Nestle’s Pete Blackshaw: It’s challenging for a company our size to pivot
There's a lot of talk around "nimbleness" inside big companies. But the legacy internal red tape stands in the way of operations and the lessons of traditional marketing behavior are difficult to unlearn. That's been the responsibility of Pete...
The Modern Retail Podcast · Digiday
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Show Notes
There's a lot of talk around "nimbleness" inside big companies. But the legacy internal red tape stands in the way of operations and the lessons of traditional marketing behavior are difficult to unlearn. That's been the responsibility of Pete Blackshaw, Nestlé’s Global Head of Digital Innovation Service & Service Models, who has spent the last few years working on changing up the company's internal makeup so it can move faster. Blackshaw discusses the ease and difficulty of being a direct-to-consumer brand, his upcoming new job at Cintrifuse and more.