7: Tapping Into the Maple Market & Surviving Shark Tank with SAP! Co-founders
The Modern Acre · Tyler Nuss
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Show Notes
In this episode, we dive into the beverage business, SAP!, with co-founders Chas Smith and Nikita Salmon. SAP! offers sparkling water that's flavored with maple and birch sap, straight from Chas and Nikita's home state of Vermont.
We discuss their upbringing in Vermont and how the maple industry has evolved. They share how they started the ag business and have scaled it through supply chain optimization, local and regional sales distribution, and marketing through social media. We could not stop asking questions and digging into how they've grown their business from nothing. Tune in!