Intel's Teresa Herd: In-house agencies have 'invaluable' access to the business
The road to in-house certainly isn’t smooth. As the industry gets more and more excited about brands building their internal agencies, a bit of a rude awakening came in December last year when Intel announced it would be shuttering its internal...
The Modern Retail Podcast · Digiday
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Show Notes
The road to in-house certainly isn’t smooth. As the industry gets more and more excited about brands building their internal agencies, a bit of a rude awakening came in December last year when Intel announced it would be shuttering its internal agency, Agency Inside. Teresa Herd, who led Agency Inside and is now the vp and global creative director at Intel, talks about building an in-house agency, how external agencies fit in and more on this week's episode of Making Marketing.