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Vuori founder Joe Kudla: You don’t want a VC running your business

Vuori founder Joe Kudla: You don’t want a VC running your business

The Modern Retail Podcast · Digiday

June 13, 201933m 52s

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Show Notes

Vuori clothing, an athleisure brand launched in 2015, is a rarity: The company, which does do most of its business direct-to-consumer, has a healthy wholesale operation, a few physical stores of its own and has raised only a small angel funding round to date. The company's founder, Joe Kudla, joined Digiday on the Making Marketing podcast to talk about why it was important for his business to not go down the VC-funding route when it launched.