred-Year HorizonThe “Intangible” Family UnitAre There Dysfunctional Family Teams?About Jeremy PryorBook A Strategy Call Jeremy's Introduction to Multigenerational Family Teams Jeremy grew up in Seattle, and he describes it as a place that had very few flourishing families. It wasn’t until Jeremy studied abroad in Jerusalem that he became immersed in a culture that valued family foremost. Fatherhood, particularly, was a critical piece of the family culture in Jerusalem. To the people he met, the family was about legacy, and people viewed their family as a team or unit. It was at this point that Jeremy’s interest in creating his own multigenerational family sprouted. What he found in his research was that multigenerational family teams or structures tended to occur when people were in survival mode. During periods of war, recession, or other hardship, families would rely more closely on each other. This helped to ensure the well being of everyone. Yet as things adapt to become "safe" again, the world becomes more individualistic. The problem is that when people are individualistic, they lack stability, and can ultimately become isolated. Not only does this mean people are spending their final years alone, but there is little to no sense of generational security. Creating a family culture that centers around the whole unit's ability to thrive fosters connection, confidence, and security. Individualism is the Default Today [11:58] “You actually have to ask people to make a choice, and it is a choice. Like you could just raise… your kids to be a group of individuals, and to reset every generation, and to have that 80-year memory that the typical western family has. Or, you could choose to be a multi-generational team and take on some things together, and have that long legacy memory. But you get to choose.” [12:24] “In our culture, the vast majority of people… will choose to live out that individual life… because that’s the default, unfortunately. And that’s the reason why they’re doing it. That’s the reason why more and more people are living and dying alone. Because we don’t realize that we’re making a thousand small decisions to isolate ourselves from other relationships.” Individualism vs. the Multigenerational Family Team Because of an assumed sense of stability, as Jeremy shares, the multigenerational family team has all but disappeared in the US. People now rely on their own devices, rather than working with their families to create wealth and support each other. After all, in times of survival, it makes sense for families to rely more closely on each other. And when the nation prospers and life is good, people tend to branch out and forget the power of a family who works as a team. [15:23] “You will, if you go on default, build an individualistic family; a springboard for individual success. That’s okay, you can do that…[but] there is another option. You can instead build a multigenerational family.” The latter option takes work because it’s a family model that many people are unfamiliar with. It's difficult to model something without a reference. Jeremy himself didn't know a multigenerational structure was possible until his trip to Jerusalem. So it's the onus of the parents to choose to raise their families more deliberately in this way. Creating a Balanced Multigenerational Family Team Building a multigenerational family team doesn’t mean the death of individuality. There actually has to be room for the members of the family to have individual expression within the family structure in order to thrive. There’s a balancing act of building a cooperative family that supports one another, with individuals who have a strong sense of self. [17:24] “In our culture, we struggle with hyper-individualism. In other cultures, they struggle with hyper-familism, where the individual doesn’t matter. To me, the way that I’ve worked this out, is that I believe that the individual needs to be sovereign. In that, they need to make the decision. But t

What Is Infinite Banking? Have you heard about Nelson Nash, Infinite Banking, Becoming Your Own Banker, bank on yourself, or be your own banker and want to learn more? Maybe you’re already using Infinite Banking but would like to explain it better to your spouse, parents, children, business partner, or friends. https://www.youtube.com/watch?v=dSCWZD5Hpbo Today, we're starting a new series on Infinite Banking Basics. We'll be unpacking all of your "what" questions about Infinite Banking. In this conversation, we answer: What Is Infinite Banking?What Is Whole Life Insurance?What Is the Purpose of Life Insurance? So if you want to see how Infinite Banking gives you control and options, why you don't want only term life insurance, and why insurance is still for you, even in your latest decades… tune in now! Table of contentsWhat is Infinite Banking?What is Whole Life Insurance?Term Insurance vs. Whole Life InsuranceWhat is the Purpose of Life Insurance?Book A Strategy Call Infinite Banking Explained The infinite banking concept is complicated, and something that most people learn over time. Even seasoned users of infinite banking have “ah-ha” moments as they grow in their understanding. The purpose of this conversation is to accelerate some of those “ah-ha” moments so that you can have the tools to get started. [5:44] “Let’s be honest. Do you really, really, really need to know how something works? Or do you want to know what it does for you, and what it allows you to do in your own life? So we’re going to play that balance delicately today.” What is Infinite Banking? The simplest answer to this question is that infinite banking is a strategy of using specially designed whole life insurance. However this may call up many other questions, such as what is whole life insurance, and what does it mean to be specially designed? To take the topic in a broader direction, let’s say that infinite banking is about creating financing opportunities. We all finance things: mortgage payments, car payments, bills, groceries, credit cards–-all of these are financing scenarios. An infinite banking system creates an additional, efficient pool of money for financing your life. [8:22] “Nelson [Nash] said your need for finance is greater than your need for saving.” The beauty of infinite banking is that you get to do both–save money, and finance purchases. This is because you’re creating a financial system for yourself that mimics the banks. [10:58] “What infinite banking puts in your lap, or in your hands, is this ability to model the bank and act like the bank and control capital. And that’s at the core of why it allows you to finance well and save well, because you’re in a position of controlling capital like the bank does.” The preferred vehicle for infinite banking is whole life insurance, which helps you create a pool of money that is safe and growth-oriented. What is Whole Life Insurance? Life insurance is insurance that you pay a premium for, and if you die while the policy is active, your family receives a payout of money. The simplest definition of whole life insurance is life insurance that lasts for your whole life and provides a cash value account. The reason it lasts your whole life, as opposed to term insurance, is because of the structured agreement. You agree to pay a certain amount of premium over your lifetime, in exchange for coverage over your lifetime. [14:54] “Whole life… takes the insurance cost and it spreads it out through your entire life.” This model guarantees that you will have coverage in place if you die, so long as you hold up your side of the deal: paying premiums. Fortunately, these premiums don't just vanish. You actually get to access your cash, through the policy's cash value component. Cash value works like home equity. The more premiums you pay, the more access you have to your cash value while you’re living. Mutual insurance companies, which are owned by policyholders instead of stockholders, can even pay dividends to your account. Term Insurance vs. Whole Life Insurance You may be wondering why whole life insurance is critical to the infinite banking strategy, over regular term insurance. One of the best ways to explain the difference is with an analogy. When you’re at the grocery store, and you see two similar items, you want to buy the cheaper product, right? You may even wonder why the higher-priced item exists at all, especially if the price difference is significant. Yet think of all the things you may not know that contribute to that price difference. Where was the product made, with what materials, and how long will it last? While the less expensive item may provide a bargain at the moment, what happens if it wears out quickly? What if it doesn’t meet your expectations? This describes the key difference between whole life insurance and term insurance. Whole life insurance is a more expensive insurance option than term insurance when you look at the “

Why would a commercial real estate investor, author, and syndicator move away from apartments and become a self-storage investor? https://www.youtube.com/watch?v=0y_47Zr3F6g Paul Moore, real estate investor and author of Storing Up Profits, demonstrates how to capitalize on America's obsession with stuff by investing in self-storage. So, if you want to find out what's to love about self-storage, learn the risks and downsides of self-storage, and get the scoop on how it performed during the pandemic ... tune in now! Table of contentsPrior Interviews with Paul MoorePaul's Introduction to Self-StorageBigger PocketsWhy Self Storage?What is Value-Add in Self Storage?The Risks of Self StorageHow to Get Started in Self-StorageConnect with Paul Book A Strategy Call Prior Interviews with Paul Moore Lessons from a Commercial Multifamily Investor, with Paul MooreWellings Capital: Opportunities in Commercial Real Estate, with Paul Moore Paul's Introduction to Self-Storage After selling his company to a public firm in his 30s, Paul thought he was going to get out of the game and focus on his family. However, he quickly realized that he wasn’t fulfilling his calling, and therefore was not being the husband or father he wanted to be. On top of that, he was bored. This spurred him to seek a way to fill his time in a purposeful way that could also help him protect his family’s wealth. What occurred to him was real estate, so he started flipping houses and lots, and finally building houses. [4:28] “I found out something really important that everybody needs to know. If you don’t know how to tighten the doorknob on your own house, you probably shouldn’t build a house.” Eventually, he found his place in multi-family real estate. But after a while, he felt like what he thought was the “perfect investment” was no longer perfect because he had to overpay to get it. After research and time, his team discovered self-storage investments and created a fund to invest in that space. Bigger Pockets Paul started his work with Bigger Pockets as a blogger, sharing his wisdom on real estate. And every six months, he would ask, “Is there anything else I can do to serve you?” Because Paul was invested in their success, and helping Bigger Pockets succeed, they’d let him do videos, live shows, and write books through them. [7:17] “Bill Gates, he did three things to become the wealthiest person in the world. Number one, he decided at a young age what he wanted to do and he stayed in that lane… Second, he… found the biggest, most influential platform in the world that would be willing to let him partner with them. And then the third step is… not obvious. He did everything in his power to make them successful. Not himself, but them.” Why Self Storage? One of the benefits to self-storage, as Paul shares, is the short time frame the asset operates on. When you lease commercial property to someone, those leases are often a decade or two long, which means that rent is locked in. With self-storage, leases occur on a month-to-month basis, so you can raise prices as you see fit each month. [10:58] “The thing I like best, though, is the fragmented industry. Now self-storage has about 53,000 facilities in the US. That’s about the same as McDonald’s, Starbucks, and Subway combined.” About 75% of these facilities are run by independent operators, and two out of every three independents own one facility. This means they’re classified as a mom and pop, and they don’t have to have a lot of knowledge to make a good profit. However, this creates opportunities for experienced investors to come in and acquire the property, and capitalize on any oversights to drive further profits. What is Value-Add in Self Storage? [18:06] “The first time I heard value-add and self-storage, I think I laughed out loud. I mean, where are the countertops and cabinets and flooring and bark park and lighting and, you know, new appliances? None of that. We’re talking about four pieces of sheet metal, some rivets, a floor, and a door. Yet the opportunities for self-storage value-add are amazing.” Some ideas for value-add that Paul shares include: Filling vacant unitsReining in delinquency Add a billboard, cell tower, filling station, or ATMPartner with U-HaulAdd point-of-sale itemsInclude RV and Boat storageIncorporate climate-controlled facilities All of these things can increase your profits and make your business more valuable for yourself and the people using your facility. The Risks of Self Storage The biggest risk of self-storage, Paul shares, happens during lease-up. During Paul’s first self-storage investment, he ran into this issue. He bought a self-storage property around the same time two other national competitors moved into the area. This meant for all three companies there was a much slower lease-up period because that particular community had several good options. Another downside to this situation was that the national competitors had more ability to un

Here’s a listener question about personal finance for beginners: "What is the foundation or the starting point of wealth building? What are the core things I would want in place to start building wealth?" https://www.youtube.com/watch?v=l0T2gjJvaAg You might be asking the same question. Do you have savings you want to do something with? Are you wondering if you are making the best personal finance decisions? Is it time to talk with a financial advisor? What do you need to know to figure out if the plan you create is going to be best for you? Many people with great money habits realize that it’s time to do some planning when they have a stash of savings. Should you invest? In the stock market? Which stocks? With which company? How much risk should you take? How do you track your performance? Will your plan get you closer to financial freedom? Let's talk about the 10 things you want to have in place in your personal finance, to make sure you’re headed in the right direction with a plan you feel good about. Tune in now! Table of contentsWhat is Wealth?Ways to Define WealthOther Ways to Think About WealthWhat is Financial Planning?How Do You Optimize Your Financial Life?Optimize Your Personal Finances: 8 Habits to Have in PlaceConsistent SavingsIncrease Your SavingsSave with Safety, Liquidity, and Growth in Mind15-Minute Money6-12 Months of ReserveThink of Savings as Emergency and Opportunity FundNever Stop SavingLook Into Infinite BankingInvest with Knowledge and Control Start Your Personal Finance JourneyBook A Strategy Call What is Wealth? [8:58] Bruce: “The first thing I would say is that you really have to decide what your definition of wealth is for you.” Bruce elaborates by sharing how, when asked about his Net Worth, he had to unpack the statement. Because typically, Net Worth is someone’s “pile of money.” It’s the culmination of their assets against their liabilities. To some, this may be the most important financial marker. However, Bruce and his wife decided that they valued cash flow more than a pile of money. So for them, Net Worth doesn’t necessarily scratch the surface of what they can do with their money. Ways to Define Wealth There are three fundamental ways people define wealth, which may help you get clearer on your own personal definition of wealth. Net Worth is the first definition, which is viewing your finances like a balance sheet. Another way to define wealth is to consider not just your cash flow, but how that cash flow represents your wealth potential. This is more abstract, but consider it for a moment. Say you have $400,000 of cash flow. This is a fraction, or percentage, of your total wealth potential. That total wealth potential represents what your cash flow would be if you saved that money in an account earning, say, 4%. That would make your wealth potential $10 million. If you reverse engineer this, you could theoretically live off of 4% of that same $10 million, which would be the $400,000. Finally, many people today consider their time to be their wealth. So this may not be represented by a certain dollar figure, but by how much control you have over your time. Many people today choose to be entrepreneurs for this reason or work in the “gig economy,” so that they have more time. The point is not that there is one ideal of wealth, but that you can reach a point on your journey where you feel as though you are wealthy. So, you must define wealth for yourself. Your definition of wealth may include some combination of these aspects or other ones entirely. Other Ways to Think About Wealth In the book “Complete Family Wealth,” the authors define wealth as a family flourishing. They pose the idea that if you’re not happy, healthy, well-connected, and in control (among other things) then you are not truly wealthy. Wealth is not simply about money, but about whether you are living the life you wish to live. Defining wealth for yourself takes on a new meaning when you look at it from this perspective because you’re forced to consider your “why.” Why do you want wealth? What is the purpose of your money? What does it mean for your family to flourish? This encourages you to involve your family in your wealth journey. When you think about your financial goals, in the context of your family’s flourishing, you can start thinking in a more flexible way. What is Financial Planning? Once you’ve defined wealth, and you’ve accumulated savings, you may be at the point where you’re ready to consider financial planning. Financial planning, by definition, is taking stock of your current financial situation and your goals for the future, then creating a strategy to get there. A good financial plan is comprehensive and includes considerations such as: LiquidityRate of returnRisk exposureCash flowSavings for a variety of eventsHow much control do you have?Tax liability InflationWhen you want to access certain funds (like college or retirement) The Guesswork of Personal Finance A lot of t

Are you working too many hours? Chances are, you don’t have the right people on your team. And if you don’t, chances are, your hiring practices are causing more problems than they are solving. Ryan Englin created Core Matters to fix your recruiting and staffing headaches. He coaches and trains business owners to hire better people, faster. https://www.youtube.com/watch?v=D8N47KLdPH4 So, if you want to hire and retain rock star employees… tune in now! Table of contentsHow Ryan Got StartedThe Hiring BottleneckThe Importance of a Good ProcessThe Jim Collins Bus AnalogyHow Do You Start?The Trick to InterviewingBehavior-Based InterviewsConnect with Ryan EnglinAbout Ryan EnglinBook A Strategy Call How Ryan Got Started Ryan's father worked in manufacturing, and his early memories are of spending time with his dad at the plant. He often spent nights and weekends there. It wasn’t until much later that he realized that he was inexpensive labor. And while Ryan’s dad had lots of people working for him, he still struggled to find the right people. [4:15] “One rock star employee will replace two or three mediocre employees all the time.” It’s really hard to fathom this, though, as a business owner. Most people think they want three sets of hands instead of one. However, as Ryan points out, there’s massive value in having one person that doesn’t make mistakes or create drama. When Ryan was older, he saw the same issue with his clients. They were struggling to find the right employees, and it was eating into their personal lives. He experienced the problem himself when he became a father, and wanted to spend time with his family. So he began to solve the problem for himself, and later his other clients. The Hiring Bottleneck Hiring is one of the most common problems for entrepreneurs, and Ryan attributes this to a lack of information. There are so many books and resources on practically every other facet of entrepreneurship that most business owners can easily access answers. There simply seems to be a lack of accessible information about hiring the right people. In fact, when it comes to hiring, most of the information is about getting bodies in the door and retaining them. It’s about creating the “Silicon Valley” environment of game rooms and food bars, and other attractions. But this has very little to do with finding people who are a good fit, beyond just their resume. [8:35] “When it really comes down to people–and understanding their hopes, their dreams, their goals, the things that they want to accomplish—there are not a lot of books about that as it relates to business. And so what I think a lot of people do is they look at efficiency as a way to improve their business.” But there’s only so much efficiency that you can accomplish. For example, you can cut expenses as much as possible to make more efficient use of your dollars, but you’ll never get to zero. There are always going to be expenses. When you focus on people, however, you can look toward increasing revenue, and you can increase revenue infinitely. The right people are going to improve your business. The Importance of a Good Process [9:35] “What I believe is—this is probably no secret—humans aren’t perfect, we all make mistakes. And what I believe is, if you have an employee that’s a good employee, and you give them a great process, you’re going to have great results. If you have a great employee and you give them a mediocre process, you’re gonna have mediocre results.” Good people are the first step to good results, but people can only be as good as the process you give them. As a business owner, it’s critical to have a good process. The Jim Collins Bus Analogy Jim Collins, a prolific business researcher and author, has a bus theory that explains the importance of the “right people.” In essence, it’s about having 5 or 6 leaders on your bus, or team. Ryan takes this analogy a bit further, and considers who else might be on that bus. In other words, what other team members are going to be involved? Ryan asserts that this is a huge opportunity to hire people with a similar vision. Because while the rest of the people may not have a say on where the “bus” is going, like the leaders do, they are critical. The people who stay on the bus are the ones who are excited about where it’s going and will do everything in their power to make sure it gets there. When you only think about filling the rest of the seats with bodies, you inevitably get some who jump ship early, or who don’t have an interest in getting to the destination. How Do You Start? When Ryan’s company takes on a new client, they begin with automation. You take stock of the business’s important functions, and make as much of it automatic and systematized as possible, or find the right people to do the job. At the same time, it’s also important to identify who you are as an organization, and where you want to go. This can look like identifying company values, vision, and a purpose statement. When

Nelson Nash, Father of Infinite Banking, left quite a legacy. One of the things that he poured his life into was teaching and training advisors to serve clients with excellence. Every year, IBC practitioners, clients, or anyone searching for a deeper understanding of Infinite Banking gather at the Nelson Nash Think Tank. There, they share ideas and recommit to the fundamentals of Infinite Banking the way Nelson taught. https://www.youtube.com/watch?v=lMjYKI95DI8 Bruce traveled to the 2022 Nelson Nash Think Tank, and I'm looking forward to discussing his observations and thoughts. So if you would like to hear some of the most important topics, issues, and trends in Infinite Banking ... tune in now! Table of contentsWho is Nelson Nash and What is the Think Tank?The Importance of the FundamentalsPerfect Practice Makes PerfectWhat Are the IBC Fundamentals?Banking is a ProcessIBC Creates “Forced Savings”Human Nature“Don’t Steal the Peas” You Finance Everything You BuyBook A Strategy Call Who is Nelson Nash and What is the Think Tank? There’s an incredible amount of knowledge at the root of the Infinite Banking Concept, which was created by Nelson Nash the author of Becoming Your Own Banker. Whole life insurance itself was not a new product or discovery. However, Nelson Nash realized that there could be a greater purpose and use for specially-designed whole life insurance. He used this strategy himself and later coined the term “Infinite Banking Concept.” He created his books and the IBC practitioner program to help more insurance producers understand IBC. And subsequently, he created the program so that IBC could help more people. The Nelson Nash Think Tank is an annual conference for dedicated IBC practitioners to keep their knowledge sharp. It also helps IBC practitioners to identify and solve problems in the industry. The Importance of the Fundamentals One benefit of the Nelson Nash Think Tank, for IBC practitioners, is that it is a return to the fundamentals. In other words, the basic essentials of the Infinite Banking Concept. In any industry, it’s easy to look forward to fresh ideas and new ways to approach business. However, the fundamentals are the basic principles that hold everything together and guide your actions. Returning to the fundamentals ensures that you continue to stay on the path, and remain true to the most basic ideas. The same is true for IBC. [5:25] “Everything you do in life, whether it’s learning a new skill or your own family, there should be some things that should be consistent and repeatable… Kind of like we talk about with money principles.” Not only can refreshing your understanding of the fundamentals help you approach new challenges, but it can also help you retain a “beginner’s mindset.” When you’re an expert in a field, it’s all too easy to forget that others don’t necessarily have the same background or understanding. But if you attempt to teach someone as if they DO, things get lost in translation. Returning to the basics in your own practice can help you more effectively teach or help someone with a beginner’s understanding of a topic. Perfect Practice Makes Perfect Studying the fundamentals also ensures that you understand all the intricacies and nuance of your craft. True mastery takes time, effort, and dedication. It may seem boring to rehearse the basics, when there may be more interesting or complex things to study. However, it’s critical to know the fundamentals so well that you can recall them at the drop of a hat. For example, as a basketball player, the fundamentals may be to take proper care of your feet. It seems simple, trivial even. But if you buy the wrong socks, or don’t lace your shoes correctly, you can get blisters that cause more issues down the road. The more you return to and practice the basics of your craft, profession, or industry, the more you prepare yourself to operate at the best of your ability and minimize mistakes. What Are the IBC Fundamentals? Banking is a Process When Nelson Nash coined the term Infinite Banking, he emphasized that banking is a process. More important than creating a bank, which is a word with many definitions, is creating a process of banking. This process includes saving money into a system, taking loans from a system, and repaying those loans. The banking process is one of the most important processes in the economy. Without banks, nothing in our daily life functions. But bank institutions are fragile. So creating your own banking system, or process, with a whole life insurance policy gives you more certainty and control. The idea of a personal bank is more interesting when you consider how banks make money, which is by selling other people’s money. In other words, banks leverage the money their customers give them and loan it out to other customers. Banks then make money on the interest payments, using none of their own money. Whole life insurance allows you to create your own warehouse of wealth so you can levera

