The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

What if curiosity could be your secret weapon in marketing? I'm thrilled to have Emily Aborn on the show to explore how sparking curiosity can transform your content and engage your audience like never before. Emily broke down the four types of curious people plus shared some oh so needed practical tips for making your content irresistibly engaging. The insights you'll gain in this episode will help you connect more deeply with your audience and drive more meaningful interactions. Dive in and discover how to make your marketing strategy not just effective but also fun and engaging! In this episode of the podcast, we talk about: The four types of curious people How to use curiosity to engage your audience Practical tips for infusing curiosity into your marketing content Why less detail can sometimes lead to more engagement How storytelling can be a powerful tool in curiosity marketing Curiosity Marketing beyond social media …And More! This Episode Was Made Possible By: Sked Social Are you looking for seamless collaboration on your social media management platform? Don't risk security by sharing seats, or paying extra just to add team members. With Sked Social, you get unlimited seats at no extra cost. Simplify your workflow by managing all your social media accounts from a single, easy-to-use dashboard, and keep all your stakeholders in one place. Spend less for effective social media management, with flexible, predictable pricing that grows only when your social portfolio grows. Get started with Sked Social today and take your social strategy to the next level: https://skedsocial.com/why-sked-social?utm_source=mindful_marketer&utm_medium=podcast&utm_campaign=curiosity_episode Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 2024 Instagram Bootcamp You don't need to go ✨Viral✨ on Instagram... you need to get Profitable! Learn the IG Strategies that focus on profitable engagement, NOT empty attention, at the FREE 4-Day Instagram Bootcamp for Founders, Biz Owners, & Content Creators. From August 19-22, invest 4-days of rewarding work into setting your business up for a major success shift on Instagram: https://onlinedrea.com/bootcamp About the Guest: Emily Aborn is a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, she's owned and operated brick-and-mortar as well as two online businesses. She's worked with 100+ industries as a copywriter, helping her clients increase their visibility, and build relationship and community-based businesses. She has a knack for unlocking her client's unique voices and bringing their personality to life. For fun, she enjoys the nerdiest of word games, reading, listening to podcasts, and hiking with her husband, Jason, and their dog, Clyde. Website: https://emilyaborn.com/ Instagram: www.instagram.com/emilyaborn LinkedIn: www.linkedin.com/in/emilyaborn Facebook: www.facebook.com/emily.catherinegrace/ Content with Character Podcast: https://emilyaborn.com/content-creationpodcast/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/317

Ever feel like your marketing efforts are getting lost in a sea of tech tools and automation jargon? Let's cut through the noise and get back to basics with systems that actually work for you! In this episode, Nikki McKnight joins me to dive into the often overlooked side of marketing automation—what we need to consider before getting lost in the tech and tools. We'll explore the foundational elements of systems and operations, breaking down the essentials that ensure your business runs smoothly and effectively. Nikki shares her journey from a curious kid fascinated by how things work to a seasoned systems and ops expert. We discuss the critical questions to ask before choosing tools, the difference between automated and automatic systems, and how to make decisions that keep your business flexible and resilient. In this episode of the podcast, we talk about: Understanding the difference between systems and operations Key questions to ask before choosing project management tools Why striving for automatic over automated systems can make a difference How to avoid being overly reliant on a single person or platform Real-life examples of simplifying processes to improve efficiency Insights into selecting the best tech tools to support your business goals …And More! This Episode Was Made Possible By: Sked Social Sked Social champions the power of automation to elevate your social media marketing game. Stop wasting hours posting manually and instead claim back your work/life balance with advanced auto-post tech that even lets you post Instagram stories with link stickers. Plus, simplify internal approvals and share review links with clients for easy sign-off with Sked's streamlined approvals process; and harness the power of Sked's AI to automate reporting and other tedious tasks. Sked gives you the insights you need to supercharge your socials and the freedom to keep your content fresh and creative: https://skedsocial.com/why-sked-social?utm_source=mindful_marketer&utm_medium=podcast&utm_campaign=automation_episode Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside Digital Brain PowerPack Your past content has stories, insights, and value that deserves another day in the spotlight. The Digital Brain PowerPack guides you in the tools and methods I use for my done-for-you clients to resurface your content treasures, allowing you to tell richer, deeper stories without the constant pressure of starting from scratch: https://onlinedrea.com/digital-brain/ About the Guest: Nikki McKnight is the operations and systems strategist behind the success of founders driven to build businesses beyond themselves. With over 15 years of experience in operations and logistics, Nikki has honed her craft in optimizing operations, enhancing communication, and nurturing high-performing teams across diverse business landscapes. Driven by a fascination for the magic behind the scenes of film and TV, Nikki sees herself as the director of the unseen processes. She believes that true admiration for success lies not just in the spotlight but in understanding the backstage mechanics that make it possible. Outside of ops, Nikki is a speed reader of queer romance novels, a connoisseur of stand-up comedy, a devotee of feminist movie podcasts, and an enthusiastic consumer of all things caffeinated. Website: https://theopsshop.biz/ Instagram: https://www.instagram.com/iamnikkimck/ LinkedIn: https://www.linkedin.com/in/nikkimcknight/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/316

