The Money Advantage Podcast

Have you heard about Nelson Nash, Infinite Banking, and Becoming Your Own Banker ... and want to learn more? Or maybe you’re already using Infinite Banking but would like to be able to explain it better to your spouse, parents, children, business partner, or friends. https://www.youtube.com/watch?v=ZoKCkrLgSMs Today, we're unpacking the fundamentals of the Infinite Banking Concept and discussing what Infinite Banking ISN'T. Table of contentsInfinite Banking is NOT: MagicInfinite Banking IS: A Long-Term Habit, Skill, and SystemThe Importance of Long-Term ThinkingInfinite Banking is NOT: A Get Rich Quick SchemeHow Should You Split Your Premium?Can You Pay Premiums with Cash Value?Book A Strategy Call Infinite Banking is NOT: Magic Sometimes, what gets lost in translation when talking about IBC is HOW it works. While it is a powerful tool when structured properly, it is definitely not magic. Unfortunately, the way some people talk about IBC can make it seem that way, which is a disservice to how well it works from a logical and contractual standpoint. Life insurance is a contract. Whole life insurance, in particular, tends to be a very beneficial contract. Since it’s permanent insurance, it offers a lot of living benefits. The loan provision, for example, is one such benefit. However, the loan provision is valuable because of the financial principles you can apply, NOT because you’re getting “free money,” nor even necessarily “tax-free” money. In reality, the loan provision works like any other loan. It just has the added advantage of flexibility, because it’s 100% collateralized by your cash value. Every other seemingly “magic” or “too good to be true” feature of life insurance has a similar explanation. It’s a product that is highly efficient and works well, but it has checks and balances like any other financial product. [6:50] “This is what Nelson [Nash] knew: that human conditions get in the way… If you don’t have good money habits to begin with… you’re not going to be a good saver either. And that is what the Infinite Banking system is. It’s a place to store or save money. It’s not an investment.” Infinite Banking IS: A Long-Term Habit, Skill, and System In reality, Infinite Banking is a long-term strategy to employ by way of whole life insurance. To put that in different terms, whole life insurance is a savings vehicle. Infinite Banking is the strategy for saving and using your money. The reason IBC works so well is that it rewards good habits. The first habit is one of saving: by paying premiums, you increase your equity in your insurance policy. This equity is called cash value. The next good habit is paying down your debt. When you leverage your policy to make a purchase, you benefit by making regular loan payments. You free up capital to use, and you can even apply some of that loan payment as PUAs that increase your cash value. All the while, you continue earning interest and dividends because you’re using a system that puts you in control. Your whole life insurance policy is the place you put your cash until you have somewhere to deploy it. It’s a system that makes your savings more efficient, but you have to have those good habits already. That way, you can access and use your capital. The Importance of Long-Term Thinking The tether that ties the entire system together is long-term thinking. To truly reap the benefits of an IBC policy, you have to set your sites on the long game. That means considering how your actions today can affect your future self in 30 to 40 years or more. Saving, paying loans, and creating a wealth system can all have positive impacts. Not doing those things can leave major holes in your personal economy. And more importantly, if you don’t adopt long-term thinking in your use of an IBC policy, you may struggle to see the results you want. The policy you have can only work as well as you are able to manage it. That means making choices with the long-term in mind. [19:40] “What we really want you to focus on is the long-term growth of the policy, and what it’s going to do over your lifetime, not just what it’s going to do tomorrow in terms of early cash build-up.” Infinite Banking is NOT: A Get Rich Quick Scheme [28:00] “Anything in the world that is worth achieving, and that you will make yourself proud of for doing, does not come [without hard work]. Not marketing, not building a successful business, not raising children, not having a good marriage, not having a healthy body., None of those things come by magic bullets.” Infinite banking is not a get-rich-quick scheme. It’s a process that requires discipline. And if you’re looking for a “magic bullet,” IBC is probably not for you. It requires work, dedication, and good habits. How Should You Split Your Premium? When talking about IBC, it’s common to hear the terms “10/90 split” or “40/60 split.” These are referring to how the premium is structured. There’s base premium and there are PUAs. The base premium is mone

Do you want answers from the Bible about making more money and achieving financial prosperity? The Bible has a lot to teach us about money. https://www.youtube.com/watch?v=Nc1ZUD7_VCA Today, Rabbi Daniel Lapin is back to discuss biblical principles. For example, he’ll discuss principles that you can apply to increase your revenue. He also shares how the Bible guides you to prosperity. So, if you want to deepen your faith, improve your finances, and build a solid foundation for your financial life… tune in now! Table of contentsWhy is Biblical Financial Success a Passion for Rabbi Lapin? The Bible and MoneyAncient Jewish Wisdom: The Bible and MoneyIs it Bad to Make Money?What Ancient Jewish Wisdom Reveals About HumanityBiblical Wisdom to Increase RevenueConnect with Rabbi LapinAbout Rabbi Daniel LapinView Our Other Conversations with Rabbi LapinBook A Strategy CallFAQsWhat is Rabbi Daniel Lapin known for?What does Daniel Lapin say about money?Is Rabbi Lapin’s approach only for people of faith? Why is Biblical Financial Success a Passion for Rabbi Lapin? [3:16] “First of all, it’s satisfying because it’s complex. And what I mean by that is, life is complex. Any attempt to solve the problems of life with a slogan or keyword, or simple solution is doomed to failure. And people regularly ask me, you know, what is the secret to money?” In most cases, when people ask this question of Rabbi Lapin, they’re looking for a simple solution. Yet, as he points out, it’s not a simple subject and cannot be reduced to a simple answer. This led the Rabbi to dig deeper and become more interested in the ancient financial wisdom within the Bible. [5:47] “I’m afraid the Bible is just like that. If you’re going to try to solve this in a simplistic way and find a verse here or a verse there that helps you with finances, you’re going to be doomed. Because anybody who knows his way around the Bible will find a verse that says one thing and then another verse that apparently says the opposite.” To unlock wisdom from the Bible requires a deep study of its context. A verse here or there is no good without the knowledge of why it exists in the first place. The Bible and Money [6:35] “When you got right down to it, the question I was always asked was, ‘Why are Jews so disproportionately good with money?’ And it turned out to be a very worthwhile field of study that no one had really done.” Since there was little accessible information on this topic, he embraced the subject. Over the course of Rabbi Daniel Lapin's books, he’s studied and identified the connections between the holy texts and cultural behaviors. Additionally, he’s studied the history surrounding Judaism and how that applies to money. Through his books, he’s helped to make this information more accessible to people in and outside the faith. Ancient Jewish Wisdom: The Bible and Money [17:00] “Heaven and Earth are two separate categories of information. One is information that is earthly, it’s materialistic. Another form of information is ephemeral…You can’t touch it… It’s something, again, that Jewish people have always understood, to their credit and to their benefit. Which is that there is a form of knowledge which is earthly. And this you can roughly call science, technology, discovery, and medicine. In all of these things, every successive generation knows more than the one before it… However, when we come to the things that never change, well, on those, we actually seem to know less as time goes by.” Those things that never change, as they would happen, can be sourced from the Bible just as readily as anywhere else. One of the examples taught in Rabbi Lapin’s books is the relationship between parent and child, and how teenage children often ignore their parents’ wisdom, only to understand and appreciate it later as adults. This has never changed, yet the Rabbi asserts there’s more value in studying something like this from ancient texts than modern ones. Because that ancient wisdom gets it right. [22:30 “The beauty of ancient Jewish wisdom, in my experience, is that it doesn’t try to give you specific answers, it’s not like a horoscope in your morning newspaper… But it does give you the permanent principles and the timeless truths that allow you to analyze current circumstances in the light of your own life.” Is it Bad to Make Money? One aspect of ancient Jewish wisdom that can be universally applied today is that you can make more money. And you do this by serving people or providing a service. There’s some argument that money is the root of evil, or that profiting from a service is morally corrupt. However, this doesn’t necessarily track. The intent behind something matters. And if your aim is to provide value to society, it stands to reason you should receive good in return. In fact, we believe that if you’re only in a field for profit, that profit won’t come to you. After all, you won’t be invested in providing good service. People put their dollars into things t

Have you heard about Nelson Nash Infinite Banking, and Becoming Your Own Banker and you want to learn more? Or maybe you’re already using the Infinite Banking concept, but would like to explain it better to your spouse, your parents, your children, your business partner, or friends. https://www.youtube.com/watch?v=0czmA6OBAcw Today, we're unpacking the fundamentals of the Infinite Banking Concept and the way it benefits you NOW and LATER. In this episode, you'll learn some of the options you have by creating an Infinite Banking policy... tune in now! Table of contentsWhat is the Danger of Considering Only Immediate Cash Value and Ignoring the Future Death Benefit, Dividends, and Cash Value?What Kinds of Large Ticket Expenses Can I Use Infinite Banking For?Should I Put My Whole Paycheck into Whole Life Insurance?What Are the Advantages of Using the Infinite Banking Concept to Pay for College?What Are the Pros and Cons of Insuring Your Kids?How Does Infinite Banking Save Me Taxes?How Can I Use the Infinite Banking Concept to Invest in Real Estate and Earn Better Returns?How Can I Use Infinite Banking to Increase My Retirement Income?How Can I Use Infinite Banking for Generational Wealth?What Can I Do Now to Get a Policy My Future Self Will Thank Me For?Book A Strategy Call What is the danger of considering only immediate cash value and ignoring the future death benefit, dividends, and cash value?Infinite banking concept life insurance policies are great for warehousing wealth, but it’s important to find a balance between early cash value, long-term potential, and death benefit. While early cash value is going to be of use in the short term, the death benefit is the backbone of the insurance policy. It acts as income protection for your family and helps you build a generational legacy if you’re playing the long game. What is the Danger of Considering Only Immediate Cash Value and Ignoring the Future Death Benefit, Dividends, and Cash Value? Working with an experienced IBC (Infinite Banking Concept) practitioner to not just create good liquidity in the early cash value, but also balance that with the long-term benefits for the most efficient policy possible is wise. This may even mean filling in your insurance “gaps” with term insurance (usually convertible) to reach your full Human Life Value. That way, you always have the right protection in place. It’s sometimes difficult to think about what you’re going to value thirty years or more in the future, but the more you can anticipate those desires now, the better position you put yourself in for the future. You may not care about having your full Human Life Value in your early 20s, but what about when your family grows? [8:47] “You have to step back and look at your own life and see the balance not only now as a younger person or a middle-aged person or an old person.” [12:52] “The people who make the best decisions are the ones who can delay gratification, who can say no, I’m not going to eat the one marshmallow today because I get two tomorrow.” What Kinds of Large Ticket Expenses Can I Use Infinite Banking For? The benefit of an infinite banking policy is that you have the freedom to use your cash value on anything you wish. So the simple answer is anything. However, we often recommend using your cash value to finance things you wouldn’t normally use your checking account for. A car, a major vacation, an investment, or some other “big ticket” purchase is more suited to a loan. There’s no cut-and-dry answer because it’s going to depend entirely on your personal situation. For example, if you can make a big-ticket purchase in cash, but doing so would prevent you from paying your PUAs, you might be better off borrowing against your policy. That way, you can continue to fund your PUAs at a maximum. The reason is that paying those PUAs will buy you additional death benefit, and therefore increase your available cash value. This creates velocity in your policy and makes that compound growth more efficient. Should I Put My Whole Paycheck into Whole Life Insurance? While you may be enthusiastic about your new IBC policy, it’s not a good idea to fund all of your income into your whole life insurance policy. You’re not going to treat your cash value like a checking account, because the administrative costs would be way too high. [20:55] “Let me just clear something up. This concept is actually in Nelson’s book, Becoming Your Own Banker, but people don’t read it quite clearly enough. Nelson actually says that’s the long-term goal…after you’ve established good money habits.” In order to run your expenses through an IBC policy, you generally have to have an extremely high net worth. What Are the Advantages of Using the Infinite Banking Concept to Pay for College? One of the first advantages to funding college with life insurance is that you, and your child, can control the terms of the repayment of the loan. This can provide much greater flexibility and peace of

Reverse mortgages are becoming more mainstream. But to benefit from using one, you need to understand how to incorporate it into a responsible retirement income plan. So exactly what is a reverse mortgage? What role should it fill in your retirement planning? And should you open a reverse mortgage early or as a last resort? https://www.youtube.com/watch?v=fph0k20tHXc To answer your questions, we’ve invited back a special guest, Dr. Wade Pfau. Dr. Pfau is the author of Reverse Mortgages: How to Use Reverse Mortgages to Secure Your Retirement, and host of Retirement Researcher. He shares his significant work on retirement income planning to shed some light on reverse mortgages. To learn how to get the most retirement income with reverse mortgages, so you can enjoy your money and your life the most… tune in now! Table of contentsWhy Retirement Income?What is a Reverse Mortgage?Different Strategies for Borrowing When Should You Use a Reverse Mortgage?The Right MindsetAre Reverse Mortgages Expensive?Connect with Dr. Wade PfauAbout Dr. Wade PfauBook A Strategy Call Why Retirement Income? [4:50] “I was interested in retirement income planning, it really just evolved from research I did in grad school… There was a proposal in the early 2000s to privatize part of Social Security, and I was investigating how that might work out in practice, and that's really translated into what I do today in terms of personal retirement planning. But then, in that regard, I really built a career around this insight that is not fully understood yet in the general population, which is when you're retired, investment risk changes. When you're spending from assets, you're more exposed to investment volatility.” This volatility in retirement means opens retirees up to a wide variety of income strategies that can increase the longevity of assets and income. However, many typical financial talking heads consider these strategies unconventional, and many people don’t know how to use them properly. One of those misunderstood assets is home equity, and subsequently, reverse mortgages. However, when used strategically, these elements can really make your retirement income far more efficient. What is a Reverse Mortgage? A reverse mortgage, as Dr. Pfau shares, is when you borrow money from the home and don’t have to pay it back until the end of the loan. About 90 percent of reverse mortgages are represented by the Federal program of Home Equity Conversion Mortgages (HECM). They issued the first HECMs in the late 80s, and the government is consistently working to ensure that the program is operating as well as it can. The amount you can borrow from your home depends on your age and the current interest rates, and reverse mortgages actually benefit from low interest rates. A HECM gives you access to a percentage of your appraised home value. What the reverse mortgage actually does is give you a line of credit to tap into. This line of credit increases over time. And unlike a regular home equity line of credit, a HECM cannot be frozen or canceled. You have access to it for as long as you choose to remain living in the home. Once you move out of the home, the loan balance becomes due. The benefit of a reverse mortgage is that it gives you more options for spending. That way, you don’t have to draw from certain assets during bad times. For example, if most of your retirement income is coming from equities, you don’t want to pull that income out while the market is down. A reverse mortgage is just one way to create that flexibility. Different Strategies for Borrowing The strategy Dr. Pfau proposes acts more like a volatility buffer by giving you discretionary power to pull out income as you see fit. However, there are other reverse mortgage strategies. For example, there are reverse mortgage options to pull out a fixed monthly income. While this monthly income doesn’t help with a specific sequence of returns risk, it helps you to reduce what you’re pulling from your investments. This helps you to preserve those investments overall. Both strategies reduce income risks fairly well. And ultimately, it is up to the individual to decide what works more synergistically with your assets and way of thinking. When Should You Use a Reverse Mortgage? Typical financial wisdom is to use a reverse mortgage as a last resort. Many suggest using it when you have exhausted all other options. The issue here is that doing so can be incredibly inefficient. Because what’s happening is you’re just waiting for the worst to happen. In some instances, this could be an event where you lose significant portions of your equities, and still have to draw an income, which locks in those losses, and ultimately hastens your race to the bottom. On the other hand, if you were to open a reverse mortgage as soon as possible with a discretionary line of credit, you have options. You may not use that line of credit for years, all the while it’s growing. Then, if the mark

Are you wondering what is a life insurance policy loan, and how can it help you? Or maybe you’re already using Infinite Banking, but would like to explain it better to your spouse, your parents, your children, business partner, or friends. https://www.youtube.com/watch?v=FrjVeMXW8is Today, we're unpacking the truth about the Infinite Banking Concept and the power of policy loans. Policy loans are part of what makes the infinite banking strategy work so well. We're answering the most common questions we hear about policy loans, so you can be clear on exactly what they are and how they work. If you're ready to learn more about policy loans and how you can implement them in your own life... tune in now! Table of contentsWhat is Financing?How Does Infinite Banking Provide a Solution for Financing?How Does Infinite Banking Give You Better Growth and Accessibility?How Does Infinite Banking Compare to Other Strategies for Storing Cash?What is a Life Insurance Policy Loan?How Easy is it to Get a Policy Loan?Do I Have to Qualify for a Policy Loan?What Does a Policy Loan Use as Collateral?How Does a Policy Loan Impact My Cash Value and Death Benefit?Whose Money Am I Using in a Policy Loan?Why is it a Good Deal for the Life Insurance Company to Give You a Policy Loan?How Does My Money Continue to Compound Uninterrupted with a Policy Loan?How Do Policy Loans Give Me More Control and Flexibility?Book A Strategy Call What is a Life Insurance Policy Loan?A policy loan is money that you are borrowing from the life insurance company, using your cash value as collateral. The life insurance company is contractually obligated to allow you access without qualification to a policy loan. Then, they offer you a loan with an interest rate, which you can pay back at your own discretion (on your own timeline). What is Financing? While people typically think of financing as the process of borrowing money to fund something, we know that you finance everything you buy. The reason is that you’re either paying interest through a loan or line of credit, or you’re passing it up because you’re paying in cash (and losing the money you could have earned elsewhere). [2:50] “We finance everything in our lives, and people don’t get that because people say, ‘I don’t have any debt, I just pay for everything in cash.’ Well, Nelson Nash made me realize that paying cash is still financing because you’re giving up the opportunity to make money on your cash that you actually pay. So you’re always financing. You’re either paying interest, or you’re giving up the ability to earn interest” How Does Infinite Banking Provide a Solution for Financing? Infinite banking provides the solution to the financing problem by allowing you to create a pool of money that allows you to finance anything you want without passing up interest. So while you may pay interest on a policy loan, you can also earn interest, while also potentially earning cash flow through your investments. Even without investments, though, infinite banking gives you a way to finance your life as efficiently as possible. The reason infinite banking is so efficient is that, with a dividend-paying whole life insurance policy, you can save money, grow money, and use that money without interrupting your compounding interest. And you can do this thanks to the policy loan provision. How Does Infinite Banking Give You Better Growth and Accessibility? Infinite banking puts you in a position where you’re not only storing and growing capital in the policy, but you also have a contractual guarantee to access and use that cash through a policy loan. The policy loan may seem like an unnecessary hurdle to jump through, but by using other people's money (the insurance company's money), you can keep your account earning interest and dividends at its full potential. Not only is this incredibly efficient, but it also provides more certainty and stability than either a bank or the stock market. How Does Infinite Banking Compare to Other Strategies for Storing Cash? When you store cash in a whole life insurance policy designed for infinite banking, you’re able to prioritize growth, safety, and liquidity at the same time. Most other cash storage strategies only allow for one or two. For example, storing cash with the bank gives you (a little bit of) safety and liquidity. But it doesn’t do much to grow your money. An investment account might give you growth over time, but it’s not very liquid, nor is it particularly safe. Whole life insurance protects your income, helps you to grow your money with modest interest and dividends, and allows you to access your capital without interrupting the compound interest via a policy loan. [17:23] “The problem is you’re interrupting the compound growth, which means you’re having a stop-start-stop-start effect with your compound interest. Which is the reason why nobody in our culture now feels any kind of emotional excitement about compound interest. Because n

This week, we had the pleasure of joining our Canadian friends on the Wealth Without Bay Street podcast. In this episode we talk about our business, and how we can apply the principles of infinite banking in Canada. If you've ever wondered how The Money Advantage got its start, how our perspective has shifted on life insurance, and the importance of implementing what you learn... tune in now! Table of contentsHow The Money Advantage StartedTransformational LearningHow the Message Gains TractionGetting Back to the FundamentalsDealing with NegativityHow a Near-Death Experience Elevated Our Understanding of the Death BenefitRe-Thinking the Value of a LegacyBook A Strategy Call How The Money Advantage Started The Money Advantage Podcast began after Lucas and I met Bruce and his team at an event they put on many years ago. Bruce’s team had been weary of the industry, which seemed only to be interested in pushing products over personal solutions. Yet, Bruce and the team knew there were so many good, well-meaning advisors in the industry. [3:05] Bruce: “We decided we were going to start something called the Freedom Advisor event, and we were going to open this up to people across the nation who wanted to do things in a collaborative way to help make the industry better.” Lucas and I met Bruce through this event after becoming familiar with Nelson Nash and the Infinite Banking Concept. The event put us with many like-minded people and was an incredible opportunity. Months later, after putting out our own content, the idea came to us to reach out to Bruce and create video content with him. Now, over four years later, we continue to produce educational content and love every moment. Transformational Learning [9:26] Rachel: "I was thinking the other day how much more transformational it is to engage with material rather than just hear someone else talk about it. And I think that this is really important, even for listeners to the show.” Engaging with information and stories helps you to relate it to your real life. You can choose to read or listen to something, and then set it aside, and that’s a fine thing to do. But when you take that information and attempt to make sense of it in the context of your world, you have the opportunity for transformational learning. If you want to create a real transformation in your life and your finances, you have to take watching, listening, and reading into thinking, doing, and applying. With the infinite banking concept, application is key. After all, the title of Nelson’s book is “Becoming Your Own Banker,” which hints at a lifelong dedication to learning and implementing these strategies. [24:50] Rachel: “I’m just so amazed that [Nelson Nash] did say [infinite banking is] a concept. It’s a way of thinking. It’s a framework, if you will, to be able to fit in so many of the challenges that people face financially and find a way to put control in someone’s hands. For the person who is willing to say, ‘I am responsible for my own financial future, yes, that’s me. I will choose to become educated, I’ll choose to make the right choices, and I’m going to choose not to just rely on someone else to tell me what to do.’” How the Message Gains Traction [30:45] Rachel: “I think the challenge is that because information is so easy to come by, the people who are best at presenting that little piece of information, in the most compelling way, and seeming the most confident about it, and putting the most money behind the advertising dollars to make that more visible to others get heard. And then the consumer sees that and thinks it’s the most popular so it must be the truth.” [33:04] Bruce: “What happens is, people comment more on what they’ve heard than what they experience.” If you’ve followed our content, you’ll see that we frequently get comments from viewers who have heard that whole life insurance is bad. Yet, they’ve never experienced whole life insurance or really listened to pro-IBC content to make their decisions. Getting Back to the Fundamentals If you want to learn and create transformation in your life and your finances, you must return to the fundamentals. The pitfall of learning is thinking you know everything there is to know. Even experts in their fields can benefit from returning to their roots and brushing up on the foundations. [39:59] “This book, [Becoming Your Own Banker]... has changed every aspect of my life, including my financial life, but not limited to. There’s not a single component of my world that is not shook and impacted in a positive way by the essence of what is in this book. It is a core element that underpins every single item that I think about in my life, including my relationships with people, all because of this book.” [40:40] “If you want to work with someone on our team, if you don’t own a copy of this book and you haven’t read it, there is absolutely no point in getting started, because everything begins here. If something were to happen to m