Do you want to write the perfect letter to your kids, but don’t know exactly where to start, what to say, or how to share your heart best? https://www.youtube.com/watch?v=Nes6G6sX8bk Legacy Letters solve this problem. Blake Brewer is on a mission to help 1 million dads write at least one well-written, meaningful, lasting Legacy Letter to their children. Today, we’re digging into the importance of our parent’s words, how to prepare your heart and mind to write this letter, the three things that everyone needs to hear from their Dad and Mom, and how to ask forgiveness as a parent. So if you want to share the words that best communicate your heart… tune in now! Table of contentsWhy Write Down Your LegacyThe Legacy Letter that Started it AllHelping 1 Million DadsCrafting Your Legacy LetterThe Parent “Wound”Asking ForgivenessThe Most Important Components of Your Legacy LetterConnect with BlakeAbout Blake BrewerBook A Strategy Call Why Write Down Your Legacy Writing a legacy letter, as we’ll explore, is an opportunity to create a tremendous impact in the lives of your children. It’s actually important for the same reason life insurance is important on a security level–because one day, you won’t be around. And like life insurance, a legacy letter can help your children move forward with as few obstacles as possible. Lucas and I wrote legacy letters for our children after my near-death experience a few years ago. At the time, we wondered: What if we don’t have all the decades ahead that we hope for? How would we be able to communicate all the most important thoughts and lessons to our daughters? A legacy letter is your opportunity to leave a tangible piece of yourself and your wisdom with your children and loved ones. That way, no matter what the future brings, you can be confident that all of your most important thoughts will make it into your children’s hands. It’s a powerful tool for families, especially for families looking to build a robust, multi-generational structure for the future. The Legacy Letter that Started it All [5:44] Our guest, Blake Brewer, shares his own experience of loss, and how that led to his role in helping families create their legacy letters. After his father’s passing, which was incredibly sudden, Blake’s mother gave him the letter his father had written for him. [10:43] “Even before I finished the letter, I felt so loved, that my dad would take the time to write this letter. I don’t know what he gave up, what he sacrificed, what TV show he didn’t watch; but my dad took the time to write down his thoughts and feelings about us, and gave some great life advice. The last line of this letter, only God could have allowed my dad to write it. My dad wrote, ‘As you follow Christ, you’ll often find yourself in the minority here on Earth, but I can assure you in Heaven, you’ll be in the majority…’” The words were the exact comfort that Blake needed at that moment and helped him to begin processing his grief. In fact, it helped him to process his grief in a healthy way, thanks to his father’s words. He says it was that letter that changed his life. [12:05] “My dad had life insurance, so I’m grateful for that as well. My mom didn’t have to go to work, our life stayed the same, and I’m thankful for that. But this letter is worth just as much as the money that my dad provided for us.” Helping 1 Million Dads A few years ago, Blake decided to write his own letter to his children, so that they would have something of him when they needed it most. But when he sat down to start writing, he saw how difficult it was. He had plenty of ideas to put onto the page, but organizing them into the right words was hard. Other fathers he had talked to over the years, who resonated with Blake’s story, had also found the process difficult. At the same time, God brought several other men into his life that received letters from their fathers. And these letters also changed their trajectory. This is what spurned Blake’s mission to help one million dads write at least one letter. Now, he’s expanded to helping moms write their letters as well. Crafting Your Legacy Letter The beauty of the legacy letter, in Blake’s eyes, is that it contains wisdom you can gift to your children at any time. You may write multiple legacy letters over the course of your adult life, for various reasons. For that reason, it’s not something Blake believes you must wait to give to your children. This is a letter that contains your best wisdom to impart, as well as how you feel about your children, and that’s something they can benefit from as soon as possible. When crafting your letter, it’s important to consider what you want your children right now. Then, make sure that you take the time to craft it into something meaningful. The legacy letter isn’t just a thoughtful note your write in five minutes. It’s something you pour yourself into, to create a lasting impact. The Parent “Wound” Blake also introduces the idea of a “parent wound.” [24:37] “

Are you feeling the rise in prices and wondering what the long-term effects will be on your financial goals? When inflation eats away at the value of your dollars, how do you protect from inflation? What are your options for a level-headed approach to getting your money to do the most today and in the future? https://www.youtube.com/watch?v=UE5jjK89nRg Today, we're talking about your options to protect your money against inflation...so if you want to keep your money growing, tune in now! Table of contentsShow NotesCommon Advice for Protecting from InflationSeeking Growth in All ThingsArticles ReferencedBook A Strategy Call Show Notes [0:00] Introduction: How should you prepare financially to protect your money from inflation?[2:40] Your goals, principles, and personal economy change what strategies might work for you.[4:15] Not every facet of our lives is foreseeable; so we must prepare for unknowns.[5:05] How the financial entertainment industry affects our perspective.[7:40] The value of truth over opinions.[8:55] The financial philosophy “advance and protect.”[9:55] “I think you need to stick with your fundamentals, even when the information around you is telling you, ‘Do this! Do that!’ Because it can be very attractive and it can pull you towards wanting to do something, or telling you that your fundamentals are wrong.”[10:52] Do not take education as advice. Education should provide you with information to make better decisions, yet it cannot replace personalized advice based on your unique personal economy.[11:55] Financial advice and wisdom don’t exist in a vacuum.[13:51] The importance of questioning everything, and the information you’re given. Common Advice for Protecting from Inflation [14:20] Evaluating the Investopedia article “9 Asset Classes for Protection Against Inflation.”[20:15] How to evaluate the integrity of an information source.[21:00] How different economic philosophies approach inflation.[21:20] The number one question to guide your financial decisions.[23:20] Is gold a good asset to protect against inflation?[27:05] Gold is liquid, the problem is that it’s not always easy to sell. [28:40] What is inflation? Why does inflation occur?[29:23] Are commodities good a good hedge against inflation?[30:05] Why a 60/40 stock and bond split doesn’t work.[35:55] Historic average rates of return don’t guarantee that’s what you will earn.[36:30] What are REITs, and are they a wise investment during an inflationary period?[37:35] Investing in the S&P 500 during an inflationary time may not work out, and it wouldn’t be responsible to recommend. [39:46] Why real estate is a good investment when made under the right circumstances at the right time.[40:30] What are leveraged loans?[40:50] What are TIPS?[41:10] Does the Bloomberg Aggregate Bond Index work as a hedge against inflation? Seeking Growth in All Things [43:10] In order to make better financial decisions, you must seek more education.[43:28] Les McGuire and the Economic Value of Certainty[43:55] The importance of principles in your financial decision-making, and the principles that guide us. [47:10] “Is it going to keep up with inflation? Probably not. But is it going to do better than any other place that I have to store my capital where it’s still accessible? It’s better than anything we’ve found yet.”[48:16] The power of an entrepreneurial mindset to protect from inflation.[50:58 How to hedge against inflation if you’re not entrepreneurially minded. [52:35] Closing thoughts on inflation.[52:58] “You can be more in control of your financial destiny than just having to make decisions based on the sway and the whim of interest rates and inflation and all of the boogeymen on the financial horizon.” Articles Referenced https://www.investopedia.com/articles/investing/081315/9-top-assets-protection-against-inflation.asphttps://www.ssga.com/library-content/products/factsheets/etfs/emea/factsheet-emea-en_gb-sybu-gy.pdf https://themoneyadvantage.com/economic-value-of-certainty-les-mcguire/ Book A Strategy Call Do you want to coordinate your finances so that everything works together to improve your life today, accelerate time and money freedom, and leave the greatest legacy? We can help! Book an Introductory Call with our team today https://themoneyadvantage.com/calendar/, and find out how Privatized Banking, alternative investments, or cash flow strategies can help you accomplish your goals better and faster. That being said, if you want to find out more about how Privatized Banking gives you the most safety, liquidity, and growth… plus boosts your investment returns, and guarantees a legacy, go to https://privatizedbankingsecrets.com/freeguide to learn more.

Are you fascinated by the success stories of other entrepreneurs? Today, learn from Dave Menz, the Laundromat Millionaire, Dave Menz's inspirational story, learn the secrets of his success, and find out how you can overcome your own obstacles while building wealth. https://www.youtube.com/watch?v=trhxZsJ0cdc Tune in now! Table of contentsLearning the Laundromat RopesCraigslist BusinessThe Beginning of the Laundromat MillionaireOn Rejection and PerseveranceBuying the Next LaundromatDelayed GratificationServing a CommunityRaising the Bar for All BusinessesA Better Family FutureGet The Laundromat MillionaireAbout Dave Menz, Laundromat MillionaireBook A Strategy Call Learning the Laundromat Ropes When you’re running a business, there’s textbook knowledge and boots-on-the-ground knowledge. Dave Menz is the kind of entrepreneur with real boots on the ground experience running a successful business. [3:11] “I grew up really poor as a young kid, in Flint, Michigan. And I was never very good at school, and I didn’t see a traditional corporate path for me. It just wasn’t in my DNA… I didn’t know anyone that was an entrepreneur or a business owner. But I was always just, from afar, admiring people that were without knowing them.” [3:40] “I don’t like limitations, I don’t like people or organizations or things telling me that I can’t accomplish x. I like to believe that if I spend enough time and gain the knowledge, and have the right mentors, and the right opportunities—good ol’ fashioned grit plays a part in that, for sure—that I can accomplish almost anything that I want to. Or at least I’m going to die trying.” This mindset, Dave shares, is what he thinks called him to entrepreneurship. While he didn’t start his path as a business owner right away, he always had a keen interest in how businesses were operated. This prepared him for one day taking over his own. When Dave knew he was ready to own his own business, he and his wife began saving and spent 3 or 4 years preparing for what would be their first laundromat. Craigslist Business Dave actually found his first laundromat on Craigslist, after time spent researching the kind of business he wanted to own. [11:45] “I just started down the path of due diligence with every business that I found on Craigslist or anywhere else. And every time… I came to a point where there was either a red flag or multiple red flags, that just said ‘this isn’t for you.’” Dave views himself as being somewhere in the middle of analysis paralysis and reckless—he’s a great, detail-oriented researcher, but he doesn’t get too hung up on choices. He can recognize when it’s time to move on from an idea. With the laundromat, there were no red flags he could find, so he just went for the deal. The Beginning of the Laundromat Millionaire When Dave bought the laundromat for $85,000, it was losing money. But he also saw an opportunity in the business, and he knew he could do something great with it. All the nearby laundromats were in similar or worse condition. [13:57] “I thought, well, I don’t know a lot about business, but I do understand the laws of supply and demand. And I know my community. I’ve lived here for a long time. It’s a thriving, growing suburb in Cincinnati. It doesn’t appear that any of these laundromats are serving this community well, and so if I fix it up and make it a nice place, seems to me like it should grow and should become profitable.” Over the 4 years Dave and his wife had saved, they had $35,000. They used $20,000 as a down payment. However, they had trouble getting a bank to back them. In fact, they had 25 rejections. This prompted them to look for funding elsewhere, and they ended up getting an SBA loan through a local credit union. After about 11 months, the first laundromat began making 3-4,000 a month. On Rejection and Perseverance The rejections Dave faced are almost a story of their own—one of resilience. He shares that the process of being rejected over and over was one that was extremely painful. Two or three rejections, in fact, can be a lot for one person. Yet Dave believed in his vision, and what he was going to build. [15:00] “If you really just bleed business ownership, and you know you’re ready, and you know you want to do this, and you know you’re going to go after this like most of humankind has never seen anybody go after something—it just rips your heart out.” One of the most difficult parts of the rejection, he shares, is that on paper everything was perfect. He and his wife had good credit, a sizeable down payment, a nest egg put away. They lived below their means, and Dave even planned to keep his job while running the laundromat. But the banks believed that it was a bad gamble because he had never run a business, didn’t have a college degree, and the laundromat was already losing money. But the rejection didn’t change his mind. Buying the Next Laundromat Once the first laundromat was profitable, Dave realized that he could replicate his result

It’s time to showcase another client who’s building an Infinite Banking System for himself and his family. https://www.youtube.com/watch?v=G6l1gkv09fg Meet Wesley Smith, real estate investor, business owner in the digital marketing space, husband, and dad. To find out why he’s been using Infinite Banking for the past 7 years, and how it’s helping him in his business, investments, and his family… tune in now! Table of contentsWesley's Entrepreneurial JourneyIntro to Infinite BankingWhy Infinite Banking?Why Multiple Infinite Banking Policies?How Wes Uses His Infinite Banking PoliciesInfinite Banking and Family DynamicsTeaching the Next GenerationWes’ Tips for Business OwnersBook A Strategy Call Wesley's Entrepreneurial Journey Wes’s career launched with his dad’s plumbing company, where he stayed for three or four years. After that, he realized he wanted to get out into the world. His friend had a door-to-door sales job in telecommunications, making a pretty good salary. Wes knew it was his next step. [4:00] “I think that first sales job really solidified the fact that I wanted to be an entrepreneur… Just learning to be in that sink or swim environment from month to month to month—every month is a new month, right—is kind of what helps you learn what you need to be a business owner, in general.” Over time, he learned he could also build some residual income from this work. Ultimately, this helped him get closer to where he wanted to be financially. But the entrepreneurial piece was still missing. This led Wes to invest in real estate. In order to advertise and maintain relationships with clients, Wes became proficient in all things digital marketing. His proficiency led him to open an agency around 2014 that caters to the tree service industry. Intro to Infinite Banking Wes stumbled into the world of infinite banking almost by accident. About seven years ago, whole life insurance came up in conversation between Wes and his younger brother. Wes was recently married, and his son was just born, so he knew life insurance was a good thing to look into. After getting set up with an agent, he bought his first whole life insurance policy. [8:20] “We’re all just like conditioned to not even think about life insurance one bit until we’re married and have kids, then all of a sudden everybody’s beating their door down talking about life insurance to you.” After paying a few premiums, Wes kept wondering where his premiums were going and what he was paying for. Although his agent answered his questions, he was still having trouble wrapping his brain around insurance. So he decided to do some research and learn everything he could about whole life insurance. This search led him to The Money Advantage, as well as some other sites, where he stumbled on the infinite banking concept. Why Infinite Banking? [9:50] “Once I found that [infinite banking concept], and I ordered Nelson [Nash]’s book, Becoming Your Own Banker… it was as clear as day what I needed to be doing for the rest of my life with all of my savings.” Part of the reason infinite banking appealed to Wes is that it’s flexible and liquid. He had been in corporate settings, with a 401k, where his money was locked away and inaccessible. [10:14] “This is nice to have this [retirement] account over here, but I can’t do anything with this money for the next 35-40 years. What am I going to do if I come across a real estate deal and I need access to 50 or 100 thousand, or whatever the case may be? You just really can’t do that with a retirement account like you can with infinite banking policies.” Another benefit to infinite banking, as Wes sees it, is the ability to grow money even when you’re dormant or waiting for your next investment. The cash value of your policy puts you in a position of cash to jump on opportunities. But even when you’re waiting, your policy is growing and doing more than a typical savings account. [13:22] “... With infinite banking policies, you’re at least earning a good four or five percent tax-deferred every year without doing anything… Plus, you’re getting the death benefit, you’re getting everything else including the liquidity.” Why Multiple Infinite Banking Policies? [14:16] “As I kept reading and increasing my knowledge base on infinite banking concept, it’s really—it is infinite. You can’t really have too many policies. Like Nelson says, you can’t get too much insurance past the underwriters, they won’t let you get it, anyway. So you have to qualify and you can keep trying to get more and more.” A portfolio of infinite banking policies can continue to increase your liquid savings and provide you with more opportunities. In fact, as your income, your savings ability, or both increase, the amount of insurance you can buy increases. If you’re using an infinite banking strategy well, the case for buying more insurance as you grow is compelling. This also ensures that you pass your full Human Life Value on to your heirs. [15:14] “The w

Want to get more done, quicker, easier, and more profitably? Then, it’s time to do less. Today, we’re talking with Ari Meisel, author of The Replaceable Founder, The Art of Less Doing, On Productivity, Idea to Execution about how to build a business that can run and grow without you. https://www.youtube.com/watch?v=i3dQcZTuKtg So, if you want 2022 to be the year you opt-out of the hustle and make consistent progress… tune in now! Table of contentsThe Art of Less DoingAsynchronous ToolsHow to Get StartedMacGyver Style InnovationThe Ultimate KPIBeing a Better Decision-MakerThe 20-Minute Work DayConnect with Ari MeiselBook A Strategy Call The Art of Less Doing When Ari Meisel graduated college, he went into real estate development and construction in Upstate New York. His hours were grueling, and he was beginning to feel the effects of stress. At 23, Ari was diagnosed with Crohn’s disease, which is an inflammatory condition that is considered incurable. And in his journey to overcome this illness, he went from working 18-hour days to working one-hour days. And while there were dozens of books on productivity at the time, there weren’t any on the market that addressed people who truly had little time in their day. The Art of Less Doing, Ari’s first book, was born out of the extreme restriction Ari had from his Crohn’s. Essentially, the framework of “less doing” is to optimize, automate, and outsource. This made framework made it possible for Ari to continue to work and be productive. This idea has since grown into many other things, like The Replaceable Founder. [5:48] “If you ask somebody… who works like a 9 to 5, what would happen if you had to leave the office by 4? You couldn’t work until 5. Most would just say they’d skip lunch, that’s usually the answer that comes back. But if you ask that same person, what if you only had an hour? It’s perplexing. It requires such a different way of thinking because those things still have to get done. But if you can’t possibly get them done in that hour, then who or what is going to do them for you? It’s that restriction that breeds innovation.” Asynchronous Tools Interestingly, Ari shares an interesting part of his strategy that has helped him put significant time back in his day. That is, the power of using more “asynchronous” tools and communication. It allows people to create more work-life balance and affords individuals control over their workday. However, many jobs are formed around synchronous communication. For example, in a typically 9 to 5 job, everyone is expected to come in at the same time, and communicate immediately, in real time. However, people are not synchronous, and have different rhythms. Asynchronous communication, on the other hand, is like email. It allows each participant to take the information and control when they read and respond to it. This gives each person more autonomy, and the ability to construct their own work boundaries. [8:30] “The technical requirements are not really what’s important. It’s really about a mindset, in terms of what you do.” Ari shares that most people try to use texting synchronously. They type a message, send it, and can watch the three dots that signify the other person is typing. Of course, some messages are urgent, and require an immediate response. However, this can often prevent us from simply shooting off quick thoughts, which is what texting was designed to do. Ari's Favorite Way to Communicate Voxer, which is a voice app, is Ari’s tool of choice. He allows his clients to have unlimited access to him through Voxer, but each person communicates at their own pace. It’s like communicating through voice memos or messages, rather than a phone call. This makes it possible for short, quick conversations that may take place over a day, but ultimately don’t distract or take much time. The problem with providing coaching is that often the times people need contact with their coach don't overlap with their actual appointments. This forces people to hold on to whatever is on their minds, which isn’t easy for everyone. It can also be hard to reschedule a conversation. Voxer gives Ari’s coaching clients the ability to talk about their needs when they need to. In turn, Ari can think about their situation and respond more precisely. How to Get Started The path to "less doing", as Ari Meisel puts it, is equal parts communication and optimization. Some of this involves self-tracking and awareness. [13:40] “People who experience the feeling of overwhelm, a lot of times they’re so overwhelmed that they have no idea what’s causing the overwhelm… You can’t read the label from inside the jar.” Identifying the source of the overwhelm starts with tracking—this means tracking your activities and responsibilities. Part of this tracking may include an exercise where you take stock of which of three categories your activities fall into. The categories include things that you’re amazing at and you love doing, things

Have you heard about Infinite Banking, but somehow feel left with a bad taste in your mouth and you’re not sure why? We are airing some of the biggest Infinite Banking objections most people have in regards to whole life insurance. https://www.youtube.com/watch?v=imRoHqAgunk So, whether you’ve heard that it’s trash value insurance, it’s more expensive than term, it takes years to grow your cash value, the returns are garbage, or that the insurance company keeps your cash value when you die … and these dangers you’ve heard about whole life insurance may have also sounded believable, we’ll talk about each. Today, we’re walking through a specific listener question that outlines probably every one-liner objection you’ve ever heard about whole life insurance. So, if you want to understand the facts, find out the truth, and make educated decisions about life insurance and your finances … tune in now! Table of contentsWhy We’re Answering Infinite Banking ObjectionsClaim #1: IBC is a Gimmick Whole Life InsuranceClaim #2: Whole Life Insurance is Too ExpensiveOwning vs. RentingClaim #3: Whole Life Insurance is Built on Empty PromisesClaim #4: The First Few Premiums Are Agent CommissionsClaim #5: The ROI is GarbageClaim #6: The Cash Value Isn’t Included in the Death ClaimClaim #7: You Have to Borrow Against Your Own MoneyRecycling MoneyClaim #8: Just Because It’s an Established Product, Doesn’t Mean It’s a Good OneClaim #9: Only Those Who Don’t Sell Insurance Can Be TrustedClaim #10: Dividends Are a Return of OverpaymentClaim #11: Cash Value is a Scam“Paying Yourself Interest”Additional Resource:Book A Strategy Call Why We’re Answering Infinite Banking Objections Frequently on our podcast, we receive comments from people who have infinite banking objections. Either they don’t understand whole life insurance, or they have misconceptions of what it can and cannot do. Sometimes, these comments can be downright argumentative. We get it, we do. There’s a lot of financial advice out there, and much of it is conflicting. We’re not in the business of convincing people who simply want to argue, however, we do hope that by answering some of these Infinite Banking objections, we can truly connect with people who are open-minded and want to understand. Claim #1: IBC is a Gimmick A common Infinite Banking objection is that it’s a tactic or gimmick to “sucker” people into buying whole life insurance. Typically, people who make this objection believe whole life insurance to be a scam. This, however, stems from a fundamental misunderstanding of life insurance, and why people can and do want life insurance. This idea also highlights a particular misunderstanding about what IBC can and cannot do. We address many of these claims in our blog post, “Is Infinite Banking a Scam?” However, we wanted to touch on the idea here, too. IBC is not just a gimmick, it’s a concept that can be applied to how you use whole life insurance. Infinite banking, essentially, is a concept that guides the design of a whole life insurance policy, as well as the usage of leverage. It is not a get-rich-quick scheme, a magic solution, or an infinite pool of money. It is a school of thought that one can apply to your money. Some of the primary principles of IBC are liquidity, leverage, and uninterrupted compounding interest. Whole life insurance happens to be an ideal asset for applying these principles and more. [11:35] “Gimmicks don’t last.” IBC, however, has lasted. Whole Life Insurance On its own, whole life insurance is an incredibly valuable asset. It’s permanent insurance that helps families create a legacy and leave an inheritance, while also protecting income and assets. Having a death benefit, for many people, is priceless. It provides for your loved ones when you're gone, by not only providing a financial cushion but actually giving families the freedom and time to grieve without worrying about finances immediately. The best way to ensure that this death benefit occurs is by having permanent insurance in place. The living benefits of whole life insurance—the cash value component—are an added benefit that can help individuals and families do the most with their finances. The cash value is like a savings component because it gives policyholders access to a portion of the death benefit while alive. Using policy loans to access your cash value is where IBC comes in. Claim #2: Whole Life Insurance is Too Expensive It’s also commonly reported that whole life insurance, compared to term insurance, is far more expensive. And although whole life insurance has higher premiums, we wouldn’t call it more expensive. Here’s why… Whole life insurance is permanent insurance. That means that so long as you pay your premiums and keep the policy in force, a death benefit is guaranteed to pay out—either to your beneficiaries upon your death, or you upon endowment. Life insurance is a transaction, and because whole life insurance is essentially guaranteed, insurance comp

