Patron and Grey Goose CMO Lee Applbaum: We’re fighting for our share in the luxury category
The Modern Retail Podcast · Digiday
May 30, 201932m 35s
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Show Notes
As the traditional lines of luxury blur, luxury marketers are competing for attention and consumer spend across categories. Lee Applbaum, CMO of the high-end spirits brands Patron Tequila and Grey Goose Vodka, part of Bacardi Global Brands Limited, is making a play for more of the luxury customer’s wallet. Applbaum discussed how platform partnerships can help the brand reach customers differently, how he thinks of marketing channels and more.