Ro’s Rob Schutz: Facebook remains the most effective customer acquisition channel
Ro, a healthcare direct-to-consumer company that began with a product to treat erectile dysfunction, has a different set of marketing challenges to worry about compared to other DTC brands. Regulation in marketing pharmaceutical products differs from...
The Modern Retail Podcast · Digiday
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Show Notes
Ro, a healthcare direct-to-consumer company that began with a product to treat erectile dysfunction, has a different set of marketing challenges to worry about compared to other DTC brands. Regulation in marketing pharmaceutical products differs from state to state. And because health remains a sensitive topic, establishing legitimacy remains a priority with prospective customers. Rob Schutz, CRO and co-founder at Ro, discussed using platforms for acquisition, TV advertising and more on this episode.