Omnicom’s Peter Sherman: We want to connect, not collapse our agencies
The Modern Retail Podcast · Digiday
May 23, 201931m 33s
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Show Notes
In the past year, the agency world has been rife with news of consolidation. Most executives have explained this as part of a longer-term plan to create less siloed organizational structures and pitching more efficient, integrated solutions to clients. Peter Sherman, executive vice president of Omnicom Group, doesn’t buy it. Sherman discusses the best path to consolidation, how consumer centricity has changed over the years and more.