Struggling to keep up with important dates and client engagement? Ever wondered how automation can help you manage your business and personal life better? I'm sitting down with powerhouse guests Colie James, Brianca Kirkman, and Dama Jue to unravel the magic of marketing automation. We dive deep into how automation tools like Airtable, ManyChat, and ThriveCart can transform your business, help you remember those crucial dates, and keep your operations running smoothly, even when you're offline. From Brianca's unique approach to using automation to personalize client experiences to Colie's game-changing birthday sale strategy, and Dama's insightful take on maintaining a human touch. On top of that, we share real-life stories of how automation has saved our bacon and the emerging trends in marketing automation. Tune in and get inspired to take your automation game to the next level! In this episode of the podcast, we talk about: Our marketing automation origin stories Real-life examples of how automations have save our businesses Favorite tools and why we can't live without them Practical tips for balancing automation with personal engagement Trends in marketing automation and what to expect in the future Strategies for making automations align with your business values …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside Social Media Launch Planner If you are launching anything on social media right now, check out my free launch planner. Inside, you'll find a launch tool kit, pre- and post- launch planning questions, and a FULL 24-day social media launch outline. Download this free resource so that your next launch can go off without a hitch: https://onlinedrea.com/launch/ About the Guests: Brianca Kirkman, MA is a Marketing Operations and Automations Consultant and the author of It Ain't Rocket Science, Friend! How to Position Your Expertise, Build an Authentic Personal Brand, and Plan a Profitable Launch in 90 Days. Brianca specializes in helping executives, entrepreneurs, and CEOs build, launch, and grow sustainable marketing systems through simple online marketing strategies and advanced automations. Brianca has assisted her clients in generating over $500,000 in first time launches and has coached over 600 women between three core programs since July 2020. Website: https://www.briancajohnson.com/ Instagram: https://www.instagram.com/thebriancajohnson LinkedIn: https://www.linkedin.com/in/thebriancajohnson/ Facebook: https://www.facebook.com/thebriancajohnson Colie James is a Disney-loving family filmmaker, Workflow & Automations Guru, and the host of the Business-First Creatives podcast. Based in Boulder, Colorado, her heart pumps in helping photographers & creative service providers automate their systems, reclaim their time and get back to living! With 10+ years in the creative space, Colie believes every creative deserves to build a business that is sustainable and profitable, and no one should quit their 9 to 5 only to work 24/7 [in their business]. The truth—automated systems can save us all from being overworked and overwhelmed. When Colie isn't building killer workflows and automations, you can find her spending some much needed time with her husband, James, daughter Chloe, or [you guessed it] at Disneyland. Website: https://coliejames.com/ Instagram: https://www.instagram.com/coliejames/ YouTube: https://www.youtube.com/channel/UCxcLZK2bRicOuay5SiQ8luw LinkedIn: https://www.linkedin.com/in/colie-james-936ab0252/ Business-First Creatives Podcast: https://pod.link/1626652456 Dama Jue is a funnel strategist and Thrivecart expert who loves helping biz owners build a profitable and impactful online presence through strategic funnels and all the automation you never knew you needed with high-impact-low-stress trainings and templates. Don't miss her collection of modern, conversion-optimized Thrivecart templates! Websites: https://damajue.com/, https://thrivecarttemplateshop.com/ Instagram: https://instagram.com/damajue, https://instagram.com/thrivecarttemplateshop Facebook: https://facebook.com/damajuellc, https://www.facebook.com/thrivecarttemplateshop Threads: https://www.threads.net/@damajue Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/315

