Rothy's president Kerry Cooper: The challenge for DTC brands is to figure out a path to profitability
Instagram has long been touted as a haven for direct-to-consumer brands. The case has been the same for Rothy’s, a women’s shoe brand that recently surged in popularity after actress and royal family member Meghan Markle, wore the label on the day...
The Modern Retail Podcast · Digiday
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Show Notes
Instagram has long been touted as a haven for direct-to-consumer brands. The case has been the same for Rothy’s, a women’s shoe brand that recently surged in popularity after actress and royal family member Meghan Markle, wore the label on the day of her pregnancy announcement. But as the DTC market gets more and more saturated and that starts to reflect on Instagram, there's also potentially a tipping point where it ceases to make sense as a medium. Cooper discusses opening retail stores, finding new growth paths, investing in TV and more.