What does ancient Jewish wisdom reveal about successful family enterprise and leaving a legacy? https://www.youtube.com/watch?v=YrX7GpP4__E Today, we’re talking with Rabbi Daniel Lapin. He is the author of Thou Shalt Prosper—Ten Commandments for Making Money, and Business Secrets from the Bible. In this conversation, we’re digging into ancient Jewish wisdom for successful families, and how to navigate inheritance and family giving. So if you want to do the most for your kids, get more people to listen, and do the most with your money… tune in now! Table of contentsScrolling Through the ScriptureLife is like a Power StationThe Importance of GivingCreating a Financially Responsible FamilyHow to Have More ControlSteering Your Family UnitInheritance and Family GivingPrevious Discussions with Rabbi LapinAbout Rabbi Daniel LapinBook A Strategy Call Scrolling Through the Scripture Since we last spoke with Rabbi Daniel Lapin, he’s been further developing his Scrolling Through Scripture program. He designed this program to help people unpack the Hebrew text. The technology allows people with no background in Hebrew to start understanding the scripture, and understand it better. [4:39] “In reality, it’s rather extraordinary that we live right now, in the very first time of human history where people who see themselves, and are viewed by their contemporaries, as educated and influential and knowledgeable, are completely ignorant about the Bible.” The Hebrew text reveals answers to questions about the English translations of the Bible and provides necessary context. Because many people seem to have a sort of “amnesia,” as Rabbi Lapin puts it, about the cultural relevance of the Bible. [9:53] “We’re not necessarily dealing with people who literally have had amnesia, but if you think of people who have come of age in the last 30 years, they’ve got the equivalent of amnesia, in the sense that the cultural bricks that have been put in place to build their personality and their relationships to the world in many ways are distorted and ineffective.” Life is like a Power Station In previous discussions with Rabbi Lapin, we’ve talked about several of his books, which share financial wisdom from the Bible. On one hand, we’ve discussed how making money is a natural progression of doing something of value in the world. On the other hand, we’ve also talked about the importance of giving first, before you even make a profit. Today, we want to talk about this more deeply with the Rabbi. To this, Rabbi Lapin shares a comparison between operating a car versus a nuclear power plant. A car is typically very straightforward to operate. There’s some learning curve, but it’s not overly complex. So, if something goes wrong while you’re driving, like a crash, it’s instantaneous. On the other hand, there are dozens upon dozens of things to know to operate a power plant. And the system is so complex, you may not understand you’ve done something wrong until much later down the road. [15:39] “Life is like the nuclear power station, not like driving the car. Which is to say, that many of the things you need to know about the safe and proper operation of your life do not show up immediately.” It may be years before you realize that some of the decisions you’ve made aren’t the right decisions. Sometimes, it takes some time to figure out you’ve done the right thing, too. For example, if you decide to follow the “giving route” and your friend decides to follow the “taking route,” it’s possible that the taking route might seem like the more attractive option at the start. The Importance of Giving [18:40] “We are made, we are created, to operate. We are lubricated by being givers, not takers—we are corroded by being takers. It’s like running that engine without an oil change. We thrive by being givers.” Rabbi Lapin raises an interesting point about the role of children in families. He acknowledges that as infants and toddlers, children can be very demanding. They’re takers. However, being a parent allows you to thrive as a giver because children allow you to be givers. They create a space for you, as a parent, to learn how to give first and give forward, unselfishly. Giving is not something you do to right a wrong, or absolve yourself of some guilt. Giving is something you are created to do naturally, first, so that you can thrive. And when you are a truly giving person, don’t you feel wealthy? It’s that spirit of limitlessness that helps you grow: like attracts like. Giving shows your confidence that your needs will cared for. The good you have and experience cannot deplete by doing something for another. Creating a Financially Responsible Family This topic of giving first, in the context of children, can actually relate to how your raise your kids and the wisdom you impart. Because as an adult, if you’re seeking financial freedom, it stands to reason that this is something you should also want for your children. Yet there’s a challenging mindset that

Do you want to be rich, or do you want to be wealthy? There’s a huge distinction between being rich vs. wealthy. Understanding the difference is the missing ingredient you need to truly enjoy your money. https://www.youtube.com/watch?v=y2X6mPMi9Q0 So, if you want to be wealthy, find out the one thing you need to create wealth that makes a real difference, not only in your life but also in generations to come… tune in now! Table of contentsRich vs. Wealthy: What's the Difference?Make Your Money Do The MostWhat is Your Money’s Purpose?The True Freedom of Cash FlowSpending Your Time on Things That MatterGenerational LegacyRich vs. Wealthy: Which One Are You?My Upcoming Book Rich vs. Wealthy: What's the Difference? You might be wondering why I’m stressing this distinction, but there’s a good reason. If you’re rich, you can have a high standard of living. You can probably buy things that you want without thinking too deeply about the implications. Begin rich means you can do all the things that you wanted to do when you sought to be rich in the first place. But there comes a time when you may realize that, as an entrepreneur, you have limitless earning potential. It’s well within your control to increase your income and put new business on the books, create new products and so much more. It’s at this stage that you may have a revelation of sorts. [1:45] “If you make this money and you spend the money, there’s still something more. There’s something missing. There’s this part of you that realizes, well, you can buy all the things, but what then? What next? How do you make it really matter?” The truth of the matter is that being rich simply means you have a high standard of living. That’s it. And that’s okay. But being wealthy means your money does the most for you. Make Your Money Do The Most When your money is doing the most for you, it’s actually operating within its own purpose and contributing back to your life. Wealth does more than increase your standard of living. It also creates cash flow and allows you to help other people besides you. [2:45] “Just consuming leaves us feeling empty. I mean, there’s really only so much we can purchase.” There’s only so much that money can do when you are consuming. The deeper, underlying desire of a “consumer” mentality is connection and purpose. That’s what people want. And it requires you to give a higher purpose to your money, rather than the act of consuming alone. What is Your Money’s Purpose? [5:00] “Really, what I think about when I think about money doing more for me is really, I have to conceptualize where can I put my money? What are the options for the things I can do with my money?” Ultimately, there are only three things you can do with your money. You can spend it, you can save it, or you can invest it. Making more money seems like a good solution to many problems, but ultimately it’s only one piece of the puzzle. The missing component to many wealth-building journeys is a fulfilling plan for saving and investing that gives your money purpose. So you must identify the purpose of your money. If you just want to have a bigger pile of money, you’re still going to run up against the feeling of frustration and emptiness that you might be feeling. Instead, you have to look a bit deeper to find your money’s purpose. If you’re building time and money freedom, then you have the capability to have all of your needs met through cash flow from your assets. Then you can spend your time on what you choose to be doing. You can cultivate this through investing in businesses and assets that are sustainable and create cash flow. The True Freedom of Cash Flow This differs from having a high salary or earning a paycheck from the work that you do. Because the foundation of cash flow that you build from your savings and investments will actually allow you to choose how you spend your time. This includes your work life—this cash flow model prevents you from working a job you hate simply because it makes you rich. Instead, every additional second of your time can be spent doing exactly what you want to be doing, including your work choices, because you’re earning enough passive cash flow to make that decision independent of your “needs.” [7:25] “This is separate from just having a high paycheck or a lot of income from the work that you do, because at no point can you step out of living that life and still have the money flow in. You need to continually have more launches or more projects or more programs or more clients in order to have that income stream.” Self-sustaining assets give you the ability to make money independent of the time you spend. You are no longer trading dollars for time. Spending Your Time on Things That Matter As great as a life on the beach with your family may sound, we believe that’s not what people really want. At least not permanently. There’s only so much time you can spend in relaxation before it, too, becomes draining. People want purpose, an

Did you know that it’s possible to compress your annual goals and accomplish them in a day? With virtual events, all things are possible. Here’s your permission to blow the lid off your expectations for your income! Eileen Wilder, known as “The Queen of Stages,” is a master communicator, trainer, teacher, and advocate for growing (and monetizing) your personal influence for more impact, more income, and most of all—more fun! https://www.youtube.com/watch?v=jQIaviWgBjA So today, find out how you can accelerate your revenue, leverage your time, and scale your business in 2022… tune in now! Table of contentsThe Beginnings of Accelerate My Revenue Combatting InsecurityStop Seeing Money as LimitedHow to Find Your ConfidenceThe Power of Virtual EventsKnow Your AudienceGetting “Big Numbers” with a NicheAbout Eileen WilderConnect With Eileen WilderBook A Strategy Call The Beginnings of Accelerate My Revenue Eileen Wilder began her journey as a pastor, and together with her husband decided to explore the online space. This entrepreneurial journey eventually led to Eileen’s first six-figure day. In a single day, she earned $108,000. This occurred about three months into her entrepreneurial journey and sparked her understanding of the power of speaking. It wasn’t just an incremental journey; it was a quantum leap for Eileen and her family. Immediately, this spurred them to pause everything and try to figure out exactly what they did so they could replicate it. This led to them passing the million-dollar mark of revenue well within a year, and even exceeding that. [5:38] “I just want to encourage you. 2021 was not great for many, many reasons, on so many fronts. I have disastrous things that happened in my [life]; you know health reasons, loss of [a] family member. However, the opportunity to impact more lives has never been greater, as a result of what happened in 2021. As a result of covid. shutting things down, the online virtual space is exploding, and virtual events are repeatedly, systematically, day-by-day are doing six and seven-figure days.” If you have a message, or what Eileen calls a stirring in your heart, there has never been a better time to get that out into the world. Combatting Insecurity Finding exponential growth is possible, no matter who you are. However, it requires transformational thinking. Insecurity, self-doubt, and low confidence can all get in the way of the message you have to share with the world. [7:45] “Brendon Burchard said, ‘Your internal insecurity is not market reality.’ And oftentimes what’s happening internally in our mental mind drama, the mind movies we have, and the stories we’re telling ourselves…is actually not the market reality. The market is trading billions of dollars every day–products, programs, services. And get this: they’re inferior to what you offer.” The first step to your journey of success is to stop allowing your internal insecurity to sabotage your potential impact on the world. [8:44] “There’s more than enough for all of us to have more than enough, with more than enough left over.” Stop Seeing Money as Limited The next hurdle to combat is just as Eileen says above. It’s easy to believe that money is finite, however, the world simply does not work that way. Money is an exchange of value, and if you can provide value, abundance will follow. If you improve someone’s life, their life grows and so does yours. Don’t fall into the mental trap of limitation. If someone gets more money, that does not mean there’s less of the pie available to you. It can actually raise the bar for everyone, and what someone earns is simply a fun fact. Another person’s earnings do not have a bearing on your own earnings. You also likely won’t serve everyone with the message you have to offer the world, as Eileen points out. That doesn’t mean your income is limited, and in fact, it can even create more freedom for you to be yourself and trust that the right people will follow. [9:40] “I also believe that people are assigned to us. You know, I come from this faith-based background as a pastor, so I have this real strong belief in the scripture and the Bible and truth. And it’s not what everyone believes, and that’s great… Jesus said ‘my sheep know my voice,’ and it’s amazing how I feel that your sheep are connected to your voice. Like your people will come to you when you share your voice.” The competition is just a story. If you share your voice, the right people will show up, and you won’t be fighting with anyone else to reach those people in a genuine way. How to Find Your Confidence [11:15] I feel like the more you share your voice, your message, you find out what’s resonating with your audience.” Even at a time when Eileen didn’t feel confident in what she had to share, she shared anyway. She started with a little email list where she would share words of encouragement and other messages. And the positive feedback she received encouraged her to do more and revealed what resonated wit

Do you want to accumulate reserves and investible capital where it’s safe and liquid, so you have the cash to invest in the widest range of circumstances? Come behind the scenes as we talk about our Marshall Family Bank in real-time. https://www.youtube.com/watch?v=wmDrsECWJ8Y Today, we’re talking about our recent whole life insurance policy conversion with a 1035 exchange. We’ll discuss the original policy and what prompted the conversion. We also cover how we structured the new policy, what riders we added and why, and our updated cash value, dividend, and death benefit performance. So, if you want to see exactly how we’re growing our family bank to continue today… tune in now! Table of contentsHow We Started the Marshall Family BankThe First PolicyWhy the 1035 Exchange?What is Demutualization?How Does a 1035 Work?The Old vs. New Marshall PolicySo Why a 1035? Execute TodayBook A Strategy Call How We Started the Marshall Family Bank The Marshall Family bank had to start somewhere, so we want to start by sharing our beginnings with you. Originally, we gravitated toward whole life insurance because we were between opportunities. We were also seeking a safe place to store our cash. This was about 9 years ago. Liquidity was one of our top priorities because we were saving almost 50% of our W-2 income in precious metals, which lacked the liquidity we needed. We still have precious metals in our portfolio today. However, after saving such a significant portion of our income, it was clear that better liquidity would be beneficial. This compounded with the realization that we needed some diversity in our assets since precious metals rise and fall in value. It was about this time when infinite banking crossed our radar. We were searching for more liquidity and safety. The idea was appealing because we recognized the long-term benefits of a cash flow system. [2:55] “This was when we really sunk in our teeth to the idea that whole life insurance can be a place to store cash, it can be specially designed as infinite banking to have the capital reserves, grow cash value, pay dividends because it’s a mutual policy, and also have a death benefit that transfers your legacy. And we’ve had an evolution, over the course of our life, of recognizing we also need to have human life value, which means having as much death benefit as we can have.” The First Policy With our first policy, we didn’t yet have the long-term vision we have now. Sometimes we didn’t pay the full premiums, and we added PUAs where we could. However, we are thankful we got started at all, rather than waiting. It still helped us to be in a better position than we would be without it. In fact, we used the policy frequently while we had it. This policy was a $10,000 annual premium, insuring Lucas. We used it for several loans over the years, including our business and real estate investing. We’ve paid these loans back, and it’s been a great storage tank for the capital we have. In the time since we started this policy, we’ve learned a significant amount about policy design and structure. It’s because of our knowledge that we decided to do a 1035 exchange of our first policy into a new life insurance policy. Why the 1035 Exchange? One reason that whole life insurance can be a great tool for wealth storage and building is that it’s flexible. If your income increases, you can get another life insurance policy and keep your others intact, effectively building a portfolio of policies. This is one reason we thought it would be interesting to have this conversation since we did a 1035 exchange instead of simply starting a new policy. [8:40] Bruce: “Very rarely should a person 1035 a whole life policy to another whole life policy—unless they have specific reasons for doing it.” Some of the reasons people 1035 whole life insurance into other whole life insurance are: To receive better service from a new life insurance company, More death benefit, Better (or different) policy design. However, when you do a 1035 exchange, you're starting a new policy altogether. That means you're starting from ground zero in terms of building cash value and liquidity. You may also end up reducing some of the benefits. This is why, for many people, 1035 is not ideal. One reason we sought a 1035 exchange for this first policy was to benefit from a different policy design. Like we said, we began our first policy with less knowledge than we have now. We might have done some things differently, otherwise. Now, the Marshall Family Bank has a defined purpose. So, we want our policy to be in alignment with that purpose going forward. We also moved to a life insurance company we had more faith in. We’ve never been afraid that the death benefit would disappear. However, we prefer to stay with a mutual company, and we wanted to avoid the possibility of our company demutualizing. While it’s hard to say for certain whether that will happen, sometimes there are signs in how the insurance com

How do you get life-changing transformation and master the game of business? Joe Evangelisti has built an 8-figure empire and has helped hundreds of entrepreneurs and business owners to cross the 7, 8, and 9-figure mark. Interested in being the next 7-figure business? Don't miss this opportunity to learn from one of the greats. https://www.youtube.com/watch?v=_d_IsQBXhtM To find out how to pivot to unlock your true potential, put aces in their places, and develop a winning culture… tune in now! Table of contentsLife-Changing TransformationMindset TransformationHow to Build ConfidenceCreate a 7-Figure Business by Getting a LifeDon't Be the ArsonistHow to Get Started Building a TeamHow to Be a Team LeaderWhat Does it Mean to Pivot?The Power of Aces in Their PlacesFostering Company CultureStrong Leaders Create Strong LeadersHow to Live Life NowConnect with Joe EvangelistiAbout Joe EvangelistiBook A Strategy Call Life-Changing Transformation Joe Evangelisti is a master of transformation and doesn't let the circumstances drag him down. In fact, his early business experiences have primed him to find opportunities in what others might consider dire circumstances. [4:00] “I was lucky I got into real estate in 2007, which a lot of people were in real estate back then. It was kind of a weird year to get involved in it, but it taught me a lot. Because we thought we were going to hit the ground and flip dozens of houses and make tons of money, and it couldn’t have happened any differently, right?” Joe got into the real estate market with his own cash and was already two or three properties deep when the market crashed. Yet, he credits this time as teaching him valuable lessons in how to pivot and course-correct his investments in order to make lemonade out of lemons. [5:00] “I think early on in my career, the first five or six years, it was just a matter of putting all of my time and effort into hustling, grinding, and figuring out until I nearly had a burnout in my early 30s and realized hey, this isn’t the way to do it.” Mindset Transformation It was this shift in mindset that Joe credits with helping him build the multiple successful businesses he has today. It's the same mindset he's helped others adopt to build their own 7-figure businesses and beyond. First, he recognized that there doesn’t have to be an endless grind with no satisfaction. Secondly, he learned that you must also be the kind of motivated person that can find and create solutions no matter the odds. Some of the most successful entrepreneurs Joe can identify have been through some of the most terrifying financial scenarios, and come out on top because they’re able to see it through and course correct. [7:20] “The characteristic that I see in real winners is the fact that they just don’t ever stop. Right? They don’t ever give up, they just keep pushing no matter how bad things are.” How to Build Confidence [8:10] “One of my strong unique abilities is the ability to get people to recognize not only their authenticity but the value they bring, right? I think that the challenge that so many entrepreneurs have is they’re trying to be somebody else. They’re trying to be somebody they’re not. When you can recognize your own brand, your own authenticity, what your own value is, what you can bring to the table, what is the byproduct of that? The byproduct of that is confidence. When people give up, what they’re lacking is confidence.” Joe asserts you maintain your confidence by maintaining your identity because confidence comes from authenticity. And all people have an innate ability to recognize authenticity. It shows when you're donning a facade, or being someone you're not. Joe even goes so far as to say that vulnerability can help you be more authentic. The problem is that so many people are afraid of being open and vulnerable. If you want to create real, human connections with clients, business partners, and even team members, try opening up and being more vulnerable about who you truly are. Create a 7-Figure Business by Getting a Life So what do you do, as an entrepreneur, if your life is not about the grind? Can you truly build a 7-figure business without working yourself 24/7? Well, Joe's true secret to success is about finding balance. Entrepreneurs typically become entrepreneurs so that they can live a certain lifestyle. Joe realized after about 5 or 6 years that he was throwing away that life by dedicating every waking moment to the “hustle.” He was losing out on family time, not taking care of himself, and overall just not living the life he envisioned for himself when he started. [13:08] “I thought to myself: I’m not taking care of myself, I’m not taking care of others, who am I taking care of? What’s the point of this? And that’s when it all kind of culminated, to me, and I realized if I can be that productive in three hours, why do I take fourteen hours to do it?” Eliminating the "grind" begins

This week we have the pleasure of joining James Neathery on his podcast, Banking with Life. https://www.youtube.com/watch?v=VTr7vMxoyQU If you want to better understand the importance of life insurance as a foundational tool, and how it integrates into a family banking system...tune in now! Show Notes: 0:00 James Neathery introduces The Money Advantage team: Rachel Marshall, Lucas Marshall, and Bruce Wehner. 3:00 The more quality information about infinite banking and finance out there, the better. Separating the noise from the truth. 5:40 Rachel shares how The Money Advantage team met Nelson Nash, author of Becoming Your Own Banker. 8:15 Lucas touches on the importance of the IBC and life insurance industry sticking together and applying the principles of legacy to create a broader sense of community. 11:30 James says. “Every business has a ferocious need for capital and cash flows.” 12:15 What is family and heritage, and how does money impact that? How does it contribute to generational wealth? 12:55 How the Marshall family implements a family banking system, and how this system has adapted over time. 14:30 How do you ensure that your legacy and money are used in accordance with your family values? 16:30 The benefits of a family banking system over time. 19:30 The benefit of being surrounded by like-minded, entrepreneurial people. 20:20 Where to store your capital for safety and liquidity. 21:25 What is a leveraged-up death benefit, and why is it so profound? 24:15 Bruce shares why he decided to open a life insurance policy on his father. 28:25 What does it mean to have a family enterprise, and how can you be successful? 29:15 What is the “rugged individualist” in the financial industry? How do you move toward a family-focused financial system? 33:15 IBC in theory versus in practice. 35:00 Infinite banking starts at the idea level: you have to reconcile the idea with your finances first. 38:15 The reason you want to step into the role of the banker is that it gives you control. Control gives you options. 40:15 The power of how Nelson Nash taught IBC. 41:50 How people form their opinions on whole life insurance. 45:10 How do you handle people who challenge your understanding or beliefs? 48:30 “Most people’s understanding of life insurance is based on someone else’s misconception.” 49:45 The importance of a solid financial foundation. 53:00 Being available versus being on demand. 54:00 Working with ideal clients. 55:45 The Fed doesn’t understand banking. 1:03:20 Closing thoughts. Book A Strategy Call Do you want to coordinate your finances so that everything works together to improve your life today, accelerate time and money freedom, and leave the greatest legacy? We can help! Book an Introductory Call with our team today https://themoneyadvantage.com/calendar/, and find out how Privatized Banking, alternative investments, or cash flow strategies can help you accomplish your goals better and faster. That being said, if you want to find out more about how Privatized Banking gives you the most safety, liquidity, and growth… plus boosts your investment returns, and guarantees a legacy, go to https://privatizedbankingsecrets.com/freeguide to learn more.