If you've ever felt like a marketing hot mess, you're in for a treat. I have the incredible Lucy Reyes from Cheers to Productivity joining us. Lucy's journey from a burnt-out corporate employee to a productivity expert is both inspiring and full of practical insights. In this episode, we'll explore how to automate your marketing tasks efficiently, the power of tools like Trello and Zapier, and the crucial balance between automation and the human touch. Lucy shares her top tips for identifying the small, repetitive tasks you can start automating today, and how to avoid common pitfalls. Plus, we discuss the importance of rest and mindfulness in maintaining productivity. If you're ready to make your marketing more efficient and less overwhelming, this episode is a must-listen. In this episode of the podcast, we talk about: The surprising journey that led Lucy Reyes to become a productivity expert. The key to identifying which marketing tasks to automate first How small automations can have a big impact on your daily workflow The common mistakes people make when setting up automations How Trello can transform your marketing strategy Why balancing automation with a personal touch is crucial for business success …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside Digital Brain PowerPack Your past content has stories, insights, and value that deserves another day in the spotlight. The Digital Brain PowerPack guides you in the tools and methods I use for my done-for-you clients to resurface your content treasures, allowing you to tell richer, deeper stories without the constant pressure of starting from scratch: https://onlinedrea.com/digital-brain/ About the Guest: Lucy Reyes is a wifey, mama of two, a Productivity + Trello Strategist, course creator, podcaster, membership owner and the founder of Cheers to Productivity. (Does having multiple hats sound familiar? LOL). In 2020, she left her corporate career to go all in and use her Business degree and 8+ years of experience in a much more meaningful way. Now, her passion lies in helping online business owners maximize their efficiency and increase profits without doing more. ♥ You don't need to 'do it all' - you need to do it well. ✨ Website: http://cheerstoproductivity.com/ Instagram: https://www.instagram.com/cheerstoproductivity/ LinkedIn: https://www.linkedin.com/in/cheerstoproductivity Cheerful Productive Chats Podcast: https://cheerstoproductivity.com/podcast/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/314

What would it feel like to spend less time on manual marketing tasks and more time on projects that light you up? In this episode, we explore how marketing automations can save you time and keep you balanced, even when life gets busy (like when you're holding a baby who loves to be held by mama and mama alone!). Join me as I dive deep into the world of marketing automations, sharing the tools I love and use daily for myself and my clients. From the basics to advanced tactics, this episode covers how automations can streamline your business processes, improve customer experience, and allow you to breathe creativity into your work. In this episode of the podcast, I talk about: What Crocs and abandoned carts have in common Some of my favorite marketing tools A more mindful approach to automation AI-powered chatbots and social listening tools The end of "link in bio" thanks to automation The best email marketing tool for beginners …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside Digital Brain PowerPack Your past content has stories, insights, and value that deserves another day in the spotlight. The Digital Brain PowerPack guides you in the tools and methods I use for my done-for-you clients to resurface your content treasures, allowing you to tell richer, deeper stories without the constant pressure of starting from scratch: https://onlinedrea.com/digital-brain/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/313

What's the secret to transforming your Facebook group from a ghost town to a buzzing, engaged community? I'm chatting with Facebook groups with expert Christina Jandali and she's giving us a masterclass for building community online. We explore practical strategies for growing and engaging with Facebook groups, discussing the nuances of maintaining active communities and reviving inactive ones. Christina shares her insights on balancing engagement with authentic connections and offers tips for creating purposeful, conversational content that resonates with your audience. In this episode of the podcast, we talk about: Christina's transition from finance to online business The impact of community and connection in Facebook groups How to ask better pre-join questions Using mindless questions to set up your community for real connections If it's worth reviving an inactive Facebook group How to make money using Facebook groups …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside The Feed Private Podcast The Feed Private Podcast is for business owners who want to go deep into the weeds of social media without feeling (or getting) lost. Social Media is constantly evolving, so it's super easy to get left behind, but with The Feed Private Podcast, not only will you stay informed, you will come away from each episode with actionable insights on what your business can to do stay ahead of the social media game: https://onlinedrea.com/the-feed/ About the Guest: Christina Jandali is a confidence-boosting, cash creating Business Growth Strategist who helps coaches and course creators build a raving fan base and produce scalable profits by hosting a free Facebook group. She is a self-made millionaire who started her business from ground zero during maternity leave from her corporate job when she decided it was time to build her own dreams, not someone else's. She's since sold thousands of digital products and programs in more than 68 countries. Website: http://deliveryourgenius.com/ Facebook: https://www.facebook.com/DeliverYourGenius Instagram: https://www.instagram.com/christina.jandali Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/312

