Embracing Technology and Diversity to Create a Bright Future For Golf - Jared Williams
This week Colin speaks with Jared Williams, Director of Advocacy with The National Golf Course Owner's Association. We explore the history of online tee time booking and how the early negative impact on golf course revenues led to Jared's role overseeing "The Consumer Reports for Course Owners" to ensure a fair marketplace. We also dig deep into how golf is looking outside the game to create experiences that resonate with a younger, more diverse audience.
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Show Notes
As golf course owners and managers started to transition their operations over to digital and online platforms, they signed deals with technology providers that negatively impacted their revenues and their ability to control tee time pricing. Needing to overcome the similar issues facing the hotel industry years earlier regarding online reservations, the National Golf Course Owners of America (NGCOA) and The PGA of America recognized the need to create an organization that looked after the best interests of both sides of the marketplace.
A primary purpose of the NGCOA is to support a more competitive and balanced marketplace in public golf that is both supportive of the golf course owner, operator, PGA professional and the golf consumer. They accomplish this by promoting adoption of online tee time guidelines and best practices among technology companies, online agents, marketers, golf course operators, general consumers, and the media.
Want to learn more about Jared and The NGCOA? Check out their website.
Special Guest: Jared Williams - Managing Director of the Golf USA Tee Time Coalition.