Culture matters in the corporate world. It drives profitability and retention, reduces turnover, and leads to higher job satisfaction. But the family is an arena where the stakes are even higher. Without a strong family culture, all your plans, strategy, and even your legacy will fall apart. https://www.youtube.com/watch?v=YrN5LyEtcpE That’s why it’s time to dedicate yourself to building and living the family culture today. But what can you do to redeem your family and infuse your everyday life with meaningful connections? Jeremy Pryor, Partner and Co-Founder of Family Teams is helping families build a multigenerational team on mission. Today, we’re having Jeremy back to talk about the definition of family, why you want to build and keep improving your family culture, and the practical steps you can take now to lay the foundation for children who opt into your multigenerational family team. If you’re looking for practical tools to strengthen your family culture today, so you have more connection, stronger bonds, more time together, and kids who choose to stay committed even after they grow up… tune in now! Table of contentsWhat is Strong Family Culture, and Why Does it Matter?The Importance of FamilyWhat Are the Components of a Strong Family Culture?Challenges for Modern FamiliesBeing Intentional with Your FamilyNegative Family Experiences Important Elements of a Thriving Strong Family CultureConnect with JeremyAbout Jeremy PryorBook A Strategy Call What is Strong Family Culture, and Why Does it Matter? [4:06] “When you’re starting a family, this is one of the great privileges that you get to design the kind of family that you want to have.” When you are developing a company, you have the power to develop the mission and culture of that company. You do this by identifying the goals of the business, as well as a way of “being” within the company. And just like you can formulate this cohesive work team, you can also form a cohesive family team. It starts with your relationship with your spouse. By identifying your shared values and beliefs, and how you wish to exist in your household, you lay the foundation for your family culture. [5:05] “It’s a wonderful experience to grow up in a household, as a child, that has a particular culture that brings the family together. And it can be based on things that you really feel called to, that you really enjoy. There’s not a blueprint for family that is so rigid that you can’t bring a lot of distinctives into the family, and make it something that’s truly unique.” The Importance of Family [7:10] “I come at this as somebody who was very confused about the topic of family; not very excited, it just didn’t seem like something that…really was working well. I grew up in the Seattle area. There was just a lot of divorce, and I just noticed a lot of brokenness.” Family wasn’t something Jeremy believed he could choose to build. His experience with family units as a kid was less-than-ideal. This made him believe that you either lucked out or you didn’t. But over time he learned that there were families with an incredibly deep and intricate root system. The multi-generational families he met had a strong sense of identity and culture, and they supported one another. Their systems don’t implode when the kids grow up and have their own kids. Team Pryor’s work is all about proving that family culture can be cultivated by calling in your family members to be a part of something bigger. This helps family members find a sense of pride and belonging within the family unit, as well as a purpose. A family with strengthened bonds can work together for the good of all involved, and foster a system of support. What Are the Components of a Strong Family Culture? [12:48] “One of the most basic ways to think about culture [is] the repeated actions that are distinctive to that group.” Oftentimes, companies come up with “aspirational values,” or things that they wish were true about their company. They may talk up those values to employees, or put them on the wall somewhere, but they have very little impact on how the company actually behaves. [13:13] “To me, there has to be a way to translate those values into repeated action. And we have two massively powerful templates given to us by God in Genesis 1 for crafting repeated action, and they are the week and the year. There’s also the month, but those are the two most powerful. So we very carefully cultivate our weekly rhythm as a family around our values, and we also carefully curate our annual rhythm around the things that we value.” Creating a family culture depends on what you celebrate and do within your own family. If you want something to be a part of your family culture, you have to “craft” it into your family rhythm. For example, if you have a desire for your family to be artistic and appreciative of the arts, you incorporate that into your weekly and annual rhythm. That may include setting aside time each week for crafts and projects, t

Could a reverse mortgage help you reach your income goals? How do reverse mortgages work? Is a reverse mortgage good or bad? https://www.youtube.com/watch?v=820qDZ5CkFE Today, we’re talking with Mike Stanley, Regional Senior Lending Sale Manager for Thrive Mortgage. He shares everything you need to know about reverse mortgages explained. So, if you want to understand just how reverse mortgages work, their pros and cons, and the costs, and get answers to your questions so you can make decisions… tune in now! Table of contentsHow Mike Got Into Reverse MortgagesThe Baby Boomer GenerationBorrowing Qualifications for a Reverse MortgageWhat is a Reverse Mortgage? Numbers on a Reverse MortgageWhat if You’re Not Old Enough?Get in Touch with Mike StanleyBook A Strategy Call How Mike Got Into Reverse Mortgages [9:40] “Most people don’t know what a reverse mortgage is other than a myth or a rumor that they’ve heard.” Mike Stanley got into the world of reverse mortgages in 2008, yet not without hesitation. He didn’t want to be taking advantage of people, and most information about reverse mortgages is a little hazy. In reality, there are quite a few reverse mortgage strategies that can help people in different ways. 10:25] “It’s not been called, technically, a reverse mortgage since 1988. That’s when congress, in 1988, passed a law called home equity conversion mortgage. You may hear it called a HECM. At that point in time, it stopped being a reverse mortgage, but it was such slang for the terminology. People still call it a reverse mortgage even though it’s a federally insured FHA loan that has all the protections of FHA.” The Baby Boomer Generation [13:10] “48 percent of Baby Boomers are retiring while carrying a mortgage into their retirement years… Another interesting fact, 50 percent of those 65 or older have their houses paid for, and 27 percent of those will downsize or right-size into a home that better meets their retirement needs.” If you’re in the Baby Boomer generation, considering a reverse mortgage strategy can help you downsize. It can also help you find more retirement income by leveraging home equity. If not, those with Baby Boomer parents should be considering how they’re going to care for their parents. Borrowing Qualifications for a Reverse Mortgage [19:25] “Right now, to be a borrower, the borrower has to be 62 years of age minimum. It is a mortality or equity-based loan… We take four things into consideration. We take in their age… we take in the value of the home, and we take in the interest rate on the loan—and how much equity we’re going to have to leave in the house.” What is a Reverse Mortgage? The short and sweet answer is that you give up the equity in your home in exchange for regular payments. This can provide an income to homeowners over the age of 62, or help you keep your home in retirement. There are even options for those who have children who wish to inherit the home. [24:18] “There’s a unique feature in the reverse mortgage… it’s called a non-recourse feature, which means and states that no one is ever responsible for paying their home back personally. Only the equity in the house can ever be used at the time the loan is due. The time the loan is due is when the last of the two borrowers… no longer live in a property as their primary residence, or one of them passes away, or they sell the house, or they refinance the house.” [28:14] “There are four ways of taking money out. If you take a lump sum, there are two options. There’s a fixed rate option. And whatever you take out on a fixed rate is the maximum you get; there are no more funds available. On the… adjustable rate, there is a line of credit.” [30:30] “Now they do have two other options. They could take what we call a tenure option, which a tenure is a life expectancy payout. Let’s assume that we run our numbers and based off their life expectancy and the pool of money that they have, we can give [them] 800 a month for as long as [they] live in the house… Number two, if 800 dollars a month is not enough, they say, Mike, I need 1100 dollars a month, then we’ll restructure it as a term payment or a term certain annuity.” Numbers on a Reverse Mortgage For a $300,000 property at 62 years of age, based on today’s interest rates, you could get about 45% of your home's equity through a reverse mortgage. If you’re 75, you could get 50-52%. Mike is even working with a couple who are both 94, and they’re getting 70% equity because they have fewer years to accumulate interest. When you take a reverse mortgage by relinquishing your equity, you get access to a pool of money that is that percentage above. You can then use it as you see fit, and when you’re not using it, it’s earning interest. Mike shares that current rates right now are around 5.5%, so if you get to take a lump sum and sit on it for a while, you can be doing quite well. What if You’re Not Old Enough? While you may not be able to do a reverse mortgage yet, there’s a ch

If you're using Infinite Banking with a life insurance policy, you have multiple options to access your cash value. But which one is the best? Should you always use policy loans? What if you can get a lower interest rate by borrowing against your cash value with a third-party loan? https://www.youtube.com/watch?v=pbQdVbQ1_q0 Let's discuss all of your options for accessing capital. This includes policy loans, withdrawals, cash value loans from a third party, and even capital from separate sources. If you want to find out the reasons you might use each, the pros and cons, why interest rates are NOT the best way to make your decision, and the #1 most important thing you need to make sure you're in the position of maximum control ... tune in now! Table of contentsWhy Pay a Finance Charge? How Does a Policy Loan Work?What is a Withdrawal from Your Cash Value?How is the Interest on a Policy Loan Calculated? Are Interest-Only Payments Better?The Benefit of Unstructured PaymentsBook A Strategy Call Why Pay a Finance Charge? One of the major objections to the Infinite Banking Concept is, essentially: Why should I pay to access my own money? Generally, with an IBC strategy, the way to access your capital is by leveraging it via a policy loan. This means that you offer your cash value as collateral for a loan from the insurance company. Because it's a loan, you pay interest on that loan. This isn’t an unreasonable question. In fact, it’s a good question to ask of any financing method you use. The right solution will depend on how much capital you need, how much you have, what you want to do, and more. But in general, accessing your cash value through a loan is a good option because you have control. Some of the benefits of a policy loan include: The flexibility to use that money on anything you want.Tax-free use of your money (* as long as the policy stays in force and does not become a Modified Endowment Contract).Full compounding interest on your cash value because you aren’t withdrawing.Control over when and how you pay the loan back.No application process. This means you can leverage a policy loan in ways you might not do with a bank loan.No credit check, and no impact on your credit report when you take a policy loan. How Does a Policy Loan Work? If you want to access your cash value without a withdrawal, you can get a loan from the insurance company’s general fund. The company then puts a lien against the policy value, or the amount that you want to borrow against your policy. When you pay back the loan, you’re paying interest to the company. As you pay back the loan, the lien against your policy is reduced, which frees up your cash value to be used again, if you so wish. When you take a loan, the company only collateralizes your policy for the amount of that loan. So if you have $200,000 of cash value and you just want a $10,000 loan, the company only uses $10,000 as collateral. This means that if you take that $10k and a few months later have a $100k opportunity, you still have that available to take another loan. What is a Withdrawal from Your Cash Value? Instead of taking a loan from the insurance company, you can actually remove money straight from the policy values. If you withdraw less than your cost basis (the equivalent of what you’ve paid in premiums), you can access the money tax-free. However, when you take out more than what you’ve paid into the policy, you cause a taxable event. The IRS sees this as growth on the policy, and is, therefore, taxable income when you take it “no strings attached.” Unlike loans, withdrawals cannot be paid back and thus permanently reduce your policy values. How is the Interest on a Policy Loan Calculated? If you’re wanting access to capital and thinking about a loan, you’re likely to compare interest rates between lenders and companies. Insurance companies often have competitive rates, at least compared with 3rd party lenders and banks. (However, in some cases, bank and 3rd party interest rates have been lower than policy rates.) Generally, insurance companies calculate their interest rates based on Moody’s Bond Index, which is a series of bonds that they look at. These bonds help determine what general borrowing costs are. The board of governors then use this information to determine a competitive rate. Insurance companies use the MBI to set a rate once a year. Right now, in 2022 for example, the bond rate is about 5% and insurance companies are capping their rates at about 8% depending on certain factors (such as whether they offer variable rates, etc). Are Interest-Only Payments Better? One reason 3rd-party loans against an IBC policy are attractive is because people believe they can make interest-only payments. When people hear this, they believe that they don’t have to make large payments, and can save money in the long run. However, the problem with interest-only payments is that you’re not freeing up your cash value when you only pay interest.

Most people don’t see the need for life insurance in their later years, let alone the benefit of whole life insurance in their retirement plan. By retirement, you may expect to have your home paid off, and not have the same income needs as before. You may even decide you're not retiring at all if you can help it. https://www.youtube.com/watch?v=1kq9rC5nw6I Even still, there are tremendous advantages to whole life insurance that lasts for your whole life. This includes having insurance beyond what most consider their life insurance needs. For many people, retirement planning with whole life insurance isn’t just about protection - it’s also a way to build reliable retirement savings that complement other income sources. Tune in today for this eye-opening conversation with Dr. Wade Pfau about the three key benefits of retirement planning with whole life insurance. Table of contentsThe Nature of Retirement IncomeThe Benefits of Whole Life Insurance in Your Retirement PlanHow Does the Volatility Buffer Work?Inflation RisksBuilding a Retirement Income PlanThe Reality of Stock Market ReturnsWhole Life Insurance In Your RetirementLinks ReferencedAbout Dr. Wade PfauBook A Strategy Call The Nature of Retirement Income [5:19] “What makes retirement income different is that the nature of risk changes… just in looking at how the investment world approached retirement income, I developed concerns.” Those concerns led to Dr. Pfau looking into assets that are traditionally not considered retirement assets, like life insurance. Life insurance isn't common in retirement plans because many people don't believe they need it anymore. However, life insurance has benefits that many people don’t consider, and aren’t taught to consider. [5:56] “In the risk management context of retirement… potentially looking at different tools, not just using only an investment portfolio to fund retirement expenses, can help lay that foundation for a better retirement outcome.” When you only have investment assets for retirement, you have a sequence of returns risk. This means that you risk significant losses because you can’t time the market in retirement. After all, you’ve got to take your income to eat and pay bills. Retirement income usually comes from several sources, including social security, pensions, investment withdrawals, and whole life insurance retirement income. Balancing these streams helps reduce risk and creates a more predictable cash flow in retirement. The Benefits of Whole Life Insurance in Your Retirement Plan The value of whole life insurance is that “the cash value is not exposed to the risk of loss,” as Wade says. The cash value is a non-correlated asset and grows no matter what is going on in the stock market. [7:25] “It can provide a resource to cover spending on a temporary basis during this kind of bad market environment so that you don’t have to sell from the portfolio to fund spending... Well, then that gives the portfolio an opportunity to recover and to make up those losses again before we have to go back to selling from it.” [8:01] “Ultimately the benefits [of whole life insurance] to the portfolio exceed the cost of the insurance to give a better net outcome, especially when we consider the tax advantages and so forth of life insurance.” Some of the key benefits of whole life insurance in your retirement plan include: Guaranteed cash value growth that isn’t tied to market swings Tax-free access to funds through policy loans A death benefit that supports long-term legacy planning Protection against market volatility by acting as a non-correlated asset How Does the Volatility Buffer Work? A "volatility buffer," as Wade Pfau calls it, is an asset that can help your investments during market downturns. The idea is that after the market dips, you can pull income from your volatility buffer to minimize your losses and give the account time to recover. When you give your investments some breathing room, you can extend the life of your investment account by years. An ideal asset for a volatility buffer is whole life insurance because it's flexible and liquid. Not to mention, the death benefit provides some protection for your estate and assets. Whole life insurance gives you some freedom to spend without disinheriting heirs, too. For example, instead of selling investments after a 20% market drop, a retiree could draw from whole life insurance policy loans to cover living expenses. Once the market recovers, they can resume withdrawals from their investment portfolio, thereby preserving growth potential and avoiding losses. Inflation Risks In conversations about retirement, people often ignore the impact of inflation. The harsh truth is that due to inflation, you will need more money in the future to have the same financial impact today. The equivalent of a $100k salary now is going to be much more in the future. [22:25] “Inflation has this permanent impact. Because if prices are up at eight

Have you heard about the Infinite Banking Concept and want to learn more? Or maybe you’re already using Infinite Banking but would like to be able to explain it better. Today we’re unpacking the question: What is the dividend? https://www.youtube.com/watch?v=5yL_jW4q48E If you’ve ever wondered how the cash value grows through dividends and how life insurance dividends differ from other types of dividends… tune in now! Table of contentsWhat is the Dividend?Why Do I Need a Mutual Company for Infinite Banking?How Does the Dividend Grow My Policy?How Does the Dividend Relate to the Guaranteed and Non-Guaranteed Policy Cash Value?What Income and Expenses at the Life Insurance Company Determine the Dividend Rate?Why Shouldn’t I Compare Companies?How is the Dividend Applied to My Policy?Can Dividends Change in the Future?When Do I Receive Dividends?Why Are Dividends Applied Differently Amongst Policyholders?What is the Best Option for Infinite Banking? What is the dividend?Dividends are the distribution of a mutual life insurance company's profits to its whole life insurance policyholders. Mutual companies declare their dividend rates annually. What is the Dividend? Dividends are the distribution of a mutual life insurance company's profits to its whole life insurance policyholders. Mutual companies declare dividends annually. The IRS defines it as a "return of premium." This, however, is how the IRS can classify why dividends distribute tax-free. Why Do I Need a Mutual Company for Infinite Banking? When you’re with a mutual company, you’re participating in the company's profitability via dividends. When the company profits, it’s going to benefit you because you're a policy owner. This means you want the company to be as profitable as possible. To recap an earlier episode of our infinite banking series, policyholders are partial owners of mutual companies. Stock companies, on the other hand, are owned by stockholders. In the latter scenario, companies will act in the best interest of the stockholders, even if it’s not in the interest of policyholders. Choose a mutual company to get dividends and work with a company that acts in your interests. How Does the Dividend Grow My Policy? Dividends are one of the major drivers of growth in a policy. The cash value increases in three ways: natural equity by paying premiums, the guaranteed interest portion, and dividends. While the latter is not guaranteed, they are highly anticipated. How Does the Dividend Relate to the Guaranteed and Non-Guaranteed Policy Cash Value? On a life insurance illustration, there are columns representing your guaranteed interest growth and the non-guaranteed growth they project you will receive. So while the former is what you can expect no matter what (since it’s guaranteed), the latter is the growth you can anticipate. Additionally, the non-guaranteed column on an illustration will not show any dividends applied at all. Therefore, it’s a highly inaccurate way of looking at a policy illustration. Most mutual companies have paid dividends every year for the last 100 years or more. Another benefit is that once companies pay it out, it becomes guaranteed. In other words, once the floor of your policy increases, it cannot decrease. What this means is that life insurance illustrations become inaccurate every year. Since both the guaranteed and non-guaranteed columns adjust to represent what actually occurs, and the declared dividend changes each year, the projections inevitably shift. Yet they never decrease from the “floor” of your policy. What Income and Expenses at the Life Insurance Company Determine the Dividend Rate? Dividends are profits paid to policyholders. However, they are declared and applied after other income and costs are accounted for. So, for example, a life insurance company has to account for payroll expenses, agent commissions, and mortality costs (how many people died). However, the company is also earning and investing money through premiums. Companies hold most premiums in bonds, but also invest in real estate and a minuscule portfolio of equities. Companies also earn a profit from policy loans. The balance of profits and costs is used to declare dividend rates for the following year. Why Shouldn’t I Compare Companies? Every life insurance company has its own proprietary way of running the company. So while the big picture operations may be similar, the exact formulas they use to apply dividends and calculate policy growth may differ. Similarly, each company has its own way of investing. While mutual companies tend to make very conservative investments, their exact profits and expenses could differ between companies. This may result in different dividend rates and applications. How is the Dividend Applied to My Policy? Many people get caught up in the “rate” of the dividend, but how the company applies it to your policy is more important. Much of the dividend application is proprietary. However,

Want to get billionaire investing strategies and learn how to model the successful few? If you want to know how to invest like a billionaire, you'll want to pay attention to our guest Richard Wilson. https://www.youtube.com/watch?v=P4792l4CVsU Today, we’re talking with Richard Wilson, CEO and Founder of the Family Office Club. Richard has helped create and formalize 100+ family offices. He counts a shark from Shark Tank, several billionaires, many REITS, and 500+ high Net Worth investors as clients. He works with clients through InvestorClub.com and Doctor’s Investor Club where he helps them access top screened direct investments. Richard’s 18-person team operates multiple media platforms including Dentist Investors, LLC, InvestorResidences.com, Billionaires.com, and CommercialRealEstate.com. If you’re looking for insights, strategies, tips, and secrets for how to invest like a billionaire… tune in now! Table of contentsLifelong LearningFind Your Target and LearnHow Learning Leads You to Invest Like a BillionaireMental Models that WorkWhy Deal Structure is Critical to Invest Like a BillionaireContact Richard WilsonAbout Richard WilsonBook A Strategy Call Lifelong Learning [6:20] Bruce: I’ve noticed that really high net people—not just billionaires, but hundreds-of-millions millionaires—are lifelong learners, and they’re not the brash type of flamboyant people with a lot of energy. They are actually very pensive, and they actually listen, and they choose who they listen to very carefully. They’re always learning; lifelong learners. And I think that is probably why they’re able to amass the kind of wealth they are.” [7:45] Richard: “[Charles Munger] talks about how over your life to be successful you need to collect a hundred plus mental models of things that work for your industry. And you might try on an idea from someone and maybe it doesn’t work well for you and your business, or not right now, and you may use that model later. And several times in my business I’ve seen a model that I want to use sometime, and I might use it three to five or seven years later. But when I see a really smart model, I’ll take note of that. Then I’m collecting these models and stacking them on top of each other. And that’s really how I grow my business.” Find Your Target and Learn [8:25] “Who would [business students] like to learn from? Well, it would be from somebody that has a successful business with millions of dollars of revenue, or tens of millions of dollars of revenue. It’s a very logical thing. Even if they never get to tens of millions of dollars of revenue, it might help them get to millions of revenue because there are so many best practices that people learn along the way. They don’t stop doing those smart things once they become successful… they keep the strategies that work and discard the things that don’t. And so the same is true with billionaires… seeing how billionaires work and seeing what they do leave you clues to how to become worth ten million dollars, perhaps.” You’ll often hear us close podcasts and articles with a very similar send-off: “success leaves clues.” We believe this is paramount to learning about wealth because common advice is catered to the masses. Yet the successful follow the lead of the successful people before them. Part of what Richard does to further this mission is to post interviews with billionaires on Billionaires.com. This way, more people can benefit from the knowledge and skill sets of those who have walked the path already. If you want to invest like a billionaire, listen to the billionaires. How Learning Leads You to Invest Like a Billionaire Most of the billionaire clients that Richard works with are calling themselves to a certain standard of excellence. Beyond that, they all seem to have an intense passion and love for what they do. Ultimately, it’s these values of passion and excellence that unite these billionaires. [20:00] “I think that what I enjoy most about watching the billionaires is that I get to pick out the ones who I can relate to most, and I really see… an example of how somebody became a billionaire with [my] type of thinking.” For example, Richard cites Richard Branson and Steve Schwartzman. Both of them have multi-faceted businesses that they oversee at the same time. The models they implement in their business have helped influence how Richard runs his business. One way to find your mentors is to find successful people who think like you and study them. Mental Models that Work [24:10] “The three things I see [billionaires] using most would be choke points, platforms, and funnels.” To invest like a billionaire is to adopt the mental models that they use. Richard explains that a choke point is something that, upon acquisition, lowers your costs or increases your momentum. It should also help you solve the number one bottleneck in your business. When you own the chokepoint, it also gives you or your business a level of stability. For example, if you