Where do you start in navigating a clear path to impact and income? How do you make money online? https://www.youtube.com/watch?v=ipnicQQZvkk Brian Dixon says to start with your people. He’s the marketing mentor and business coach who helps you get the clarity to grow your business. So if you want to create a sustainable business, market with confidence, and make money authentically … tune in now! Table of contentsStarting Your Entrepreneurial JourneyStart with Value to Make Money OnlineYour Past Can Direct Your FutureBrian’s 3 Steps to Finding PurposeThe Power of a Growth MindsetConnect with BrianAbout Brian DixonBook A Strategy Call Starting Your Entrepreneurial Journey One of the great things about entrepreneurship is that you can start anywhere, with anything. The world has need of many types of people. Brian Dixon's journey began with music. Aside from writing and performing music, Brian learned how to cold-call venues… and he enjoyed it. [4:41] “That for me was like my first entrepreneurial journey; [it] was just being the guy that went and got the gigs for the bands. And then I’m like, ‘Wow, people come to the show, so let’s sell them something.’” Brian’s music journey helped him become a better entrepreneur and taught him the skills needed to provide value to his people. For example, playing gigs helped him learn what kind of merchandise people wanted. This is how you grow a business: find something you love, and learn how to market and grow that into something that creates value for the audience that loves and wants what you offer. Start with Value to Make Money Online The key to creating a valuable online business is to do or create something that people want. It’s the secret to all businesses. Money follows value because money represents value. One of Brian’s early businesses began as a way to help the people close to him. In fact, it wasn’t even designed to be a business. He just saw a need for something in the world and made it. [10:32] “My wife and I took spring break that year and instead of going on vacation, which was well earned working with middle school kids, we decided to stay for a week, for all of spring break, pull ourselves up into the video studio at the school, and we filmed a DVD. And it was called ‘The Internet and Your Kids: Healthy Habits for a Safe Online Home…’ I didn’t even think it was a product yet…I just want[ed] to help these families.” Brian and his wife simply made the DVDs because they saw that it would help relatives, parents of students, and the students themselves. They sent the files to a print-on-demand company, ordered a few for the classroom, and next thing they knew they had made their first $800. Your Past Can Direct Your Future [16:06] “I just fell in love with the idea that I have a message that matters, but you have a message that matters. And I can make a bigger dent in the universe, right, I can make a bigger impact in my lifetime when I help other people figure out how to take the message out of their heart and out of their head and get it onto the web.” The answer to your purpose, Brian believes, is to look to the very things you or your loved ones have overcome, because chances are there are other people with those same struggles who need to get where you are. [18:56] “I’d say you have to mine your past for diamonds. You look back and you go, what is it that I have overcome? What is it that I have struggled with, or somebody that I love and know has struggled with, and I helped them?” Brian’s 3 Steps to Finding Purpose When Brian helps clients find their own voice and business, he uses a three step process to unearth their message. The first step is to identify the pain points that you have experience solving. Then, you find the promise, or the promised land. You might be there right now. As Brian puts it, the ‘you’ who was experiencing the pain in the past wants to be where you are now, on the other side of the problem. The third step is to identify the path to get to the promise. In other words, you know the pain you’ve experienced, you know what’s on the other side of that pain. Now you just need to retrace those steps to guide others along that path too. Once you know your “3 Ps,” Brian suggests sharing it for free. Talk about it on social media, and connect with people with who your message resonates. Eventually, a next step will reveal itself; people will reach out and ask you how you did it. [22:07] “You can help people who are stuck where you used to be stuck. And you’re the best case study because you’ve lived it, like you’re still here today, and that’s awesome.” The Power of a Growth Mindset Brian shares in building his own business, he found early on that he wasn’t getting repeat clients. After some time, he decided to send out a survey to his contacts for feedback. Surprisingly, a lot of his feedback was that he wasn’t focused enough on relationships. So he used that feedback to really nurture his clients. What really drove Brian’s

Why is financing with Infinite Banking better than paying cash? https://www.youtube.com/watch?v=ZzQ73xBl2TE Today, we’re answering a listener question about the Infinite Banking Concept. And we're going back to Nelson Nash's book, Becoming Your Own Banker to explain the concept. So, if you want to better understand the Infinite Banking Concept and how it helps you make more effective financial choices that put you in control… tune in now! Table of contentsAnswering a Listener QuestionHere’s Dave’s original question:The Short Answer to Financing with Infinite BankingWhat Are the Options for Financing a Car?Why Use a CD?Why You Wouldn't Want to Buy a Car With Cash?The Math of CompoundingIs Financing with Infinite Banking "Paying Yourself Interest"?How is This Method Not a Wash?What Insurance Has that Cash Alone Does NotBook A Strategy Call Answering a Listener Question We love to see what our community is saying, and answer any questions. Recently, we had an insightful question from a listener named Dave. Dave's done the homework and read up on Infinite Banking. His question gets to the heart of the concept, so we wanted to dedicate some serious time to answering it. Here’s Dave’s original question: "...I do have a question regarding the chart and explanations on page 41 where Nelson Nash discusses the different ways to purchase a car. Methods A, B and C are very familiar to me, but method D and E are new concepts to me. It never occurred to me that I could purchase a car using the Bank C/D method, which shows to be superior to paying cash. Since this is the banking "concept,” but just using someone else's bank I think it is important that I understand how this works and I am just not quite grasping it. I think it would be helpful to me if you could explain and provide examples of how the Bank C/D method works and why is it more effective than paying cash. I can see from the chart that it is obviously better, but I just don't totally understand why. Somewhere I am missing something in my understanding of this concept and I'm not learning it very well from the book. Maybe I am just not seeing the math the same way and it doesn't seem to be explained very well in the book, at least to me. If I store money in a bank and earn interest, but take out a loan from the bank to make a purchase isn't it a wash? Where is the leverage and how does that benefit me? Is it because the interest rate on the C/D is higher than the borrowed interest rate? I know that you have recently been answering questions on your podcast and I hope you will find it worth your time to address this one. It seems to be at the center of how this concept works and once I understand that I think I may have a breakthrough in my understanding. Thanks for your time and effort.” The Short Answer to Financing with Infinite Banking Dave’s question is a great one that really addresses why someone would use infinite banking. We think, first of all, that what Nelson Nash did with his book is create options. There are different reasons, both personal and economic, to finance a car with each of his examples. However, leveraging a life insurance policy is often not considered among all the options. Primarily for the reasons that Dave brings up in his question–people aren’t familiar with it, and it can seem complicated. The short answer is that using life insurance to fund a car allows you to take advantage of uninterrupted compounding. Because while you may pay interest on a loan, you’re also earning interest on the full value of your cash value. This means that you can both take advantage of capital without losing the momentum of your accumulation account's ability to earn interest and grow. [8:52] “Nelson used to always talk about this: It’s not about the rates of return… it’s about who’s controlling the banking function.” The person who controls the banking function has the flexibility. While a principle of infinite banking is to be a good steward of your account and pay loans back diligently, a policy loan does have flexibility. With a bank loan, you cannot decide to lower your payment or skip your payment without a penalty. If you wish to do so with a policy loan, you can. Being the banker gives you power. What Are the Options for Financing a Car? We’d like to reiterate that the point of Becoming Your Own Banker is not to share the “only” way to do things. Instead, it reveals options and helps expose the pros and cons for each. For example, leasing a car can be the most expensive way to finance a car. And at the end of the lease, you don’t own the car. However, a lease can enable you to drive a car outside of your typical means. While we aren’t recommending this, it’s simply an option. The problem with leasing a car, however, is that there can often be a lot of unknown costs. Most leases, for example, have a mileage cap. Driving over that cap can incur expensive fees, which take many p

How do you raise confident, successful, happy children who use their uniqueness to contribute the most in the world? What kind of family leadership do you need, so that you build strong families? And what is the secret to generational family wealth, really? https://www.youtube.com/watch?v=YUGCz2R830g Parenting is one of the most complex tasks we will ever face. It can feel like a mountain of skills our kids need to gain—everything from arithmetic to writing essays to public speaking to driving to finding their passion, choosing a college, a career, and a mate, to making and managing money, and eventually raising their own family. Families with money have compounded challenges. That’s because, often, the rising generation is overlooked, falling into the shadow of silence. We’re talking with Keith Whitaker, an educator who consults with leaders and rising generation members of enterprising families. The last time we had him on the show we discussed his book Complete Family Wealth. Today we’re exploring the question: how do I parent well and teach my children to become wise stewards of wealth, so that money doesn’t corrupt them? So, if you want to help your children to make good decisions as they decide on a college major, choose a career path, find a partner, parent their own children, use and make money, and ultimately serve as the bridge to connect families across generations, you need to hear this one thing. Tune in now! Table of contentsGenerational Family Wealth: Qualitative WealthHuman CapitalThe Three Stages of LifeCommunicating with Your ChildrenUnderstanding Your ChildrenExamining Your Ideas About MoneyThe Family BusinessGenerational Family Wealth: The Voice of the Rising GenerationYour Hopes vs. Their HopesConnect with Keith:About Keith WhitakerBook A Strategy Call Generational Family Wealth: Qualitative Wealth There's quantitative wealth, and then there's qualitative. The former is money—what most people think of as wealth. However, when looking at a unit, in the context of generational family wealth, it's critical to examine qualitative wealth. In other words, we must consider "human capital" as a part of the family's wealth. Human capital is comprised of personal strengths, passions, and skills that every human possesses. Knowing and fostering human capital as a part of the family wealth system is crucial. This is what helps our children to become well-rounded, capable, and confident people. People who can thrive and carry on the family legacy, for true generational family wealth. So how do parents help their children grow their human capital? Human Capital [5:28] “Even though the context is family, the focus is on individuals, and that goes back to another principle we have. Our own thinking about family wealth is that really great families or healthy families are made up of great or healthy individuals. So sometimes, especially in the context of large financial wealth, people have a tendency to focus on the family. Having a hundred-year family plan, having a hundred-year constitution, talking about family values–-all of those things are important, but they really pale in comparison to the importance of helping each individual in that family grow and be as healthy as strong, as confident in him or herself as can be.” Without fostering individual confidence and capability, you can have all of the documents and mission statements in the world, and they will simply be words. You must raise children who feel heard, and can develop their own unique abilities in a way that serves the family's greater purpose. Keith suggests you ask yourself what good parenting is? This question is important regardless of wealth because every family involves parenting. Only then can you layer on the aspects of parenting with wealth involved. The foundation of this conversation is good parenting, and what that looks like to you. Then you can introduce special considerations that come with significant wealth. These components combined allow you to raise children who are confident and capable. And, they can also understand the context of generational family wealth. The Three Stages of Life Once you've considered your parenting style, you must adapt to your children's needs. Keith breaks down the stages of life into three major categories—each having different needs. First, you have your young children, from infancy to about eleven years old. Then, you have children from twelve to twenty, in the prime of their school-years. Finally, you have people twenty-one and older. The first stage, parents are the major influence. Children in this stage use their parents as their primary example for behavior. At the middle stage, children begin to develop more tightly knit friendships, and their circle widens. People at this stage are firmly in their schooling years, and they have more mentors in their lives. Then, you have children who are 21 and up—they're leaving school and entering

Many people believe that money is the root of all evil. But is money really evil? Is the love of money evil? https://www.youtube.com/watch?v=a1zVsI6Inpg Today, we’re taking on a topic that creates so much confusion, tension, and challenge for people. We’re talking about money, the love of money, and the real root of all evil. And we’re revealing how this one huge mistake in our thinking literally causes all the money problems we see in our own life and the world. So if you want to dig deep into what the love of money is—and what it isn’t—so that you can flourish in the right relationship with people, yourself, and with God… tune in now! Table of contentsWhat Does the Bible Say About the Love of Money?Understanding the Context of Money in the BibleIs This “Prosperity Gospel”?Reconciling What We Know with What We DoIs Money the Root of All Evil?New Living TranslationThe MessageThe Amplified TranslationThe Love of MoneyWhy “Loving Money” is EasyMoney is a ToolParting Thoughts About the Love of MoneyBook A Strategy Call What Does the Bible Say About the Love of Money? Earlier this year, we had special guest Rabbi Daniel Lapin join us to talk about his book Thou Shall Prosper. We thought his biblical wisdom about money was so profound, and we actually had him join our show two more times this year. However, we also received many comments about biblical interpretation. We thought it would be a good idea to break down what we interpret in the Bible. As we lay the groundwork for this discussion, we think it’s important to point out that English-speakers are reading a translation. We don’t have the benefit of reading the text in its original language. As such, there are many modern translations we can seek, with different interpretations. Then, on top of that, we have our own human interpretation of the texts we read. The Money Advantage is not a ministry, but a business. As entrepreneurs, and particularly as ones in the financial, we talk about money. Wealth can be a taboo topic in many religious circles, and in an effort to talk about money from all angles, we want to touch on biblical wealth. Whatever you believe, we think this topic can help to assuage shame or guilt around money. Understanding the Context of Money in the Bible Many people draw their feelings and philosophy on money directly from the Bible. When you’re building and protecting your wealth, it’s important to have a solid understanding of things so that you can make the best decisions possible. Without it, you’re financially coasting. We think this same logic can apply to your understanding of money in a biblical sense. If your entire philosophy of money is Biblically centered, it makes sense to dig deeper. The more you can understand the cultural context and original meaning of the text, the more concrete your understanding can be. Is This “Prosperity Gospel”? Prosperity Gospel is a term that often comes with negative connotations. Wikipedia defines this as: A religious belief among some Protestant Christians that financial blessing and physical well-being are always the will of God for them, and that faith, positive speech, and donations to religious causes will increase one's material wealth.https://en.wikipedia.org/wiki/Prosperity_theology This, however, is not the reason that we find value in looking at the Biblical context of money. We believe that wealth is something accessible to all and is directly proportional to the amount of value you provide others, and the number of people you provide value to. However, we live in a society that often vilifies wealth, which can cause negative feelings to fester within us all. However, based on our own understanding of the Bible, we see that wealth is not “evil,” or something to be despised. This does not, however, mean that we advocate that the wealthy are favored by God more than others. We are proponents of obtaining wealth through peaceful trade, and believe it’s noble to do so. We aren’t saying that God promises you wealth in the 20th century if you simply have faith—we believe that money is a tool, it’s amoral. It’s a magnifier of your soul–it will make you more of who you are.Lucas Marshall - The Money Advantage CEO The core of our belief is that each individual is talented and gifted in a unique way. When you can use those talents and gifts to create value for others, you can become wealthy–no guarantees. Reconciling What We Know with What We Do The bottom line: the Bible influences the way much of our country thinks about money. False interpretations can lead to shame, guilt, and internal conflict that hold people back from taking control of their money. The belief that money is evil often exists simultaneously in our minds with a desire or drive to make more money. This incongruence can be damaging for many people. It causes many people to question what it says about them that they care about something that is “evil.” Is Money the Root of All Evil? Let’s consider different translations o

What is a Modified Endowment Contract, and what does it have to do with life insurance? https://www.youtube.com/watch?v=qXI-iOZylhU If you’re using Infinite Banking as a savings tool, you want to avoid having your policy become a MEC. But what exactly are modified endowment contracts? How does it change the taxation on your life insurance policy? Why does it exist, and when might you want to use a MEC? If you want to know more about how to use Infinite Banking to accomplish your financial goals… tune in now! Table of contentsWhy the MEC Rule ExistsDefining the Modified Endowment ContractHow Modified Endowment Contracts WorkThe Tax Consequences of Modified Endowment ContractsThe 7-Pay TestIs There An Upside to Having a Modified Endowment Contract?How to Avoid MEC StatusStay Strategic, Not OverfundedBook A Strategy Call: Build a Policy That Works for YouWe offer two powerful ways to help you create lasting impact: Why the MEC Rule Exists Back in the late 1980s, the IRS noticed that some people were putting large sums of money into life insurance policies, not to protect their families, but to take advantage of the tax-free growth. These policies were being used more like investment vehicles than insurance. So in 1988, Congress stepped in and created the Modified Endowment Contract rule as part of the Technical and Miscellaneous Revenue Act (TAMRA). The goal wasn’t to punish anyone. It was to make sure that life insurance stayed true to its original purpose - protecting families, not becoming a tax shelter. A modified endowment contract life insurance policy is simply one that crosses the funding limits and gets reclassified for tax purposes. MEC rules don’t penalize policyholders; they just keep life insurance structured fairly. By drawing a line between insurance and investment, the IRS helped preserve the benefits of permanent life insurance for those who use it as intended. Defining the Modified Endowment Contract There are a lot of great reasons to have a whole life insurance policy. This includes tax advantages, uninterrupted compounding growth, and income protection. It’s the ideal vehicle for an infinite banking strategy; however, you can lose these benefits if you overfund your policy. When you put too much money into a whole life insurance policy, it becomes something called a Modified Endowment Contract. When a policy becomes an MEC, it loses its tax advantages. The IRS created this legislation to cut down on what they deemed as taking advantage of life insurance. The original purpose of life insurance's tax advantages was to incentivize people to buy insurance. That’s because life insurance can protect families financially from a loss of income during a difficult time. This also prevents the government from having to commit tax dollars toward supporting these families. The government first implemented these benefits with a specific purpose in mind: to be a win for families. They didn't create the advantages as a loophole. In order to protect the original intent of life insurance—to provide a death benefit—the IRS decided that if policyholders didn’t follow certain guidelines, it would functionally be classified as an investment, rather than an insurance policy. How Modified Endowment Contracts Work Let’s consider an example. Say you want to buy a life insurance policy with a $1 million death benefit. The least you can pay, or the “floor,” is going to be term insurance. This is the most affordable premium option; however, it only includes the temporary death benefit and nothing more. What you can pay on a million-dollar policy, however, is a sliding scale. You can have different life insurance products or structures that change the premium. For example, you can have whole life insurance, structured in a few different ways. Typically, the higher your premium, the more benefits you get, including living benefits like a cash value account. A whole life insurance policy structured for infinite banking is at the top of this scale. Largely because of all the living benefits. Tax-favorable growth, uninterrupted compounding interest, and tax-free access via policy loans. These are just a few benefits, on top of your permanent insurance. The MEC rule creates an official “cap” to the sliding scale, preventing people from paying beyond the maximum, as they did prior to the late 80s. Now, if you go through the pay ceiling, you still have life insurance, but it will no longer have the same tax treatment. You might say it’s like crossing a line between tax-free savings and a taxable investment. Once you go beyond the threshold, the policy keeps functioning, but the tax perks change. Even when a policy becomes a modified endowment contract, it still provides a death benefit and permanent coverage. What changes is how you’re taxed when you access the living benefits, like loans or withdrawals. The Tax Consequences of Modified Endowment Contracts With a modified endowment contract, your death benefit still

Want to build a work from home business, and scale to create the life you dream of for your family? Would you like to do so without being a salesy weirdo? Today, we’re talking with Martha Krejci, who made her first million in 6 months in business by working from home. https://www.youtube.com/watch?v=roEwVrkfHlg Now, she’s a business growth strategist who helps other work-from-home moms make millions. If you’re looking for the secret sauce to scale your business today, want to learn a sustainable and repeatable system, convert people into raving fans, and make simple social media posts that create leads… tune in now! Table of contentsHow Martha Started to Work from HomePrepare Yourself for SuccessHow to Pivot Your BusinessProtecting Your Energy and Building CommunityThe Problem with AdsReverse-Engineering the Sales FunnelThe Secret to Live VideosWork from Home and Do What You LoveHow to Start Your Work from Home JourneyWhat is the Ultimate Scaling Tool?Links MentionedAbout Martha KrejciBook A Strategy Call How Martha Started to Work from Home [6:00] “On paper, I was the only breadwinner of my family.” Yet Martha took the entrepreneurial leap anyway. She describes herself as always having felt the pull to be an entrepreneur. However, it wasn’t until she had an epiphany while raising her daughter that she followed the entrepreneurial call. One day at work, she received a video of her daughter taking her first steps. Her first reaction was joy. Then her next thought was that her daughter was walking toward a phone, instead of her mother. This inspired her to take the leap to work from home virtually overnight. Despite supporting her husband, her child, and her in-laws who had recently moved in. Within the first month, she was matching her income at her previous job and continued to grow from there. Prepare Yourself for Success [11:40 “My favorite thing is the struggle. Is that weird? A lot of people like to illuminate the success, my favorite thing is illuminating the struggle...Let’s normalize it. Let’s normalize that that’s what’s necessary…[Success is] not a promise, you have to do the work, right? You have to make sure that you’re ready for this success.” The reason you have to be prepared for success, as Martha shares, is because quickly after you find success, all of the negative stories you told yourself about yourself are going to start popping up. Your success is going to dredge up your internal baggage, and can derail you if you’re not prepared to handle it. How to Pivot Your Business Martha’s first agency was an SEO agency, and she joined the chamber of commerce at about $200 a year and began attending events. Soon enough, she was leading training sessions for business owners. Yet business owners often don’t have the time to implement these things. So if you show authority when you’re training, it’s likely that those businesses will want to hire you. [13:45] “Since then, what we’ve done is we’ve just bobbed and weaved. So we’ve seen where needs were. I guess our formula—and I’ve never really shared this before—our formula is: What do people need, and what do we enjoy doing for them?” Once Martha’s agency identifies what her clients need and what she enjoys doing for them, she’s able to merge those things. This way, she’s not ever pigeon-holing herself and her agency is positioned to pivot. [15:40] “I think that’s where a lot of the business death comes from, is just simply being afraid to pivot. Because pivot is growth.” Protecting Your Energy and Building Community [20:50] “I don’t ever think we should be doing everything anyway. So what I teach is, you know, you essentially work 5-10 hours a week once all your stuff is set up. So the ‘doing everything’ is a lot of wheel spinning in my opinion. And some would say that it’s strategic and that you’re throwing spaghetti at the wall and you’re gonna see what sticks, and that sort of thing... That’s fine if you are a masochist. “But for me, I would rather do the things that I know are going to work. And the only way that I’m going to know that something’s going to work is by building a community of my people and literally paying attention to what they’re saying. So the quality of your results are based on the quality of your questions.” No matter what your industry is, Martha asserts, you can create a community and learn what they’re in the dark about. Then you help bring the light to them. This means building good relationships with your community. Good relationships breed good feedback, and help you sustain your business. The Problem with Ads There’s nothing wrong with advertising. However, Martha highlights an interesting point about advertising--that people expect it to do things it simply cannot. People believe that with the right number of ads, or the right language, they don’t have to do the rest of the work. People believe it’s easy. However, advertising is only a small piece of the pie. And if you’re not plugged into your community and serving t

Like a business, churches and other non-profits have a need for financing. Today, we’re discussing options to keep the church financing in-house. https://www.youtube.com/watch?v=cSnti9l_C40 So, if you want a strategic financing strategy that guarantees your church or other 501(c)3 would never lack the funding to accomplish the most important mission of all… tune in now! Table of contentsFunding Not-For-ProfitsInfinite Banking Concept for ChurchesWill Infinite Banking Work For Every Not-For-Profit?You Don’t Need to Operate on a Razor-Thin BudgetWho Should Be Insured for Church Financing?Book A Strategy Call Funding Not-For-Profits If you’re running a church or other not-for-profit business, chances are you need funding. Funds allow you to create more good for your community and accomplish what is likely a big mission. Without the proper funding, especially consistent funding, those goals can seem out of reach. Donations are a common source of funding for churches, as well as bank financing, yet relying solely on these methods of financing can be unreliable. If you’re seeking to achieve big goals and take care of a broader community, control of financing is crucial. Fortunately, you can use Infinite Banking for church financing. However, in a church or other not-for-profit sector, it’s likely that much of what you do must include collaboration. In other words, there has to be some consensus. This can mean educating your peers and other church leaders, as well as discussing how privatized banking can benefit your church or not-for-profit. (Note: We recommend having your board or administration speak with a financial professional, as the conversation can be complicated.) Infinite Banking Concept for Churches Why might a church want to use infinite banking? If you’re considering the Infinite Banking Concept for your organization, this is a great question to ask. For many institutions, we believe the answer might be that funding a life insurance policy allows you to save money and finance projects without a third party, such as a bank. This can add more stability to your organization’s financing, beyond the tithe, donations, and banks. “If you have large reserves, and you’re trying to store that cash as effectively and efficiently as possible so it can do the most good for you, then infinite banking would be an ideal storage place.” That’s because the cash value of a life insurance policy allows your cash to work as hard as possible while you’re waiting to use it. Not only this, but the death benefit of the policy will help you plan in the long-term for your church or organization. When that benefit is paid out, it can be used for ongoing financing for the church or organization. Will Infinite Banking Work For Every Not-For-Profit? If, however, your organization does not have a lot of cash reserves or has a lot of debt, you may not want to start a policy right away. That’s because you must still have a way to fund the policy, which is often with cash reserves. The first step to building a policy for your organization is to figure out how you will finance the policy. Similarly, if your church has significant debt and you are struggling to pay off that debt, it might not be the best decision to open a new policy. An Infinite Banking policy requires debt management, and it’s not advisable to use a policy loan to pay off another loan. Working with an advisor can help you determine the best strategy for managing your organization’s finances and debt. You Don’t Need to Operate on a Razor-Thin Budget “Just because you’re non-profit doesn’t mean that you should not be financially responsible and that you shouldn’t be profitable.” There’s a myth that not-for-profit companies should operate on a razor-thin budget because they’re a public service. However, in our conversation with Kris Putnam-Walkerly, we broke that myth wide open. The reality is, no business can reach its full potential on a razor-thin budget. The company itself may not profit, however, the company still provides a service. Those services often cost money, and it also costs money to maintain buildings and pay employees. Being financially responsible and generating profit helps non-profits retain good employees and accomplish the company’s wider mission. Without money flowing in, these factors become difficult. Who Should Be Insured for Church Financing? Pastors, administrators, and other church or non-profit leaders are great options to insure with a whole life insurance policy. Keep in mind that there must be an insurable interest for the church or organization. In other words, the person being insured must be integral to the success of the organization. The reason is due to the nature of life insurance. Aside from the cash value, the key component of life insurance is the death benefit. This is paid out to the beneficiary, in this case a church or organization, when the insured passes away. In a family structure, you can think of the death benefit as inc

