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'In our industry, we wring our hands a lot': Jaime Robinson on getting back to basics

'In our industry, we wring our hands a lot': Jaime Robinson on getting back to basics

Jaime Robinson is one of the industry's best-known creatives. The former Wieden+Kennedy executive now runs her own shop, Joan, which she co-founded last year with former Refinery29 exec Lisa Clunie. But she sees her job -- and that of anyone in...

The Modern Retail Podcast · Digiday

November 2, 201727m 15s

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Show Notes

Jaime Robinson is one of the industry's best-known creatives. The former Wieden+Kennedy executive now runs her own shop, Joan, which she co-founded last year with former Refinery29 exec Lisa Clunie. But she sees her job  -- and that of anyone in advertising -- pretty simply: It's about entertaining people. On this week's Starting Out, Robinson talks about her first job, her first advertising job and the importance of finding the right business partner.