Have you heard about Nelson Nash, Infinite Banking, Becoming Your Own Banker, Bank on Yourself, and want to learn more? Or maybe you’re already using Infinite Banking, but would like to explain it better. We're continuing our series on the basics of the Infinite Banking Concept and answering your "what" questions. Today, we'll unpack, What is the death benefit? https://www.youtube.com/watch?v=HbpNX3c35bo So if you want to see the power of the death benefit… tune in now! Table of contentsWhat Makes Up the Guarantees of the Death Benefit?What Are the Differences Between the Death Benefit Guarantees of Whole Life Insurance and Universal Life Insurance?What Are the Chronic Illness and Terminal Illness Riders, and How Do They Compare to Long-Term Care Insurance?What Effect Do Outstanding Loans, Reduced-Paying Up, or Chronic/Terminal Illness Riders Have On the Death Benefit?What is Human Life Value?What Does Life Insurance Do for Your Estate?Book A Strategy Call What makes up the guarantees of the life insurance death benefit?The life insurance death benefit is the amount that is guaranteed to be paid out to your listed beneficiary at your death. What Makes Up the Guarantees of the Death Benefit? The death benefit is the amount that is guaranteed to be paid out to your listed beneficiary at your death. The key to guaranteed death benefit is having whole life insurance, which is permanent. When you have whole life insurance, you’re in a position where you know that the death benefit will pay out at whatever point you die, between now and the end of that policy. And at the end of the policy, if you are still living, the insurance company still guarantees the death benefit to pay out to you. This is not the case with term or even universal life insurance (which claims to be permanent). This also means that when you pay premiums, you’re paying into your policy with the certainty that you’ll get a “return.” Whereas with term insurance, you can pay into it for 20 years and never see a dime back. What Are the Differences Between the Death Benefit Guarantees of Whole Life Insurance and Universal Life Insurance? While both whole life insurance and universal life insurance are technically permanent insurance, universal life insurance has several variables that can cause a policy to implode or lapse. In other words, universal policies are typically not permanent in practice. One of the major factors that makes universal life difficult to maintain is because it has flexible premiums. While many people assume that this gives them the flexibility to pay whatever they want, that’s not the case. So if you choose to pay less, you can underpay for your insurance coverage. This then eats into your cash value account, which may implode the policy if you continue to under-fund it. With whole life insurance, premiums are guaranteed as well. This means that they cannot increase, so your base premium will always be enough to cover the costs of insurance. You won’t risk underfunding your policy, and you have the freedom to pay more in the form of PUAs if you wish. What Are the Chronic Illness and Terminal Illness Riders, and How Do They Compare to Long-Term Care Insurance? The chronic illness and terminal illness riders allow you to use your death benefit while you’re still living. If a physician certifies that you have an illness that will cause your death, many insurance companies now grant access to the death benefit while living at no additional cost. Long-term care insurance is an additional cost, as well as some additional stipulations about when you can use it. Plus, the insurance company can increase premiums over time because of the costs when you have Long-Term Care. While we want companies to be able to offer the coverage, they do have to stay in business. What Effect Do Outstanding Loans, Reduced-Paying Up, or Chronic/Terminal Illness Riders Have On the Death Benefit? All three of these provisions or actions will reduce the total death benefit available to be paid to your beneficiary. You use your cash value as collateral when you take a policy loan. This means that if you do not pay the loan back, or die before you pay the loan, the company can remove the outstanding balance from your death benefit. To reduce-pay up your policy means that you decide you’d no longer want to pay premiums into a policy. If you do so, the company will reduce your death benefit to reflect your current cash value and premiums paid. This way, your life insurance policy is completely paid. You can still use the cash value and get loans, but you will no longer have to pay premiums. This does, however, reduce the amount of death benefit you have. Lastly, the chronic and terminal illness riders allow you to use a portion of the death benefit while living. You simply get an “advance” of your death benefit. Then, upon passing, the death benefit goes to your beneficiary minus your advance. What is Human Life Value? Your Human Life Valu

What is the difference between those who achieve financial prosperity and those who do not? How do you build sustainable wealth? Rabbi Daniel Lapin is back to talk about the mindset of abundance rather than shortage, the financial power of reading over watching, and why giving comes before getting. https://www.youtube.com/watch?v=Ur0KWvfH7p4 So, if you want to increase your income while becoming a better person … tune in now! Table of contentsWhy is Financial Prosperity Difficult to Grasp?Overcoming Your Spiritual SchematicsThe Five FsWhy You Should Read for Financial ProsperityConnect with Rabbi LapinAbout Rabbi LapinBook A Strategy Call [6:15] “Honesty compels me to concede that what I am is an exceptionally good transmitter. I like to think of myself as a clean window: you can see through me into the scintillating and incandescent brilliance of ancient Jewish wisdom.” Why is Financial Prosperity Difficult to Grasp? In many ways, our culture makes money a sin and poverty a virtue. However, this gives money far too much credit in either direction. Money itself is a tool with no morality. Money simply represents value, and money goes where people find value–in products, things, people, and communities. [9:48] “One of our greatest joys is to do a seminar for that church [with a poverty mindset] and then come back six months or a year later, and see the change.” [10:13] “Mindset is very important. I mean, at an Olympic level, what separates athletes is not bodily perfection—they are all at the peak of physical perfection—what distinguishes them is simply psychological and spiritual; the will to win and the ability to endure pain.” [12:15] “In the United States, people’s negative attitudes towards finances and prosperity happen to correspond with America’s deterioration from basically a Judeo-Christian, bible-based worldview to a secular worldview." As Rabbi Lapin explains, those with a secular worldview are uncomfortable with the idea of “making” money over “taking” money. Overcoming Your Spiritual Schematics Your spiritual schematics, as Rabbi Lapin shares, are the formative experiences that you have that shape your worldview. For many people, their upbringing can be a major catalyst for their adult beliefs that to make money is immoral and that they’re taking something from another. [36:20] “Making money is, at its heart, one of the most moral and dignified things you can possibly do. Because the only way you can get it is by pleasing other people.” Money represents value, and people use money to prove that they value a service or product you provide. Therefore, it stands to reason that money cannot be evil or immoral. If we can change the cultural outlook on money, more people can thrive. The Five Fs One of Rabbi Lapin’s programs is about developing the Five Fs: family, faith, finances, friendships, and fitness. This helps people rewrite their spiritual schematics and strengthen these important areas in life. [43:19] “The secret of the Five F, what makes it counterintuitive and difficult and challenging, is that you have to develop all five simultaneously and in balance. Anyone who focuses on one to the detriment of the other four is going to find themselves in trouble.” When you focus on all Five Fs, you create a pretty amazing life for yourself. And what happens in this instance, as the Rabbi shares, is that you create a community of people who are walking in step with each other. Your family and your friends have the same values, so of course, they’re people you can trust with the other Fs, like your finances. Why You Should Read for Financial Prosperity [51:50] “Watching destroys the imagination. With no imagination, there’s no way you’re ever going to dream up a business plan. You won’t. It’s as simple as that. Imagination is an incredibly powerful business tool. I’ve got to imagine how life could be better; not only for me but for my potential customer. And I can’t do that if I have no imagination. Screens, movies, anything that you watch is a destroyer of imagination. Reading… does exactly the reverse.” [52:30] “Reading exercises the entire cognitive process. And what’s more, [it] gives you information with a much higher chance of retention. And finally, what reading does is equips and enhances your most powerful business, money-making organ, and that’s your mouth: the ability to communicate effectively.” Connect with Rabbi Lapin YouNeedARabbi.com About Rabbi Lapin Rabbi Daniel Lapin, author, speaker, and TV host immigrated to the United States from South Africa after studying mathematics, physics, and economics in Israel and the United Kingdom. Some of his seven books are America’s Real War, Business Secrets from the Bible, and Thou Shall Prosper, all of which have been translated into Chinese and Korean. Rabbi Lapin is a frequent speaker for trade groups, political and civic organizations, financial conferences, and companies in the US, Europe, and Asia. He regularly guests on radio and telev

Have you heard about Nelson Nash, Infinite Banking, Becoming Your Own Banker, Bank on Yourself, and want to learn more? Or maybe you’re already using Infinite Banking, but would like to be able to explain it better to your spouse, your parents, your children, business partner, or friends. We're continuing our series on the basics of the Infinite Banking Concept and answering your "what" questions. Today, we're unpacking: What is the Cash Value of Life Insurance? https://www.youtube.com/watch?v=YVAk0pT7kgY So if you want to see how cash value works as a living benefit that enhances your life today … tune in now! Table of contentsWhat is the Cash Value of Life Insurance?How is Cash Value Related to Death Benefit?What is the Net Present Value of a Future Death Benefit?What Makes My Cash Value Grow?What is the Effect of Guaranteed Interest on My Policy?What is the Benefit of Having Cash Value?What Part of the Policy Can I Borrow Against?What Happens to My Death Benefit When I Take a Policy Loan?What Happens to My Principal and Interest on a Policy Loan When the Loan is Repaid?What If There Is An Interest Balance Leftover?What Can I Do With My Dividends?Book A Strategy Call What is the Cash Value of Life Insurance? What is the Cash Value of Life Insurance? Cash value is the equity portion of your whole life insurance policy that you can access and use. It is a part of your death benefit, not separate, and you can access and use it during your lifetime. Cash value accumulates in a few ways: premium payments, guaranteed interest, and non-guaranteed dividends. How is Cash Value Related to Death Benefit? Because cash value is like the equity of your death benefit, the value represents the accessible portion of your death benefit. As your policy matures, it rises to meet your death benefit. So your cash value is designed to equal your death benefit by the time it endows. The current endowment age is 120. Since endowment represents your ability to access the full value of your death benefit, the policy pays out to you and the contract is complete. However, you’re still guaranteed to receive the full death benefit if you pass away at any point before endowment. That’s the power of a whole life insurance contract. But because the cash value is equity, not a separate account, the payout is not cash value + death benefit. You receive the full death benefit. What is the Net Present Value of a Future Death Benefit? The Net Present Value of your future death benefit is another way of describing the equity in your policy. The “net present value” is the current present amount of your cash value account, which is a portion of your future death benefit. What Makes My Cash Value Grow? Over time, your cash value grows as a product of your premiums, interest, and dividends. Your premium–the payment you make to keep your insurance in place–is the main source of cash value growth. However, insurance companies also guarantee that they will pay a certain amount of annual interest, as well as any company profits in the form of dividends. The cost of the insurance itself affects the growth. For example, premium payments must first cover the cost of insurance. When you pay a premium, that money contributes to payroll, investments, and commissions. The remainder is what you have available in your cash value. Since the cash value is the net present value of a future death benefit and the risk to the company lessens with time. Think about it: the risk to the insurance company is greatest when you open a policy. There’s a chance, however small, that you only make one premium payment before you pass away. But because the policy is in force, the company must pay the full death benefit. Over time, you pay more and more into the policy, so the actual costs are decreasing and instead contribute more heavily to your cash value. Another way to grow your cash value is through guaranteed interest. This is the dollar amount your policy is guaranteed to grow each year, as shown in an illustration. You also have non-guaranteed dividends, which are profits from the company. These profits can come from the company’s investments, as well as the interest paid to the company from policy loans. Any profits are distributed annually. What is the Effect of Guaranteed Interest on My Policy? The value of guaranteed interest is that you can be confident in what you will get, if not more. One strength of this guarantee is that any time your policy increases, you set a new floor that your policy cannot drop below. This means you can trust that your value can only increase. The guaranteed interest is also often higher than a typical savings account. When you factor in potential dividends, the value of this steady growth is priceless. Another benefit of life insurance is that your money is private and secure, so you are not taxed on your interest accumulated on your life insurance cash-value. Note: there is one way that your cash value can decrease,

Have you heard about the Infinite Banking Concept, and you want to learn more? Or maybe you’re already using Infinite Banking, but would like to explain it better to your spouse, your parents, your children, business partner, or friends. https://www.youtube.com/watch?v=JD3NvQBiqaI In part 1 of our series on Infinite Banking, we're unpacking the basics of policy design and what that means. You can view the first part of the series here: What is the Infinite Banking Concept? Part 1. Here’s your cue to see what the fuss is all about… tune in now! Table of contentsWhat is Specially Designed Whole Life InsuranceWhat Makes it Different from Ordinary Whole Life Insurance?What is Base Premium?What Are Paid-Up Additions?What is a Mutual Company?What is a Dividend?What is the Difference Between the Policy Owner and the Insured?Roles Are FlexibleShould You Buy a Specially Designed Policy or an Ordinary Policy?Book A Strategy Call What is Specially Designed Whole Life Insurance What is Specially Designed Whole Life Insurance?The “special design” is dividend-paying, high cash value whole life insurance with a mutual company. This is the simplest definition, and we’ll break down the pieces and parts over the next few questions. This answer gives you something to come back to and ground yourself. What Makes it Different from Ordinary Whole Life Insurance? Essentially, ordinary whole life insurance is a basic policy that has a simple, non-optimized cash value component, and death benefit. With this type of policy, you only pay the base premium. A Whole life insurance product is a permanent, guaranteed insurance policy that lasts your whole life. However, if you are interested in using an Infinite Banking strategy, you’ll want to ask for a more customized policy. For example, you can either buy a policy with a stock company or a mutual company, which can affect your cash value growth. Similarly, you can also customize what you pay in premiums vs. paid-up additions, which affects your cash value growth. An “ordinary” whole life insurance policy may not grow cash efficiently, yet for Infinite Banking having a specially designed policy is important. What is Base Premium? The base premium is the minimum premium that you must pay in order to keep your policy in good standing. This premium is calculated by the underwriters who use actuarial science to determine your premium based on age, health, and death benefit amount. Your base premium contributes to your cash value over time, just like mortgage payments contribute to your home equity. If you want to speed up your early cash value growth, you can add PUAs to your premium payments. What Are Paid-Up Additions? Paid-Up Additions, or PUAs, are additional portions of insurance that you can buy fully paid up each year. This means that on top of the premiums you pay toward your base policy, you can buy a certain amount of additional coverage each year. This gives you additional death benefit, and it also gives you additional cash value. When understanding PUAs, it’s important to grasp how cash value works. Your cash value is the equity of your death benefit, just like you build equity on your home. That means that as you pay your premium, you build equity on your insurance policy. Cash value is the accessible portion of your death benefit. Additionally, your early premiums have a slow build-up. This is because the costs of your policy are front-loaded. So, at the beginning of your policy, your cash value won’t increase at a rate equal to what you pay. Though, over time, more of your premium will contribute directly to the cash value. PUAs are like micro policies that you can tack onto your premiums each year, up to a limit. Your PUAs are a fully paid-up portion of insurance. This means that when you pay it, you’re directly increasing your death benefit and cash value. By adding PUAs to your base premium, you can speed up your cash value build-up in the early years, making your policy more efficient in the beginning. What is a Mutual Company? A mutual company is a company that acts in the interests of the policyholders, rather than stockholders. There are two main types of companies: stock companies and mutual companies. Stock companies are owned by stockholders, and mutual companies are owned by policyholders. This affects who the company pays profits to. Because mutual companies are beholden to the best interests of their policyholders, they invest very conservatively in bonds and other assets. They pay any profits to policyholders as dividends. Stock companies, on the other hand, are making investment decisions in the interest of stockholders. This can lead to riskier investments since they're not acting in the interest of their customers, but their stockholders. What is a Dividend? A dividend is a mutual company’s distribution of profit to policyholders. The confusion comes from the technical classification, which is a “refund of premium.” However, what happens is mutual

We often talk about multigenerational legacy and multigenerational wealth, but beneath it, you need a multigenerational family team. Not just in name, but a strong team deeply committed to flourishing for generations. https://www.youtube.com/watch?v=VCWRk1N_Bdw Jeremy Pryor, Partner and Co-Founder of Family Teams, is helping families build a multigenerational team on a mission. They help parents think of families as a team, and coach the team to work together toward a common mission. They also give practical guidance for developing family rhythms, training, traditions, business, and home life. If you’re looking for practical tools to strengthen your family, work together in business, and flourish for generations… tune in now! Table of contentsJeremy's Introduction to Multigenerational Family TeamsIndividualism is the Default TodayIndividualism vs. the Multigenerational Family TeamCreating a Balanced Multigenerational Family TeamThe Hundred-Year HorizonThe “Intangible” Family UnitAre There Dysfunctional Family Teams?About Jeremy PryorBook A Strategy Call Jeremy's Introduction to Multigenerational Family Teams Jeremy grew up in Seattle, and he describes it as a place that had very few flourishing families. It wasn’t until Jeremy studied abroad in Jerusalem that he became immersed in a culture that valued family foremost. Fatherhood, particularly, was a critical piece of the family culture in Jerusalem. To the people he met, the family was about legacy, and people viewed their family as a team or unit. It was at this point that Jeremy’s interest in creating his own multigenerational family sprouted. What he found in his research was that multigenerational family teams or structures tended to occur when people were in survival mode. During periods of war, recession, or other hardship, families would rely more closely on each other. This helped to ensure the well being of everyone. Yet as things adapt to become "safe" again, the world becomes more individualistic. The problem is that when people are individualistic, they lack stability, and can ultimately become isolated. Not only does this mean people are spending their final years alone, but there is little to no sense of generational security. Creating a family culture that centers around the whole unit's ability to thrive fosters connection, confidence, and security. Individualism is the Default Today [11:58] “You actually have to ask people to make a choice, and it is a choice. Like you could just raise… your kids to be a group of individuals, and to reset every generation, and to have that 80-year memory that the typical western family has. Or, you could choose to be a multi-generational team and take on some things together, and have that long legacy memory. But you get to choose.” [12:24] “In our culture, the vast majority of people… will choose to live out that individual life… because that’s the default, unfortunately. And that’s the reason why they’re doing it. That’s the reason why more and more people are living and dying alone. Because we don’t realize that we’re making a thousand small decisions to isolate ourselves from other relationships.” Individualism vs. the Multigenerational Family Team Because of an assumed sense of stability, as Jeremy shares, the multigenerational family team has all but disappeared in the US. People now rely on their own devices, rather than working with their families to create wealth and support each other. After all, in times of survival, it makes sense for families to rely more closely on each other. And when the nation prospers and life is good, people tend to branch out and forget the power of a family who works as a team. [15:23] “You will, if you go on default, build an individualistic family; a springboard for individual success. That’s okay, you can do that…[but] there is another option. You can instead build a multigenerational family.” The latter option takes work because it’s a family model that many people are unfamiliar with. It's difficult to model something without a reference. Jeremy himself didn't know a multigenerational structure was possible until his trip to Jerusalem. So it's the onus of the parents to choose to raise their families more deliberately in this way. Creating a Balanced Multigenerational Family Team Building a multigenerational family team doesn’t mean the death of individuality. There actually has to be room for the members of the family to have individual expression within the family structure in order to thrive. There’s a balancing act of building a cooperative family that supports one another, with individuals who have a strong sense of self. [17:24] “In our culture, we struggle with hyper-individualism. In other cultures, they struggle with hyper-familism, where the individual doesn’t matter. To me, the way that I’ve worked this out, is that I believe that the individual needs to be sovereign. In that, they need to make the decision. But t

What Is Infinite Banking? Have you heard about Nelson Nash, Infinite Banking, Becoming Your Own Banker, bank on yourself, or be your own banker and want to learn more? Maybe you’re already using Infinite Banking but would like to explain it better to your spouse, parents, children, business partner, or friends. https://www.youtube.com/watch?v=dSCWZD5Hpbo Today, we're starting a new series on Infinite Banking Basics. We'll be unpacking all of your "what" questions about Infinite Banking. In this conversation, we answer: What Is Infinite Banking?What Is Whole Life Insurance?What Is the Purpose of Life Insurance? So if you want to see how Infinite Banking gives you control and options, why you don't want only term life insurance, and why insurance is still for you, even in your latest decades… tune in now! Table of contentsWhat is Infinite Banking?What is Whole Life Insurance?Term Insurance vs. Whole Life InsuranceWhat is the Purpose of Life Insurance?Book A Strategy Call Infinite Banking Explained The infinite banking concept is complicated, and something that most people learn over time. Even seasoned users of infinite banking have “ah-ha” moments as they grow in their understanding. The purpose of this conversation is to accelerate some of those “ah-ha” moments so that you can have the tools to get started. [5:44] “Let’s be honest. Do you really, really, really need to know how something works? Or do you want to know what it does for you, and what it allows you to do in your own life? So we’re going to play that balance delicately today.” What is Infinite Banking? The simplest answer to this question is that infinite banking is a strategy of using specially designed whole life insurance. However this may call up many other questions, such as what is whole life insurance, and what does it mean to be specially designed? To take the topic in a broader direction, let’s say that infinite banking is about creating financing opportunities. We all finance things: mortgage payments, car payments, bills, groceries, credit cards–-all of these are financing scenarios. An infinite banking system creates an additional, efficient pool of money for financing your life. [8:22] “Nelson [Nash] said your need for finance is greater than your need for saving.” The beauty of infinite banking is that you get to do both–save money, and finance purchases. This is because you’re creating a financial system for yourself that mimics the banks. [10:58] “What infinite banking puts in your lap, or in your hands, is this ability to model the bank and act like the bank and control capital. And that’s at the core of why it allows you to finance well and save well, because you’re in a position of controlling capital like the bank does.” The preferred vehicle for infinite banking is whole life insurance, which helps you create a pool of money that is safe and growth-oriented. What is Whole Life Insurance? Life insurance is insurance that you pay a premium for, and if you die while the policy is active, your family receives a payout of money. The simplest definition of whole life insurance is life insurance that lasts for your whole life and provides a cash value account. The reason it lasts your whole life, as opposed to term insurance, is because of the structured agreement. You agree to pay a certain amount of premium over your lifetime, in exchange for coverage over your lifetime. [14:54] “Whole life… takes the insurance cost and it spreads it out through your entire life.” This model guarantees that you will have coverage in place if you die, so long as you hold up your side of the deal: paying premiums. Fortunately, these premiums don't just vanish. You actually get to access your cash, through the policy's cash value component. Cash value works like home equity. The more premiums you pay, the more access you have to your cash value while you’re living. Mutual insurance companies, which are owned by policyholders instead of stockholders, can even pay dividends to your account. Term Insurance vs. Whole Life Insurance You may be wondering why whole life insurance is critical to the infinite banking strategy, over regular term insurance. One of the best ways to explain the difference is with an analogy. When you’re at the grocery store, and you see two similar items, you want to buy the cheaper product, right? You may even wonder why the higher-priced item exists at all, especially if the price difference is significant. Yet think of all the things you may not know that contribute to that price difference. Where was the product made, with what materials, and how long will it last? While the less expensive item may provide a bargain at the moment, what happens if it wears out quickly? What if it doesn’t meet your expectations? This describes the key difference between whole life insurance and term insurance. Whole life insurance is a more expensive insurance option than term insurance when you look at the “

Why would a commercial real estate investor, author, and syndicator move away from apartments and become a self-storage investor? https://www.youtube.com/watch?v=0y_47Zr3F6g Paul Moore, real estate investor and author of Storing Up Profits, demonstrates how to capitalize on America's obsession with stuff by investing in self-storage. So, if you want to find out what's to love about self-storage, learn the risks and downsides of self-storage, and get the scoop on how it performed during the pandemic ... tune in now! Table of contentsPrior Interviews with Paul MoorePaul's Introduction to Self-StorageBigger PocketsWhy Self Storage?What is Value-Add in Self Storage?The Risks of Self StorageHow to Get Started in Self-StorageConnect with Paul Book A Strategy Call Prior Interviews with Paul Moore Lessons from a Commercial Multifamily Investor, with Paul MooreWellings Capital: Opportunities in Commercial Real Estate, with Paul Moore Paul's Introduction to Self-Storage After selling his company to a public firm in his 30s, Paul thought he was going to get out of the game and focus on his family. However, he quickly realized that he wasn’t fulfilling his calling, and therefore was not being the husband or father he wanted to be. On top of that, he was bored. This spurred him to seek a way to fill his time in a purposeful way that could also help him protect his family’s wealth. What occurred to him was real estate, so he started flipping houses and lots, and finally building houses. [4:28] “I found out something really important that everybody needs to know. If you don’t know how to tighten the doorknob on your own house, you probably shouldn’t build a house.” Eventually, he found his place in multi-family real estate. But after a while, he felt like what he thought was the “perfect investment” was no longer perfect because he had to overpay to get it. After research and time, his team discovered self-storage investments and created a fund to invest in that space. Bigger Pockets Paul started his work with Bigger Pockets as a blogger, sharing his wisdom on real estate. And every six months, he would ask, “Is there anything else I can do to serve you?” Because Paul was invested in their success, and helping Bigger Pockets succeed, they’d let him do videos, live shows, and write books through them. [7:17] “Bill Gates, he did three things to become the wealthiest person in the world. Number one, he decided at a young age what he wanted to do and he stayed in that lane… Second, he… found the biggest, most influential platform in the world that would be willing to let him partner with them. And then the third step is… not obvious. He did everything in his power to make them successful. Not himself, but them.” Why Self Storage? One of the benefits to self-storage, as Paul shares, is the short time frame the asset operates on. When you lease commercial property to someone, those leases are often a decade or two long, which means that rent is locked in. With self-storage, leases occur on a month-to-month basis, so you can raise prices as you see fit each month. [10:58] “The thing I like best, though, is the fragmented industry. Now self-storage has about 53,000 facilities in the US. That’s about the same as McDonald’s, Starbucks, and Subway combined.” About 75% of these facilities are run by independent operators, and two out of every three independents own one facility. This means they’re classified as a mom and pop, and they don’t have to have a lot of knowledge to make a good profit. However, this creates opportunities for experienced investors to come in and acquire the property, and capitalize on any oversights to drive further profits. What is Value-Add in Self Storage? [18:06] “The first time I heard value-add and self-storage, I think I laughed out loud. I mean, where are the countertops and cabinets and flooring and bark park and lighting and, you know, new appliances? None of that. We’re talking about four pieces of sheet metal, some rivets, a floor, and a door. Yet the opportunities for self-storage value-add are amazing.” Some ideas for value-add that Paul shares include: Filling vacant unitsReining in delinquency Add a billboard, cell tower, filling station, or ATMPartner with U-HaulAdd point-of-sale itemsInclude RV and Boat storageIncorporate climate-controlled facilities All of these things can increase your profits and make your business more valuable for yourself and the people using your facility. The Risks of Self Storage The biggest risk of self-storage, Paul shares, happens during lease-up. During Paul’s first self-storage investment, he ran into this issue. He bought a self-storage property around the same time two other national competitors moved into the area. This meant for all three companies there was a much slower lease-up period because that particular community had several good options. Another downside to this situation was that the national competitors had more ability to un