Want to raise children with responsibility and teach them how to become contributors? Looking for ways to make your capital work harder? Today, we’re talking with Gary Boomershine, CEO of RealEstateInvestor.com about creating a family economy and private lending for real estate. https://www.youtube.com/watch?v=MOm6ZYP_4xg If you’re an investor or business owner who wants to create the life you envision… tune in now! Table of contentsWhat is Private Lending?Real Estate Professionals Need CapitalThe Basics of Private LendingThe One Requirement for Private Lending for Real EstateThe Importance of the Down PaymentHow Do You Get Into Private Lending for Real Estate?Rule 1: Think Like a BankerRule 2: Have Your Own CriteriaRule 3: Leave the Paperwork to the ProfessionalsPrivate Lending and the Family EconomyLeveraging You Family’s Skills Connect with GaryAbout Gary BoomershineBook A Strategy Call What is Private Lending? [2:31] “If we look at...the biggest buildings on every street corner in the world, they’re not rehabbers or real estate companies. Okay, you’ve got a few of them. But you’re not going to see a flipper or a rehabber. The biggest buildings on every street corner, in every part of the world, are banks. Why? Because their business model works.” Gary points out that many people see a bank, and only really view it as a natural part of their money cycle. They don’t fully understand the concept of banking, and how it is one of the most profitable business models. He points out that the population has been trained to be a cog in the banking system, without questioning it. Yet, he also says this: [3:25] “It’s really easy to vilify the banks. But...you know what? The business model works. How can we look at things and act like a banker?” This is the foundation of private lending. Real Estate Professionals Need Capital No matter which way you slice it, capital is necessary for real estate investors. They can come up with the cash themselves, or they can leverage other people’s money to make the sale. Typically, this is when investors visit the banker for a loan. [5:50] “Who writes the rules for finance? Is it the hard-working real estate investor? No, it’s always the lender.” If the bank is the lender, they want to see your credit and tie up all your assets in collateral. They also likely want a down payment. Then, once the investor secures the property, who gets paid first? The bank. Banks almost view investors as employees—they’re doing all the heavy lifting and bringing business deals straight to the bank. And there is tremendous opportunity in becoming like a bank and loaning your capital to other investors if you have the right vehicle to do so. In other words, you also want to leverage other people’s money, like that of a life insurance company. The Basics of Private Lending Gary’s first lesson of private lending is that he doesn’t go directly to borrowers. Instead, he goes to a hard money broker or private money broker. That way they can bring him the deal flows. The brokers talk to borrowers and handle the paperwork, as well as vetting properties. These are licensed brokers. Then, all Gary needs to do is wire the money and he gets a deed of trust (rather than a deed). [8:25] “Private money lenders typically don’t use their own money. They’re using people like us. So if you have an infinite banking system, or if you have cash sitting in a bank account, [you] can go put that to work.” In such deals, Gary prefers to be lending in the first position (as opposed to the second position), because there is less risk. This way, the loan is secured by a piece of real estate, and he gets a fixed interest rate. [9:05] “I’m usually getting anywhere between eight and a half percent, and sometimes as high as ten percent. Some people can get higher than that.” He also requests a 30% down payment, which mitigates much of the risk in the event that the housing market goes downhill or the borrower defaults. The One Requirement for Private Lending for Real Estate The one requirement for private lending, as Gary puts it, is capital. A minimum benchmark to start lending would be $100,000 to $200,000. While investing in real estate gives you an opportunity to technically make money out of thin air, you do need money to be a lender. You can’t be the bank if you haven’t built the capital. The Importance of the Down Payment In private lending, the down payment is extremely important. Because without the downpayment, your risk can increase tenfold. If the person you’re lending to defaults, or the market goes sideways, you’ll be in the hole. Receiving a large down payment, on the other hand, might just give you the property free and clear in a bad market. You might have a slightly lower return this way, however, you’ve significantly reduced your risk. You’ll be in a safer position, which is wise in the current real estate market. How Do You Get Into Private Lending for Real Estate? [25:30] “A lot of people are like, ‘How do I ge

Want maximum immediate liquidity with an IBC policy? Planning to fund a 10/90 infinite banking policy and then take max loans to fund real estate? Are these double-dipping returns too good to be true? https://www.youtube.com/watch?v=YAwhBlF3XVs STOP. Listen to this first. The allure of making an IBC policy better than even the creator of the term IBC has many people shopping for “Skinny Base” whole life policies with maximum early cash value. But there are problems on the horizon. And we’re scared of what 10/90 infinite banking policies mean for many who want guarantees. Today, we’re talking with James Neathery, fellow IBC thought leader, Nelson Nash Institute certified IBC practitioner, and executive producer of the best-selling documentary on the Infinite Banking Concept, Banking with Life. In this rare panel discussion, we’re collaborating to give you the truth about policy design and what you need to understand that most financial advisors will never tell you. So, if you want to ensure you build your IBC policy on solid rock and not shifting sand, tune in now! Table of contentsIllustrations Aren’t Always HelpfulThinking Big-PictureDon’t Steal the Peas10/90 Infinite Banking Policies and the Long-TermGiving Up Guarantees with 10/90 Infinite Banking PoliciesAbout James NeatheryBook A Strategy CallFAQsWhat is a 10 90 insurance policy?Is 10/90 whole life insurance the best option for Infinite Banking?What are the risks of a 10 90 split in life insurance design?Can you fix a poorly structured IBC policy later? Illustrations Aren’t Always Helpful [5:45] “Specifically speaking about equipment financing in his first book, Becoming Your Own Banker... [Nelson Nash] said… if he were to rewrite the book, he would not put illustrations in the book. Because they serve, really, as a point of confusion. You know, you cannot look at a life insurance illustration—the tabular detail where all the numbers are—and make a coherent decision.” We believe this is a significant point because examining the numbers seems like a logical step. Yet, the illustration is a projection of what we expect to happen, not a guarantee of the policy's outcome. Examining all the numbers can be overwhelming and muddy the concept as a whole. Not to mention, if you’re looking for early cash value and comparing illustrations, you may even overlook the big picture. Illustrations often reflect best-case scenarios based on assumptions that may never come true. The reality of how your policy performs depends on factors such as dividend rates, costs, and how you utilize the policy. As James Neathery says, an illustration is a snapshot, not a strategy. [8:15] “In the agent’s heart of hearts, they think that this is right, squeezing the base down…so you can have a high PUA or high cash value, or a high immediate loan value. But then they don’t realize what they’re sacrificing in the future with those policies. And there is absolutely a trade-off.” Thinking Big-Picture While the goal of infinite banking is to create a system of wealth for yourself that is liquid, reliable, and certain, it’s often mistaken for a magic pill, especially when people hear about strategies like the 10 90 split. People want a quick solution, with a quick cash value build-up. They want a magical pool of money to dip into. Unfortunately, this short-term thinking can prevent you from seeing and fully appreciating the long-term benefits of whole life insurance. Early cash value build-up isn’t inherently good or bad—it depends on the purpose of your money. However, it isn’t magic. It still takes time and diligence to maintain a policy. Life insurance is meant to be a generational tool—well beyond even your own life. [11:05] “You are afraid to capitalize, you are afraid to pay a premium if you have to have access to 100% of it.” James Neathery isn’t disparaging access to capital; however, he is pointing out a system of flawed thinking here. While a 10/90 whole life insurance policy may give you access to more of your premium immediately, it also tends to be a slippery slope. In James’ experience, he has seen people take out an early policy loan and feel overconfident in the early cash value, and repay the loan irresponsibly. This, and other factors, can actually limit the long-term benefits. This is why 10/90 whole life insurance should be approached with caution. Policy design must strike a balance, not maximize one metric at the expense of future flexibility or growth. Infinite Banking isn’t about fast cash value; it’s about building long-term control over your capital. The best decisions are made by thinking in decades, not months. Don’t Steal the Peas In Nelson Nash’s book, Becoming Your Own Banker, he equates owning a life insurance policy to being a grocery store owner. And as the owner, you’ve got canned goods like peas out on the shelf. As the store owner, you could argue that it’s cheaper for you to take the peas from the back room instead of paying for them upfront. Howev

Shaahin Cheyene built a billion-dollar business by the time he was 18 by creating a thrill pill cult. He’s an award-winning business mogul, author, and filmmaker. He is also the inventor of Herbal Ecstacy, the nootropic that sparked the (100% legal) Smart Drug Movement. https://www.youtube.com/watch?v=xYNnni4kKsw He’s been called the “Willy Wonka of Generation X.” Now, he’s the world’s leading Amazon industry expert. If you’re looking to accelerate your business, and learn from Shaahin Cheyene… tune in now! Table of contentsGrit and ResilienceMaking Entrepreneurs Out of CriminalsGoing to Brick and Mortar ShopsThe Amazon EmergenceLinksAbout Shaahin CheyeneBook A Strategy Call Grit and Resilience [2:16] “Third world, Bruce. It brings grit and resilience. When you are not expectant of everything being handed to you, and in fact, you have to fight for everything you’ve got, it creates a certain kind of stick-to-itiveness. It creates a certain type of resilience in human nature.” When Shaahin came to the United States from Iran, he didn’t speak English. His family was poor after their immigration, despite having been middle class in Iran. Shaahin learned from a young age that he had to be able to hold his own. From his family’s perspective, his goal should have been to become a doctor. From Shaahin’s own perspective, his neighbor the doctor had mountains of student debt, kept crazy hours, and didn’t have the time to look after himself and his interests. So Shaahin knew there had to be a better way to “make it.” Making Entrepreneurs Out of Criminals Shaahin shares his own story about how he helped dozens of petty drug dealers become legitimate business owners through his product. While living in LA, he saw the power that drugs had over people and the incredible profit that could be made... if there was a way to create an entirely safe and legal alternative. Without the money or means to have a full-scale operation, Shaahin leveraged the use of his girlfriend’s kitchen to experiment with herbal remedies. Eventually, he was able to develop something that worked—it gave people energy and made them happier, minus some of the negative side effects of drugs. Then, he took that product to a well-known drug dealer. Out of desperation, the guy agreed to sell his product, and it slowly helped dozens of drug dealers legitimize their business and actually back out of the illegal drug trade. Going to Brick and Mortar Shops After helping these dealers, Shaahin took his business to brick and mortar shops and actually sold it across the world. Six months prior to this, he was sleeping in abandoned buildings. He built something from the ground up and was creating massive jobs. As he puts it, he hired “anyone who could fog a window.” In that first year, he broke a billion dollars in revenue. Anyone who was anyone wanted him on their show. After that, Shaahin has developed two new nootropics or brain-enhancing drugs. The Amazon Emergence Somewhere around 2008 or 2009, Shaahin reached out to Jeff Bezos, who had recently opened Amazon to third-party sellers. He listed some of his new products on Amazon and made thousands of sales overnight. So Shaahin knew that Amazon was going to be something huge. [30:28] “I decided that I was going to master this platform. I put all my chips in on Amazon, and we learned.” He had so many people coming to him for advice, at one point, that he decided to develop a course to help people become sellers on Amazon. Links Billion by Shaahin Cheyene Shaahin’s YouTube channel Hack and Grow Rich Podcast Email Shaahin: [email protected] (Write: Send Me the Free Course) About Shaahin Cheyene RANKED #1 Amazon Accelerator. I help you CRUSH IT on Amazon. $350 Million In Sales. Herbal Ecstacy, Vapir, and many more! During the Iranian Revolution of 1978, Shahin’s family had to escape to survive and ended up finally migrating to Los Angeles, CA. At 15 years old, Shaahin left home with nothing but the clothes on his back and created over a BILLION dollars in revenue by inventing the legendary smart drug known as HERBAL ECSTACY. These childhood experiences had a major impact on his perspective of freedom, hard work, and entrepreneurship. Later, Shaahin went on to invent Digital Vaporization (the forerunner to today’s vapes) and start a number of successful businesses (with a couple notable failures). Today, he is the Founder and CEO of Accelerated Intelligence, Inc. a major Amazon FBA seller with millions in sales. He is also the lead coach at Amazon Mastery where he teaches entrepreneurs how to CRUSH IT! You can also find him on YouTube. Shaahin is considered one of the leading global minds on what’s next in e-commerce, Amazon, and the internet. The London Observer and Newsweek describe him as the “Willy Wonka Of Generation X," and one of the most forward thinkers in business. With his Amazon Mastery Course, he acutely recognizes trends and patterns early on the Amazon platform to help others understand how the

We’re so thankful for the opportunity to answer your money questions and clear up your confusion. If you’re stuck, we want to help you make sense of the situation so you can move forward. https://www.youtube.com/watch?v=zeWqkGwSBq4 Today, we’re continuing the conversation to answer questions from you—our audience. We want to help you on your quest to control your financial future. There are some great ones here that might be on your mind too. So maybe you’ll get the answer you’ve been needing, and get one step closer to your goals… OR maybe it will prompt you to ask a question of your own… tune in now! Table of contentsWhy is Whole Life Insurance “Better” Than Indexed Universal Life Insurance?Can You Explain “Other People’s Money”?Can You Explain the Difference Between Dividends and Interest?Is it Wise to Run Expenses Through an Infinite Banking Policy?Book A Strategy Call Why is Whole Life Insurance “Better” Than Indexed Universal Life Insurance? The answer boils down to the contractual guarantees of whole life insurance versus IULs. An IUL contract is roughly twice the size of a whole life insurance contract. The reason it is so lengthy is that the insurance company has to include explanations of all the risks involved. An IUL carries much more risk because of its correlation to the stock market. And because it’s risky, taking policy loans from an IUL shifts even more risk off of the company's plate and onto yours. Agents often sell IULs as the best of the stock market’s upside, and you can’t lose money. However, that isn’t actually true. To begin with, you don’t get the best of the market, because IULs often have a maximum rate, or a participation rate, or some other provision that limits how well you can do. And while you cannot lose money from a downturn in the stock market, your policy cash value can decrease. Unfortunately, people don’t understand that if the policy doesn’t perform as well as the “hypothetical examples” given by the insurance company, the companies can increase the cost of insurance, which reduces your account balance. Whole life insurance guarantees that the money credited to your cash value will not decrease. So although dividends are not guaranteed in whole life insurance, they have a great track record. That, and the only way your policy will decrease is through withdrawals. In fact, your whole life contract guarantees that your cash values floor will increase every year. The bottom line is that we do not endorse using an IUL as an infinite banking policy. You can learn more about this in Privatized Banking: What Kind of Policy Do You Use? Can You Explain “Other People’s Money”? One viewer asked: Can you explain OPM further? In real estate, when you use OPM as a loan, your cash in the bank is readily accessible. For example, let's say I have $100k in the bank & I borrow $100k to buy a property instead of paying cash. I've borrowed $100k and still have access to $100k to buy another identical property for cash (access to $200k total). But with a policy loan, if my cash value is $100k, let's say the insurance company collateralizes my $100k cash value and they lend me $100k, I can not go back to my policy and cash out my $100k cash value since it's collateralized. This means I only have access to $100k, not $200k, like in the first scenario. Am I mistaken? We love that this question is so thoughtful and detailed. To answer the first part of your question, we agree! If you have $100k in the bank as cash, and you get an unsecured loan of $100k, you are leveraging OPM (other people’s money) to have greater access to capital. If you’re using infinite banking, and you have $100k of cash value and you collateralize it, you are tying it up so that you can no longer use it. However, you’re getting access to $100k of the insurance company’s money and leaving your cash value to sit and continue accumulation. Essentially, you’re trading your access, so that you can have uninterrupted compounding growth—with dividends and interest. Making an Apples to Apples Comparison A more “apples to apples” comparison would be if you used your $100k of cash to secure your bank loan. And the reason you might do this is to have better interest rates. Then, in both instances, you have $100k of access while still growing that money. Also, just because you have the ability to use your policy as collateral for a loan, doesn’t mean you have to. You may have a better interest rate on a bank loan in general and may choose to start there. Then you still have access to that cash value down the road. In other words, you can leave your cash value where it is, and get a loan with the bank, and still have a total pool of $200k accessible. The real difference here is where your store your cash, and how you use it. And we think life insurance gives you better compounding growth and more options. Additionally, as you pay down your loan, and as your cash value increases, you replenish what’s avai

Are you repeating the same day over and over again, or building momentum and springing forward by leaps and bounds? Are there opportunities buried in your own business? Today, we’re talking with Adam Hommey, author of Groundhog Day Is an Event, Not a Business Strategy. https://www.youtube.com/watch?v=Ubie5ZpV45o If you want to find out how to connect your brilliance and your passion to WIN in business and marketing… tune in now! Table of contentsAdam Hommey’s BeginningsGroundhog DayHave You Instituted “Permanent Reactions”?What Could You Have Someone Else Do?What is the SPRING Formula?Transaction Partners vs. CustomersMinimalism vs. Essentialism in BusinessShould You Nix the Business Phone?Availability vs. AccessibilityConnect with Adam HommeyAbout Adam HommeyBook A Strategy Call Adam Hommey’s Beginnings Entrepreneur and author Adam Hommey began his entrepreneurial journey in 2003. Yet almost a decade later Adam found himself wondering where he wanted to go next. He didn’t have a vision. For a few years, all he used to get leads and share his ideas was podcasting. At this time, he was also posting frequently to his social media. When a friend remarked that he enjoyed seeing the “daily Adam,” he had an idea. Thus began a blog called the “Morning Adam.” For 90 days he cross-posted his social media posts onto this blog without specific marketing goals. This helped Adam to release what was blocking him and just create. [5:30] “I notice entrepreneurs find themselves on these plateaus, no matter what happens... when the dust settles, they find themselves at the exact same level of profitability or lack thereof—sometimes even the same dollar amounts—and they’re having the same conversations they’ve been having for five years.” Groundhog Day This revelation led to his book, which talks about the cycles entrepreneurs get stuck in. And when the actual holiday rolled around, Adam wasn’t fully ready to publish this book. However, he didn’t want to wait another full year to take advantage of the holiday. So he made time to launch it, anyway. [7:48] “The ‘how you’re supposed to do it’ is, in more cases than not, a permanent overreaction to a temporary blip on the radar. You can break those rules like I broke those rules getting the book done.” [8:10] “You are allowed to be unconventional. I created an entire marketing program that had no avatar, and no target market, and no product behind it--and that created my core following that is still the basis of my fan base for the Business Creator’s Radio Show to this day.” Have You Instituted “Permanent Reactions”? Adam shares with us a brief parable of a woman who cuts off the ends of her roasts before she cooks them. When her husband asks her why she does this, she answers that it makes the roast cook better. This is what she’s been told her whole life. In reality, what she didn’t know is that three generations back, during the Great Depression, her family began doing this because they couldn’t afford a bigger pot. It became a habit, or a “permanent reaction,” due to a temporary situation. [11:35] “That is what I think constrains us in many cases. I urge business creators, entrepreneurs, whoever you are, to look at the things you’re doing on a daily basis, and ask yourself continuously, ‘What would happen if we didn’t do this at all?’ And that creates a challenge. It helps to surface those things that may be permanent overreactions to temporary blips on the radar.” Adam continues that not only does this give you an opportunity to see new, potentially more efficient, ways of doing things. It can also help you identify your real, high-value actions, so that you can do more of those. What Could You Have Someone Else Do? When you take time to answer Adam’s question, you may start to realize that there are things you can move off of your plate. There’s no reason someone else can’t do the things that you don’t want to do, aren’t efficient at, or simply don’t have time for. There’s also no reason you have to operate your business in a specific order of operations just to be successful. Who says you have to have a logo or a color scheme before you can do business? This is just an arbitrary rule that doesn’t have to keep you stuck before you’ve started. [14:20] “When people first get into entrepreneurship, they are in some cases told to believe that branding is about your logo, your color swatch, your letterheads. I have interviewed branding expert after branding expert after branding expert on both my podcasts...and the common theme through all those conversations is that branding is ultimately some combination of the energies put out by the human figurehead driving the business, how the business positions itself within the world community, and the customer experience they create for the people that interact with the business.” What is the SPRING Formula? [16:00] “It’s my belief that you can convey messages and ideas when you can create acronyms around it. So what does the groundhog

