258: Connecting Brands and Farmers through Outcomes-Based Regenerative Agriculture with Chris Kerston, Co-CEO of Land to Market
The Modern Acre · Tyler Nuss
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Show Notes
Chris Kerston is the Co-CEO of Land to Market, the world's first outcomes-based verified regenerative sourcing solution. They support brands and producers who are leading the way in giving the land a voice and working to improve soil health, water, biodiversity and ecosystem function. Chris ranched full time for over 10 years before joining the Savory Institute. With a longstanding passion for regenerative agricultural and better food distribution systems, Chris has dedicated his life to helping connect ranchers with consumers in ways that create synergistic value for both sides.