I'm diving into the evolving world of social media with three incredible guests who are making waves on Substack. Kathleen Oh, Becky Mollenkamp, and Tara McMullin share their unique journeys and insights into why they left traditional social media platforms behind and found success on Substack. In this episode, Kathleen discusses her journey from being banned on Instagram to thriving on Substack by discussing safe psychedelic use. Becky shares how she transitioned from traditional email marketing to Substack, finding a sense of relief and community. Tara talks about her experience in leaving ConvertKit and focusing on Substack to explore the future of work and online business. This episode is packed with valuable insights for anyone looking to redefine their online presence and build authentic connections. In this episode of the podcast, we talk about: Using Substack to foster a genuine community Ways to monetize content on Substack How to leverage Substack's features for better engagement Key tips for maintaining authenticity in your online presence Rebuilding your audience after being banned The collaborative writing community that lives on Substack Concerns about the future of Substack …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside Social Media Day Summit Social media is not dead. It is simply evolving. And that's what we're exploring at the Social Media Day Summit. Join me and my fellow experts on June 30th as we dive into innovative strategies and timeless tactics designed to empower social media marketers, freelancers, agency owners, and anyone else ready to take their social media strategy to the next level. Grab your ticket today for $10: https://onlinedrea.com/smd/ About the Guests: Becky Mollenkamp is a business accountability coach who guides entrepreneurs through the transition from small business owner to agency CEO (without selling their soul). Website: https://feministfounders.co/ Feminist Founders Podcast: https://feministfounders.co/episodes/ Instagram: https://www.instagram.com/beckymollenkamp/ Tara McMullin is a writer, podcaster, and critic. She's the creator of What Works, a podcast and newsletter that rethinks work, business, and leadership for the 21st-century economy. Tara uses critical theory, philosophy, and economics to make sense of both systemic challenges and everyday practice. She's also the co-founder of YellowHouse.Media, a boutique audio and video production agency that helps changemakers create remarkable media. Her work has been featured in Fast Company, Quartz, and The Muse. Website: http://yellowhouse.media/ What Works Podcast: http://whatworkspodcast.com/ Newsletter: http://whatworks.fyi/ Kathleen Oh (she/her) is an Integration Coach, writer, and advocate for safe drug use, specializing in psychedelics. With over 25 years of experience in mental health, she's been in private practice since 2007. Kathleen's coaching services are tailored to support individuals navigating high-stress, high-performance careers, prioritizing their personal growth and well-being. Website: http://coachkathleenoh.com/ Substack: http://ohmyheart.substack.com/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/311

Today, we're breaking down preconceived notions about what marketing should be and diving into the world of mindful and sustainable marketing with my special guest, Tomisin Smith. Together, we're exploring practical strategies for creating compelling Instagram content, from scroll-stopping videos to well-designed carousel posts. We'll also tackle the all-too-common issue of burnout, sharing tips and personal experiences on maintaining a healthy work-life balance in the fast-paced world of social media management. Tomisin shares her inspiring journey from medical school to becoming a dedicated social media manager and her passion for ethical marketing. And you definitely want to hear our discussions on the importance of consistency, adapting to change, and setting boundaries to prevent burnout. In this episode of the podcast, we talk about: Tomisin's unconventional path to marketing Innovative strategies for social media marketer Strategies to avoid burnout and set healthy boundaries Cutting through information overload Creating a separate Instagram account for decompression Focusing on consistency over viewership numbers and success …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside Social Media Day Summit Social media is not dead. It is simply evolving. And that's what we're exploring at the Social Media Day Summit. Join me and my fellow experts on June 30th as we dive into innovative strategies and timeless tactics designed to empower social media marketers, freelancers, agency owners, and anyone else ready to take their social media strategy to the next level. Grab your ticket today for $10: https://onlinedrea.com/smd/ About the Guest: Tomisin Smith is an experienced social media strategist and the owner of Twenty Six Digital, a digital agency specializing in product-based businesses and memberships across various industries. With nearly a decade of experience in social media, Tomisin brings a background in multinationals and a deep understanding of the challenges, strategies and successes involved in building an online presence. She openly shares her own journey to inspire and guide others, emphasizing that social media can play a crucial role in business growth. Tomisin also emphasizes the importance of mindful social media usage, acknowledging the potential negative effects of excessive consumption. She provides guidance on finding a balance between leveraging social media for business growth and maintaining a healthy relationship with technology. Additionally, she is dedicated to debunking common misconceptions and providing accurate information and strategies to her clients, helping them unlock the true potential of social media for their business growth. Website: https://tomisinomoniyi.com/ Instagram: https://www.instagram.com/thetomisinsmith/ YouTube: https://www.youtube.com/@TomisinSmith?sub_confirmation=1 Threads: https://www.threads.net/@theTOMISINSMITH TikTok: https://tiktok.com/@thetomisinsmith LinkedIn: https://www.linkedin.com/in/tomisinsmith Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/310