Are you considering whole life insurance, but want to know more about the new products the life insurance companies have released in response to the 7702 changes in 2021? How a whole life dividend rate is computed? Is cash value life insurance improving? Well, the new products are finally here! Let's dive into the 7702 whole life insurance dividends update discussion. https://www.youtube.com/watch?v=ZvRI9r7cEqk What does the 7702 tax code mean for whole life insurance dividends? Tune in now to get the need-to-know information so you can see what to expect for new Infinite Banking policies. Table of contentsRecapping the 7702 Whole Life Insurance Dividends UpdateGuarantees Have Gone Down... What Does This Mean?Gross vs. Net How Interest Rates Really Work7702 Whole Life Insurance Dividend UpdatesIllustrations are Not ContractsIs Death Benefit More Expensive Now? Is it Too Late to Have a Policy Without The Changes?How Does Convertible Term Work with the New Changes?Book A Strategy Call Recapping the 7702 Whole Life Insurance Dividends Update In our previous blog post(7702 Whole Life Insurance Updates), we discussed some of the changes to life insurance products because of the updated 7702 tax code. Naturally, this raised some questions that we want to personally address. This is a new thing for us all, and it’s important to have a good understanding of it going forward. These new products are great for the death benefit, which is really the insurance portion of your insurance. The death benefit is what protects your future income, and can help your family members in the event of a loss. Yet, we’re rightfully getting a lot of questions about what this means for cash value. Guarantees Have Gone Down... What Does This Mean? Most of the new life insurance products have lowered their guaranteed cash value increase, yet what does this really mean? Is this a good thing, or a bad thing? We think it all depends on your point of view. The obvious concern is that if the guaranteed interest rate is lower, that means that cash value build-up is going to be much slower, right? Fortunately, this isn’t quite true. A life insurance company’s first responsibility is to meet contractual obligations. This means delivering all death benefits, paying out profits, etc. In a low interest rate environment, especially during a long-term one, this can be detrimental. By lowering the guarantee, insurance companies can continue to fulfill their role with confidence, and without needing to take more drastic measures, like demutualizing. Gross vs. Net It’s also important to know that guarantees are Gross—this means that they are projected before fees and other costs of the policies. So a guaranteed rate, no matter what the number is, is likely to be lower than you think it is. Does this make it bad? No, this makes it realistic. Fortunately, there are a number of other ways your policy can grow, including the profits the company makes, in the form of a dividend. If you didn’t know, the guaranteed interest rate is actually a portion of the total declared dividend. So what the companies are doing is actually changing the structure of the declared dividend, and making a lower portion of the full declaration guaranteed. In other words, if they’re making a reduction in the guaranteed interest rate growth of your policy, that does not necessarily mean that they’re reducing the declared dividend rate. What the insurance company is doing is reducing the guaranteed portion of the total declared dividend. This may have very little impact on what you actually make in growth each year. How Interest Rates Really Work If you’re thinking that a 1% increase or decrease doesn’t matter all that much, here’s some food for thought. When interest rates go down, bond values tend to go up. This happened in the 80s and 90s, and we’re likely to see it again. And even a 1% increase can make a large impact on bond rates. For example, say the bond rate increased from 2% to 3%, as a result of dropping interest rates. That’s not a 1% increase, that’s a 1% spread. The increase is 50% because you have increased the rate by half of its original value. 7702 Whole Life Insurance Dividend Updates That’s some powerful math, and might help you better contextualize the power of how interest rates impact bonds. Insurance companies are primarily invested in investment grade corporate bonds. This also shows how bonds directly feed into the dividends of policy owners. Illustrations are Not Contracts Another point of confusion for many people is in life insurance illustrations themselves. It is important to understand that illustrations as snapshots in time, not contracts. That’s because each time you run a new illustration of your policy, you’re seeing the future projections based on current dividend rates. All of your history is cemented, but your future is still able to change. And as soon as you receive a new dividend, your illustration becomes outdated. This happens because

Are you considering whole life insurance, but want to know more about the new products the life insurance companies have released in response to the 7702 Whole Life Insurance updates in 2021? https://www.youtube.com/watch?v=WCMQruG3bVQ The new products are here. What does the 7702 tax code mean for whole life insurance? Tune in now to get the need-to-know information so you can see what to expect for new Infinite Banking policies. Table of contentsWhat are the 7702 Whole Life Insurance Updates?What Happens to the Infinite Banking Strategy?Are Lower Guarantees a Bad Thing?Is Less Death Benefit Bad?Is There a Big Difference Before and After?Book A Strategy Call What are the 7702 Whole Life Insurance Updates? If you’re scratching your head when you hear 7702, don’t worry. This simply refers to a section in the IRS tax law that dictates the tax treatment of whole life insurance. At the end of 2020, this tax law was updated. While some have voiced concerns over how this will affect future life insurance policies, we’re more optimistic. You can read our initial analysis of the 7702 whole life insurance updates in our post, Is Infinite Banking Dead? Fortunately, we’re now seeing actual life insurance illustrations that reflect these changes. That means we can dive deeper into the discussion with real numbers so that you can make the most informed decisions possible about your insurance. What Happens to the Infinite Banking Strategy? While there’s still a lot of unknowns, we’re starting to see new developments in the 7702 change. These updated products and policies will take full effect by January 1, 2022. Not all major life insurance companies have begun to sell these new policies. From our preliminary analysis of what’s available right now, here’s what we know: Guarantees have gone from 4% to somewhere in the 2-3% range on most productsYou’ll see less total death benefit compared to older policies of the same premiumTotal dividends, which include guaranteed and non-guaranteed, should not be impacted much Are Lower Guarantees a Bad Thing? Not necessarily. In fact, as we mentioned in our first 7702 whole life insurance updates article, lowering the guarantees can actually strengthen your company’s longevity. Remember that minimum guarantees are just that: minimums. As a policy owner, you get to partake in the company’s profits. This means that if and when interest rates bounce back, we would expect to start seeing higher returns on the non-guaranteed side. We should also note that the guaranteed portion of your policy is a part of the declared dividend. For example, if the guaranteed side is 4%, and the declared dividend rate is 5%, you’re (roughly) getting an additional 1% in growth. However, there are certain factors that change exactly how this calculation works. Ultimately, remember that an illustration of a policy is simply a snapshot in time. As soon as companies pay dividends, that illustration is inaccurate. So a policy illustrated in a low-dividend year won’t reflect the real trajectory of your policy. It’s simply a guideline. We discuss this further in 7702 Whole Life Insurance Dividends Update (2021) Part 2. Is Less Death Benefit Bad? While total death benefit is going to be lower overall, this actually pushes the cash value up. This happens because your cash value is the portion of the death benefit that’s accessible to you. And by the endowment age, your full death benefit is accessible to you. As your policy matures, the death benefit increases, and your accessible cash value increases. With a lower death benefit, this means that your cash value is proportionately higher than a similar policy. While you may be losing some death benefit, what you’re not losing is cash value and the ability to access that cash in a tax-advantaged way. To solve for the death benefit, you can consider a convertible term insurance policy or put more premium into your policy. Is There a Big Difference Before and After? Truth be told, we’re not seeing much change between older and newer policies in terms of projected rates. As we alluded to, this is because while the composition of guaranteed to non-guaranteed is changing, the actual projection is not. Considering this, we believe that the non-guaranteed portion of the dividend is going to make up for any lack of guaranteed growth. This still remains to be proven, however, mutual insurance companies manage their money very conservatively to take care of their contractual obligations. We don't see the 7702 whole life insurance updates as something negative, rather it's a tool, and one that may even prove to be beneficial for your overall IBC strategy. Book A Strategy Call Do you want to coordinate your finances so that everything works together to improve your life today, accelerate time and money freedom, and leave the greatest legacy? We can help! Book an Introductory Call with our team today https://themoneyadvantage.com/calendar/, and find out how Privatized Ban

What are the top 1% of high-performers, producers, and achievers doing differently? How is it possible to get more done, scale your business, and have MORE time for what matters, not LESS? The answer is simple: high achievers realize that being a disciplined person is as crucial as any other aspect of their business. https://www.youtube.com/watch?v=4AoOx5OIRhc It’s what you need, but it’s not what you think. You can’t hustle and grind into your ideal life. Our guest, Craig Ballantyne, shares with us an alternative definition of becoming more productive through discipline…and how working less may actually get you where you want to go. Intrigued? Join us for a conversation with “The World’s Most Disciplined Man,” author of The Perfect Week Formula, The Perfect Day Formula, and Unstoppable, coach, and builder of multiple 7-figure businesses. If you want to achieve more than you thought possible, while working less… tune in now! Table of contentsWhy is Craig Ballantyne the World’s Most Disciplined Person?Becoming More Productive Creating Systems in Your DayWhy Value-Alignment MattersAbout Craig BallantyneGet Free Copies of Craig Ballantyne’s BooksBook A Strategy Call Why is Craig Ballantyne the World’s Most Disciplined Person? [2:30] “It came about…because about 10 years ago I was finishing up my career in the fitness industry, and I was starting another business, helping entrepreneurs be more productive. And some of my friends would be like, ‘Man, how do you get so much done?’… And they first started calling me the most productive person. Then that just kind of morphed into the most disciplined, because in order to be productive, you really have to have discipline.” Craig Ballantyne’s journey began as a fitness coach, where his intense structure and repeatable routines laid the foundation for his later success as an entrepreneur and author. His book, The Perfect Day Formula, outlines the core of his philosophy: that sustainable habits, not fleeting motivation, drive lasting success. Craig has a reputation for extreme consistency. He is known for waking at 4 a.m., sticking to strict routines, and following a minimalist daily structure that eliminates decision fatigue. It’s that level of commitment that earned him the title of the “World’s Most Disciplined Man.” However, the way Craig Ballantyne identifies a disciplined person may not be what you’d expect. Craig shares that most people define discipline as additional tasks to do. [3:20] “I actually take the opposite approach, and I call it effortless discipline. And what this is, is it’s really not using willpower, it’s not making your life harder. It is simply building systems into which success becomes automatic.” This same principle applies to financial habits. Just as Craig relies on systems to eliminate friction, tools like Infinite Banking help you automate good money behavior by controlling your personal economy. While being a disciplined person is indeed about waking up early and sticking with routines, it’s also about building systems that work for you, whether in business, fitness, or finances. Becoming More Productive [5:40] “…I joked that I was lazy and undisciplined because I didn’t have the systems and stuff at home in order to be effective, disciplined, and productive. But anybody can build the systems around themselves to be successful.” The trick, Craig asserts, is not adjusting your life to fit his productivity principles and systems. Instead, you adjust the systems to fit your life. For example, he frequently shares the idea of “attacking your morning” with his audience. Some may interpret this as a call to wake up earlier, however, Craig recognizes that many people are night owls. So it’s less important when people wake up, and more important that whatever time they wake up, they make use of that time. If you’re wondering how to be a disciplined person, it starts with designing a routine that eliminates distractions and gives your best hours to your highest priorities. Craig encourages you to identify the “3 most important tasks” for the day and complete them early, before the chaos sets in. This structured approach allows you to stay focused, reduce decision fatigue, and accomplish more with less effort. Here are a few of Craig’s go-to tactics for becoming more productive: Establish a consistent morning routine that suits your lifestyle. Start your day by completing your top three priorities. Avoid using email, social media, and phones during your first few work hours. Build systems that automate repeatable decisions and free up mental space. Rather than relying on bursts of energy, Craig shows that becoming more productive is simply about building a routine that makes discipline automatic. Creating Systems in Your Day [12:30] “We can control our morning: we can control what time we get up, we can control what we have for breakfast more than most other meals. We can control what time we get started on our work—that sort of stuff. And we cont

How are whole life insurance dividends and interest rates faring in this low interest rate environment? Is today's long stretch of low interest rates a bad sign for whole life insurance in the future? https://www.youtube.com/watch?v=FYMHKtVtVKI Today, we're having a candid conversation about today's interest rate environment, the impact on bond rates and prices, and how that impacts whole life insurance dividends. If you want to know how your whole life insurance will weather any environment… tune in now! Table of contentsThe Role of Bonds on InsuranceHow Do Insurance Companies Invest?What About Policy Loans?Life Insurance Companies Invest ConservativelyHow Do Bonds Work?What a Portfolio of Bonds Means for Insurance CompaniesWhy You Shouldn’t Worry About Low Dividend RatesAdditional ArticlesBook A Strategy Call The Role of Bonds on Insurance Bonds play a significant role in the dividends you receive as a policyholder. This happens because life insurance companies invest heavily in conservative bonds. So rising interest rates should lead to higher declared dividend rates. Similarly, a falling Federal interest rate will likely result in a decreased dividend rate. Are there long-term effects of a low interest rate environment? Well, not to spoil things completely, but life insurance has been around for a long time. It has survived many low-interest rate environments, paying dividends through wars, depressions, recessions, and much more. We’re going to dive deeper into why this is, and how life insurance is still one of the safest choices for your money. How Do Insurance Companies Invest? When you pay premiums, the insurance company doesn’t just throw that money into a savings account and wait. They actually put the money to work. Some of this money goes into securities, however, it’s a minuscule amount. Many companies have anywhere from 0.58% to 2.49% of their portfolio in common stock. The much more significant portion of life insurance company’s investments is in bonds—either corporate bonds or treasury bonds. Bond investments often range from 60.2% to 75.5%. Then, there are preferred stocks, which work similarly to bonds because it produces interest. Additionally, preferred stock means that stockholders get paid before anyone in the common stock gets paid. This means preferred stockholders have low liability. The range for preferred stocks is about 0.25% to 1% of the company’s portfolio. The next biggest investment in an insurance company’s portfolio is going to be mortgage-type investments. Companies allocate anything from 0% to 16.3% of their portfolio to mortgages. To reduce risk, they invest in high equity mortgages. Real estate investments, separate from mortgages, range from 0.33% to 1% of the investment portfolio. What About Policy Loans? The last kind of “investment” life insurance companies make is contract loans. And these are the loans that insurance companies offer to policyholders. Contrary to popular belief, when you take a loan, you’re not taking a loan from yourself. The life insurance company is giving you the money because your cash value is backing the loan. This also means that when you pay interest, you’re paying interest to the life insurance company, not yourself. Life insurance loans make up anywhere from 2% to 7.24% of an insurance company’s portfolio. Policy loans, even in a low-interest rate environment, are great for insurance companies, and by extension you, as the policy owner. It all comes down to the way mutual companies are structured and the dividends they pay. In a low interest rate environment, with many loans fixed at about 5%, this is actually some of the greatest returns companies get during such times. Plus, they can take comfort knowing all loans are backed by cash value. This is beneficial to you, the policy owner because you want your insurance company to do well. You partake in the profits of the company, so it’s a boon to you and all other policy owners. Life Insurance Companies Invest Conservatively The insurance companies have a lot of responsibility on their shoulders. They invest conservatively because they have contractual obligations to millions of people to pay out a death benefit. Permanent insurance, unlike term, is guaranteed to pay out so long as the policyholder keeps the insurance in force. This means there’s a higher standard that companies who offer permanent insurance must adhere to. Mutual insurance companies specifically cannot invest recklessly because of this responsibility. There’s a lot of capital management happening behind the scenes, and to assume that a dividend is solely “return of premium” doesn’t capture the whole picture. Not only is there a chief officer in charge of capital management at the life insurance company, but there’s also an entire team, an entire strategy, and structure. How Do Bonds Work? Bonds have an inverse relationship to interest rates and their value. The following is a hypothetical example to expla

Want your charitable giving to make the greatest difference in the world? Today, we’re talking with Kris Putnam-Walkerly, author of Delusional Altruism, who advises philanthropists who want to achieve greater clarity, impact, and joy with their giving. https://www.youtube.com/watch?v=cWVQF5___XQ&t=11s We’ll discuss why how you give matters, the 7 delusions of altruism, and how to create lasting change. If you’re a philanthropist, donor, or an everyday person who donates time, money, and experience to help create a better world… tune in now! Table of contentsDelusional Altruism: What Makes Philanthropy Effective or Not?Invest Like It’s Your BusinessHow Do Philanthropists Get in Their Own Way?How to Ask the Right QuestionsHow Can You Be Transformational in Your Giving?Links Mentioned: About Kris Putnam-WalkerlyBook A Strategy Call Philanthropy Coaching [7:08] “I also provide a lot of coaching and advising. So most of my clients now retain me as a private coach to help them navigate their philanthropic journey and help them get clarity on what they’re trying to accomplish. And help hold them accountable to accomplishing it. And really being a sounding board to them, because it can be a very lonely place to be. Either you’re the executive director, perhaps, of a foundation...but also for, perhaps, an ultra-high-net-worth donor...it can feel lonely because you can feel a lot of guilt with having all that wealth.” The reason it’s lonely, as Kris mentions, is that there aren’t many people you can have a conversation with about your finances. Either people are asking for that money, or they don’t validate your struggles because you have money. Delusional Altruism: What Makes Philanthropy Effective or Not? [9:35] “Delusional Altruism is really about how donors of all sizes and types are generally genuine in their altruism. They really want to make a difference, change the world, want to help others; but are getting in their own way and are preventing themselves from having the impact that they seek….So part of the challenge with effectiveness is, it’s hard to be effective when you’re getting in your own way.” [10:05] “One of the challenges is a scarcity mindset, and this is when donors believe that maintaining a spartan operation for themselves or their grantees...somehow equates to delivering greater value in the community.” [11:00] “If you want a non-profit to be successful, just like a business, it requires investment in your growth and in your success.” [11:55] “I think a lot of people of wealth feel guilty. They feel guilty because maybe they inherited the wealth and didn’t earn it, and therefore don’t deserve it. Or maybe they made more money than they ever thought they’d make in their lifetime, sold a business, and suddenly have wealth... But the problem with that is it really holds funders back, from a mindset perspective. It often causes people to shrink, to kind of mask their talent and mask their ability to make a difference in the lives of others.” [13:04] Rachel: “The business in the first place is service to mankind and to the world. And you are not taking money from society; you are giving something that’s more valuable, and the exchange of that is that you are profitable.” Invest Like It’s Your Business [18:50] Kris: “Is that how you invest in your business? Do you only allow one cent of every dollar to go to pay your staff salaries? [Or] to go to pay for your own business development? So why are we asking a non-profit, who’s trying to save people’s lives, why are you asking them to do [that]?” How Do Philanthropists Get in Their Own Way? [20:20] “I think fear really is the primary cause of the scarcity mindset. And there are lots of different ways funders feel fearful; which might surprise you because you assume that the donor is wealthy, and with wealth should come confidence.” [25:30] “Sometimes we...sort of stumble through our giving based on what’s presented to us—the appeals that arrive at our doorstep. But often people haven’t had a chance to really reflect and think as an individual or as a couple or as a family or a business, [about what the] issues are that [they] really care about.” [27:58] Rachel: “At the root of doing the most good, we have to first understand what do we truly value. And I love that you’re saying that that’s really important.” How to Ask the Right Questions [31:15] Kris: “Questions are really powerful, and I think if you ask the right questions, they send you down the right path. And if you ask the wrong questions, they send you down the wrong path. And one of the questions that I think people ask—and it’s really about ordering them—is they ask how to do something before they ask themselves what it is they’re trying to accomplish. Really what that means is they’re focused on the tactics of doing something before they’re thinking through the strategy... You can’t possibly know how you want to go about doing something unless you have clarity on your objective.” How Can

If you're shaking your head at the state of the world right now, you're not alone. There are food shortages, supply chain disruption, medical mandates, unemployment, price inflation, and more of our freedoms at stake. https://www.youtube.com/watch?v=Zaew0MenJhU Yet, people are thriving, there's more opportunity than ever, and you will succeed if you live by this one truth. To join the conversation… tune in now! Table of contentsThe Domino Effect of Supply ChainsIt’s Easy to Be Discouraged…Walking in AbundanceAn Abundance Mindset Causes SuccessEntrepreneurs Are the Real Movers and ShakersBook A Strategy Call The Domino Effect of Supply Chains Are the shelves at your local stores looking a bit empty? If so, you’re not alone. And while there may technically be food “shortages,” we’re not lacking food. What we’re actually experiencing is shortages along the supply chain. Lack of workers, for example, means that there are gaps in how food and other goods get distributed to stores. This is the same reason it’s taking longer to receive packages. There’s no huge headlining problem, rather there are small structural pieces missing that are affecting the economy on a global scale. And these small pieces can have a massive domino effect. Because if a single piece of this supply chain is broken, everything that comes after that “break” is delayed or impacted. If you’re looking for a great read for all ages—The Miraculous Pencil, a children’s book by Connor Boyack about free markets, really breaks down the global economic infrastructure. It’s Easy to Be Discouraged… When you look at the state of the world and know that our freedoms hang in the balance, it can be devastating. It’s easy to feel discouraged by the news and media. However, it’s important not to let this mindset make you feel hopeless, or like you no longer have control. I think we can walk in a state of abundance because here’s what I know: people are still finding tremendous opportunity in the midst of the state of the world. Walking in Abundance The big question is, are we going to walk in scarcity, or are we going to walk in abundance? And the choice may seem obvious, but it’s important to actively choose abundance. You have to live abundance to walk in abundance. In a world like what we’re experiencing now, that means not walking in fear. It can also look like not hoarding supplies and food, and being confident that you will be provided for, as well as your fellow man. Walking in abundance may also mean looking at your income, and determining how to maximize your income and your cash flow. How can you manage your resources so that you have increased access to and control of those resources? An Abundance Mindset Causes Success Actively cultivating an abundant mindset doesn’t just increase your odds of success. This mindset actively causes success. When you think abundantly—free of fear, free of limitation—you can see and seize opportunities that someone living in scarcity mode is simply unequipped to do. If thinking this way doesn’t come naturally to you, don’t worry just yet. Fortunately, you can train yourself to think this way. It takes work, consistency, and time—but it is possible. The whole spectrum of scarcity to abundance can all be boiled down to this idea of being in fear or being in faith. If you are in fear, it’s very easy to be controlled by other things, and not be in control. And scarcity always causes you to give up control. In today’s world, there are a lot of fears: fear of the virus, fear of the vaccine, fear of shortages, and job loss and mandates. We could continue the list for quite some time. The point is, when you act solely upon these fears, you allow the fear to control you. Choosing abundance means asking how you can act in faith, even when the world around you feels uncontrollable. Entrepreneurs Are the Real Movers and Shakers Entrepreneurs, whether you realize it or not, make the world go round. It is entrepreneurs who innovate and breathe solutions and new life into the world. If you see the world abundantly, you have what it takes to be an entrepreneur. I’m really excited at the opportunity for individual people to be able to take their unique lens of the world and be able to improve the world and improve other people’s lives. As we stay focused on that, we don’t have to participate in the scarcity thinking. Just because we’re living in the same world doesn’t mean we have to operate with the same lens. There’s a lot of fear around in the world but we can not just survive but thrive in the midst of that. And this will continue to be true, so long as we choose to see it. Book A Strategy Call Do you want to coordinate your finances so that everything works together to improve your life today, accelerate time and money freedom, and leave the greatest legacy? We can help! Book an Introductory Call with our team today https://themoneyadvantage.com/calendar/, and find out how Privatized Banking, alternative investme