Here’s a listener question about personal finance for beginners: "What is the foundation or the starting point of wealth building? What are the core things I would want in place to start building wealth?" https://www.youtube.com/watch?v=l0T2gjJvaAg You might be asking the same question. Do you have savings you want to do something with? Are you wondering if you are making the best personal finance decisions? Is it time to talk with a financial advisor? What do you need to know to figure out if the plan you create is going to be best for you? Many people with great money habits realize that it’s time to do some planning when they have a stash of savings. Should you invest? In the stock market? Which stocks? With which company? How much risk should you take? How do you track your performance? Will your plan get you closer to financial freedom? Let's talk about the 10 things you want to have in place in your personal finance, to make sure you’re headed in the right direction with a plan you feel good about. Tune in now! Table of contentsWhat is Wealth?Ways to Define WealthOther Ways to Think About WealthWhat is Financial Planning?How Do You Optimize Your Financial Life?Optimize Your Personal Finances: 8 Habits to Have in PlaceConsistent SavingsIncrease Your SavingsSave with Safety, Liquidity, and Growth in Mind15-Minute Money6-12 Months of ReserveThink of Savings as Emergency and Opportunity FundNever Stop SavingLook Into Infinite BankingInvest with Knowledge and Control Start Your Personal Finance JourneyBook A Strategy Call What is Wealth? [8:58] Bruce: “The first thing I would say is that you really have to decide what your definition of wealth is for you.” Bruce elaborates by sharing how, when asked about his Net Worth, he had to unpack the statement. Because typically, Net Worth is someone’s “pile of money.” It’s the culmination of their assets against their liabilities. To some, this may be the most important financial marker. However, Bruce and his wife decided that they valued cash flow more than a pile of money. So for them, Net Worth doesn’t necessarily scratch the surface of what they can do with their money. Ways to Define Wealth There are three fundamental ways people define wealth, which may help you get clearer on your own personal definition of wealth. Net Worth is the first definition, which is viewing your finances like a balance sheet. Another way to define wealth is to consider not just your cash flow, but how that cash flow represents your wealth potential. This is more abstract, but consider it for a moment. Say you have $400,000 of cash flow. This is a fraction, or percentage, of your total wealth potential. That total wealth potential represents what your cash flow would be if you saved that money in an account earning, say, 4%. That would make your wealth potential $10 million. If you reverse engineer this, you could theoretically live off of 4% of that same $10 million, which would be the $400,000. Finally, many people today consider their time to be their wealth. So this may not be represented by a certain dollar figure, but by how much control you have over your time. Many people today choose to be entrepreneurs for this reason or work in the “gig economy,” so that they have more time. The point is not that there is one ideal of wealth, but that you can reach a point on your journey where you feel as though you are wealthy. So, you must define wealth for yourself. Your definition of wealth may include some combination of these aspects or other ones entirely. Other Ways to Think About Wealth In the book “Complete Family Wealth,” the authors define wealth as a family flourishing. They pose the idea that if you’re not happy, healthy, well-connected, and in control (among other things) then you are not truly wealthy. Wealth is not simply about money, but about whether you are living the life you wish to live. Defining wealth for yourself takes on a new meaning when you look at it from this perspective because you’re forced to consider your “why.” Why do you want wealth? What is the purpose of your money? What does it mean for your family to flourish? This encourages you to involve your family in your wealth journey. When you think about your financial goals, in the context of your family’s flourishing, you can start thinking in a more flexible way. What is Financial Planning? Once you’ve defined wealth, and you’ve accumulated savings, you may be at the point where you’re ready to consider financial planning. Financial planning, by definition, is taking stock of your current financial situation and your goals for the future, then creating a strategy to get there. A good financial plan is comprehensive and includes considerations such as: LiquidityRate of returnRisk exposureCash flowSavings for a variety of eventsHow much control do you have?Tax liability InflationWhen you want to access certain funds (like college or retirement) The Guesswork of Personal Finance A lot of t

Are you working too many hours? Chances are, you don’t have the right people on your team. And if you don’t, chances are, your hiring practices are causing more problems than they are solving. Ryan Englin created Core Matters to fix your recruiting and staffing headaches. He coaches and trains business owners to hire better people, faster. https://www.youtube.com/watch?v=D8N47KLdPH4 So, if you want to hire and retain rock star employees… tune in now! Table of contentsHow Ryan Got StartedThe Hiring BottleneckThe Importance of a Good ProcessThe Jim Collins Bus AnalogyHow Do You Start?The Trick to InterviewingBehavior-Based InterviewsConnect with Ryan EnglinAbout Ryan EnglinBook A Strategy Call How Ryan Got Started Ryan's father worked in manufacturing, and his early memories are of spending time with his dad at the plant. He often spent nights and weekends there. It wasn’t until much later that he realized that he was inexpensive labor. And while Ryan’s dad had lots of people working for him, he still struggled to find the right people. [4:15] “One rock star employee will replace two or three mediocre employees all the time.” It’s really hard to fathom this, though, as a business owner. Most people think they want three sets of hands instead of one. However, as Ryan points out, there’s massive value in having one person that doesn’t make mistakes or create drama. When Ryan was older, he saw the same issue with his clients. They were struggling to find the right employees, and it was eating into their personal lives. He experienced the problem himself when he became a father, and wanted to spend time with his family. So he began to solve the problem for himself, and later his other clients. The Hiring Bottleneck Hiring is one of the most common problems for entrepreneurs, and Ryan attributes this to a lack of information. There are so many books and resources on practically every other facet of entrepreneurship that most business owners can easily access answers. There simply seems to be a lack of accessible information about hiring the right people. In fact, when it comes to hiring, most of the information is about getting bodies in the door and retaining them. It’s about creating the “Silicon Valley” environment of game rooms and food bars, and other attractions. But this has very little to do with finding people who are a good fit, beyond just their resume. [8:35] “When it really comes down to people–and understanding their hopes, their dreams, their goals, the things that they want to accomplish—there are not a lot of books about that as it relates to business. And so what I think a lot of people do is they look at efficiency as a way to improve their business.” But there’s only so much efficiency that you can accomplish. For example, you can cut expenses as much as possible to make more efficient use of your dollars, but you’ll never get to zero. There are always going to be expenses. When you focus on people, however, you can look toward increasing revenue, and you can increase revenue infinitely. The right people are going to improve your business. The Importance of a Good Process [9:35] “What I believe is—this is probably no secret—humans aren’t perfect, we all make mistakes. And what I believe is, if you have an employee that’s a good employee, and you give them a great process, you’re going to have great results. If you have a great employee and you give them a mediocre process, you’re gonna have mediocre results.” Good people are the first step to good results, but people can only be as good as the process you give them. As a business owner, it’s critical to have a good process. The Jim Collins Bus Analogy Jim Collins, a prolific business researcher and author, has a bus theory that explains the importance of the “right people.” In essence, it’s about having 5 or 6 leaders on your bus, or team. Ryan takes this analogy a bit further, and considers who else might be on that bus. In other words, what other team members are going to be involved? Ryan asserts that this is a huge opportunity to hire people with a similar vision. Because while the rest of the people may not have a say on where the “bus” is going, like the leaders do, they are critical. The people who stay on the bus are the ones who are excited about where it’s going and will do everything in their power to make sure it gets there. When you only think about filling the rest of the seats with bodies, you inevitably get some who jump ship early, or who don’t have an interest in getting to the destination. How Do You Start? When Ryan’s company takes on a new client, they begin with automation. You take stock of the business’s important functions, and make as much of it automatic and systematized as possible, or find the right people to do the job. At the same time, it’s also important to identify who you are as an organization, and where you want to go. This can look like identifying company values, vision, and a purpose statement. When

Nelson Nash, Father of Infinite Banking, left quite a legacy. One of the things that he poured his life into was teaching and training advisors to serve clients with excellence. Every year, IBC practitioners, clients, or anyone searching for a deeper understanding of Infinite Banking gather at the Nelson Nash Think Tank. There, they share ideas and recommit to the fundamentals of Infinite Banking the way Nelson taught. https://www.youtube.com/watch?v=lMjYKI95DI8 Bruce traveled to the 2022 Nelson Nash Think Tank, and I'm looking forward to discussing his observations and thoughts. So if you would like to hear some of the most important topics, issues, and trends in Infinite Banking ... tune in now! Table of contentsWho is Nelson Nash and What is the Think Tank?The Importance of the FundamentalsPerfect Practice Makes PerfectWhat Are the IBC Fundamentals?Banking is a ProcessIBC Creates “Forced Savings”Human Nature“Don’t Steal the Peas” You Finance Everything You BuyBook A Strategy Call Who is Nelson Nash and What is the Think Tank? There’s an incredible amount of knowledge at the root of the Infinite Banking Concept, which was created by Nelson Nash the author of Becoming Your Own Banker. Whole life insurance itself was not a new product or discovery. However, Nelson Nash realized that there could be a greater purpose and use for specially-designed whole life insurance. He used this strategy himself and later coined the term “Infinite Banking Concept.” He created his books and the IBC practitioner program to help more insurance producers understand IBC. And subsequently, he created the program so that IBC could help more people. The Nelson Nash Think Tank is an annual conference for dedicated IBC practitioners to keep their knowledge sharp. It also helps IBC practitioners to identify and solve problems in the industry. The Importance of the Fundamentals One benefit of the Nelson Nash Think Tank, for IBC practitioners, is that it is a return to the fundamentals. In other words, the basic essentials of the Infinite Banking Concept. In any industry, it’s easy to look forward to fresh ideas and new ways to approach business. However, the fundamentals are the basic principles that hold everything together and guide your actions. Returning to the fundamentals ensures that you continue to stay on the path, and remain true to the most basic ideas. The same is true for IBC. [5:25] “Everything you do in life, whether it’s learning a new skill or your own family, there should be some things that should be consistent and repeatable… Kind of like we talk about with money principles.” Not only can refreshing your understanding of the fundamentals help you approach new challenges, but it can also help you retain a “beginner’s mindset.” When you’re an expert in a field, it’s all too easy to forget that others don’t necessarily have the same background or understanding. But if you attempt to teach someone as if they DO, things get lost in translation. Returning to the basics in your own practice can help you more effectively teach or help someone with a beginner’s understanding of a topic. Perfect Practice Makes Perfect Studying the fundamentals also ensures that you understand all the intricacies and nuance of your craft. True mastery takes time, effort, and dedication. It may seem boring to rehearse the basics, when there may be more interesting or complex things to study. However, it’s critical to know the fundamentals so well that you can recall them at the drop of a hat. For example, as a basketball player, the fundamentals may be to take proper care of your feet. It seems simple, trivial even. But if you buy the wrong socks, or don’t lace your shoes correctly, you can get blisters that cause more issues down the road. The more you return to and practice the basics of your craft, profession, or industry, the more you prepare yourself to operate at the best of your ability and minimize mistakes. What Are the IBC Fundamentals? Banking is a Process When Nelson Nash coined the term Infinite Banking, he emphasized that banking is a process. More important than creating a bank, which is a word with many definitions, is creating a process of banking. This process includes saving money into a system, taking loans from a system, and repaying those loans. The banking process is one of the most important processes in the economy. Without banks, nothing in our daily life functions. But bank institutions are fragile. So creating your own banking system, or process, with a whole life insurance policy gives you more certainty and control. The idea of a personal bank is more interesting when you consider how banks make money, which is by selling other people’s money. In other words, banks leverage the money their customers give them and loan it out to other customers. Banks then make money on the interest payments, using none of their own money. Whole life insurance allows you to create your own warehouse of wealth so you can levera

Do you want to write the perfect letter to your kids, but don’t know exactly where to start, what to say, or how to share your heart best? https://www.youtube.com/watch?v=Nes6G6sX8bk Legacy Letters solve this problem. Blake Brewer is on a mission to help 1 million dads write at least one well-written, meaningful, lasting Legacy Letter to their children. Today, we’re digging into the importance of our parent’s words, how to prepare your heart and mind to write this letter, the three things that everyone needs to hear from their Dad and Mom, and how to ask forgiveness as a parent. So if you want to share the words that best communicate your heart… tune in now! Table of contentsWhy Write Down Your LegacyThe Legacy Letter that Started it AllHelping 1 Million DadsCrafting Your Legacy LetterThe Parent “Wound”Asking ForgivenessThe Most Important Components of Your Legacy LetterConnect with BlakeAbout Blake BrewerBook A Strategy Call Why Write Down Your Legacy Writing a legacy letter, as we’ll explore, is an opportunity to create a tremendous impact in the lives of your children. It’s actually important for the same reason life insurance is important on a security level–because one day, you won’t be around. And like life insurance, a legacy letter can help your children move forward with as few obstacles as possible. Lucas and I wrote legacy letters for our children after my near-death experience a few years ago. At the time, we wondered: What if we don’t have all the decades ahead that we hope for? How would we be able to communicate all the most important thoughts and lessons to our daughters? A legacy letter is your opportunity to leave a tangible piece of yourself and your wisdom with your children and loved ones. That way, no matter what the future brings, you can be confident that all of your most important thoughts will make it into your children’s hands. It’s a powerful tool for families, especially for families looking to build a robust, multi-generational structure for the future. The Legacy Letter that Started it All [5:44] Our guest, Blake Brewer, shares his own experience of loss, and how that led to his role in helping families create their legacy letters. After his father’s passing, which was incredibly sudden, Blake’s mother gave him the letter his father had written for him. [10:43] “Even before I finished the letter, I felt so loved, that my dad would take the time to write this letter. I don’t know what he gave up, what he sacrificed, what TV show he didn’t watch; but my dad took the time to write down his thoughts and feelings about us, and gave some great life advice. The last line of this letter, only God could have allowed my dad to write it. My dad wrote, ‘As you follow Christ, you’ll often find yourself in the minority here on Earth, but I can assure you in Heaven, you’ll be in the majority…’” The words were the exact comfort that Blake needed at that moment and helped him to begin processing his grief. In fact, it helped him to process his grief in a healthy way, thanks to his father’s words. He says it was that letter that changed his life. [12:05] “My dad had life insurance, so I’m grateful for that as well. My mom didn’t have to go to work, our life stayed the same, and I’m thankful for that. But this letter is worth just as much as the money that my dad provided for us.” Helping 1 Million Dads A few years ago, Blake decided to write his own letter to his children, so that they would have something of him when they needed it most. But when he sat down to start writing, he saw how difficult it was. He had plenty of ideas to put onto the page, but organizing them into the right words was hard. Other fathers he had talked to over the years, who resonated with Blake’s story, had also found the process difficult. At the same time, God brought several other men into his life that received letters from their fathers. And these letters also changed their trajectory. This is what spurned Blake’s mission to help one million dads write at least one letter. Now, he’s expanded to helping moms write their letters as well. Crafting Your Legacy Letter The beauty of the legacy letter, in Blake’s eyes, is that it contains wisdom you can gift to your children at any time. You may write multiple legacy letters over the course of your adult life, for various reasons. For that reason, it’s not something Blake believes you must wait to give to your children. This is a letter that contains your best wisdom to impart, as well as how you feel about your children, and that’s something they can benefit from as soon as possible. When crafting your letter, it’s important to consider what you want your children right now. Then, make sure that you take the time to craft it into something meaningful. The legacy letter isn’t just a thoughtful note your write in five minutes. It’s something you pour yourself into, to create a lasting impact. The Parent “Wound” Blake also introduces the idea of a “parent wound.” [24:37] “

Are you feeling the rise in prices and wondering what the long-term effects will be on your financial goals? When inflation eats away at the value of your dollars, how do you protect from inflation? What are your options for a level-headed approach to getting your money to do the most today and in the future? https://www.youtube.com/watch?v=UE5jjK89nRg Today, we're talking about your options to protect your money against inflation...so if you want to keep your money growing, tune in now! Table of contentsShow NotesCommon Advice for Protecting from InflationSeeking Growth in All ThingsArticles ReferencedBook A Strategy Call Show Notes [0:00] Introduction: How should you prepare financially to protect your money from inflation?[2:40] Your goals, principles, and personal economy change what strategies might work for you.[4:15] Not every facet of our lives is foreseeable; so we must prepare for unknowns.[5:05] How the financial entertainment industry affects our perspective.[7:40] The value of truth over opinions.[8:55] The financial philosophy “advance and protect.”[9:55] “I think you need to stick with your fundamentals, even when the information around you is telling you, ‘Do this! Do that!’ Because it can be very attractive and it can pull you towards wanting to do something, or telling you that your fundamentals are wrong.”[10:52] Do not take education as advice. Education should provide you with information to make better decisions, yet it cannot replace personalized advice based on your unique personal economy.[11:55] Financial advice and wisdom don’t exist in a vacuum.[13:51] The importance of questioning everything, and the information you’re given. Common Advice for Protecting from Inflation [14:20] Evaluating the Investopedia article “9 Asset Classes for Protection Against Inflation.”[20:15] How to evaluate the integrity of an information source.[21:00] How different economic philosophies approach inflation.[21:20] The number one question to guide your financial decisions.[23:20] Is gold a good asset to protect against inflation?[27:05] Gold is liquid, the problem is that it’s not always easy to sell. [28:40] What is inflation? Why does inflation occur?[29:23] Are commodities good a good hedge against inflation?[30:05] Why a 60/40 stock and bond split doesn’t work.[35:55] Historic average rates of return don’t guarantee that’s what you will earn.[36:30] What are REITs, and are they a wise investment during an inflationary period?[37:35] Investing in the S&P 500 during an inflationary time may not work out, and it wouldn’t be responsible to recommend. [39:46] Why real estate is a good investment when made under the right circumstances at the right time.[40:30] What are leveraged loans?[40:50] What are TIPS?[41:10] Does the Bloomberg Aggregate Bond Index work as a hedge against inflation? Seeking Growth in All Things [43:10] In order to make better financial decisions, you must seek more education.[43:28] Les McGuire and the Economic Value of Certainty[43:55] The importance of principles in your financial decision-making, and the principles that guide us. [47:10] “Is it going to keep up with inflation? Probably not. But is it going to do better than any other place that I have to store my capital where it’s still accessible? It’s better than anything we’ve found yet.”[48:16] The power of an entrepreneurial mindset to protect from inflation.[50:58 How to hedge against inflation if you’re not entrepreneurially minded. [52:35] Closing thoughts on inflation.[52:58] “You can be more in control of your financial destiny than just having to make decisions based on the sway and the whim of interest rates and inflation and all of the boogeymen on the financial horizon.” Articles Referenced https://www.investopedia.com/articles/investing/081315/9-top-assets-protection-against-inflation.asphttps://www.ssga.com/library-content/products/factsheets/etfs/emea/factsheet-emea-en_gb-sybu-gy.pdf https://themoneyadvantage.com/economic-value-of-certainty-les-mcguire/ Book A Strategy Call Do you want to coordinate your finances so that everything works together to improve your life today, accelerate time and money freedom, and leave the greatest legacy? We can help! Book an Introductory Call with our team today https://themoneyadvantage.com/calendar/, and find out how Privatized Banking, alternative investments, or cash flow strategies can help you accomplish your goals better and faster. That being said, if you want to find out more about how Privatized Banking gives you the most safety, liquidity, and growth… plus boosts your investment returns, and guarantees a legacy, go to https://privatizedbankingsecrets.com/freeguide to learn more.