As controversial as we all know it is, artificial intelligence is here to stay. So as digital marketers, how do we use it thoughtfully and mindfully? Joining me to dive deeper on this subject is the brilliant tech educator and author, Avery Swartz. We're taking a closer look at generative AI tools like ChatGPT and their role in marketing and client services. We explore AI's probability-driven predictions, compare it to an "autocomplete on steroids," and discuss its limitations, especially its lack of self-awareness. We don't shy away from the ethical dilemmas surrounding AI, from integrity and environmental impacts to copyright issues. On top of so much more, we touch on the future of AI in marketing and society, and Avery's thoughtful approach to technology. So listen in as we shed light on both the potential and the pitfalls of AI in business and marketing with the always-insightful Avery Swartz. In this episode of the podcast, we talk about: Avery's transition from web design to tech education Very real AI hallucinations How to use AI tools like ChatGPT without compromising integrity The importance of human creativity and critical thinking in the AI era The future of AI in marketing and its potential impact on businesses The balance between productivity and societal wellbeing …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside Social Media Day Summit Social media is not dead. It is simply evolving. And that's what we're exploring at the Social Media Day Summit. Join me and my fellow experts on June 30th as we dive into innovative strategies and timeless tactics designed to empower social media marketers, freelancers, agency owners, and anyone else ready to take their social media strategy to the next level. Grab your ticket today for $10: https://onlinedrea.com/smd/ About the Guest: Avery Swartz is the founder and CEO of Camp Tech, and author of the best-selling book See You on the Internet: Building Your Small Business with Digital Marketing. Avery is the resident tech contributor on CTV Your Morning and is regularly heard on CBC Radio. Avery was ranked number 5 on Search Engine Journal's Top 50 Women in Marketing list and hosted the AI Meets World podcast from Microsoft and the Globe and Mail Content Studio. Websites: https://averyswartz.com/ and https://www.camptech.ca/ Instagram: https://www.instagram.com/averyswartz/, https://www.instagram.com/camptechco/ LinkedIn: https://www.linkedin.com/in/averyswartz/, https://www.linkedin.com/company/camp-tech/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/309

Social media and marketing can often feel super impersonal, but today's guest, Dre Baldwin, brings a refreshing approach to making meaningful connections. Dre's custom video proposal to be on this podcast was so unique that I knew we had to have him on the show! In this episode, Dre shares his incredible journey, from giving four TED Talks to authoring over 30 books and his unique methods for standing out in a crowded market. We dive into his philosophy of doing things that don't scale, building genuine relationships, and how he's translated his athlete mentality into a successful business strategy. This is a must-listen for anyone looking to inject more personality and authenticity into their marketing efforts. In this episode of the podcast, we talk about: Dre's approach to creating personalized outreach (custom videos!) Why doing things that don't scale can lead to growth How to build genuine relationships with your audience Dre's "Work on Your Game" philosophy How doing everything holds you back Why you need to be the biggest believer in yourself if you want to succeed …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside Social Media Launch Planner If you are launching anything on social media right now, check out my free launch planner. Inside, you'll find a launch tool kit, pre- and post- launch planning questions, and a FULL 24-day social media launch outline. Download this free resource so that your next launch can go off without a hitch: https://onlinedrea.com/launch/ About the Guest: Dre Baldwin is CEO and Founder of Work On Your Game Inc. He has given 4 TEDxTalks and has authored 33 books. Dre's content has been consumed over 103 million times. His daily Work On Your Game MasterClass has over 2,700 episodes and over 7 million listeners. Dre had a 9-year professional basketball career, playing in 8 countries. Dre's framework is the "roadmap in reverse" for professional mindset, strategy, systems and execution. Websites: http://WorkOnYourGame.com, http://WorkOnYourGameUniversity.com, http://DreAllDay.com/, http://www.WorkOnYourGamePodcast.com Instagram: http://Instagram.com/DreBaldwin YouTube: http://YouTube.com/Dreupt Facebook: http://Facebook.com/WorkOnYourGame LinkedIn: http://LinkedIn.com/in/DreAllDay X: http://Twitter.com/DreAllDay TikTok: http://TikTok.com/WorkOnYourGame Clubhouse: http://clubhouse.com/@drebaldwin Soundcloud: https://soundcloud.com/drebaldwin Amazon: http://amazon.com/stores/Dre-Baldwin/author/B00AQ9NA7A Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/308

