Daily Harvest's Rachel Drori: There is a cycle of torching cash in the DTC space
The Modern Retail Podcast · Digiday
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Show Notes
Rachel Drori started a company because she was hungry. But once the seeds of Daily Harvest were planted in her head, she dove in, and started trying to build a brand. Now, with a cushion of VC funding, Drori is looking towards the next evolution of her company. According to Drori, some of the funding will be used to build out the brand's content strategy and help them share their story. On this week's episode of Making Marketing, Shareen Pathak sits down with Drori, the brand's founder and CEO, to discuss how she built her business, why she worked with investors before taking funding and how she's pushing back against rising customer acquisition costs.