Are you fascinated by the success stories of other entrepreneurs? Today, learn from Dave Menz, the Laundromat Millionaire, Dave Menz's inspirational story, learn the secrets of his success, and find out how you can overcome your own obstacles while building wealth. https://www.youtube.com/watch?v=trhxZsJ0cdc Tune in now! Table of contentsLearning the Laundromat RopesCraigslist BusinessThe Beginning of the Laundromat MillionaireOn Rejection and PerseveranceBuying the Next LaundromatDelayed GratificationServing a CommunityRaising the Bar for All BusinessesA Better Family FutureGet The Laundromat MillionaireAbout Dave Menz, Laundromat MillionaireBook A Strategy Call Learning the Laundromat Ropes When you’re running a business, there’s textbook knowledge and boots-on-the-ground knowledge. Dave Menz is the kind of entrepreneur with real boots on the ground experience running a successful business. [3:11] “I grew up really poor as a young kid, in Flint, Michigan. And I was never very good at school, and I didn’t see a traditional corporate path for me. It just wasn’t in my DNA… I didn’t know anyone that was an entrepreneur or a business owner. But I was always just, from afar, admiring people that were without knowing them.” [3:40] “I don’t like limitations, I don’t like people or organizations or things telling me that I can’t accomplish x. I like to believe that if I spend enough time and gain the knowledge, and have the right mentors, and the right opportunities—good ol’ fashioned grit plays a part in that, for sure—that I can accomplish almost anything that I want to. Or at least I’m going to die trying.” This mindset, Dave shares, is what he thinks called him to entrepreneurship. While he didn’t start his path as a business owner right away, he always had a keen interest in how businesses were operated. This prepared him for one day taking over his own. When Dave knew he was ready to own his own business, he and his wife began saving and spent 3 or 4 years preparing for what would be their first laundromat. Craigslist Business Dave actually found his first laundromat on Craigslist, after time spent researching the kind of business he wanted to own. [11:45] “I just started down the path of due diligence with every business that I found on Craigslist or anywhere else. And every time… I came to a point where there was either a red flag or multiple red flags, that just said ‘this isn’t for you.’” Dave views himself as being somewhere in the middle of analysis paralysis and reckless—he’s a great, detail-oriented researcher, but he doesn’t get too hung up on choices. He can recognize when it’s time to move on from an idea. With the laundromat, there were no red flags he could find, so he just went for the deal. The Beginning of the Laundromat Millionaire When Dave bought the laundromat for $85,000, it was losing money. But he also saw an opportunity in the business, and he knew he could do something great with it. All the nearby laundromats were in similar or worse condition. [13:57] “I thought, well, I don’t know a lot about business, but I do understand the laws of supply and demand. And I know my community. I’ve lived here for a long time. It’s a thriving, growing suburb in Cincinnati. It doesn’t appear that any of these laundromats are serving this community well, and so if I fix it up and make it a nice place, seems to me like it should grow and should become profitable.” Over the 4 years Dave and his wife had saved, they had $35,000. They used $20,000 as a down payment. However, they had trouble getting a bank to back them. In fact, they had 25 rejections. This prompted them to look for funding elsewhere, and they ended up getting an SBA loan through a local credit union. After about 11 months, the first laundromat began making 3-4,000 a month. On Rejection and Perseverance The rejections Dave faced are almost a story of their own—one of resilience. He shares that the process of being rejected over and over was one that was extremely painful. Two or three rejections, in fact, can be a lot for one person. Yet Dave believed in his vision, and what he was going to build. [15:00] “If you really just bleed business ownership, and you know you’re ready, and you know you want to do this, and you know you’re going to go after this like most of humankind has never seen anybody go after something—it just rips your heart out.” One of the most difficult parts of the rejection, he shares, is that on paper everything was perfect. He and his wife had good credit, a sizeable down payment, a nest egg put away. They lived below their means, and Dave even planned to keep his job while running the laundromat. But the banks believed that it was a bad gamble because he had never run a business, didn’t have a college degree, and the laundromat was already losing money. But the rejection didn’t change his mind. Buying the Next Laundromat Once the first laundromat was profitable, Dave realized that he could replicate his result

It’s time to showcase another client who’s building an Infinite Banking System for himself and his family. https://www.youtube.com/watch?v=G6l1gkv09fg Meet Wesley Smith, real estate investor, business owner in the digital marketing space, husband, and dad. To find out why he’s been using Infinite Banking for the past 7 years, and how it’s helping him in his business, investments, and his family… tune in now! Table of contentsWesley's Entrepreneurial JourneyIntro to Infinite BankingWhy Infinite Banking?Why Multiple Infinite Banking Policies?How Wes Uses His Infinite Banking PoliciesInfinite Banking and Family DynamicsTeaching the Next GenerationWes’ Tips for Business OwnersBook A Strategy Call Wesley's Entrepreneurial Journey Wes’s career launched with his dad’s plumbing company, where he stayed for three or four years. After that, he realized he wanted to get out into the world. His friend had a door-to-door sales job in telecommunications, making a pretty good salary. Wes knew it was his next step. [4:00] “I think that first sales job really solidified the fact that I wanted to be an entrepreneur… Just learning to be in that sink or swim environment from month to month to month—every month is a new month, right—is kind of what helps you learn what you need to be a business owner, in general.” Over time, he learned he could also build some residual income from this work. Ultimately, this helped him get closer to where he wanted to be financially. But the entrepreneurial piece was still missing. This led Wes to invest in real estate. In order to advertise and maintain relationships with clients, Wes became proficient in all things digital marketing. His proficiency led him to open an agency around 2014 that caters to the tree service industry. Intro to Infinite Banking Wes stumbled into the world of infinite banking almost by accident. About seven years ago, whole life insurance came up in conversation between Wes and his younger brother. Wes was recently married, and his son was just born, so he knew life insurance was a good thing to look into. After getting set up with an agent, he bought his first whole life insurance policy. [8:20] “We’re all just like conditioned to not even think about life insurance one bit until we’re married and have kids, then all of a sudden everybody’s beating their door down talking about life insurance to you.” After paying a few premiums, Wes kept wondering where his premiums were going and what he was paying for. Although his agent answered his questions, he was still having trouble wrapping his brain around insurance. So he decided to do some research and learn everything he could about whole life insurance. This search led him to The Money Advantage, as well as some other sites, where he stumbled on the infinite banking concept. Why Infinite Banking? [9:50] “Once I found that [infinite banking concept], and I ordered Nelson [Nash]’s book, Becoming Your Own Banker… it was as clear as day what I needed to be doing for the rest of my life with all of my savings.” Part of the reason infinite banking appealed to Wes is that it’s flexible and liquid. He had been in corporate settings, with a 401k, where his money was locked away and inaccessible. [10:14] “This is nice to have this [retirement] account over here, but I can’t do anything with this money for the next 35-40 years. What am I going to do if I come across a real estate deal and I need access to 50 or 100 thousand, or whatever the case may be? You just really can’t do that with a retirement account like you can with infinite banking policies.” Another benefit to infinite banking, as Wes sees it, is the ability to grow money even when you’re dormant or waiting for your next investment. The cash value of your policy puts you in a position of cash to jump on opportunities. But even when you’re waiting, your policy is growing and doing more than a typical savings account. [13:22] “... With infinite banking policies, you’re at least earning a good four or five percent tax-deferred every year without doing anything… Plus, you’re getting the death benefit, you’re getting everything else including the liquidity.” Why Multiple Infinite Banking Policies? [14:16] “As I kept reading and increasing my knowledge base on infinite banking concept, it’s really—it is infinite. You can’t really have too many policies. Like Nelson says, you can’t get too much insurance past the underwriters, they won’t let you get it, anyway. So you have to qualify and you can keep trying to get more and more.” A portfolio of infinite banking policies can continue to increase your liquid savings and provide you with more opportunities. In fact, as your income, your savings ability, or both increase, the amount of insurance you can buy increases. If you’re using an infinite banking strategy well, the case for buying more insurance as you grow is compelling. This also ensures that you pass your full Human Life Value on to your heirs. [15:14] “The w

Want to get more done, quicker, easier, and more profitably? Then, it’s time to do less. Today, we’re talking with Ari Meisel, author of The Replaceable Founder, The Art of Less Doing, On Productivity, Idea to Execution about how to build a business that can run and grow without you. https://www.youtube.com/watch?v=i3dQcZTuKtg So, if you want 2022 to be the year you opt-out of the hustle and make consistent progress… tune in now! Table of contentsThe Art of Less DoingAsynchronous ToolsHow to Get StartedMacGyver Style InnovationThe Ultimate KPIBeing a Better Decision-MakerThe 20-Minute Work DayConnect with Ari MeiselBook A Strategy Call The Art of Less Doing When Ari Meisel graduated college, he went into real estate development and construction in Upstate New York. His hours were grueling, and he was beginning to feel the effects of stress. At 23, Ari was diagnosed with Crohn’s disease, which is an inflammatory condition that is considered incurable. And in his journey to overcome this illness, he went from working 18-hour days to working one-hour days. And while there were dozens of books on productivity at the time, there weren’t any on the market that addressed people who truly had little time in their day. The Art of Less Doing, Ari’s first book, was born out of the extreme restriction Ari had from his Crohn’s. Essentially, the framework of “less doing” is to optimize, automate, and outsource. This made framework made it possible for Ari to continue to work and be productive. This idea has since grown into many other things, like The Replaceable Founder. [5:48] “If you ask somebody… who works like a 9 to 5, what would happen if you had to leave the office by 4? You couldn’t work until 5. Most would just say they’d skip lunch, that’s usually the answer that comes back. But if you ask that same person, what if you only had an hour? It’s perplexing. It requires such a different way of thinking because those things still have to get done. But if you can’t possibly get them done in that hour, then who or what is going to do them for you? It’s that restriction that breeds innovation.” Asynchronous Tools Interestingly, Ari shares an interesting part of his strategy that has helped him put significant time back in his day. That is, the power of using more “asynchronous” tools and communication. It allows people to create more work-life balance and affords individuals control over their workday. However, many jobs are formed around synchronous communication. For example, in a typically 9 to 5 job, everyone is expected to come in at the same time, and communicate immediately, in real time. However, people are not synchronous, and have different rhythms. Asynchronous communication, on the other hand, is like email. It allows each participant to take the information and control when they read and respond to it. This gives each person more autonomy, and the ability to construct their own work boundaries. [8:30] “The technical requirements are not really what’s important. It’s really about a mindset, in terms of what you do.” Ari shares that most people try to use texting synchronously. They type a message, send it, and can watch the three dots that signify the other person is typing. Of course, some messages are urgent, and require an immediate response. However, this can often prevent us from simply shooting off quick thoughts, which is what texting was designed to do. Ari's Favorite Way to Communicate Voxer, which is a voice app, is Ari’s tool of choice. He allows his clients to have unlimited access to him through Voxer, but each person communicates at their own pace. It’s like communicating through voice memos or messages, rather than a phone call. This makes it possible for short, quick conversations that may take place over a day, but ultimately don’t distract or take much time. The problem with providing coaching is that often the times people need contact with their coach don't overlap with their actual appointments. This forces people to hold on to whatever is on their minds, which isn’t easy for everyone. It can also be hard to reschedule a conversation. Voxer gives Ari’s coaching clients the ability to talk about their needs when they need to. In turn, Ari can think about their situation and respond more precisely. How to Get Started The path to "less doing", as Ari Meisel puts it, is equal parts communication and optimization. Some of this involves self-tracking and awareness. [13:40] “People who experience the feeling of overwhelm, a lot of times they’re so overwhelmed that they have no idea what’s causing the overwhelm… You can’t read the label from inside the jar.” Identifying the source of the overwhelm starts with tracking—this means tracking your activities and responsibilities. Part of this tracking may include an exercise where you take stock of which of three categories your activities fall into. The categories include things that you’re amazing at and you love doing, things

Have you heard about Infinite Banking, but somehow feel left with a bad taste in your mouth and you’re not sure why? We are airing some of the biggest Infinite Banking objections most people have in regards to whole life insurance. https://www.youtube.com/watch?v=imRoHqAgunk So, whether you’ve heard that it’s trash value insurance, it’s more expensive than term, it takes years to grow your cash value, the returns are garbage, or that the insurance company keeps your cash value when you die … and these dangers you’ve heard about whole life insurance may have also sounded believable, we’ll talk about each. Today, we’re walking through a specific listener question that outlines probably every one-liner objection you’ve ever heard about whole life insurance. So, if you want to understand the facts, find out the truth, and make educated decisions about life insurance and your finances … tune in now! Table of contentsWhy We’re Answering Infinite Banking ObjectionsClaim #1: IBC is a Gimmick Whole Life InsuranceClaim #2: Whole Life Insurance is Too ExpensiveOwning vs. RentingClaim #3: Whole Life Insurance is Built on Empty PromisesClaim #4: The First Few Premiums Are Agent CommissionsClaim #5: The ROI is GarbageClaim #6: The Cash Value Isn’t Included in the Death ClaimClaim #7: You Have to Borrow Against Your Own MoneyRecycling MoneyClaim #8: Just Because It’s an Established Product, Doesn’t Mean It’s a Good OneClaim #9: Only Those Who Don’t Sell Insurance Can Be TrustedClaim #10: Dividends Are a Return of OverpaymentClaim #11: Cash Value is a Scam“Paying Yourself Interest”Additional Resource:Book A Strategy Call Why We’re Answering Infinite Banking Objections Frequently on our podcast, we receive comments from people who have infinite banking objections. Either they don’t understand whole life insurance, or they have misconceptions of what it can and cannot do. Sometimes, these comments can be downright argumentative. We get it, we do. There’s a lot of financial advice out there, and much of it is conflicting. We’re not in the business of convincing people who simply want to argue, however, we do hope that by answering some of these Infinite Banking objections, we can truly connect with people who are open-minded and want to understand. Claim #1: IBC is a Gimmick A common Infinite Banking objection is that it’s a tactic or gimmick to “sucker” people into buying whole life insurance. Typically, people who make this objection believe whole life insurance to be a scam. This, however, stems from a fundamental misunderstanding of life insurance, and why people can and do want life insurance. This idea also highlights a particular misunderstanding about what IBC can and cannot do. We address many of these claims in our blog post, “Is Infinite Banking a Scam?” However, we wanted to touch on the idea here, too. IBC is not just a gimmick, it’s a concept that can be applied to how you use whole life insurance. Infinite banking, essentially, is a concept that guides the design of a whole life insurance policy, as well as the usage of leverage. It is not a get-rich-quick scheme, a magic solution, or an infinite pool of money. It is a school of thought that one can apply to your money. Some of the primary principles of IBC are liquidity, leverage, and uninterrupted compounding interest. Whole life insurance happens to be an ideal asset for applying these principles and more. [11:35] “Gimmicks don’t last.” IBC, however, has lasted. Whole Life Insurance On its own, whole life insurance is an incredibly valuable asset. It’s permanent insurance that helps families create a legacy and leave an inheritance, while also protecting income and assets. Having a death benefit, for many people, is priceless. It provides for your loved ones when you're gone, by not only providing a financial cushion but actually giving families the freedom and time to grieve without worrying about finances immediately. The best way to ensure that this death benefit occurs is by having permanent insurance in place. The living benefits of whole life insurance—the cash value component—are an added benefit that can help individuals and families do the most with their finances. The cash value is like a savings component because it gives policyholders access to a portion of the death benefit while alive. Using policy loans to access your cash value is where IBC comes in. Claim #2: Whole Life Insurance is Too Expensive It’s also commonly reported that whole life insurance, compared to term insurance, is far more expensive. And although whole life insurance has higher premiums, we wouldn’t call it more expensive. Here’s why… Whole life insurance is permanent insurance. That means that so long as you pay your premiums and keep the policy in force, a death benefit is guaranteed to pay out—either to your beneficiaries upon your death, or you upon endowment. Life insurance is a transaction, and because whole life insurance is essentially guaranteed, insurance comp

What does ancient Jewish wisdom reveal about successful family enterprise and leaving a legacy? https://www.youtube.com/watch?v=YrX7GpP4__E Today, we’re talking with Rabbi Daniel Lapin. He is the author of Thou Shalt Prosper—Ten Commandments for Making Money, and Business Secrets from the Bible. In this conversation, we’re digging into ancient Jewish wisdom for successful families, and how to navigate inheritance and family giving. So if you want to do the most for your kids, get more people to listen, and do the most with your money… tune in now! Table of contentsScrolling Through the ScriptureLife is like a Power StationThe Importance of GivingCreating a Financially Responsible FamilyHow to Have More ControlSteering Your Family UnitInheritance and Family GivingPrevious Discussions with Rabbi LapinAbout Rabbi Daniel LapinBook A Strategy Call Scrolling Through the Scripture Since we last spoke with Rabbi Daniel Lapin, he’s been further developing his Scrolling Through Scripture program. He designed this program to help people unpack the Hebrew text. The technology allows people with no background in Hebrew to start understanding the scripture, and understand it better. [4:39] “In reality, it’s rather extraordinary that we live right now, in the very first time of human history where people who see themselves, and are viewed by their contemporaries, as educated and influential and knowledgeable, are completely ignorant about the Bible.” The Hebrew text reveals answers to questions about the English translations of the Bible and provides necessary context. Because many people seem to have a sort of “amnesia,” as Rabbi Lapin puts it, about the cultural relevance of the Bible. [9:53] “We’re not necessarily dealing with people who literally have had amnesia, but if you think of people who have come of age in the last 30 years, they’ve got the equivalent of amnesia, in the sense that the cultural bricks that have been put in place to build their personality and their relationships to the world in many ways are distorted and ineffective.” Life is like a Power Station In previous discussions with Rabbi Lapin, we’ve talked about several of his books, which share financial wisdom from the Bible. On one hand, we’ve discussed how making money is a natural progression of doing something of value in the world. On the other hand, we’ve also talked about the importance of giving first, before you even make a profit. Today, we want to talk about this more deeply with the Rabbi. To this, Rabbi Lapin shares a comparison between operating a car versus a nuclear power plant. A car is typically very straightforward to operate. There’s some learning curve, but it’s not overly complex. So, if something goes wrong while you’re driving, like a crash, it’s instantaneous. On the other hand, there are dozens upon dozens of things to know to operate a power plant. And the system is so complex, you may not understand you’ve done something wrong until much later down the road. [15:39] “Life is like the nuclear power station, not like driving the car. Which is to say, that many of the things you need to know about the safe and proper operation of your life do not show up immediately.” It may be years before you realize that some of the decisions you’ve made aren’t the right decisions. Sometimes, it takes some time to figure out you’ve done the right thing, too. For example, if you decide to follow the “giving route” and your friend decides to follow the “taking route,” it’s possible that the taking route might seem like the more attractive option at the start. The Importance of Giving [18:40] “We are made, we are created, to operate. We are lubricated by being givers, not takers—we are corroded by being takers. It’s like running that engine without an oil change. We thrive by being givers.” Rabbi Lapin raises an interesting point about the role of children in families. He acknowledges that as infants and toddlers, children can be very demanding. They’re takers. However, being a parent allows you to thrive as a giver because children allow you to be givers. They create a space for you, as a parent, to learn how to give first and give forward, unselfishly. Giving is not something you do to right a wrong, or absolve yourself of some guilt. Giving is something you are created to do naturally, first, so that you can thrive. And when you are a truly giving person, don’t you feel wealthy? It’s that spirit of limitlessness that helps you grow: like attracts like. Giving shows your confidence that your needs will cared for. The good you have and experience cannot deplete by doing something for another. Creating a Financially Responsible Family This topic of giving first, in the context of children, can actually relate to how your raise your kids and the wisdom you impart. Because as an adult, if you’re seeking financial freedom, it stands to reason that this is something you should also want for your children. Yet there’s a challenging mindset that

Do you want to be rich, or do you want to be wealthy? There’s a huge distinction between being rich vs. wealthy. Understanding the difference is the missing ingredient you need to truly enjoy your money. https://www.youtube.com/watch?v=y2X6mPMi9Q0 So, if you want to be wealthy, find out the one thing you need to create wealth that makes a real difference, not only in your life but also in generations to come… tune in now! Table of contentsRich vs. Wealthy: What's the Difference?Make Your Money Do The MostWhat is Your Money’s Purpose?The True Freedom of Cash FlowSpending Your Time on Things That MatterGenerational LegacyRich vs. Wealthy: Which One Are You?My Upcoming Book Rich vs. Wealthy: What's the Difference? You might be wondering why I’m stressing this distinction, but there’s a good reason. If you’re rich, you can have a high standard of living. You can probably buy things that you want without thinking too deeply about the implications. Begin rich means you can do all the things that you wanted to do when you sought to be rich in the first place. But there comes a time when you may realize that, as an entrepreneur, you have limitless earning potential. It’s well within your control to increase your income and put new business on the books, create new products and so much more. It’s at this stage that you may have a revelation of sorts. [1:45] “If you make this money and you spend the money, there’s still something more. There’s something missing. There’s this part of you that realizes, well, you can buy all the things, but what then? What next? How do you make it really matter?” The truth of the matter is that being rich simply means you have a high standard of living. That’s it. And that’s okay. But being wealthy means your money does the most for you. Make Your Money Do The Most When your money is doing the most for you, it’s actually operating within its own purpose and contributing back to your life. Wealth does more than increase your standard of living. It also creates cash flow and allows you to help other people besides you. [2:45] “Just consuming leaves us feeling empty. I mean, there’s really only so much we can purchase.” There’s only so much that money can do when you are consuming. The deeper, underlying desire of a “consumer” mentality is connection and purpose. That’s what people want. And it requires you to give a higher purpose to your money, rather than the act of consuming alone. What is Your Money’s Purpose? [5:00] “Really, what I think about when I think about money doing more for me is really, I have to conceptualize where can I put my money? What are the options for the things I can do with my money?” Ultimately, there are only three things you can do with your money. You can spend it, you can save it, or you can invest it. Making more money seems like a good solution to many problems, but ultimately it’s only one piece of the puzzle. The missing component to many wealth-building journeys is a fulfilling plan for saving and investing that gives your money purpose. So you must identify the purpose of your money. If you just want to have a bigger pile of money, you’re still going to run up against the feeling of frustration and emptiness that you might be feeling. Instead, you have to look a bit deeper to find your money’s purpose. If you’re building time and money freedom, then you have the capability to have all of your needs met through cash flow from your assets. Then you can spend your time on what you choose to be doing. You can cultivate this through investing in businesses and assets that are sustainable and create cash flow. The True Freedom of Cash Flow This differs from having a high salary or earning a paycheck from the work that you do. Because the foundation of cash flow that you build from your savings and investments will actually allow you to choose how you spend your time. This includes your work life—this cash flow model prevents you from working a job you hate simply because it makes you rich. Instead, every additional second of your time can be spent doing exactly what you want to be doing, including your work choices, because you’re earning enough passive cash flow to make that decision independent of your “needs.” [7:25] “This is separate from just having a high paycheck or a lot of income from the work that you do, because at no point can you step out of living that life and still have the money flow in. You need to continually have more launches or more projects or more programs or more clients in order to have that income stream.” Self-sustaining assets give you the ability to make money independent of the time you spend. You are no longer trading dollars for time. Spending Your Time on Things That Matter As great as a life on the beach with your family may sound, we believe that’s not what people really want. At least not permanently. There’s only so much time you can spend in relaxation before it, too, becomes draining. People want purpose, an

Did you know that it’s possible to compress your annual goals and accomplish them in a day? With virtual events, all things are possible. Here’s your permission to blow the lid off your expectations for your income! Eileen Wilder, known as “The Queen of Stages,” is a master communicator, trainer, teacher, and advocate for growing (and monetizing) your personal influence for more impact, more income, and most of all—more fun! https://www.youtube.com/watch?v=jQIaviWgBjA So today, find out how you can accelerate your revenue, leverage your time, and scale your business in 2022… tune in now! Table of contentsThe Beginnings of Accelerate My Revenue Combatting InsecurityStop Seeing Money as LimitedHow to Find Your ConfidenceThe Power of Virtual EventsKnow Your AudienceGetting “Big Numbers” with a NicheAbout Eileen WilderConnect With Eileen WilderBook A Strategy Call The Beginnings of Accelerate My Revenue Eileen Wilder began her journey as a pastor, and together with her husband decided to explore the online space. This entrepreneurial journey eventually led to Eileen’s first six-figure day. In a single day, she earned $108,000. This occurred about three months into her entrepreneurial journey and sparked her understanding of the power of speaking. It wasn’t just an incremental journey; it was a quantum leap for Eileen and her family. Immediately, this spurred them to pause everything and try to figure out exactly what they did so they could replicate it. This led to them passing the million-dollar mark of revenue well within a year, and even exceeding that. [5:38] “I just want to encourage you. 2021 was not great for many, many reasons, on so many fronts. I have disastrous things that happened in my [life]; you know health reasons, loss of [a] family member. However, the opportunity to impact more lives has never been greater, as a result of what happened in 2021. As a result of covid. shutting things down, the online virtual space is exploding, and virtual events are repeatedly, systematically, day-by-day are doing six and seven-figure days.” If you have a message, or what Eileen calls a stirring in your heart, there has never been a better time to get that out into the world. Combatting Insecurity Finding exponential growth is possible, no matter who you are. However, it requires transformational thinking. Insecurity, self-doubt, and low confidence can all get in the way of the message you have to share with the world. [7:45] “Brendon Burchard said, ‘Your internal insecurity is not market reality.’ And oftentimes what’s happening internally in our mental mind drama, the mind movies we have, and the stories we’re telling ourselves…is actually not the market reality. The market is trading billions of dollars every day–products, programs, services. And get this: they’re inferior to what you offer.” The first step to your journey of success is to stop allowing your internal insecurity to sabotage your potential impact on the world. [8:44] “There’s more than enough for all of us to have more than enough, with more than enough left over.” Stop Seeing Money as Limited The next hurdle to combat is just as Eileen says above. It’s easy to believe that money is finite, however, the world simply does not work that way. Money is an exchange of value, and if you can provide value, abundance will follow. If you improve someone’s life, their life grows and so does yours. Don’t fall into the mental trap of limitation. If someone gets more money, that does not mean there’s less of the pie available to you. It can actually raise the bar for everyone, and what someone earns is simply a fun fact. Another person’s earnings do not have a bearing on your own earnings. You also likely won’t serve everyone with the message you have to offer the world, as Eileen points out. That doesn’t mean your income is limited, and in fact, it can even create more freedom for you to be yourself and trust that the right people will follow. [9:40] “I also believe that people are assigned to us. You know, I come from this faith-based background as a pastor, so I have this real strong belief in the scripture and the Bible and truth. And it’s not what everyone believes, and that’s great… Jesus said ‘my sheep know my voice,’ and it’s amazing how I feel that your sheep are connected to your voice. Like your people will come to you when you share your voice.” The competition is just a story. If you share your voice, the right people will show up, and you won’t be fighting with anyone else to reach those people in a genuine way. How to Find Your Confidence [11:15] I feel like the more you share your voice, your message, you find out what’s resonating with your audience.” Even at a time when Eileen didn’t feel confident in what she had to share, she shared anyway. She started with a little email list where she would share words of encouragement and other messages. And the positive feedback she received encouraged her to do more and revealed what resonated wit