How does the quality of your life relate to the health of your business? How do you free yourself from the constant demands of your business? If you have a cash-sucking business, there’s hope. It doesn’t have to be this hard. Joining us today for this conversation is Dr. Sabrina Starling, the Business Psychologist. with Tap the Potential. She’s an author, speaker, and coach who believes that work should support your life, not the other way around. And she's introducing her new book, The 4 Week Vacation. https://www.youtube.com/watch?v=e84ovViK6yo If you’re not taking time off, on the edge of burnout, exhausted, struggling with team performance, stressed or cash-strapped… tune in now, and find out how making a 4-week vacation pledge might be your answer! Table of contentsFinding A-Players for Your BusinessBurnout, and the Need for The 4 Week VacationThe 4 Week VacationWhat’s in The 4 Week VacationContact Dr. Sabrina StarlingAbout Dr. Sabrina StarlingBook A Strategy Call Creating Freedom in Your Business [4:00] “When we have success, we struggle. When our businesses grow and they take off, they demand more and more of us. Being an entrepreneur is our greatest opportunity for personal development. Because we have to grow ahead of that business in order for that business to be where we need it to go. So what I take from that experience is that hiring and being in business has always been challenging. This is nothing new.” [7:50] “The book that I always wanted to write is The Four Week Vacation…. But before I could write this book, I realized I had to help them [entrepreneurs] with their hiring challenges. So I dug in and wrote How to Hire the Best, and I developed the How to Hire the Best system so that business owners could take their lives back….And that’s really what it takes to have a thriving business, and a business that’s going to continue to grow, that’s going to not rely on you, the owner, for the day-to-day operations of the business.” [9:00] “When we design our businesses to give us freedom and generate profit and ongoing owner’s pay, then we have that opportunity to make strategic decisions with the wealth that’s being created; not just for ourselves, but for team members, and impacting the communities that our businesses are located in. So it’s really much bigger than just creating a business that gives you freedom. It’s really about creating a business that’s going to have an impact for all involved—and what I like to call life-giving businesses.” Hiring Top Talent [12:30] “I really think it is getting clear on the ‘why’ that we are in business. If we are in business to be perfectionists, then we can work 70 plus hours a week and we can be great perfectionists and really be good at it. If we are in the business to create freedom and opportunity for others, then we need to align our choices and actions with that.” [13:13] “When we’re in survival mode, psychologically, it’s very hard to access that creative part of our brain; it’s just not there. So creating a vision and a compelling why is really the most important thing. And the irony is that we tell ourselves we don’t have time to step back and get into that creative zone... Well, all the research shows that the less we work, the more effective we become.” Dr. Starling shares a few things you can do to step back and rest: take a lunch break, stop working at 5 PM, and don’t check emails and texts until the next day. Otherwise, you get burnout and overwhelm, and somewhere along the line your life stops being the one you’re trying to create. Thoughts on Retirement [18:10] “When I titled my book The Four Week Vacation, I almost changed the title. Because as I’ve been talking about this book for years with people and entrepreneurs, I get pushback. Because I hear, ‘I don’t know what to do with myself if I take four weeks off.’ What is that about? And I think so much of it is that we’re so used to working hard that we’ve convinced ourselves that this is where we need to spend our time.” [19:25] “When you start having that space, where that business doesn’t need you anymore, that’s where you have that opportunity to really ask, ‘What else? What else is there? What’s important to me?’ And I’m with you--I don’t want to retire. I just want more time for what matters most in my life. I don’t want my business dictating every moment of my day, and how my week runs.” Finding A-Players for Your Business [24:40] “What’s interesting to me is that when we have A-players in a role that aligns with their strengths, and they get to use their strengths a lot on a daily basis, they will be 900 to 1200% more productive than a warm body. The other side of that is, you can hire an A-player who was an A-player in another business, bring them into your business, and put them in the wrong role, and you will see over time their performance and their motivation going down. Because they are no longer in a role that aligns well with their personality strengths.” [25:58] “You

We all have money questions. If you don’t, you just haven’t asked them yet. https://www.youtube.com/watch?v=jrsQ4Tzo7ao Today, we continue to answer questions from you—our audience, tribe, fans, those in a quest to control their money and financial future! You can view part one of this conversation here. There are some great ones here that might be on your mind too. So maybe you’ll get the answer you’ve been needing, so you can clear the hurdle and get one step closer to your goals… OR maybe it will prompt you to ask a question of your own… tune in now! Table of contentsWhat Should You Do With Extra Cash?How Can Debt Be Advantageous?Compounding InterestIBC Isn’t About Paying Off DebtCan You Withdraw Your Cash Value?Available Cash ValueLow Cash ValueWhat Happens if You Withdraw All Your Cash Value?What Happens if You Collateralize All Your Cash Value?Policy CollapseIs There a Difference in Dividends on Base Premium vs. PUA?Do You Get Your Cash Value When You Die?What Endowment MeansCan You Pay Premiums on a Monthly Basis?Book A Strategy Call What Should You Do With Extra Cash? In this instance, a listener named Matthew says he recently did a cash-out refinance. Now, he’s wondering what to do with the cash he has leftover. Really, the answer depends: there’s no one-size-fits-all answer to this question (or in fact, many questions). The follow-up question that we would like to pose in return, is what is the purpose of your money? What do you want to accomplish with your money? You can approach this from the big picture as well as on a smaller scale, like what you want your money to do at this stage of your life. If you’re unsure of what to do with extra cash and want to hone in on your money’s purpose, here are some clarifying questions: Does your money need to be accessible to you? Or is this money you are comfortable locking into an investment or other illiquid arrangement?Are you looking to create a cash-flowing asset that will create passive income?Do you wish to use this money for long-term growth? Or do you have a short-term opportunity?Is your emergency fund sufficient? Are you looking to take on some risk, or protect what you have? It’s also okay to wait and be patient until you know what you want to do—or an opportunity presents itself. A privatized banking system may be a good way to store cash long term while you wait. Or you may want to park your cash short-term. You may want to do a combination of many things. How Can Debt Be Advantageous? Another listener mentions their interest in IBC, yet is unsure what the advantage is of funding a whole life insurance policy just to take a policy loan? They offer an example of funding a policy with $40,000 of cash value and accessing $36,000 to make a purchase, such as a car. By their calculation, they’ve funneled $76,000 into a $36,000 car. This is an extremely important question and one that “makes or breaks” people’s understanding of IBC. Because this can be hard to wrap your head around, and it may take some “unlearning” of what you’ve been told about life insurance. First and foremost, you can’t think of your life insurance premium as a “cost” to you. Instead, consider it savings that you can automate. Because the premium payments you make directly fund your cash value, which grows over time. It’s no different from paying money to the bank; or more directly, paying into your home and taking a home equity line of credit. If you contribute $40,000 to your savings account, and then spend the savings, you’re not paying twice. You’re storing your money and then using it. A life insurance policy is another means of storing money, and a policy loan is another means of using that money. The advantage of taking a policy loan, rather than a withdrawal from a savings account, is twofold. First, you have control. You can determine how fast, or slow, you pay the loan back. If you run into a lean year, you can make lower car payments if you want to (unlike a bank). You also own the car outright, rather than having a bank loan secured by the car. Compounding Interest Secondly, you have the power of compound interest. Say you paid for your car in cash that you withdrew from your savings account. While you’re not paying interest, you’re also not earning it. On the other hand, when you borrow money against your cash-value account, your money stays where it is. As such, it continues to earn interest, which has a compounding effect. The interest you earn also earns interest, and it picks up speed. So while you may be paying interest on a loan, you are also earning compounding interest. Does this mean it always makes sense to take a policy loan? No. However, the cash value of your policy gives you many opportunities. To learn more about policy loans: Privatized Banking – Life Insurance Loans and Why We Use Them IBC Isn’t About Paying Off Debt The primary reason for IBC is not to pay off debt. If you’re looking to be debt-free, or pay off debt as quickly as possible, IBC may

What if your thoughts about the Bible and what it has to say about money were crippling you instead of helping you to flourish the way you’re meant to? Today’s guest is Rabbi Daniel Lapin, returning for another deep and powerful conversation about business, money, and the Bible. https://www.youtube.com/watch?v=ytZD5GkFlp4 He’s a rabbi, speaker, TV host, and author of seven books, including America’s Real War, Business Secrets from the Bible, and Thou Shall Prosper-The Ten Commandments for Making Money. In this episode, we explore and discuss some of the foundational principles behind his book Business Secrets from the bible and the timeless wisdom that connects faith, prosperity, and ethical business practices. Instead of avoiding the seeming conflict in our culture between God and money, Rabbi Lapin is known for uncovering and unpacking Biblical wisdom to guide today’s business leaders. Prepare to be challenged, changed, and grow… tune in now! Table of contentsBusiness Secrets from the Bible that Rabbi Lapin Shares:Welcoming Back Rabbi LapinWhy Business MattersRabbi Lapin's Retirement ParadoxThe Impact of InflationInvesting vs. Making Money in the First PlaceFaith and FinancesA Godly EconomyDoes God Want You to be Wealthy?Learn to Be of ServiceFrequently Asked QuestionsIs there a difference between biblical business principles across different faith traditions?What should I do if my current job conflicts with biblical business principles?Should I tithe or give to charity from business profits before paying myself?What are the main books Rabbi Lapin recommends for understanding biblical wealth principles?Previous Discussions with Rabbi LapinAbout Rabbi Daniel LapinBook A Strategy Call Business Secrets from the Bible that Rabbi Lapin Shares: Why wealth creation is actually a spiritual discipline - Discover how Rabbi Lapin connects biblical principles to modern entrepreneurship without compromising your faith. How to make money by giving, not taking - Learn the counterintuitive biblical approach that creates sustainable wealth through service. Why your synagogue or church beats networking events - See how authentic community and shared values create more business opportunities than traditional networking. The certificate of appreciation economy model - Grasp Rabbi Lapin's vision for how a godly economy actually functions in practice. How to answer "Does God want me to be wealthy?" - Get Rabbi Lapin's nuanced response that reframes the entire question around service and stewardship. Welcoming Back Rabbi Lapin [2:23] Rachel: “We believe alike when it comes to money. And it’s amazing to me, to be able to understand the roots of what everything means, financially, and how that connects to our Christian faith, how it connects to biblical principles.” And a common journey is reconciling faith with finances—how can you be a good Christian and a good entrepreneur without those things being in conflict? Fortunately, as Rabbi Lapin shows us, there’s more overlap than you think. We’ve enjoyed having him as a guest several times before because he has a deep understanding of the bible and the financial wisdom within its pages. [4:54] Rabbi Daniel Lapin: “We are not using our time today to try and surreptitiously convert people to faith. What we are trying to do, very forthrightly, is impact their bank accounts.” Why Business Matters We’ve talked about many of the Rabbi’s books on The Money Advantage, and today we’re discussing one of his older books, Business Secrets from the Bible. What’s great about this book is that it provides a strategic, spiritual approach to business. And the foundation of this approach is within the pages of the Bible. Understanding the business secrets from the Bible starts with recognizing that entrepreneurship and wealth creation aren't separate from spiritual life - they're expressions of it when done with the right heart and principles. Rabbi Lapin's Retirement Paradox The conversation begins with a few thought experiments, such as the one below: [13:15] “If retirement is such a good thing, what would happen if everybody in your world retired? According to the way many people think, people should say, ‘Well...God bless them, good for them. They’ve made enough money, they don’t need to work anymore. It’s great!’ And that would be great until you decide you want to go to a restaurant for dinner. And then you discover that nobody’s there because they’ve all got enough money, they don’t need your money.” [14:18] “Without other people, you have nothing.” The Impact of Inflation Rabbi Lapin brings another thought experiment into the conversation. He asks you to imagine you found a duffel bag filled with a million dollars. And to your surprise, it’s addressed to you, as a gift from the white house. Your mind begins to fill with the possibilities of that money, and you call your friend to tell them. But before you can say anything, they tell you that they also

We all have money questions. If you don’t, you just haven’t asked them yet. Today, we’re answering questions from you—our audience, tribe, fans, those in a quest to control their money and financial future! https://www.youtube.com/watch?v=ZiW3MeJiL7c There are some great ones here that might be on your mind too. So maybe you’ll get the answer you’ve been needing. Then you can clear that hurdle and get one step closer to your goals. OR maybe it will prompt you to ask a question of your own. Find out and tune in now! Table of contentsDoes it Make Sense to Fund a Policy with a Loan?Should You Pay Off Your Mortgage ASAP?Can You Borrow Against Your Death Benefit?Why Can’t You Simply Increase the Face Value of an Existing Policy?Is it Complicated to Prove Disability?What Insurance Companies Do You Suggest?What are the Interest Rates on a Policy Loan?Can I Do a 1035 Exchange Between Companies?What Are the Best Companies to Work with for Policy Loans?How Do Premiums Contribute to Cash Value?Isn’t a Dividend Just a Refund of Premium? Book A Strategy Call Does it Make Sense to Fund a Policy with a Loan? A YouTube viewer of our show asked us the question, “Does it make sense to take out equity from an investment rental to start a policy and then borrow from that policy to reinvest in other investments?” We believe that it makes sense to have a life insurance policy as a foundation for your finances. This is because it protects your income, provides liquidity, and shields your money from creditors. On the other hand, properly funding a whole life insurance policy requires consistent payments. Depending on your funding source, it may not be wise to fund a policy with a loan if you don’t have a strategy for paying premiums after that. This depends on your personal economy and your investing goals. The other reason for caution is that it can take a few years for your cash value to “break even.” While you are able to take a life insurance loan right away, your cash value will not immediately equal your premiums paid. It will take time to build your policy to a point where you can make larger investments. However, when you do reach that point, it’s an excellent strategy to leverage policy loans for cash-flowing investments. Should You Pay Off Your Mortgage ASAP? This question comes from Lon, another viewer on YouTube. He shared with us a HELOC strategy, and ended with this hypothetical: “The other question that you really need to ask is: Is it really better to pay off my mortgage ASAP vs. using my available income for investing?” We agree that this is a great question to ask. The answer, again, is not black and white. There are two answers to this question: a mathematical answer, and an emotional one. Mathematically, it often doesn’t make sense to accelerate payments because you lose control. Contrary to popular belief, the less you owe on your home, the more control the banks have. This is true because, in the event that you cannot pay your mortgage, the bank is less likely to foreclose when you have a large loan balance. This is because there’s a chance the banks will be unable to make up the difference. On the other hand, if you’re only a few years away from owning your house, it’s easier for banks to foreclose. They can sell your property and have a much greater chance of making up the difference on the house. This doesn’t necessarily mean you shouldn’t pay down your mortgage. However, it does illustrate the benefits of saving or investing your additional income, rather than putting it into the house. You can build equity in a life insurance policy, then use that to pay down your home. This is one way to maintain control of your home and your money. Then, there’s the emotional component. Sometimes, you just sleep better at night knowing that you're reducing your loan balance. To learn more: 15 vs. 30 Year Mortgage: Myths About Paying Off Your Mortgage Can You Borrow Against Your Death Benefit? The short answer is, you cannot. When we talk about Infinite Banking, we’re talking about the ability to take a loan against your cash value. Cash value is a separate component of your whole life policy that grows based on your premiums and dividends. The first function of your premium is to cover the cost of insurance. This cost is the highest when your policy is new, because if the company has the most at stake if you were to pass away and they paid a death benefit. Over time, however, this risk lessens because you’ve paid more premium. So more of your premium contributes to your cash-value account. You also have the potential to earn dividends, which will increase your cash value. This cash component is the only portion of your insurance policy that you can take a loan against. As your CV continues to grow, you’ll have a larger pool of money to borrow against. Why Can’t You Simply Increase the Face Value of an Existing Policy? This is due to the actuarial science that goes into your insurance contract. It’s important to re

Want the most effective and radically simple marketing system in existence? Today, we’re talking with Mike Michalowicz, perennial best-selling author of Profit First, Surge, The Pumpkin Plan, FixThis Next, and his newest release Get Different. https://www.youtube.com/watch?v=4LENRtB7xGY If you want to scale your business and reach more people, here’s the answer you’ve been waiting for. Tune in now! Table of contentsWhy Marketing Blends Into the BackgroundThe Problem with Email MarketingHow to Break Through the HabituationUsing the DAD MethodHow to "Get Different"Overcoming the Fear of Being DifferentSuccessfully "Get Different"Get Different with Mike MichalowiczAbout Mike Michalowicz Book A Strategy Call We love having Mike Michalowicz as a guest because he knows and understands entrepreneurs like you! Mike has joined us before to discuss his books Profit First as well as The Pumpkin Plan, and now we’re excited to talk with him about his latest book, Get Different! This book is all about how to stand out and be different so that you can not only attract clients and customers, but attract the right ones for you. Marketing is like the lifeblood of any business, but it can be all too easy to lose your “edge.” Mike Michalowicz is here to share his ideas so that you can continue to innovate your marketing strategies. Why Marketing Blends Into the Background [2:50] “I discovered this concept called habituation, and how it works biologically is we have a thing called the reticular formation. It’s a neural network, both figuratively and literally; it's a net that sits at the brain stem, and as stimuli come in...its primary job is actually to disregard or ignore most things. It’s the way we maintain focus.” Without this reticular formation, anything and everything can distract us. Our brain uses this function to manage productivity and focus. Because the daily stimulation from things we experience with our senses is constant. Just imagine all the things you filter out as “normal” in your daily life. [3:25] “So the job of the reticular formation is to ignore everything unless it meets one of three qualifiers. Threats get prioritized—our safety depends on it, so that’s the number one feature. The second...is opportunity. If there’s a known opportunity, we will pursue it. And there’s a third way through, and it’s the unknown or the unexpected because our mind then needs to open up and say is this something I need to consider as a threat or opportunity? Everything else is ignorable. And this happens on a subconscious level.” A great example Mike shares is how we filter through junk mail. It’s amazing how quickly people can rifle through their mail and pick out the garbage from the important pieces, with very little information. The only things that make us stop in our tracks are the things that stand out from what we’re used to. The Problem with Email Marketing Now, more modern forms of marketing, like email, are facing the same problems. People have become so accustomed to certain practices that they can filter out “junk” in milliseconds. Mike reminisces about the first time he got an email with the subject line, “Hey Friend.” It was novel and created a sense of kinship. Then he opened it and realized it was a marketing message. As this continued to happen, it got easier to filter out emails that started with this as being “junk.” This is an experience that most people with an email address can relate to. And it’s therefore no longer a very effective way to market through email. The same goes for dozens of email strategies. Yet they’re still commonplace, and marketers still teach these methods to entrepreneurs. As consumers, we all become habituated to certain marketing messages that our reticular formation has learned to filter out. It’s not a threat or opportunity, so it's unnecessary knowledge for our brain to spend time on. [4:43] “Our job when we market our business, is to do something that is different than the norm. That’s the only way to pierce through this because if you are the norm, you are white noise, you are habituated, you’ll be ignored. The last little asterisk I want to put here [is that] I’m not saying you have to be outrageous...No. You simply need to do something that your market isn’t doing to get in front of your customers.” How to Break Through the Habituation [5:56] “There are two things. First of all, we have to overcome the biggest impedance to successful marketing for small businesses, which is our own fear. It’s ironic that we want to stand out without standing out. We want to be noticed without being noticeable...And therefore, what we have to realize is this...that we not only have a responsibility to market, but marketing is the ultimate act of kindness. You know, most people feel that marketing is bothersome...but the reality is if what you offer is superior to the alternatives...it’s your responsibility is to market.” The reason Mike offers is that if you d

Want to get an insider’s look at an IBC policy? When it comes to how the Infinite Banking Concept works, the magic is (mostly) in the paid-up additions or PUAs. https://www.youtube.com/watch?v=1_tJHiD61FU Let’s go to the IBC lab and talk about PUAs today. What are paid-up additions, and how do they impact your whole life insurance policy? If you want to understand just how valuable these three letters are, how they add access, growth, and flexibility to your policy… tune in now! Table of contentsWhat are Paid Up Additions?How Do Paid-Up Additions Enhance Your Life Insurance?The Difference Between Base Premium and Paid-Up AdditionWhich Earns the Most DividendsWhat are premium splits?When and How to Use PUAs EffectivelyCan You Start a Policy Today and Add PUAs Later?Book A Strategy Call What are Paid Up Additions? The acronym PUA stands for Paid-Up Additions, and they can significantly enhance growth, access, and flexibility in your life insurance policy. If you’re interested in setting up a policy for the purpose of creating an infinite banking system, it is essential to understand the importance of PUAs. As you may be able to guess, PUAs is additional coverage on your life insurance policy that you can buy. In other words, you’re adding additional life insurance coverage that is completely paid up and requires no further premiums. As you add PUAs to your policy, you’re thus incrementally increasing the impact of both your cash value and death benefit. Nearly any contract has the ability for PUAs; however, the mechanics can vary from policy to policy. The company, for example, also establishes how much additional coverage you can purchase within your contract–as well as when and how you purchase it. How Do Paid-Up Additions Enhance Your Life Insurance? Let’s think about this from a real estate perspective for a moment. If you bought a residential property, you’ve bought an asset. Whole life insurance is also an asset—as you pay premiums, you’re building up equity like you would in a home. Then, let’s say you want to build an addition to this residential property in order to add value. In this instance, let’s say you add a $10,000 sunroom and have an appraiser check it out. If the sunroom is well done, your appraiser might tell you that your value went up by $40,000. The same happens when you purchase a paid-up addition. That $10,000 PUA could add around $40,000 to your death benefit, or the total coverage of your insurance policy. Not to mention that an increase in death benefit also positively impacts the efficiency of your cash value build-up. This is one of the reasons many people look closely at paid-up addition life insurance when they want more early access and stronger long-term growth inside their policy. Here’s where things get really interesting. Upon the appraisal of your residential property, you could then go to the bank and say, “Look, the value of my property has increased. I’ve paid for the addition out of pocket. Could you lend me money based on what I spent on the addition?” The bank could then lend you a portion, or the full value, of that $10,000 to create more value. Life insurance works the same way. The $10,000 is your premium for the PUA, and a portion of that is available to you as a loan against your cash value. In both scenarios, the $10,000 you pay increases the value of your asset by $40,000. This makes it easier for a bank or insurance company to lend to you because they know that even if you default on the loan, there’s additional value there as collateral. The Difference Between Base Premium and Paid-Up Addition Base premium is the money you pay to obtain your life insurance coverage to begin with. The base premium that you pay is what largely contributes to your long-term growth, dividends, and death benefit. PUAs, on the other hand, will contribute more heavily to your early cash value accumulation and less to the death benefit. This difference is one of the reasons people look at PUA whole life insurance when they want more control over how quickly their policy builds usable value. This is because your base premium is designed to cover the cost of your insurance first, with anything leftover contributing to your cash value. This is because the risk to the life insurance company is greater in the early years. In other words, if you were to die in the first few years of the policy, the life insurance company would pay out your full death benefit regardless of how many premiums you have paid. The older you are, the more premiums you have paid, and the more your death benefit has been funded. This also means that as the years pass, more of your base premium will go toward cash value. The PUAs, on the other hand, buys a much smaller amount of additional life insurance coverage and can contribute more heavily to your cash value. So in the years where less of your premium goes toward cash value, PUAs can improve the cash value that is accessible to you. Which Earns the Most Divide

