
IBM’s Michelle Peluso: Marketers need to be retrained on new skills
Blockchain and AI are IBM's big bets to take the company back on the top as a leader in innovation and technology. Michelle Peluso, chief marketing officer at IBM, discusses how the technologies will change the craft of marketing.
The Modern Retail Podcast · Digiday
November 22, 201831m 22s
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Show Notes
Blockchain and AI are IBM's big bets to take the company back on the top as a leader in innovation and technology. Michelle Peluso, chief marketing officer at IBM, discusses how the technologies will change the craft of marketing.