Do you want to accumulate reserves and investible capital where it’s safe and liquid, so you have the cash to invest in the widest range of circumstances? Come behind the scenes as we talk about our Marshall Family Bank in real-time. https://www.youtube.com/watch?v=wmDrsECWJ8Y Today, we’re talking about our recent whole life insurance policy conversion with a 1035 exchange. We’ll discuss the original policy and what prompted the conversion. We also cover how we structured the new policy, what riders we added and why, and our updated cash value, dividend, and death benefit performance. So, if you want to see exactly how we’re growing our family bank to continue today… tune in now! Table of contentsHow We Started the Marshall Family BankThe First PolicyWhy the 1035 Exchange?What is Demutualization?How Does a 1035 Work?The Old vs. New Marshall PolicySo Why a 1035? Execute TodayBook A Strategy Call How We Started the Marshall Family Bank The Marshall Family bank had to start somewhere, so we want to start by sharing our beginnings with you. Originally, we gravitated toward whole life insurance because we were between opportunities. We were also seeking a safe place to store our cash. This was about 9 years ago. Liquidity was one of our top priorities because we were saving almost 50% of our W-2 income in precious metals, which lacked the liquidity we needed. We still have precious metals in our portfolio today. However, after saving such a significant portion of our income, it was clear that better liquidity would be beneficial. This compounded with the realization that we needed some diversity in our assets since precious metals rise and fall in value. It was about this time when infinite banking crossed our radar. We were searching for more liquidity and safety. The idea was appealing because we recognized the long-term benefits of a cash flow system. [2:55] “This was when we really sunk in our teeth to the idea that whole life insurance can be a place to store cash, it can be specially designed as infinite banking to have the capital reserves, grow cash value, pay dividends because it’s a mutual policy, and also have a death benefit that transfers your legacy. And we’ve had an evolution, over the course of our life, of recognizing we also need to have human life value, which means having as much death benefit as we can have.” The First Policy With our first policy, we didn’t yet have the long-term vision we have now. Sometimes we didn’t pay the full premiums, and we added PUAs where we could. However, we are thankful we got started at all, rather than waiting. It still helped us to be in a better position than we would be without it. In fact, we used the policy frequently while we had it. This policy was a $10,000 annual premium, insuring Lucas. We used it for several loans over the years, including our business and real estate investing. We’ve paid these loans back, and it’s been a great storage tank for the capital we have. In the time since we started this policy, we’ve learned a significant amount about policy design and structure. It’s because of our knowledge that we decided to do a 1035 exchange of our first policy into a new life insurance policy. Why the 1035 Exchange? One reason that whole life insurance can be a great tool for wealth storage and building is that it’s flexible. If your income increases, you can get another life insurance policy and keep your others intact, effectively building a portfolio of policies. This is one reason we thought it would be interesting to have this conversation since we did a 1035 exchange instead of simply starting a new policy. [8:40] Bruce: “Very rarely should a person 1035 a whole life policy to another whole life policy—unless they have specific reasons for doing it.” Some of the reasons people 1035 whole life insurance into other whole life insurance are: To receive better service from a new life insurance company, More death benefit, Better (or different) policy design. However, when you do a 1035 exchange, you're starting a new policy altogether. That means you're starting from ground zero in terms of building cash value and liquidity. You may also end up reducing some of the benefits. This is why, for many people, 1035 is not ideal. One reason we sought a 1035 exchange for this first policy was to benefit from a different policy design. Like we said, we began our first policy with less knowledge than we have now. We might have done some things differently, otherwise. Now, the Marshall Family Bank has a defined purpose. So, we want our policy to be in alignment with that purpose going forward. We also moved to a life insurance company we had more faith in. We’ve never been afraid that the death benefit would disappear. However, we prefer to stay with a mutual company, and we wanted to avoid the possibility of our company demutualizing. While it’s hard to say for certain whether that will happen, sometimes there are signs in how the insurance com

How do you get life-changing transformation and master the game of business? Joe Evangelisti has built an 8-figure empire and has helped hundreds of entrepreneurs and business owners to cross the 7, 8, and 9-figure mark. Interested in being the next 7-figure business? Don't miss this opportunity to learn from one of the greats. https://www.youtube.com/watch?v=_d_IsQBXhtM To find out how to pivot to unlock your true potential, put aces in their places, and develop a winning culture… tune in now! Table of contentsLife-Changing TransformationMindset TransformationHow to Build ConfidenceCreate a 7-Figure Business by Getting a LifeDon't Be the ArsonistHow to Get Started Building a TeamHow to Be a Team LeaderWhat Does it Mean to Pivot?The Power of Aces in Their PlacesFostering Company CultureStrong Leaders Create Strong LeadersHow to Live Life NowConnect with Joe EvangelistiAbout Joe EvangelistiBook A Strategy Call Life-Changing Transformation Joe Evangelisti is a master of transformation and doesn't let the circumstances drag him down. In fact, his early business experiences have primed him to find opportunities in what others might consider dire circumstances. [4:00] “I was lucky I got into real estate in 2007, which a lot of people were in real estate back then. It was kind of a weird year to get involved in it, but it taught me a lot. Because we thought we were going to hit the ground and flip dozens of houses and make tons of money, and it couldn’t have happened any differently, right?” Joe got into the real estate market with his own cash and was already two or three properties deep when the market crashed. Yet, he credits this time as teaching him valuable lessons in how to pivot and course-correct his investments in order to make lemonade out of lemons. [5:00] “I think early on in my career, the first five or six years, it was just a matter of putting all of my time and effort into hustling, grinding, and figuring out until I nearly had a burnout in my early 30s and realized hey, this isn’t the way to do it.” Mindset Transformation It was this shift in mindset that Joe credits with helping him build the multiple successful businesses he has today. It's the same mindset he's helped others adopt to build their own 7-figure businesses and beyond. First, he recognized that there doesn’t have to be an endless grind with no satisfaction. Secondly, he learned that you must also be the kind of motivated person that can find and create solutions no matter the odds. Some of the most successful entrepreneurs Joe can identify have been through some of the most terrifying financial scenarios, and come out on top because they’re able to see it through and course correct. [7:20] “The characteristic that I see in real winners is the fact that they just don’t ever stop. Right? They don’t ever give up, they just keep pushing no matter how bad things are.” How to Build Confidence [8:10] “One of my strong unique abilities is the ability to get people to recognize not only their authenticity but the value they bring, right? I think that the challenge that so many entrepreneurs have is they’re trying to be somebody else. They’re trying to be somebody they’re not. When you can recognize your own brand, your own authenticity, what your own value is, what you can bring to the table, what is the byproduct of that? The byproduct of that is confidence. When people give up, what they’re lacking is confidence.” Joe asserts you maintain your confidence by maintaining your identity because confidence comes from authenticity. And all people have an innate ability to recognize authenticity. It shows when you're donning a facade, or being someone you're not. Joe even goes so far as to say that vulnerability can help you be more authentic. The problem is that so many people are afraid of being open and vulnerable. If you want to create real, human connections with clients, business partners, and even team members, try opening up and being more vulnerable about who you truly are. Create a 7-Figure Business by Getting a Life So what do you do, as an entrepreneur, if your life is not about the grind? Can you truly build a 7-figure business without working yourself 24/7? Well, Joe's true secret to success is about finding balance. Entrepreneurs typically become entrepreneurs so that they can live a certain lifestyle. Joe realized after about 5 or 6 years that he was throwing away that life by dedicating every waking moment to the “hustle.” He was losing out on family time, not taking care of himself, and overall just not living the life he envisioned for himself when he started. [13:08] “I thought to myself: I’m not taking care of myself, I’m not taking care of others, who am I taking care of? What’s the point of this? And that’s when it all kind of culminated, to me, and I realized if I can be that productive in three hours, why do I take fourteen hours to do it?” Eliminating the "grind" begins

This week we have the pleasure of joining James Neathery on his podcast, Banking with Life. https://www.youtube.com/watch?v=VTr7vMxoyQU If you want to better understand the importance of life insurance as a foundational tool, and how it integrates into a family banking system...tune in now! Show Notes: 0:00 James Neathery introduces The Money Advantage team: Rachel Marshall, Lucas Marshall, and Bruce Wehner. 3:00 The more quality information about infinite banking and finance out there, the better. Separating the noise from the truth. 5:40 Rachel shares how The Money Advantage team met Nelson Nash, author of Becoming Your Own Banker. 8:15 Lucas touches on the importance of the IBC and life insurance industry sticking together and applying the principles of legacy to create a broader sense of community. 11:30 James says. “Every business has a ferocious need for capital and cash flows.” 12:15 What is family and heritage, and how does money impact that? How does it contribute to generational wealth? 12:55 How the Marshall family implements a family banking system, and how this system has adapted over time. 14:30 How do you ensure that your legacy and money are used in accordance with your family values? 16:30 The benefits of a family banking system over time. 19:30 The benefit of being surrounded by like-minded, entrepreneurial people. 20:20 Where to store your capital for safety and liquidity. 21:25 What is a leveraged-up death benefit, and why is it so profound? 24:15 Bruce shares why he decided to open a life insurance policy on his father. 28:25 What does it mean to have a family enterprise, and how can you be successful? 29:15 What is the “rugged individualist” in the financial industry? How do you move toward a family-focused financial system? 33:15 IBC in theory versus in practice. 35:00 Infinite banking starts at the idea level: you have to reconcile the idea with your finances first. 38:15 The reason you want to step into the role of the banker is that it gives you control. Control gives you options. 40:15 The power of how Nelson Nash taught IBC. 41:50 How people form their opinions on whole life insurance. 45:10 How do you handle people who challenge your understanding or beliefs? 48:30 “Most people’s understanding of life insurance is based on someone else’s misconception.” 49:45 The importance of a solid financial foundation. 53:00 Being available versus being on demand. 54:00 Working with ideal clients. 55:45 The Fed doesn’t understand banking. 1:03:20 Closing thoughts. Book A Strategy Call Do you want to coordinate your finances so that everything works together to improve your life today, accelerate time and money freedom, and leave the greatest legacy? We can help! Book an Introductory Call with our team today https://themoneyadvantage.com/calendar/, and find out how Privatized Banking, alternative investments, or cash flow strategies can help you accomplish your goals better and faster. That being said, if you want to find out more about how Privatized Banking gives you the most safety, liquidity, and growth… plus boosts your investment returns, and guarantees a legacy, go to https://privatizedbankingsecrets.com/freeguide to learn more.

Where do you start in navigating a clear path to impact and income? How do you make money online? https://www.youtube.com/watch?v=ipnicQQZvkk Brian Dixon says to start with your people. He’s the marketing mentor and business coach who helps you get the clarity to grow your business. So if you want to create a sustainable business, market with confidence, and make money authentically … tune in now! Table of contentsStarting Your Entrepreneurial JourneyStart with Value to Make Money OnlineYour Past Can Direct Your FutureBrian’s 3 Steps to Finding PurposeThe Power of a Growth MindsetConnect with BrianAbout Brian DixonBook A Strategy Call Starting Your Entrepreneurial Journey One of the great things about entrepreneurship is that you can start anywhere, with anything. The world has need of many types of people. Brian Dixon's journey began with music. Aside from writing and performing music, Brian learned how to cold-call venues… and he enjoyed it. [4:41] “That for me was like my first entrepreneurial journey; [it] was just being the guy that went and got the gigs for the bands. And then I’m like, ‘Wow, people come to the show, so let’s sell them something.’” Brian’s music journey helped him become a better entrepreneur and taught him the skills needed to provide value to his people. For example, playing gigs helped him learn what kind of merchandise people wanted. This is how you grow a business: find something you love, and learn how to market and grow that into something that creates value for the audience that loves and wants what you offer. Start with Value to Make Money Online The key to creating a valuable online business is to do or create something that people want. It’s the secret to all businesses. Money follows value because money represents value. One of Brian’s early businesses began as a way to help the people close to him. In fact, it wasn’t even designed to be a business. He just saw a need for something in the world and made it. [10:32] “My wife and I took spring break that year and instead of going on vacation, which was well earned working with middle school kids, we decided to stay for a week, for all of spring break, pull ourselves up into the video studio at the school, and we filmed a DVD. And it was called ‘The Internet and Your Kids: Healthy Habits for a Safe Online Home…’ I didn’t even think it was a product yet…I just want[ed] to help these families.” Brian and his wife simply made the DVDs because they saw that it would help relatives, parents of students, and the students themselves. They sent the files to a print-on-demand company, ordered a few for the classroom, and next thing they knew they had made their first $800. Your Past Can Direct Your Future [16:06] “I just fell in love with the idea that I have a message that matters, but you have a message that matters. And I can make a bigger dent in the universe, right, I can make a bigger impact in my lifetime when I help other people figure out how to take the message out of their heart and out of their head and get it onto the web.” The answer to your purpose, Brian believes, is to look to the very things you or your loved ones have overcome, because chances are there are other people with those same struggles who need to get where you are. [18:56] “I’d say you have to mine your past for diamonds. You look back and you go, what is it that I have overcome? What is it that I have struggled with, or somebody that I love and know has struggled with, and I helped them?” Brian’s 3 Steps to Finding Purpose When Brian helps clients find their own voice and business, he uses a three step process to unearth their message. The first step is to identify the pain points that you have experience solving. Then, you find the promise, or the promised land. You might be there right now. As Brian puts it, the ‘you’ who was experiencing the pain in the past wants to be where you are now, on the other side of the problem. The third step is to identify the path to get to the promise. In other words, you know the pain you’ve experienced, you know what’s on the other side of that pain. Now you just need to retrace those steps to guide others along that path too. Once you know your “3 Ps,” Brian suggests sharing it for free. Talk about it on social media, and connect with people with who your message resonates. Eventually, a next step will reveal itself; people will reach out and ask you how you did it. [22:07] “You can help people who are stuck where you used to be stuck. And you’re the best case study because you’ve lived it, like you’re still here today, and that’s awesome.” The Power of a Growth Mindset Brian shares in building his own business, he found early on that he wasn’t getting repeat clients. After some time, he decided to send out a survey to his contacts for feedback. Surprisingly, a lot of his feedback was that he wasn’t focused enough on relationships. So he used that feedback to really nurture his clients. What really drove Brian’s

Why is financing with Infinite Banking better than paying cash? https://www.youtube.com/watch?v=ZzQ73xBl2TE Today, we’re answering a listener question about the Infinite Banking Concept. And we're going back to Nelson Nash's book, Becoming Your Own Banker to explain the concept. So, if you want to better understand the Infinite Banking Concept and how it helps you make more effective financial choices that put you in control… tune in now! Table of contentsAnswering a Listener QuestionHere’s Dave’s original question:The Short Answer to Financing with Infinite BankingWhat Are the Options for Financing a Car?Why Use a CD?Why You Wouldn't Want to Buy a Car With Cash?The Math of CompoundingIs Financing with Infinite Banking "Paying Yourself Interest"?How is This Method Not a Wash?What Insurance Has that Cash Alone Does NotBook A Strategy Call Answering a Listener Question We love to see what our community is saying, and answer any questions. Recently, we had an insightful question from a listener named Dave. Dave's done the homework and read up on Infinite Banking. His question gets to the heart of the concept, so we wanted to dedicate some serious time to answering it. Here’s Dave’s original question: "...I do have a question regarding the chart and explanations on page 41 where Nelson Nash discusses the different ways to purchase a car. Methods A, B and C are very familiar to me, but method D and E are new concepts to me. It never occurred to me that I could purchase a car using the Bank C/D method, which shows to be superior to paying cash. Since this is the banking "concept,” but just using someone else's bank I think it is important that I understand how this works and I am just not quite grasping it. I think it would be helpful to me if you could explain and provide examples of how the Bank C/D method works and why is it more effective than paying cash. I can see from the chart that it is obviously better, but I just don't totally understand why. Somewhere I am missing something in my understanding of this concept and I'm not learning it very well from the book. Maybe I am just not seeing the math the same way and it doesn't seem to be explained very well in the book, at least to me. If I store money in a bank and earn interest, but take out a loan from the bank to make a purchase isn't it a wash? Where is the leverage and how does that benefit me? Is it because the interest rate on the C/D is higher than the borrowed interest rate? I know that you have recently been answering questions on your podcast and I hope you will find it worth your time to address this one. It seems to be at the center of how this concept works and once I understand that I think I may have a breakthrough in my understanding. Thanks for your time and effort.” The Short Answer to Financing with Infinite Banking Dave’s question is a great one that really addresses why someone would use infinite banking. We think, first of all, that what Nelson Nash did with his book is create options. There are different reasons, both personal and economic, to finance a car with each of his examples. However, leveraging a life insurance policy is often not considered among all the options. Primarily for the reasons that Dave brings up in his question–people aren’t familiar with it, and it can seem complicated. The short answer is that using life insurance to fund a car allows you to take advantage of uninterrupted compounding. Because while you may pay interest on a loan, you’re also earning interest on the full value of your cash value. This means that you can both take advantage of capital without losing the momentum of your accumulation account's ability to earn interest and grow. [8:52] “Nelson used to always talk about this: It’s not about the rates of return… it’s about who’s controlling the banking function.” The person who controls the banking function has the flexibility. While a principle of infinite banking is to be a good steward of your account and pay loans back diligently, a policy loan does have flexibility. With a bank loan, you cannot decide to lower your payment or skip your payment without a penalty. If you wish to do so with a policy loan, you can. Being the banker gives you power. What Are the Options for Financing a Car? We’d like to reiterate that the point of Becoming Your Own Banker is not to share the “only” way to do things. Instead, it reveals options and helps expose the pros and cons for each. For example, leasing a car can be the most expensive way to finance a car. And at the end of the lease, you don’t own the car. However, a lease can enable you to drive a car outside of your typical means. While we aren’t recommending this, it’s simply an option. The problem with leasing a car, however, is that there can often be a lot of unknown costs. Most leases, for example, have a mileage cap. Driving over that cap can incur expensive fees, which take many p

How do you raise confident, successful, happy children who use their uniqueness to contribute the most in the world? What kind of family leadership do you need, so that you build strong families? And what is the secret to generational family wealth, really? https://www.youtube.com/watch?v=YUGCz2R830g Parenting is one of the most complex tasks we will ever face. It can feel like a mountain of skills our kids need to gain—everything from arithmetic to writing essays to public speaking to driving to finding their passion, choosing a college, a career, and a mate, to making and managing money, and eventually raising their own family. Families with money have compounded challenges. That’s because, often, the rising generation is overlooked, falling into the shadow of silence. We’re talking with Keith Whitaker, an educator who consults with leaders and rising generation members of enterprising families. The last time we had him on the show we discussed his book Complete Family Wealth. Today we’re exploring the question: how do I parent well and teach my children to become wise stewards of wealth, so that money doesn’t corrupt them? So, if you want to help your children to make good decisions as they decide on a college major, choose a career path, find a partner, parent their own children, use and make money, and ultimately serve as the bridge to connect families across generations, you need to hear this one thing. Tune in now! Table of contentsGenerational Family Wealth: Qualitative WealthHuman CapitalThe Three Stages of LifeCommunicating with Your ChildrenUnderstanding Your ChildrenExamining Your Ideas About MoneyThe Family BusinessGenerational Family Wealth: The Voice of the Rising GenerationYour Hopes vs. Their HopesConnect with Keith:About Keith WhitakerBook A Strategy Call Generational Family Wealth: Qualitative Wealth There's quantitative wealth, and then there's qualitative. The former is money—what most people think of as wealth. However, when looking at a unit, in the context of generational family wealth, it's critical to examine qualitative wealth. In other words, we must consider "human capital" as a part of the family's wealth. Human capital is comprised of personal strengths, passions, and skills that every human possesses. Knowing and fostering human capital as a part of the family wealth system is crucial. This is what helps our children to become well-rounded, capable, and confident people. People who can thrive and carry on the family legacy, for true generational family wealth. So how do parents help their children grow their human capital? Human Capital [5:28] “Even though the context is family, the focus is on individuals, and that goes back to another principle we have. Our own thinking about family wealth is that really great families or healthy families are made up of great or healthy individuals. So sometimes, especially in the context of large financial wealth, people have a tendency to focus on the family. Having a hundred-year family plan, having a hundred-year constitution, talking about family values–-all of those things are important, but they really pale in comparison to the importance of helping each individual in that family grow and be as healthy as strong, as confident in him or herself as can be.” Without fostering individual confidence and capability, you can have all of the documents and mission statements in the world, and they will simply be words. You must raise children who feel heard, and can develop their own unique abilities in a way that serves the family's greater purpose. Keith suggests you ask yourself what good parenting is? This question is important regardless of wealth because every family involves parenting. Only then can you layer on the aspects of parenting with wealth involved. The foundation of this conversation is good parenting, and what that looks like to you. Then you can introduce special considerations that come with significant wealth. These components combined allow you to raise children who are confident and capable. And, they can also understand the context of generational family wealth. The Three Stages of Life Once you've considered your parenting style, you must adapt to your children's needs. Keith breaks down the stages of life into three major categories—each having different needs. First, you have your young children, from infancy to about eleven years old. Then, you have children from twelve to twenty, in the prime of their school-years. Finally, you have people twenty-one and older. The first stage, parents are the major influence. Children in this stage use their parents as their primary example for behavior. At the middle stage, children begin to develop more tightly knit friendships, and their circle widens. People at this stage are firmly in their schooling years, and they have more mentors in their lives. Then, you have children who are 21 and up—they're leaving school and entering

Many people believe that money is the root of all evil. But is money really evil? Is the love of money evil? https://www.youtube.com/watch?v=a1zVsI6Inpg Today, we’re taking on a topic that creates so much confusion, tension, and challenge for people. We’re talking about money, the love of money, and the real root of all evil. And we’re revealing how this one huge mistake in our thinking literally causes all the money problems we see in our own life and the world. So if you want to dig deep into what the love of money is—and what it isn’t—so that you can flourish in the right relationship with people, yourself, and with God… tune in now! Table of contentsWhat Does the Bible Say About the Love of Money?Understanding the Context of Money in the BibleIs This “Prosperity Gospel”?Reconciling What We Know with What We DoIs Money the Root of All Evil?New Living TranslationThe MessageThe Amplified TranslationThe Love of MoneyWhy “Loving Money” is EasyMoney is a ToolParting Thoughts About the Love of MoneyBook A Strategy Call What Does the Bible Say About the Love of Money? Earlier this year, we had special guest Rabbi Daniel Lapin join us to talk about his book Thou Shall Prosper. We thought his biblical wisdom about money was so profound, and we actually had him join our show two more times this year. However, we also received many comments about biblical interpretation. We thought it would be a good idea to break down what we interpret in the Bible. As we lay the groundwork for this discussion, we think it’s important to point out that English-speakers are reading a translation. We don’t have the benefit of reading the text in its original language. As such, there are many modern translations we can seek, with different interpretations. Then, on top of that, we have our own human interpretation of the texts we read. The Money Advantage is not a ministry, but a business. As entrepreneurs, and particularly as ones in the financial, we talk about money. Wealth can be a taboo topic in many religious circles, and in an effort to talk about money from all angles, we want to touch on biblical wealth. Whatever you believe, we think this topic can help to assuage shame or guilt around money. Understanding the Context of Money in the Bible Many people draw their feelings and philosophy on money directly from the Bible. When you’re building and protecting your wealth, it’s important to have a solid understanding of things so that you can make the best decisions possible. Without it, you’re financially coasting. We think this same logic can apply to your understanding of money in a biblical sense. If your entire philosophy of money is Biblically centered, it makes sense to dig deeper. The more you can understand the cultural context and original meaning of the text, the more concrete your understanding can be. Is This “Prosperity Gospel”? Prosperity Gospel is a term that often comes with negative connotations. Wikipedia defines this as: A religious belief among some Protestant Christians that financial blessing and physical well-being are always the will of God for them, and that faith, positive speech, and donations to religious causes will increase one's material wealth.https://en.wikipedia.org/wiki/Prosperity_theology This, however, is not the reason that we find value in looking at the Biblical context of money. We believe that wealth is something accessible to all and is directly proportional to the amount of value you provide others, and the number of people you provide value to. However, we live in a society that often vilifies wealth, which can cause negative feelings to fester within us all. However, based on our own understanding of the Bible, we see that wealth is not “evil,” or something to be despised. This does not, however, mean that we advocate that the wealthy are favored by God more than others. We are proponents of obtaining wealth through peaceful trade, and believe it’s noble to do so. We aren’t saying that God promises you wealth in the 20th century if you simply have faith—we believe that money is a tool, it’s amoral. It’s a magnifier of your soul–it will make you more of who you are.Lucas Marshall - The Money Advantage CEO The core of our belief is that each individual is talented and gifted in a unique way. When you can use those talents and gifts to create value for others, you can become wealthy–no guarantees. Reconciling What We Know with What We Do The bottom line: the Bible influences the way much of our country thinks about money. False interpretations can lead to shame, guilt, and internal conflict that hold people back from taking control of their money. The belief that money is evil often exists simultaneously in our minds with a desire or drive to make more money. This incongruence can be damaging for many people. It causes many people to question what it says about them that they care about something that is “evil.” Is Money the Root of All Evil? Let’s consider different translations o