I love data! Whether you're a business owner, content creator, or freelancer, you should fall in love with data too because it's the starting point to designing a real path to success on social media. In today's episode, we're going to dive into some recent social media studies done by Metricool to talk about what's working and what we need to leave behind. Metricool's latest report analyzed data from almost a million social media accounts and over 29 million posts. We'll discuss platform-specific trends, the impact of engagement rates, and how different strategies work for varying account sizes. Whether you're a tiny account or a huge brand, this episode will help you navigate the evolving social media landscape and learn to trust the data. In this episode of the podcast, I talk about: The difference between strategies and trends in social media marketing Insights from Metricool's 2023 study on social media networks Platform-specific data for Instagram, Facebook, X (formerly Twitter), TikTok, LinkedIn, Pinterest, Google Business Profiles, YouTube, and Twitch The importance of quality content versus quantity The rising significance of video content How algorithms are evolving and what that means for your social media strategy …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside The Feed Private Podcast The Feed Private Podcast is for business owners who want to go deep into the weeds of social media without feeling (or getting) lost. Social Media is constantly evolving, so it's super easy to get left behind, but with The Feed Private Podcast, not only will you stay informed, you will come away from each episode with actionable insights on what your business can to do stay ahead of the social media game: https://onlinedrea.com/the-feed/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/307

Do you ever have a moment where you make a mistake, and you want to clear the air and share your story so other people can learn from it? In this episode, I'm bringing back my guest Megan Griffith, to share the furious backlash she received on social media after making two decisions that rubbed her community, which she loves deeply, the wrong way. Join us as we dive into the lessons learned from her social media mishaps, the growth she experienced, and the changes she's made since then. Megan opens up about the challenges of public criticism and the steps she took to rectify her mistakes. This is a must-listen for anyone navigating the tricky waters of social media. In this episode of the podcast, we talk about: Reflecting on Megan's journey and the mistakes she made on TikTok The backlash she faced and her initial responses The importance of authentic apologies and self-reflection How Megan restructured her business and found success on other platforms How to handle harsh public criticism and move forward …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside About the Guest: Griffith is a content creator, hair dye enthusiast and auDHD life coach for the neurocurious. She is autistic and ADHD, and uses her lived experience and research skills to help people who are stuck in the in between identify their strengths, and celebrate themselves, disability and all. Website: https://www.theneurocuriosityclub.com/ Instagram: https://www.instagram.com/theneurocuriosityclub YouTube: https://www.youtube.com/@theneurocuriosityclub Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/306

