Herman Miller Retail president Debbie Propst on 'softening' Design Within Reach's image in tough times
The Modern Retail Podcast · Digiday
Audio is streamed directly from the publisher (pdst.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
The pandemic has quickly changed the typical office chair shopper. It's no longer entire companies investing in ergonomic seating, but individuals working from home.
"Most consumers have never had to think about this type of product purchase before," Herman Miller Retail president Debbie Propst said on the Modern Retail Podcast. "They've relied on procurement teams or ergonomic specialists who have decided what chair you sit on while you're working."
Herman Miller Retail includes Herman Miller, Design Within Reach and HAY. Propst joined the company in January, overseeing a year of momentous change.
"One of the things that we've done over the spring and summer months, specifically for the Design Within Reach brand, is really soften the way that we look and feel so that we can be more relatable," Propst said. "We used to showcase a lot of museum-like homes that don't look lived in. And we've used this time period to really transition into much more realistic, livable modern homes."