What is a Modified Endowment Contract, and what does it have to do with life insurance? https://www.youtube.com/watch?v=qXI-iOZylhU If you’re using Infinite Banking as a savings tool, you want to avoid having your policy become a MEC. But what exactly are modified endowment contracts? How does it change the taxation on your life insurance policy? Why does it exist, and when might you want to use a MEC? If you want to know more about how to use Infinite Banking to accomplish your financial goals… tune in now! Table of contentsWhy the MEC Rule ExistsDefining the Modified Endowment ContractHow Modified Endowment Contracts WorkThe Tax Consequences of Modified Endowment ContractsThe 7-Pay TestIs There An Upside to Having a Modified Endowment Contract?How to Avoid MEC StatusStay Strategic, Not OverfundedBook A Strategy Call: Build a Policy That Works for YouWe offer two powerful ways to help you create lasting impact: Why the MEC Rule Exists Back in the late 1980s, the IRS noticed that some people were putting large sums of money into life insurance policies, not to protect their families, but to take advantage of the tax-free growth. These policies were being used more like investment vehicles than insurance. So in 1988, Congress stepped in and created the Modified Endowment Contract rule as part of the Technical and Miscellaneous Revenue Act (TAMRA). The goal wasn’t to punish anyone. It was to make sure that life insurance stayed true to its original purpose - protecting families, not becoming a tax shelter. A modified endowment contract life insurance policy is simply one that crosses the funding limits and gets reclassified for tax purposes. MEC rules don’t penalize policyholders; they just keep life insurance structured fairly. By drawing a line between insurance and investment, the IRS helped preserve the benefits of permanent life insurance for those who use it as intended. Defining the Modified Endowment Contract There are a lot of great reasons to have a whole life insurance policy. This includes tax advantages, uninterrupted compounding growth, and income protection. It’s the ideal vehicle for an infinite banking strategy; however, you can lose these benefits if you overfund your policy. When you put too much money into a whole life insurance policy, it becomes something called a Modified Endowment Contract. When a policy becomes an MEC, it loses its tax advantages. The IRS created this legislation to cut down on what they deemed as taking advantage of life insurance. The original purpose of life insurance's tax advantages was to incentivize people to buy insurance. That’s because life insurance can protect families financially from a loss of income during a difficult time. This also prevents the government from having to commit tax dollars toward supporting these families. The government first implemented these benefits with a specific purpose in mind: to be a win for families. They didn't create the advantages as a loophole. In order to protect the original intent of life insurance—to provide a death benefit—the IRS decided that if policyholders didn’t follow certain guidelines, it would functionally be classified as an investment, rather than an insurance policy. How Modified Endowment Contracts Work Let’s consider an example. Say you want to buy a life insurance policy with a $1 million death benefit. The least you can pay, or the “floor,” is going to be term insurance. This is the most affordable premium option; however, it only includes the temporary death benefit and nothing more. What you can pay on a million-dollar policy, however, is a sliding scale. You can have different life insurance products or structures that change the premium. For example, you can have whole life insurance, structured in a few different ways. Typically, the higher your premium, the more benefits you get, including living benefits like a cash value account. A whole life insurance policy structured for infinite banking is at the top of this scale. Largely because of all the living benefits. Tax-favorable growth, uninterrupted compounding interest, and tax-free access via policy loans. These are just a few benefits, on top of your permanent insurance. The MEC rule creates an official “cap” to the sliding scale, preventing people from paying beyond the maximum, as they did prior to the late 80s. Now, if you go through the pay ceiling, you still have life insurance, but it will no longer have the same tax treatment. You might say it’s like crossing a line between tax-free savings and a taxable investment. Once you go beyond the threshold, the policy keeps functioning, but the tax perks change. Even when a policy becomes a modified endowment contract, it still provides a death benefit and permanent coverage. What changes is how you’re taxed when you access the living benefits, like loans or withdrawals. The Tax Consequences of Modified Endowment Contracts With a modified endowment contract, your death benefit still

Want to build a work from home business, and scale to create the life you dream of for your family? Would you like to do so without being a salesy weirdo? Today, we’re talking with Martha Krejci, who made her first million in 6 months in business by working from home. https://www.youtube.com/watch?v=roEwVrkfHlg Now, she’s a business growth strategist who helps other work-from-home moms make millions. If you’re looking for the secret sauce to scale your business today, want to learn a sustainable and repeatable system, convert people into raving fans, and make simple social media posts that create leads… tune in now! Table of contentsHow Martha Started to Work from HomePrepare Yourself for SuccessHow to Pivot Your BusinessProtecting Your Energy and Building CommunityThe Problem with AdsReverse-Engineering the Sales FunnelThe Secret to Live VideosWork from Home and Do What You LoveHow to Start Your Work from Home JourneyWhat is the Ultimate Scaling Tool?Links MentionedAbout Martha KrejciBook A Strategy Call How Martha Started to Work from Home [6:00] “On paper, I was the only breadwinner of my family.” Yet Martha took the entrepreneurial leap anyway. She describes herself as always having felt the pull to be an entrepreneur. However, it wasn’t until she had an epiphany while raising her daughter that she followed the entrepreneurial call. One day at work, she received a video of her daughter taking her first steps. Her first reaction was joy. Then her next thought was that her daughter was walking toward a phone, instead of her mother. This inspired her to take the leap to work from home virtually overnight. Despite supporting her husband, her child, and her in-laws who had recently moved in. Within the first month, she was matching her income at her previous job and continued to grow from there. Prepare Yourself for Success [11:40 “My favorite thing is the struggle. Is that weird? A lot of people like to illuminate the success, my favorite thing is illuminating the struggle...Let’s normalize it. Let’s normalize that that’s what’s necessary…[Success is] not a promise, you have to do the work, right? You have to make sure that you’re ready for this success.” The reason you have to be prepared for success, as Martha shares, is because quickly after you find success, all of the negative stories you told yourself about yourself are going to start popping up. Your success is going to dredge up your internal baggage, and can derail you if you’re not prepared to handle it. How to Pivot Your Business Martha’s first agency was an SEO agency, and she joined the chamber of commerce at about $200 a year and began attending events. Soon enough, she was leading training sessions for business owners. Yet business owners often don’t have the time to implement these things. So if you show authority when you’re training, it’s likely that those businesses will want to hire you. [13:45] “Since then, what we’ve done is we’ve just bobbed and weaved. So we’ve seen where needs were. I guess our formula—and I’ve never really shared this before—our formula is: What do people need, and what do we enjoy doing for them?” Once Martha’s agency identifies what her clients need and what she enjoys doing for them, she’s able to merge those things. This way, she’s not ever pigeon-holing herself and her agency is positioned to pivot. [15:40] “I think that’s where a lot of the business death comes from, is just simply being afraid to pivot. Because pivot is growth.” Protecting Your Energy and Building Community [20:50] “I don’t ever think we should be doing everything anyway. So what I teach is, you know, you essentially work 5-10 hours a week once all your stuff is set up. So the ‘doing everything’ is a lot of wheel spinning in my opinion. And some would say that it’s strategic and that you’re throwing spaghetti at the wall and you’re gonna see what sticks, and that sort of thing... That’s fine if you are a masochist. “But for me, I would rather do the things that I know are going to work. And the only way that I’m going to know that something’s going to work is by building a community of my people and literally paying attention to what they’re saying. So the quality of your results are based on the quality of your questions.” No matter what your industry is, Martha asserts, you can create a community and learn what they’re in the dark about. Then you help bring the light to them. This means building good relationships with your community. Good relationships breed good feedback, and help you sustain your business. The Problem with Ads There’s nothing wrong with advertising. However, Martha highlights an interesting point about advertising--that people expect it to do things it simply cannot. People believe that with the right number of ads, or the right language, they don’t have to do the rest of the work. People believe it’s easy. However, advertising is only a small piece of the pie. And if you’re not plugged into your community and serving t

Like a business, churches and other non-profits have a need for financing. Today, we’re discussing options to keep the church financing in-house. https://www.youtube.com/watch?v=cSnti9l_C40 So, if you want a strategic financing strategy that guarantees your church or other 501(c)3 would never lack the funding to accomplish the most important mission of all… tune in now! Table of contentsFunding Not-For-ProfitsInfinite Banking Concept for ChurchesWill Infinite Banking Work For Every Not-For-Profit?You Don’t Need to Operate on a Razor-Thin BudgetWho Should Be Insured for Church Financing?Book A Strategy Call Funding Not-For-Profits If you’re running a church or other not-for-profit business, chances are you need funding. Funds allow you to create more good for your community and accomplish what is likely a big mission. Without the proper funding, especially consistent funding, those goals can seem out of reach. Donations are a common source of funding for churches, as well as bank financing, yet relying solely on these methods of financing can be unreliable. If you’re seeking to achieve big goals and take care of a broader community, control of financing is crucial. Fortunately, you can use Infinite Banking for church financing. However, in a church or other not-for-profit sector, it’s likely that much of what you do must include collaboration. In other words, there has to be some consensus. This can mean educating your peers and other church leaders, as well as discussing how privatized banking can benefit your church or not-for-profit. (Note: We recommend having your board or administration speak with a financial professional, as the conversation can be complicated.) Infinite Banking Concept for Churches Why might a church want to use infinite banking? If you’re considering the Infinite Banking Concept for your organization, this is a great question to ask. For many institutions, we believe the answer might be that funding a life insurance policy allows you to save money and finance projects without a third party, such as a bank. This can add more stability to your organization’s financing, beyond the tithe, donations, and banks. “If you have large reserves, and you’re trying to store that cash as effectively and efficiently as possible so it can do the most good for you, then infinite banking would be an ideal storage place.” That’s because the cash value of a life insurance policy allows your cash to work as hard as possible while you’re waiting to use it. Not only this, but the death benefit of the policy will help you plan in the long-term for your church or organization. When that benefit is paid out, it can be used for ongoing financing for the church or organization. Will Infinite Banking Work For Every Not-For-Profit? If, however, your organization does not have a lot of cash reserves or has a lot of debt, you may not want to start a policy right away. That’s because you must still have a way to fund the policy, which is often with cash reserves. The first step to building a policy for your organization is to figure out how you will finance the policy. Similarly, if your church has significant debt and you are struggling to pay off that debt, it might not be the best decision to open a new policy. An Infinite Banking policy requires debt management, and it’s not advisable to use a policy loan to pay off another loan. Working with an advisor can help you determine the best strategy for managing your organization’s finances and debt. You Don’t Need to Operate on a Razor-Thin Budget “Just because you’re non-profit doesn’t mean that you should not be financially responsible and that you shouldn’t be profitable.” There’s a myth that not-for-profit companies should operate on a razor-thin budget because they’re a public service. However, in our conversation with Kris Putnam-Walkerly, we broke that myth wide open. The reality is, no business can reach its full potential on a razor-thin budget. The company itself may not profit, however, the company still provides a service. Those services often cost money, and it also costs money to maintain buildings and pay employees. Being financially responsible and generating profit helps non-profits retain good employees and accomplish the company’s wider mission. Without money flowing in, these factors become difficult. Who Should Be Insured for Church Financing? Pastors, administrators, and other church or non-profit leaders are great options to insure with a whole life insurance policy. Keep in mind that there must be an insurable interest for the church or organization. In other words, the person being insured must be integral to the success of the organization. The reason is due to the nature of life insurance. Aside from the cash value, the key component of life insurance is the death benefit. This is paid out to the beneficiary, in this case a church or organization, when the insured passes away. In a family structure, you can think of the death benefit as inc

Want to raise children with responsibility and teach them how to become contributors? Looking for ways to make your capital work harder? Today, we’re talking with Gary Boomershine, CEO of RealEstateInvestor.com about creating a family economy and private lending for real estate. https://www.youtube.com/watch?v=MOm6ZYP_4xg If you’re an investor or business owner who wants to create the life you envision… tune in now! Table of contentsWhat is Private Lending?Real Estate Professionals Need CapitalThe Basics of Private LendingThe One Requirement for Private Lending for Real EstateThe Importance of the Down PaymentHow Do You Get Into Private Lending for Real Estate?Rule 1: Think Like a BankerRule 2: Have Your Own CriteriaRule 3: Leave the Paperwork to the ProfessionalsPrivate Lending and the Family EconomyLeveraging You Family’s Skills Connect with GaryAbout Gary BoomershineBook A Strategy Call What is Private Lending? [2:31] “If we look at...the biggest buildings on every street corner in the world, they’re not rehabbers or real estate companies. Okay, you’ve got a few of them. But you’re not going to see a flipper or a rehabber. The biggest buildings on every street corner, in every part of the world, are banks. Why? Because their business model works.” Gary points out that many people see a bank, and only really view it as a natural part of their money cycle. They don’t fully understand the concept of banking, and how it is one of the most profitable business models. He points out that the population has been trained to be a cog in the banking system, without questioning it. Yet, he also says this: [3:25] “It’s really easy to vilify the banks. But...you know what? The business model works. How can we look at things and act like a banker?” This is the foundation of private lending. Real Estate Professionals Need Capital No matter which way you slice it, capital is necessary for real estate investors. They can come up with the cash themselves, or they can leverage other people’s money to make the sale. Typically, this is when investors visit the banker for a loan. [5:50] “Who writes the rules for finance? Is it the hard-working real estate investor? No, it’s always the lender.” If the bank is the lender, they want to see your credit and tie up all your assets in collateral. They also likely want a down payment. Then, once the investor secures the property, who gets paid first? The bank. Banks almost view investors as employees—they’re doing all the heavy lifting and bringing business deals straight to the bank. And there is tremendous opportunity in becoming like a bank and loaning your capital to other investors if you have the right vehicle to do so. In other words, you also want to leverage other people’s money, like that of a life insurance company. The Basics of Private Lending Gary’s first lesson of private lending is that he doesn’t go directly to borrowers. Instead, he goes to a hard money broker or private money broker. That way they can bring him the deal flows. The brokers talk to borrowers and handle the paperwork, as well as vetting properties. These are licensed brokers. Then, all Gary needs to do is wire the money and he gets a deed of trust (rather than a deed). [8:25] “Private money lenders typically don’t use their own money. They’re using people like us. So if you have an infinite banking system, or if you have cash sitting in a bank account, [you] can go put that to work.” In such deals, Gary prefers to be lending in the first position (as opposed to the second position), because there is less risk. This way, the loan is secured by a piece of real estate, and he gets a fixed interest rate. [9:05] “I’m usually getting anywhere between eight and a half percent, and sometimes as high as ten percent. Some people can get higher than that.” He also requests a 30% down payment, which mitigates much of the risk in the event that the housing market goes downhill or the borrower defaults. The One Requirement for Private Lending for Real Estate The one requirement for private lending, as Gary puts it, is capital. A minimum benchmark to start lending would be $100,000 to $200,000. While investing in real estate gives you an opportunity to technically make money out of thin air, you do need money to be a lender. You can’t be the bank if you haven’t built the capital. The Importance of the Down Payment In private lending, the down payment is extremely important. Because without the downpayment, your risk can increase tenfold. If the person you’re lending to defaults, or the market goes sideways, you’ll be in the hole. Receiving a large down payment, on the other hand, might just give you the property free and clear in a bad market. You might have a slightly lower return this way, however, you’ve significantly reduced your risk. You’ll be in a safer position, which is wise in the current real estate market. How Do You Get Into Private Lending for Real Estate? [25:30] “A lot of people are like, ‘How do I ge

Want maximum immediate liquidity with an IBC policy? Planning to fund a 10/90 infinite banking policy and then take max loans to fund real estate? Are these double-dipping returns too good to be true? https://www.youtube.com/watch?v=YAwhBlF3XVs STOP. Listen to this first. The allure of making an IBC policy better than even the creator of the term IBC has many people shopping for “Skinny Base” whole life policies with maximum early cash value. But there are problems on the horizon. And we’re scared of what 10/90 infinite banking policies mean for many who want guarantees. Today, we’re talking with James Neathery, fellow IBC thought leader, Nelson Nash Institute certified IBC practitioner, and executive producer of the best-selling documentary on the Infinite Banking Concept, Banking with Life. In this rare panel discussion, we’re collaborating to give you the truth about policy design and what you need to understand that most financial advisors will never tell you. So, if you want to ensure you build your IBC policy on solid rock and not shifting sand, tune in now! Table of contentsIllustrations Aren’t Always HelpfulThinking Big-PictureDon’t Steal the Peas10/90 Infinite Banking Policies and the Long-TermGiving Up Guarantees with 10/90 Infinite Banking PoliciesAbout James NeatheryBook A Strategy CallFAQsWhat is a 10 90 insurance policy?Is 10/90 whole life insurance the best option for Infinite Banking?What are the risks of a 10 90 split in life insurance design?Can you fix a poorly structured IBC policy later? Illustrations Aren’t Always Helpful [5:45] “Specifically speaking about equipment financing in his first book, Becoming Your Own Banker... [Nelson Nash] said… if he were to rewrite the book, he would not put illustrations in the book. Because they serve, really, as a point of confusion. You know, you cannot look at a life insurance illustration—the tabular detail where all the numbers are—and make a coherent decision.” We believe this is a significant point because examining the numbers seems like a logical step. Yet, the illustration is a projection of what we expect to happen, not a guarantee of the policy's outcome. Examining all the numbers can be overwhelming and muddy the concept as a whole. Not to mention, if you’re looking for early cash value and comparing illustrations, you may even overlook the big picture. Illustrations often reflect best-case scenarios based on assumptions that may never come true. The reality of how your policy performs depends on factors such as dividend rates, costs, and how you utilize the policy. As James Neathery says, an illustration is a snapshot, not a strategy. [8:15] “In the agent’s heart of hearts, they think that this is right, squeezing the base down…so you can have a high PUA or high cash value, or a high immediate loan value. But then they don’t realize what they’re sacrificing in the future with those policies. And there is absolutely a trade-off.” Thinking Big-Picture While the goal of infinite banking is to create a system of wealth for yourself that is liquid, reliable, and certain, it’s often mistaken for a magic pill, especially when people hear about strategies like the 10 90 split. People want a quick solution, with a quick cash value build-up. They want a magical pool of money to dip into. Unfortunately, this short-term thinking can prevent you from seeing and fully appreciating the long-term benefits of whole life insurance. Early cash value build-up isn’t inherently good or bad—it depends on the purpose of your money. However, it isn’t magic. It still takes time and diligence to maintain a policy. Life insurance is meant to be a generational tool—well beyond even your own life. [11:05] “You are afraid to capitalize, you are afraid to pay a premium if you have to have access to 100% of it.” James Neathery isn’t disparaging access to capital; however, he is pointing out a system of flawed thinking here. While a 10/90 whole life insurance policy may give you access to more of your premium immediately, it also tends to be a slippery slope. In James’ experience, he has seen people take out an early policy loan and feel overconfident in the early cash value, and repay the loan irresponsibly. This, and other factors, can actually limit the long-term benefits. This is why 10/90 whole life insurance should be approached with caution. Policy design must strike a balance, not maximize one metric at the expense of future flexibility or growth. Infinite Banking isn’t about fast cash value; it’s about building long-term control over your capital. The best decisions are made by thinking in decades, not months. Don’t Steal the Peas In Nelson Nash’s book, Becoming Your Own Banker, he equates owning a life insurance policy to being a grocery store owner. And as the owner, you’ve got canned goods like peas out on the shelf. As the store owner, you could argue that it’s cheaper for you to take the peas from the back room instead of paying for them upfront. Howev

Shaahin Cheyene built a billion-dollar business by the time he was 18 by creating a thrill pill cult. He’s an award-winning business mogul, author, and filmmaker. He is also the inventor of Herbal Ecstacy, the nootropic that sparked the (100% legal) Smart Drug Movement. https://www.youtube.com/watch?v=xYNnni4kKsw He’s been called the “Willy Wonka of Generation X.” Now, he’s the world’s leading Amazon industry expert. If you’re looking to accelerate your business, and learn from Shaahin Cheyene… tune in now! Table of contentsGrit and ResilienceMaking Entrepreneurs Out of CriminalsGoing to Brick and Mortar ShopsThe Amazon EmergenceLinksAbout Shaahin CheyeneBook A Strategy Call Grit and Resilience [2:16] “Third world, Bruce. It brings grit and resilience. When you are not expectant of everything being handed to you, and in fact, you have to fight for everything you’ve got, it creates a certain kind of stick-to-itiveness. It creates a certain type of resilience in human nature.” When Shaahin came to the United States from Iran, he didn’t speak English. His family was poor after their immigration, despite having been middle class in Iran. Shaahin learned from a young age that he had to be able to hold his own. From his family’s perspective, his goal should have been to become a doctor. From Shaahin’s own perspective, his neighbor the doctor had mountains of student debt, kept crazy hours, and didn’t have the time to look after himself and his interests. So Shaahin knew there had to be a better way to “make it.” Making Entrepreneurs Out of Criminals Shaahin shares his own story about how he helped dozens of petty drug dealers become legitimate business owners through his product. While living in LA, he saw the power that drugs had over people and the incredible profit that could be made... if there was a way to create an entirely safe and legal alternative. Without the money or means to have a full-scale operation, Shaahin leveraged the use of his girlfriend’s kitchen to experiment with herbal remedies. Eventually, he was able to develop something that worked—it gave people energy and made them happier, minus some of the negative side effects of drugs. Then, he took that product to a well-known drug dealer. Out of desperation, the guy agreed to sell his product, and it slowly helped dozens of drug dealers legitimize their business and actually back out of the illegal drug trade. Going to Brick and Mortar Shops After helping these dealers, Shaahin took his business to brick and mortar shops and actually sold it across the world. Six months prior to this, he was sleeping in abandoned buildings. He built something from the ground up and was creating massive jobs. As he puts it, he hired “anyone who could fog a window.” In that first year, he broke a billion dollars in revenue. Anyone who was anyone wanted him on their show. After that, Shaahin has developed two new nootropics or brain-enhancing drugs. The Amazon Emergence Somewhere around 2008 or 2009, Shaahin reached out to Jeff Bezos, who had recently opened Amazon to third-party sellers. He listed some of his new products on Amazon and made thousands of sales overnight. So Shaahin knew that Amazon was going to be something huge. [30:28] “I decided that I was going to master this platform. I put all my chips in on Amazon, and we learned.” He had so many people coming to him for advice, at one point, that he decided to develop a course to help people become sellers on Amazon. Links Billion by Shaahin Cheyene Shaahin’s YouTube channel Hack and Grow Rich Podcast Email Shaahin: [email protected] (Write: Send Me the Free Course) About Shaahin Cheyene RANKED #1 Amazon Accelerator. I help you CRUSH IT on Amazon. $350 Million In Sales. Herbal Ecstacy, Vapir, and many more! During the Iranian Revolution of 1978, Shahin’s family had to escape to survive and ended up finally migrating to Los Angeles, CA. At 15 years old, Shaahin left home with nothing but the clothes on his back and created over a BILLION dollars in revenue by inventing the legendary smart drug known as HERBAL ECSTACY. These childhood experiences had a major impact on his perspective of freedom, hard work, and entrepreneurship. Later, Shaahin went on to invent Digital Vaporization (the forerunner to today’s vapes) and start a number of successful businesses (with a couple notable failures). Today, he is the Founder and CEO of Accelerated Intelligence, Inc. a major Amazon FBA seller with millions in sales. He is also the lead coach at Amazon Mastery where he teaches entrepreneurs how to CRUSH IT! You can also find him on YouTube. Shaahin is considered one of the leading global minds on what’s next in e-commerce, Amazon, and the internet. The London Observer and Newsweek describe him as the “Willy Wonka Of Generation X," and one of the most forward thinkers in business. With his Amazon Mastery Course, he acutely recognizes trends and patterns early on the Amazon platform to help others understand how the

