'How Hill City affects Gap Inc. is TBD': Eric Toda on incubating a brand within a retailer
Late last year, Gap Inc. launched Hill City, an activewear line that is its version of Athleta, but for men. It's also the retail giant's new opportunity to keep growing in activewear. Eric Toda, head of marketing at Hill City, says the advantages of...
The Modern Retail Podcast · Digiday
Audio is streamed directly from the publisher (pdst.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Late last year, Gap Inc. launched Hill City, an activewear line that is its version of Athleta, but for men. It's also the retail giant's new opportunity to keep growing in activewear. Eric Toda, head of marketing at Hill City, says the advantages of launching Hill City are to be seen for Gap but in the meantime, there’s a lot Hill City is learning from the retailer.