Can TikTok really be a goldmine for generating leads and securing clients? Absolutely! In this episode, Megan Griffith, a seasoned content creator and neurodivergent life coach, shares her firsthand experiences of monetizing TikTok. From viral videos to sustaining a profitable business model, Megan unveils the strategies that have allowed her to thrive on one of the most dynamic platforms today. Discover how understanding neurodivergence can enhance how you engage with your audience, why repurposing content can be your best marketing tool, and how Megan navigates the tricky waters of social media monetization without compromising her values or emotional boundaries. In this episode of the podcast, we talk about: How Megan turned her TikTok presence into a robust business channel The impact of viral content on business growth and client engagement Techniques for adapting neurodivergent-friendly strategies to enhance online presence Practical advice for managing personal boundaries in the digital space The significance of repeat content and its role in audience retention …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside Trend Savvy Keeping up with Trends feels like its own Olympic sport sometimes. And we want to help you keep up! Trend Savvy is designed to give you the trends while they're hot so that you don't have to scroll forever before finding what you need: https://onlinedrea.com/trendsavvy/ About the Guest: Griffith is a content creator, neurodivergent life coach, and hair dye enthusiast. She is autistic and ADHD, and uses her lived experience and research skills to help other neurodivergent folks cope with their struggles, identify their strengths, and celebrate themselves, disability and all. She specializes in executive dysfunction, emotional dysregulation, and internalized shame, and has several programs and products (not to mention a wealth of free resources) available at her website, theneurocuriosityclub.com. Website: https://www.theneurocuriosityclub.com/ TikTok: https://www.tiktok.com/@megmoxie Instagram: https://www.instagram.com/theneurocuriosityclub YouTube: https://www.youtube.com/@theneurocuriosityclub Podcast: https://podcasters.spotify.com/pod/show/theneurocuriosityclub Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/305

Today, we're diving deep into how TikTok has revolutionized the world of micro video content and what this evolution means for you as entrepreneurs and business owners. We'll look into the unique features that TikTok introduced, such as in-app video editing capabilities and an advanced content discovery algorithm that has changed the game for everyone. I'll also share my own journey with video content creation, the changes I've observed across various social media platforms influenced by these innovations, and strategies for you to leverage micro video effectively. This episode is full of insights and practical advice designed to help you create impactful videos that engage and expand your audience. Join me as we unpack these dynamic tools that can transform your marketing approach and help you connect more meaningfully with your community. Don't miss out on learning how you can enhance your digital footprint and captivate your viewers like never before! In this episode of the podcast, I talk about: How video content has played a significant role in my personal life The evolution from Musically to TikTok TikTok's best-in-class in-app video editor The importance of creating video content that is discoverable, consumable, and shareable Strategies for utilizing micro-video content to attract more viewers Why business owners need to care about micro-videos …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside Social Media Launch Planner If you are launching anything on social media right now, check out my free launch planner. Inside, you'll find a launch tool kit, pre- and post- launch planning questions, and a FULL 24-day social media launch outline. Download this free resource so that your next launch can go off without a hitch: https://onlinedrea.com/launch/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/304

What's the best search engine around? If you said Google, you're probably right, but something else is catching up quicker than you think (and no, it's not Microsoft Bing). It's social media. My guest, Erin Ollila, an esteemed podcaster and storytelling expert with a rich background in copywriting, joins me to explore how and why social media is increasingly becoming the preferred search engine of millions. This isn't a trend to look at, it's an evolution that businesses can take advantage of to better connect and serve their online communities. Listen in and discover the seismic shift in search behavior, particularly among Gen Z, the underestimated power of repetition in marketing, and the long-term SEO game that outlasts instant social media gratification. In this episode of the podcast, we talk about: How TikTok started the social media search engine evolution Strategies for optimizing your content with keywords The value of recycling content to fit long-term goals Erin's Thesis on social media's influence on personal storytelling Differences between follow-for-follow and building authentic connections Erin's tough decision to leave X, formerly known as Twitter …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside Digital Brain PowerPack Your past content has stories, insights, and value that deserves another day in the spotlight. The Digital Brain PowerPack guides you in the tools and methods I use for my done-for-you clients to resurface your content treasures, allowing you to tell richer, deeper stories without the constant pressure of starting from scratch: https://onlinedrea.com/digital-brain/ About the Guest: Conversion copywriter. Copy Coach. Wing Woman. Word slinger. No matter what you call her, Erin Ollila believes in the power of words and how a message can inform—and even transform—its intended audience. When she's not working with big brands and small businesses to marry strategy, storytelling, and SEO, you can find her hosting the Talk Copy to Me podcast or exploring southeastern MA with her family and friends. Erin graduated from Fairfield University with an M.F.A. in Creative Writing and then co-founded Spry Literary Journal, which celebrates undiscovered and established writers' concise, experimental, hybrid, modern, vintage or just-plain-vulnerable writing. Website: https://erinollila.com/ Instagram: http://instagram.com/erinollila LinkedIn: http://linkedin.com/in/erinollila Facebook: http://facebook.com/erinollilacreative TikTok: https://tiktok.com/@erinollila_ Threads: https://www.threads.net/@erinollila Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/303