We’re so thankful for the opportunity to answer your money questions and clear up your confusion. If you’re stuck, we want to help you make sense of the situation so you can move forward. https://www.youtube.com/watch?v=zeWqkGwSBq4 Today, we’re continuing the conversation to answer questions from you—our audience. We want to help you on your quest to control your financial future. There are some great ones here that might be on your mind too. So maybe you’ll get the answer you’ve been needing, and get one step closer to your goals… OR maybe it will prompt you to ask a question of your own… tune in now! Table of contentsWhy is Whole Life Insurance “Better” Than Indexed Universal Life Insurance?Can You Explain “Other People’s Money”?Can You Explain the Difference Between Dividends and Interest?Is it Wise to Run Expenses Through an Infinite Banking Policy?Book A Strategy Call Why is Whole Life Insurance “Better” Than Indexed Universal Life Insurance? The answer boils down to the contractual guarantees of whole life insurance versus IULs. An IUL contract is roughly twice the size of a whole life insurance contract. The reason it is so lengthy is that the insurance company has to include explanations of all the risks involved. An IUL carries much more risk because of its correlation to the stock market. And because it’s risky, taking policy loans from an IUL shifts even more risk off of the company's plate and onto yours. Agents often sell IULs as the best of the stock market’s upside, and you can’t lose money. However, that isn’t actually true. To begin with, you don’t get the best of the market, because IULs often have a maximum rate, or a participation rate, or some other provision that limits how well you can do. And while you cannot lose money from a downturn in the stock market, your policy cash value can decrease. Unfortunately, people don’t understand that if the policy doesn’t perform as well as the “hypothetical examples” given by the insurance company, the companies can increase the cost of insurance, which reduces your account balance. Whole life insurance guarantees that the money credited to your cash value will not decrease. So although dividends are not guaranteed in whole life insurance, they have a great track record. That, and the only way your policy will decrease is through withdrawals. In fact, your whole life contract guarantees that your cash values floor will increase every year. The bottom line is that we do not endorse using an IUL as an infinite banking policy. You can learn more about this in Privatized Banking: What Kind of Policy Do You Use? Can You Explain “Other People’s Money”? One viewer asked: Can you explain OPM further? In real estate, when you use OPM as a loan, your cash in the bank is readily accessible. For example, let's say I have $100k in the bank & I borrow $100k to buy a property instead of paying cash. I've borrowed $100k and still have access to $100k to buy another identical property for cash (access to $200k total). But with a policy loan, if my cash value is $100k, let's say the insurance company collateralizes my $100k cash value and they lend me $100k, I can not go back to my policy and cash out my $100k cash value since it's collateralized. This means I only have access to $100k, not $200k, like in the first scenario. Am I mistaken? We love that this question is so thoughtful and detailed. To answer the first part of your question, we agree! If you have $100k in the bank as cash, and you get an unsecured loan of $100k, you are leveraging OPM (other people’s money) to have greater access to capital. If you’re using infinite banking, and you have $100k of cash value and you collateralize it, you are tying it up so that you can no longer use it. However, you’re getting access to $100k of the insurance company’s money and leaving your cash value to sit and continue accumulation. Essentially, you’re trading your access, so that you can have uninterrupted compounding growth—with dividends and interest. Making an Apples to Apples Comparison A more “apples to apples” comparison would be if you used your $100k of cash to secure your bank loan. And the reason you might do this is to have better interest rates. Then, in both instances, you have $100k of access while still growing that money. Also, just because you have the ability to use your policy as collateral for a loan, doesn’t mean you have to. You may have a better interest rate on a bank loan in general and may choose to start there. Then you still have access to that cash value down the road. In other words, you can leave your cash value where it is, and get a loan with the bank, and still have a total pool of $200k accessible. The real difference here is where your store your cash, and how you use it. And we think life insurance gives you better compounding growth and more options. Additionally, as you pay down your loan, and as your cash value increases, you replenish what’s avai

Are you repeating the same day over and over again, or building momentum and springing forward by leaps and bounds? Are there opportunities buried in your own business? Today, we’re talking with Adam Hommey, author of Groundhog Day Is an Event, Not a Business Strategy. https://www.youtube.com/watch?v=Ubie5ZpV45o If you want to find out how to connect your brilliance and your passion to WIN in business and marketing… tune in now! Table of contentsAdam Hommey’s BeginningsGroundhog DayHave You Instituted “Permanent Reactions”?What Could You Have Someone Else Do?What is the SPRING Formula?Transaction Partners vs. CustomersMinimalism vs. Essentialism in BusinessShould You Nix the Business Phone?Availability vs. AccessibilityConnect with Adam HommeyAbout Adam HommeyBook A Strategy Call Adam Hommey’s Beginnings Entrepreneur and author Adam Hommey began his entrepreneurial journey in 2003. Yet almost a decade later Adam found himself wondering where he wanted to go next. He didn’t have a vision. For a few years, all he used to get leads and share his ideas was podcasting. At this time, he was also posting frequently to his social media. When a friend remarked that he enjoyed seeing the “daily Adam,” he had an idea. Thus began a blog called the “Morning Adam.” For 90 days he cross-posted his social media posts onto this blog without specific marketing goals. This helped Adam to release what was blocking him and just create. [5:30] “I notice entrepreneurs find themselves on these plateaus, no matter what happens... when the dust settles, they find themselves at the exact same level of profitability or lack thereof—sometimes even the same dollar amounts—and they’re having the same conversations they’ve been having for five years.” Groundhog Day This revelation led to his book, which talks about the cycles entrepreneurs get stuck in. And when the actual holiday rolled around, Adam wasn’t fully ready to publish this book. However, he didn’t want to wait another full year to take advantage of the holiday. So he made time to launch it, anyway. [7:48] “The ‘how you’re supposed to do it’ is, in more cases than not, a permanent overreaction to a temporary blip on the radar. You can break those rules like I broke those rules getting the book done.” [8:10] “You are allowed to be unconventional. I created an entire marketing program that had no avatar, and no target market, and no product behind it--and that created my core following that is still the basis of my fan base for the Business Creator’s Radio Show to this day.” Have You Instituted “Permanent Reactions”? Adam shares with us a brief parable of a woman who cuts off the ends of her roasts before she cooks them. When her husband asks her why she does this, she answers that it makes the roast cook better. This is what she’s been told her whole life. In reality, what she didn’t know is that three generations back, during the Great Depression, her family began doing this because they couldn’t afford a bigger pot. It became a habit, or a “permanent reaction,” due to a temporary situation. [11:35] “That is what I think constrains us in many cases. I urge business creators, entrepreneurs, whoever you are, to look at the things you’re doing on a daily basis, and ask yourself continuously, ‘What would happen if we didn’t do this at all?’ And that creates a challenge. It helps to surface those things that may be permanent overreactions to temporary blips on the radar.” Adam continues that not only does this give you an opportunity to see new, potentially more efficient, ways of doing things. It can also help you identify your real, high-value actions, so that you can do more of those. What Could You Have Someone Else Do? When you take time to answer Adam’s question, you may start to realize that there are things you can move off of your plate. There’s no reason someone else can’t do the things that you don’t want to do, aren’t efficient at, or simply don’t have time for. There’s also no reason you have to operate your business in a specific order of operations just to be successful. Who says you have to have a logo or a color scheme before you can do business? This is just an arbitrary rule that doesn’t have to keep you stuck before you’ve started. [14:20] “When people first get into entrepreneurship, they are in some cases told to believe that branding is about your logo, your color swatch, your letterheads. I have interviewed branding expert after branding expert after branding expert on both my podcasts...and the common theme through all those conversations is that branding is ultimately some combination of the energies put out by the human figurehead driving the business, how the business positions itself within the world community, and the customer experience they create for the people that interact with the business.” What is the SPRING Formula? [16:00] “It’s my belief that you can convey messages and ideas when you can create acronyms around it. So what does the groundhog

Are you considering whole life insurance, but want to know more about the new products the life insurance companies have released in response to the 7702 changes in 2021? How a whole life dividend rate is computed? Is cash value life insurance improving? Well, the new products are finally here! Let's dive into the 7702 whole life insurance dividends update discussion. https://www.youtube.com/watch?v=ZvRI9r7cEqk What does the 7702 tax code mean for whole life insurance dividends? Tune in now to get the need-to-know information so you can see what to expect for new Infinite Banking policies. Table of contentsRecapping the 7702 Whole Life Insurance Dividends UpdateGuarantees Have Gone Down... What Does This Mean?Gross vs. Net How Interest Rates Really Work7702 Whole Life Insurance Dividend UpdatesIllustrations are Not ContractsIs Death Benefit More Expensive Now? Is it Too Late to Have a Policy Without The Changes?How Does Convertible Term Work with the New Changes?Book A Strategy Call Recapping the 7702 Whole Life Insurance Dividends Update In our previous blog post(7702 Whole Life Insurance Updates), we discussed some of the changes to life insurance products because of the updated 7702 tax code. Naturally, this raised some questions that we want to personally address. This is a new thing for us all, and it’s important to have a good understanding of it going forward. These new products are great for the death benefit, which is really the insurance portion of your insurance. The death benefit is what protects your future income, and can help your family members in the event of a loss. Yet, we’re rightfully getting a lot of questions about what this means for cash value. Guarantees Have Gone Down... What Does This Mean? Most of the new life insurance products have lowered their guaranteed cash value increase, yet what does this really mean? Is this a good thing, or a bad thing? We think it all depends on your point of view. The obvious concern is that if the guaranteed interest rate is lower, that means that cash value build-up is going to be much slower, right? Fortunately, this isn’t quite true. A life insurance company’s first responsibility is to meet contractual obligations. This means delivering all death benefits, paying out profits, etc. In a low interest rate environment, especially during a long-term one, this can be detrimental. By lowering the guarantee, insurance companies can continue to fulfill their role with confidence, and without needing to take more drastic measures, like demutualizing. Gross vs. Net It’s also important to know that guarantees are Gross—this means that they are projected before fees and other costs of the policies. So a guaranteed rate, no matter what the number is, is likely to be lower than you think it is. Does this make it bad? No, this makes it realistic. Fortunately, there are a number of other ways your policy can grow, including the profits the company makes, in the form of a dividend. If you didn’t know, the guaranteed interest rate is actually a portion of the total declared dividend. So what the companies are doing is actually changing the structure of the declared dividend, and making a lower portion of the full declaration guaranteed. In other words, if they’re making a reduction in the guaranteed interest rate growth of your policy, that does not necessarily mean that they’re reducing the declared dividend rate. What the insurance company is doing is reducing the guaranteed portion of the total declared dividend. This may have very little impact on what you actually make in growth each year. How Interest Rates Really Work If you’re thinking that a 1% increase or decrease doesn’t matter all that much, here’s some food for thought. When interest rates go down, bond values tend to go up. This happened in the 80s and 90s, and we’re likely to see it again. And even a 1% increase can make a large impact on bond rates. For example, say the bond rate increased from 2% to 3%, as a result of dropping interest rates. That’s not a 1% increase, that’s a 1% spread. The increase is 50% because you have increased the rate by half of its original value. 7702 Whole Life Insurance Dividend Updates That’s some powerful math, and might help you better contextualize the power of how interest rates impact bonds. Insurance companies are primarily invested in investment grade corporate bonds. This also shows how bonds directly feed into the dividends of policy owners. Illustrations are Not Contracts Another point of confusion for many people is in life insurance illustrations themselves. It is important to understand that illustrations as snapshots in time, not contracts. That’s because each time you run a new illustration of your policy, you’re seeing the future projections based on current dividend rates. All of your history is cemented, but your future is still able to change. And as soon as you receive a new dividend, your illustration becomes outdated. This happens because

Are you considering whole life insurance, but want to know more about the new products the life insurance companies have released in response to the 7702 Whole Life Insurance updates in 2021? https://www.youtube.com/watch?v=WCMQruG3bVQ The new products are here. What does the 7702 tax code mean for whole life insurance? Tune in now to get the need-to-know information so you can see what to expect for new Infinite Banking policies. Table of contentsWhat are the 7702 Whole Life Insurance Updates?What Happens to the Infinite Banking Strategy?Are Lower Guarantees a Bad Thing?Is Less Death Benefit Bad?Is There a Big Difference Before and After?Book A Strategy Call What are the 7702 Whole Life Insurance Updates? If you’re scratching your head when you hear 7702, don’t worry. This simply refers to a section in the IRS tax law that dictates the tax treatment of whole life insurance. At the end of 2020, this tax law was updated. While some have voiced concerns over how this will affect future life insurance policies, we’re more optimistic. You can read our initial analysis of the 7702 whole life insurance updates in our post, Is Infinite Banking Dead? Fortunately, we’re now seeing actual life insurance illustrations that reflect these changes. That means we can dive deeper into the discussion with real numbers so that you can make the most informed decisions possible about your insurance. What Happens to the Infinite Banking Strategy? While there’s still a lot of unknowns, we’re starting to see new developments in the 7702 change. These updated products and policies will take full effect by January 1, 2022. Not all major life insurance companies have begun to sell these new policies. From our preliminary analysis of what’s available right now, here’s what we know: Guarantees have gone from 4% to somewhere in the 2-3% range on most productsYou’ll see less total death benefit compared to older policies of the same premiumTotal dividends, which include guaranteed and non-guaranteed, should not be impacted much Are Lower Guarantees a Bad Thing? Not necessarily. In fact, as we mentioned in our first 7702 whole life insurance updates article, lowering the guarantees can actually strengthen your company’s longevity. Remember that minimum guarantees are just that: minimums. As a policy owner, you get to partake in the company’s profits. This means that if and when interest rates bounce back, we would expect to start seeing higher returns on the non-guaranteed side. We should also note that the guaranteed portion of your policy is a part of the declared dividend. For example, if the guaranteed side is 4%, and the declared dividend rate is 5%, you’re (roughly) getting an additional 1% in growth. However, there are certain factors that change exactly how this calculation works. Ultimately, remember that an illustration of a policy is simply a snapshot in time. As soon as companies pay dividends, that illustration is inaccurate. So a policy illustrated in a low-dividend year won’t reflect the real trajectory of your policy. It’s simply a guideline. We discuss this further in 7702 Whole Life Insurance Dividends Update (2021) Part 2. Is Less Death Benefit Bad? While total death benefit is going to be lower overall, this actually pushes the cash value up. This happens because your cash value is the portion of the death benefit that’s accessible to you. And by the endowment age, your full death benefit is accessible to you. As your policy matures, the death benefit increases, and your accessible cash value increases. With a lower death benefit, this means that your cash value is proportionately higher than a similar policy. While you may be losing some death benefit, what you’re not losing is cash value and the ability to access that cash in a tax-advantaged way. To solve for the death benefit, you can consider a convertible term insurance policy or put more premium into your policy. Is There a Big Difference Before and After? Truth be told, we’re not seeing much change between older and newer policies in terms of projected rates. As we alluded to, this is because while the composition of guaranteed to non-guaranteed is changing, the actual projection is not. Considering this, we believe that the non-guaranteed portion of the dividend is going to make up for any lack of guaranteed growth. This still remains to be proven, however, mutual insurance companies manage their money very conservatively to take care of their contractual obligations. We don't see the 7702 whole life insurance updates as something negative, rather it's a tool, and one that may even prove to be beneficial for your overall IBC strategy. Book A Strategy Call Do you want to coordinate your finances so that everything works together to improve your life today, accelerate time and money freedom, and leave the greatest legacy? We can help! Book an Introductory Call with our team today https://themoneyadvantage.com/calendar/, and find out how Privatized Ban

What are the top 1% of high-performers, producers, and achievers doing differently? How is it possible to get more done, scale your business, and have MORE time for what matters, not LESS? The answer is simple: high achievers realize that being a disciplined person is as crucial as any other aspect of their business. https://www.youtube.com/watch?v=4AoOx5OIRhc It’s what you need, but it’s not what you think. You can’t hustle and grind into your ideal life. Our guest, Craig Ballantyne, shares with us an alternative definition of becoming more productive through discipline…and how working less may actually get you where you want to go. Intrigued? Join us for a conversation with “The World’s Most Disciplined Man,” author of The Perfect Week Formula, The Perfect Day Formula, and Unstoppable, coach, and builder of multiple 7-figure businesses. If you want to achieve more than you thought possible, while working less… tune in now! Table of contentsWhy is Craig Ballantyne the World’s Most Disciplined Person?Becoming More Productive Creating Systems in Your DayWhy Value-Alignment MattersAbout Craig BallantyneGet Free Copies of Craig Ballantyne’s BooksBook A Strategy Call Why is Craig Ballantyne the World’s Most Disciplined Person? [2:30] “It came about…because about 10 years ago I was finishing up my career in the fitness industry, and I was starting another business, helping entrepreneurs be more productive. And some of my friends would be like, ‘Man, how do you get so much done?’… And they first started calling me the most productive person. Then that just kind of morphed into the most disciplined, because in order to be productive, you really have to have discipline.” Craig Ballantyne’s journey began as a fitness coach, where his intense structure and repeatable routines laid the foundation for his later success as an entrepreneur and author. His book, The Perfect Day Formula, outlines the core of his philosophy: that sustainable habits, not fleeting motivation, drive lasting success. Craig has a reputation for extreme consistency. He is known for waking at 4 a.m., sticking to strict routines, and following a minimalist daily structure that eliminates decision fatigue. It’s that level of commitment that earned him the title of the “World’s Most Disciplined Man.” However, the way Craig Ballantyne identifies a disciplined person may not be what you’d expect. Craig shares that most people define discipline as additional tasks to do. [3:20] “I actually take the opposite approach, and I call it effortless discipline. And what this is, is it’s really not using willpower, it’s not making your life harder. It is simply building systems into which success becomes automatic.” This same principle applies to financial habits. Just as Craig relies on systems to eliminate friction, tools like Infinite Banking help you automate good money behavior by controlling your personal economy. While being a disciplined person is indeed about waking up early and sticking with routines, it’s also about building systems that work for you, whether in business, fitness, or finances. Becoming More Productive [5:40] “…I joked that I was lazy and undisciplined because I didn’t have the systems and stuff at home in order to be effective, disciplined, and productive. But anybody can build the systems around themselves to be successful.” The trick, Craig asserts, is not adjusting your life to fit his productivity principles and systems. Instead, you adjust the systems to fit your life. For example, he frequently shares the idea of “attacking your morning” with his audience. Some may interpret this as a call to wake up earlier, however, Craig recognizes that many people are night owls. So it’s less important when people wake up, and more important that whatever time they wake up, they make use of that time. If you’re wondering how to be a disciplined person, it starts with designing a routine that eliminates distractions and gives your best hours to your highest priorities. Craig encourages you to identify the “3 most important tasks” for the day and complete them early, before the chaos sets in. This structured approach allows you to stay focused, reduce decision fatigue, and accomplish more with less effort. Here are a few of Craig’s go-to tactics for becoming more productive: Establish a consistent morning routine that suits your lifestyle. Start your day by completing your top three priorities. Avoid using email, social media, and phones during your first few work hours. Build systems that automate repeatable decisions and free up mental space. Rather than relying on bursts of energy, Craig shows that becoming more productive is simply about building a routine that makes discipline automatic. Creating Systems in Your Day [12:30] “We can control our morning: we can control what time we get up, we can control what we have for breakfast more than most other meals. We can control what time we get started on our work—that sort of stuff. And we cont

How are whole life insurance dividends and interest rates faring in this low interest rate environment? Is today's long stretch of low interest rates a bad sign for whole life insurance in the future? https://www.youtube.com/watch?v=FYMHKtVtVKI Today, we're having a candid conversation about today's interest rate environment, the impact on bond rates and prices, and how that impacts whole life insurance dividends. If you want to know how your whole life insurance will weather any environment… tune in now! Table of contentsThe Role of Bonds on InsuranceHow Do Insurance Companies Invest?What About Policy Loans?Life Insurance Companies Invest ConservativelyHow Do Bonds Work?What a Portfolio of Bonds Means for Insurance CompaniesWhy You Shouldn’t Worry About Low Dividend RatesAdditional ArticlesBook A Strategy Call The Role of Bonds on Insurance Bonds play a significant role in the dividends you receive as a policyholder. This happens because life insurance companies invest heavily in conservative bonds. So rising interest rates should lead to higher declared dividend rates. Similarly, a falling Federal interest rate will likely result in a decreased dividend rate. Are there long-term effects of a low interest rate environment? Well, not to spoil things completely, but life insurance has been around for a long time. It has survived many low-interest rate environments, paying dividends through wars, depressions, recessions, and much more. We’re going to dive deeper into why this is, and how life insurance is still one of the safest choices for your money. How Do Insurance Companies Invest? When you pay premiums, the insurance company doesn’t just throw that money into a savings account and wait. They actually put the money to work. Some of this money goes into securities, however, it’s a minuscule amount. Many companies have anywhere from 0.58% to 2.49% of their portfolio in common stock. The much more significant portion of life insurance company’s investments is in bonds—either corporate bonds or treasury bonds. Bond investments often range from 60.2% to 75.5%. Then, there are preferred stocks, which work similarly to bonds because it produces interest. Additionally, preferred stock means that stockholders get paid before anyone in the common stock gets paid. This means preferred stockholders have low liability. The range for preferred stocks is about 0.25% to 1% of the company’s portfolio. The next biggest investment in an insurance company’s portfolio is going to be mortgage-type investments. Companies allocate anything from 0% to 16.3% of their portfolio to mortgages. To reduce risk, they invest in high equity mortgages. Real estate investments, separate from mortgages, range from 0.33% to 1% of the investment portfolio. What About Policy Loans? The last kind of “investment” life insurance companies make is contract loans. And these are the loans that insurance companies offer to policyholders. Contrary to popular belief, when you take a loan, you’re not taking a loan from yourself. The life insurance company is giving you the money because your cash value is backing the loan. This also means that when you pay interest, you’re paying interest to the life insurance company, not yourself. Life insurance loans make up anywhere from 2% to 7.24% of an insurance company’s portfolio. Policy loans, even in a low-interest rate environment, are great for insurance companies, and by extension you, as the policy owner. It all comes down to the way mutual companies are structured and the dividends they pay. In a low interest rate environment, with many loans fixed at about 5%, this is actually some of the greatest returns companies get during such times. Plus, they can take comfort knowing all loans are backed by cash value. This is beneficial to you, the policy owner because you want your insurance company to do well. You partake in the profits of the company, so it’s a boon to you and all other policy owners. Life Insurance Companies Invest Conservatively The insurance companies have a lot of responsibility on their shoulders. They invest conservatively because they have contractual obligations to millions of people to pay out a death benefit. Permanent insurance, unlike term, is guaranteed to pay out so long as the policyholder keeps the insurance in force. This means there’s a higher standard that companies who offer permanent insurance must adhere to. Mutual insurance companies specifically cannot invest recklessly because of this responsibility. There’s a lot of capital management happening behind the scenes, and to assume that a dividend is solely “return of premium” doesn’t capture the whole picture. Not only is there a chief officer in charge of capital management at the life insurance company, but there’s also an entire team, an entire strategy, and structure. How Do Bonds Work? Bonds have an inverse relationship to interest rates and their value. The following is a hypothetical example to expla