Would you like to make better investment decisions? https://www.youtube.com/watch?v=5sML_fmFh2s Today, we’re talking with Kent Ritter, full-time real estate investor and operator of Hudson Investing about scaling and diversifying your real estate portfolio. So if you want to expand your investing perspective… tune in now! Table of contentsHow Kent Ritter Got StartedMoving From Passive to Active InvestingTaxes in Active and Passive InvestmentsThe Pros of Multifamily Real EstateWhy it’s a Good Environment for Multifamily Real EstateHow Long Should You Hold Your Properties?Where to Invest in Multifamily Real EstateConnect with Kent RitterAbout Kent RitterBook A Strategy Call How Kent Ritter Got Started In 2010, Kent started as a partner in a boutique management consulting firm, before exiting in 2015. In that timeframe, he helped build the business to over $30 million in annual revenue, with 95 employees. After the successful sale of the business, Kent was left with a decision. He had capital, now he had to decide what to do with that capital. He didn’t want to put all his eggs in one basket and certainly didn’t want to ride the stock market roller coaster. In his journey to diversify, he started looking at alternative investments before finally landing on real estate. As he developed his real estate knowledge, he quickly gravitated toward multifamily properties. This love of multifamily properties helped him to move from passive investing through syndications to a more active role in his investments, and sponsoring his own syndications. Moving From Passive to Active Investing Passive investing, in this context, is where you’re investing your own dollars into an existing deal—through a deal sponsor or syndicator. This person is finding and putting the deal together, and you’re joining by adding your dollars to the pool. The syndicator is responsible for the active elements, including finding the property, securing the debt, and determining any renovations. Even as a passive investor, you’re part owner of that property, so you receive distributions from the profits. You also share in the appreciation at the time of sale. So passive investing in syndications like this really allows you to learn more about the experience, without the responsibility of putting the deal together. As Kent built up his own base of knowledge, he was able to move into a more active role. In other words, finding the properties, creating a plan for value-add, and securing investors to help make it happen. Taxes in Active and Passive Investments As someone who has invested passively and actively, Kent touches on the tax implications of multifamily real estate. [7:59] “When you think about taxable income, you think about three buckets. There’s your...ordinary income, which is typically your active income, right? Your W-2 job...or from the property standpoint, the profits that the property is throwing off...Then you have your passive bucket, which would be your investments in things like rental properties...Then you have your portfolio income, which is like your stocks and your mutual funds...When you think about it from a tax standpoint, one of the biggest advantages of real estate is the ability to...pass through the depreciation.” In other words, being able to offset your gains by getting the depreciation helps you save money in taxes. And many times, you have carry-over losses. Those carry-over losses are different depending on whether you’re investing actively or passively. This is based on your investor status. The IRS defines Kent as a real estate professional because all of his investments are in real estate, and that’s his income. So all three of those “income buckets” he mentioned can be offset by depreciation. Passive investors will partake in those deductions differently based on how their income is structured and where it comes from. The Pros of Multifamily Real Estate From a pure investment standpoint, real estate is attractive because it’s not correlated to the stock market. So when you’re diversifying your investments, this means it won’t act in relation to what the stock market is doing. If you’re strongly positioned in “correlated assets,” having a non-correlated asset can be helpful. So if the market moves down, your apartment buildings won’t decrease in value. Another selling point in real estate is the cash flow. While there are dividend-producing stocks, real estate offers more stability. You can get consistent rental income each month from real estate. [13:09] “Typically our cash flows, on a yearly basis, are anywhere from 7-10% annualized cash-on-cash return on your investment. So if you invest in fifty thousand, it would be somewhere between $3,500 to $5,000 a year that you could expect to receive in your share of the distributions of the profits of the company.” On top of the cash flow, there’s an appreciation component. When you create a lot of value through renovations and improvements to the property, you can ex

Are you planning to have multiple IBC policies, and don't know where to start? If you’re already a few years into using the Infinite Banking Concept, you’ve seen and experienced the power of storing cash in a whole life policy. You’re earning interest and dividends, have exceptional compounding power, and guaranteed access to use your money. You’re also watching the death benefit increase. https://www.youtube.com/watch?v=nugZZ1HcrY8 Now you want to store more cash. It’s time to think about how to use all your policies well and maximize their capacity. Today, we’re continuing the conversation in our series about how to take your Infinite Banking to the next level. In the last episodes, we dug into how to maximize your current Infinite Banking Policy. Then, we talked about insuring other family members, like children and grandkids. Now, we’ll talk about managing multiple policies. So if you want to hear about what to do after your whole life insurance policy is already working… tune in now! The Problem of Information “The internet has allowed us to be drowning in information while starving for wisdom.” That’s the unfortunate truth of the internet—everything seems like it is generated for clicks. That's why we are striving to help impart wisdom so that you can make the best decisions for your family today. The purpose of today's content is to help you take ACTION. Because too much information can cause inaction. Storing Capital Everybody has a need to store capital. And there are many financial institutions that allow you to store capital: banks, insurance companies, Wall Street, pension plans, and your own home. The real work is in evaluating where your capital should go, in order to do what you want it to do. Remember: what is the purpose of your money? Once you’ve identified what your money should do—evaluating the WHERE becomes simpler. And while there’s no perfect solution, there are products with flexibility and control. Primarily, cash value insurance offers you liquidity, safety, growth, and certainty. More importantly, it can offer you flexibility and control. It’s important that when your future is uncertain, you have something that IS certain. You may not know how much money you’ll have in the future, or what your job will be, or how your family will grow. But by having cash value life insurance policies, you WILL know that you have money you can use strategically. You won’t lose it if the stock market crashes, it will continue to grow, and you don’t need permission to access it. How do you have the best-case scenario no matter what happens? The Purpose of Your Policy If you do not believe in the death benefit, and you’re only worried about the cash value, then you should just keep your money in the bank. Rodney Mogen, who has joined us on The Money Advantage before, has expressed this sentiment. And we fully agree. While it’s easy to talk about the benefits of the cash value in terms of infinite banking, it’s harder to talk about the death benefit. You can likely imagine why, as talking about death is often uncomfortable. We don’t like to think about our own deaths, let alone the deaths of our loved ones. But it’s an essential component of life insurance that helps protect the people you love from loss of income. So if you’re only interested in life insurance because of the cash value, and you’re not invested in the protection component, how likely are you to maintain your policy? It becomes easier to manage a system of policies when you are also thinking of the generational impact. In other words, the income protection from loss of life, and the transfer of wealth that occurs therein. Why Take a Policy Loan? It’s simple: control. It’s popular now to use your cash value as collateral, in order to take a lower interest rate. Why pay the life insurance company 5% when you can pay the bank 3.5%? The answer is, it depends! The insurance company offers you control. They’ll give you a loan regardless of what the funds are for, unlike a bank, as well as control over the repayment terms. You can pay on your own schedule, effectively eliminating late payments and credit bureau reporting. A third-party lender is not going to offer that same control. So it’s important to consider your actions strategically. Will you benefit from more control over the repayment terms? The bottom line is that if you have the life insurance policy in place, you have the options and the freedom to make several different choices, depending on your personal circumstance. This is why it’s important to evaluate the information you get online. Anyone telling you there’s only one right asset or strategy should be questioned. Should You Pay Your Premium or Your Loan? If you think about it logically, the premium payment will build up your cash value, or leveraged death benefit. This is the portion of your policy that acts as collateral on the loan and is compounding within your policy. If you’re in a place of limited incom

It can often seem that there’s a tradeoff between money and relationships, that you get one only at the expense of the other. But if you want to succeed in both critical life categories—you want thriving relationships you feel great about, and to live at the peak of your financial performance, you need wisdom that’s greater than both to get there. Today, we’re talking with Rabbi Daniel Lapin, author of Business Secrets from the Bible, Thou Shall Prosper: Ten Commandments for Making Money, and The Holistic You. https://www.youtube.com/watch?v=2BUWOoOmKFo We’ll discuss why you need a holistic view of your financial performance, and how it relates to your family, friendships, and other relationships. This is ancient Jewish wisdom and Jewish financial principles for success in life. If you want to feel good about your money and use it to benefit your family for generations to come… tune in now! Table of contentsThe Holistic YouDebunking the “Scrooge”What is Business?Charity Requires ResourcesWhat is a Happy Warrior? Why You Need to be a WarriorFinding BalanceThe Pathology of PovertyImprove Your Relationships, Improve Your LifeRabbi Daniel LapinBook A Strategy Call The Holistic You The last time we had Rabbi Lapin as a guest, we had a fantastic time discussing Thou Shall Prosper, and the biblical wisdom of wealth. We’re delighted to welcome him back now to discuss another of his books, The Holistic You. This book is a manual for integrating wealth, family, faith, and more—in a way that is fulfilling. Sometimes it can feel like juggling practice, so we’re excited to take a look at Rabbi Lapin’s wisdom in finding balance. Rabbi Lapin came into this field because he found himself speaking to largely Christian audiences and was frequently asked, in earnest, why Jews seem to be disproportionately good with money. Without taking offense, he realized that it was a question worth pondering, and so he began to look for answers within scripture. Debunking the “Scrooge” [11:23] “[Business] is one of the only areas of activity where doing well is a function of being good. And this is a very hard thing for people to hear because they love the idea of Scrooge—the horrible, selfish, [inaudible] millionaire.” In business, reputation is actually one of the most important aspects. Because those with poor reputations don’t last long in business. So the idea of the curmudgeonly Scrooge is a fantasy. In reality, businessmen strive to have good relationships, because what happens when a reputation goes south? Investors pull out, and money flows away from the company. You can be an actor or a tennis player with great skill and manage to find success with a bad reputation. Business cannot be the same. What is Business? [15:20] “Business is just a technical term for people being nice to each other… Whether you like it or not, we happen to live in a world where... we are incentivized to be nice to other people with an incredible blessing called financial abundance... Business is becoming as useful as you can, to as many other people as possible. What could be more beautiful?” Rabbi Lapin continues by saying that this is something that God smiles upon, because “Our Father in heaven is not so different from our fathers on earth.” In other words—all fathers prefer when their children get along. However, some believe that because business owners are making money by doing so, it morally discredits the entire process. To that, Rabbi Lapin shares the story of a woman he knows, who battled cancer and survived. And to her, it was important that she find a wig that was comfortable and natural-looking so that she could restore a sense of normalcy to her daily life. She searched high and low for the perfect wig, and once she had found one, began importing them. Then, she returned to her cancer treatment center and proposed a setup to help patients find a wig that suited them, so they didn’t have to wait or conduct their own lengthy search. This was a service she provided to several hospitals, helping women with cancer regain their confidence after hair loss, and became wealthy doing so. And she came to Rabbi Lapin for guidance because her own Rabbi had told her that she should be ashamed for profiting off of the illness and suffering of other people. That Rabbi suggested that if she truly cared, she would do it for free. Charity Requires Resources The problem with this suggestion is that charity requires resources. If this woman had offered wigs to other cancer patients for free, how long until she ran out of funds? How many people would she have been able to help? The bottom line is that she was doing an incredible service for thousands of women. She made the process of obtaining a high-quality wig simple and convenient—and likely saved many women money in the long run. Profiting from this business allowed her to help many more people than she could through charity alone. [20:40] “I helped her understand that she is providing an incredible service,

Are you already a few years into your first IBC policy, and you’ve experienced the power of storing cash in a policy? Maybe now, you want to store more cash. Is it time to start another policy? Should you insure yourself, your spouse, kids, or grandkids? Why? How does it work when you build a system of policies? Should you even have life insurance for children? https://www.youtube.com/watch?v=sKq1QNKZnUc Today, we’re continuing the conversation in our series about how to take your Infinite Banking to the next level. Last time, we dug into how to maximize your current Infinite Banking Policy. We’ll talk about private family banking and insuring other family members, like spouses, kids, and grandkids. In our third and final part, we’ll talk about managing multiple policies. So if you want to hear about what to do after your first whole life insurance policy is performing well… tune in now! Table of contentsLife Insurance Isn’t Just About DeathHow to Reframe Your Insurance MindsetBuilding a Portfolio of PoliciesWhat is the Benefit of Insuring Yourself First?Order of InsuranceAre You Insurable?Should You Have Life Insurance for Children?How to Insure Your GrandchildrenStarting a Life Insurance Policy for GrandchildrenHow Do You Know What's Right for You?Find Your Human Life ValuePlanning for Generational ImpactBook A Strategy CallFAQsWhat is the benefit of buying life insurance for grandchildren?Who should own the life insurance policy for grandchildren?Can a life insurance policy for grandchildren be used for education expenses?Is it difficult to qualify for life insurance for grandchildren? Life Insurance Isn’t Just About Death We hear it all the time—“I don’t want to think about death.” This can be especially true when life insurance for children enters the discussion. However, life insurance isn’t just about death. When used correctly, it can provide liquidity and certainty... and peace of mind. It might also surprise you to learn that cash value life insurance is useful in teaching children good money habits. This is a key in family banking strategies and building generational wealth. If you’re skeptical, we understand—and that’s exactly why we’re going to be digging into the topic today. How to Reframe Your Insurance Mindset Today, most financial planning involves saving for a future goal—retirement, college, etc. In turn, this often means locking money up in qualified plans like a 401k or 529 plan, where it’s inaccessible for long periods of time. While saving is better than the alternative, the problem is that these accounts offer little flexibility. And what is life if not an exercise in flexibility? After all, things happen all the time that we cannot predict—unexpected medical expenses, job loss, and economic crises, as well as investment opportunities, extra vacation time, and more. But what happens when you don’t have the capital? Unfortunately, you have to make sacrifices or pass up on rare opportunities. Cash-value life insurance—and in particular, infinite banking strategies—offers a solution. It gives individuals and families a way to save money without locking those dollars away. The cash value component is liquid and out-earns typical savings accounts. And, you can use the money at any time, for any reason. This means that you can cover unexpected emergencies and opportunities. Yes, there’s a death benefit, but there are living benefits too. And while thinking about death can cause a lot of emotions to bubble to the surface, it’s an event none of us can avoid. Thinking about it as a logical protection mechanism, rather than an omen, can help you combat any misgivings. And in the long run, you’ll have financially prepared your loved ones for what will be a difficult time. Building a Portfolio of Policies Over the course of your life, you’ll likely be entitled to more insurance. In the first part of our IBC 201 discussion, we talked about the importance of insuring up to your Human Life Value. This will change over the course of your life. The tricky part of building an IBC portfolio is knowing who to insure, at what time, and in what order. If‌ ‌you’re‌ ‌considering‌ ‌another‌ ‌life‌ ‌insurance‌ ‌policy,‌ ‌you‌ ‌can‌ ‌own‌ ‌a‌ ‌policy‌ ‌on‌ ‌someone‌ ‌other‌ ‌than‌ ‌yourself.‌ ‌This‌ ‌means‌ ‌that‌ ‌while‌ ‌you‌ ‌may‌ ‌make‌ ‌the‌ ‌premium‌ ‌payments,‌ ‌the‌ ‌death‌ ‌benefit‌ ‌is‌ ‌tied‌ ‌to‌ ‌someone‌ ‌other‌ ‌than‌ ‌yourself.‌ ‌You‌ ‌may‌ ‌wonder‌ ‌why‌ ‌you’d‌ ‌want‌ ‌to‌ ‌insure‌ ‌other‌ ‌people,‌ ‌or‌ ‌even‌ ‌how‌ ‌you‌ ‌would‌ ‌be‌ ‌able‌ ‌to. So let's talk about the reasons why, and why not, to have life insurance for children or grandchildren. Each policy within your growing portfolio can play a different role. One might be designed primarily for protection, for example, while another might focus on building cash value for liquidity. A third may exist purely to leave behind a financial legacy. Rather than viewing multiple policies as redundant, it helps to see them as parts o

Want to scale your real estate investing business, and make more money? Today, we’re talking with Gary Boomershine, CEO of RealEstateInvestor.com, who has created software to grow your real estate business, services to scale your income, and coaching to help you achieve the freedom you deserve. https://www.youtube.com/watch?v=A6rN8gE4MrU If you’re an investor or business owner who wants to create the life you envision … tune in now! Table of contentsThe Three “Buckets” of Real Estate InvestingBeing Self-Employed vs. Being a Business OwnerKnowing Your WhyThe Power of Passive IncomeLeverage Money AND TimeReal Estate CyclesScaling Your Real Estate Investing Business with Infinite BankingAbout Gary BoomershineBook A Strategy Call [4:10] “Every professional athlete, every musician, everyone has a coach...even Google.” If you are going to start a business, why wouldn’t you have a coach as well? Gary Boomershine started in the industry doing a dozen different things. It wasn’t until he had a coach that he learned to exit the rat race. [8:50] “In real estate, the key is being able to find the deal...And right now in real estate, it’s really hard to go find the deals.” This is part of how RealEstateInvestor.com got its start—as a tool to find off-market deals. [9:22] “As an entrepreneur, and building a business, every business needs a CEO. And if you’re a CEO doing ten dollar an hour work, you’re going to have a ten dollar bank account. So as a CEO, you’ve got to actually run the business as a CEO.” The role of the CEO, as Gary defines it, is to create leverage. A CEO leverages other people’s money and other people’s time. That way the CEO can do more, without doing everything alone. Otherwise, you run the risk of a JOB, which Gary defines as “just over broke.” The Three “Buckets” of Real Estate Investing [11”10] “There’s three main buckets people should be thinking about in real estate. There’s cash now, cash flow, and cash later.” The “cash now” category is what Gary Boomershine distinguishes as real estate operators, rather than real estate investors. These are the people who do wholesale deals or fix-and-flips. In other words, they buy low-value properties, make improvements, and sell them. They’re investing for a one-time transaction—so if they stop doing what they’re doing, they stop making money. Then, there’s cash flow, which is a monthly stream of income. The most common cash flow real estate investment is rental property. The investor buys the property and rents it out, and that monthly rent pays the mortgage and creates income for the investor. Private lending is another cash-flowing real estate deal. Then, there’s the cash later category. This type of income typically comes from inflation or appreciation, as well as equity. To truly scale your real estate investing business, all three components are needed--though passive income is the key to unlocking wealth. Being Self-Employed vs. Being a Business Owner Robert Kiyosaki’s cash flow quadrant is the process of moving from having a job to being an investor. And as Gery Boomershine puts it, real estate operators are in the “self-employed quadrant.” They’re in a space that has more freedom than being an employee, yet are still trading time for money. RealEstateInvestor.com is designed for these operators, to help move them into the business owner quadrant, and finally the investor quadrant. [17:30] “Everybody gets in [to real estate] and they’re like—How do I do a rehab? How do I wholesale a property and make some money?...No, what you want to do is stand back and say, what do you want? What do you want for your life, right?... Because at the end of the day, we’re looking for financial freedom and a life of time. The most valuable commodity is not the money, it’s the time.” Knowing Your Why The solution to this problem of “how,” is by defining your “why.” Why are you in the game, and what do you want your life to look like, and what do you want real estate to do for you? Thinking about your money’s purpose can help you have a clearer vision of what you want to do, and the “how” will follow. Gary’s personal “why” is to be free to do more things with his time. So his goal is to work three hours a day, four days a week. In order to do that, much of his income has to be passive. And so his investing decisions reflect that. The Power of Passive Income In Gary’s book, he states that most people are about 7 houses away from complete financial independence if done right. That’s because properties can provide consistent cash flow, and you have the leverage of using other people’s money. You use the bank’s money for the mortgage, and the renter’s money to pay down the mortgage. And eventually, you own that property free and clear and can support your lifestyle on that passive income alone. Gary sees that the investors he teaches are so focused on a dollar figure that they don’t think about the power of passive income. Robert Kiyosaki says, “The definition of a wealth

Do you already have your first IBC policy and want to take it to the next level? Maybe you’re a few years in and you’ve seen and experienced the power of storing cash in a policy. You’re earning interest and dividends, have exceptional compounding power, and guaranteed access to use your money, and you’re watching the death benefit increase. https://www.youtube.com/watch?v=WfEVjNWZZ6g At this stage, many people begin looking for ways to get more out of their IBC insurance policy, especially when they realise how much control and liquidity the system can offer over time. Now you want to store more cash. Is it time to start another policy? Should you insure yourself, your spouse, your kids, and your grandkids? Why? How does it work when you start building a system of policies? These questions naturally come up once your IBC policy is already doing its job and you’re ready to build out a broader personal banking system. We’re starting a series for those who are already IBC owners and want to take their policy to the next level. Today, we’re digging into how to amplify your Infinite Banking Policy. Next, we’ll talk about insuring other family members, like spouses, kids, and grandkids. Then, we’ll talk about managing multiple policies. So if you want to hear about what to do after your whole life insurance policy is already working to continue to grow and accelerate its potency… tune in now! Table of contentsWays to Maximize Your IBC PolicyCatch Up On Any Missed PUAsTake and Repay Policy LoansWhen Should You Add Another Life Insurance Policy?What is Human Life Value?Term, Whole Life, and HLVThe Power of Dividends in IBCIBC Best Practices for Family BankingBook A Strategy CallFAQsHow to maximize an IBC policy?Does having more than one IBC policy make a difference?What role does an IBC insurance policy play in long-term planning?Is it risky to rely on policy loans for opportunities? Ways to Maximize Your IBC Policy A common misconception of Infinite Banking is that when you pay back a policy loan, you’re paying yourself interest. This isn’t exactly true, however. When you pay back a policy loan, any interest you pay is to the insurance company. What Nelson Nash talks about in his book is making payments beyond the interest, which can help make your policy more efficient. This shift in perspective is part of understanding how to get the most from your IBC insurance policy, especially once you’ve moved beyond the basic mechanics and into long-term strategy. The most efficient way to maximize your policy has a lot to do with your Paid-Up Additions. The PUA rider allows you to make extra premium payments in the early years of your policy so that your policy grows faster. If you’re maximizing your PUAs, you’re supercharging the savings component of your policy. In the early stages of your policy, it’s crucial to maximize your PUAs for as many years as you’re able. That’s because, in the early years, you have more certainty. So you’re creating more room for the future when you may not be able to maximize those PUAs. Catch Up On Any Missed PUAs If you’re in a position where you were unable to maximize your PUAs one year, you have some time to catch up on those payments. Different companies offer different time limits for how far back you can “catch up.” So if you didn’t fund your policy as much as you could have, you have more room to pay those PUAs. Catching up will allow you to maximize your policy after lean years. It’s also important to note that the catch-up provision has some limitations. For example, the amount of premium you’re allowed to catch up each year is based on the average of what you’ve contributed in the previous 7 years. This ensures that the insurance company stays viable, which is good for you and all policyholders. Take and Repay Policy Loans Another way to maximize your IBC policy is to be a good steward of your policy loans. If you’re a few years into your life insurance policy, there’s a good chance you’ve utilized your loan provision. Maybe you’re even using it to create cash flow. That’s a great sign that you’re on the right track. Good loan management is one of the most practical ways to strengthen your IBC insurance policy, because it keeps your capital available without interrupting growth. The next step in maximizing the effects of your policy is to pay back those loans. Your loan payments may not be scheduled, yet paying back your loans frees up more of your cash value to be used again. This is the true power of an IBC policy. In a way, it’s like a line of credit, where you pay down your balance to free up money for new opportunities. And have no liquidity fears—the second your payment clears, that same amount of capital is free for you to use again. When Should You Add Another Life Insurance Policy? We’ve heard the following question several times: If I design a policy for $50,000 this year, what happens if next year I come into a large sum of money? The first questions we ask in respons