I'm taking you behind the scenes to reveal some major shifts happening in my business, especially with the Savvy Social School. I'll be unpacking the reasons behind our move from an open membership model to a focus on individual products. So brace yourselves because I'm getting real about everything—how member feedback shaped this decision, the challenges of live events, and even how my personal life, including a new pregnancy, influenced the direction of our business. Plus, I get transparent about the financial nudges that pushed me to this big pivot. If you think this is just a story about the Savvy Social School's evolution. Think again. It's a deep dive into the tough decisions and the path to alignment between business goals, personal capacity, and the ever-changing marketplace that all businesses have to face at some point. So tune in to get the nitty-gritty on the lessons learned and discover the exhilarating next steps for our community. In this episode of the podcast, I talk about: Addressing confusion about the Savvy Social School waitlist Why this new focus is best for my business right now The feedback and community trends that helped me make the decision A beautiful thing that has happened since changing models The Future of the Savvy Social School …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside Fab Fiesta To celebrate my 10 year anniversary, I'm throwing a Fab Fiesta from April 15-24, 2024. For 10 days, I'm rolling out 10 exclusive offers – each day, a new surprise. And because I love a good party, I'm slicing prices by 50%. Want in? https://onlinedrea.com/birthday/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/302

Do you have a micro following? Even with a micro following, the world of brand deals is wide open. In this episode, I sit down with Gwen Lane, the founder of CREATORIZE, who shares invaluable insights on navigating brand collaborations for content creators regardless of their follower count. Dive deep into the creator economy's growth, learn practical steps for attracting brands, and discover how to gracefully transition from free products to paid partnerships. Gwen also gives us a peek into the future of content creation with AI and how to maintain authenticity in a digital world. In this episode of the podcast, we talk about: How the creator economy has evolved and what it means for you Strategies for micro-influencers to land brand deals The role of AI in content creation and maintaining the human touch Treating your business as a media company What I learned from my time as a fashion blogger on YouTube …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside Fab Fiesta To celebrate my 10 year anniversary, I'm throwing a Fab Fiesta from April 15-24, 2024. For 10 days, I'm rolling out 10 exclusive offers – each day, a new surprise. And because I love a good party, I'm slicing prices by 50%. Want in? https://onlinedrea.com/birthday/ About the Guest: Gwen Lane is the founder of CREATORIZE, an online education platform for creators. After working 12+ years in digital marketing in LA's entertainment industry, she launched her travel and lifestyle brand The LA Girl in 2016 and partnered with brands like Disney, Target, Starbucks and more. She built that into a multiple six figure media business and sold it when she moved to Minnesota. For the last six years, she's helped over 8,000 creators monetize through her digital programs and has built a following of over 300k across platforms. When she's not creating content, she's reading books or hiking with her husband, Luke, stepdaughter, Winnie, and their Australian Shepherd, Bailey. Website: http://creatorize.me/ Instagram: https://www.instagram.com/heygwenlane Facebook: https://www.facebook.com/heygwenlane TikTok: https://www.tiktok.com/@heygwenlane Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/301

Navigating a business pivot can stir up a mix of emotions, from fear and uncertainty to excitement about new possibilities. In our first roundtable discussion, we dive into the heart of mindful marketing transformations. Joining me are special guests Jamar Diggs, Diane Mayor, and Diann Wingert, who share their firsthand experiences of steering their businesses through significant shifts. From moving beyond traditional marketing roles to redefining their audience and messaging, each story sheds light on the challenges, wins, and lessons learned during their journeys. In this episode of the podcast, we talk about: Marketing your business through significant pivots The role of feedback and intuition in refining your strategy Lessons learned from navigating business transformations Strategies for communicating and implementing changes The future direction for our businesses in the context of mindful marketing …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside Fab Fiesta To celebrate my 10 year anniversary, I'm throwing a Fab Fiesta from April 15-24, 2024. For 10 days, I'm rolling out 10 exclusive offers – each day, a new surprise. And because I love a good party, I'm slicing prices by 50%. Want in? https://onlinedrea.com/birthday/ About the Guests: Jamar Diggs is a YouTube Marketing Strategist for businesses who want to leverage YouTube to create a low-lift marketing strategy so they can make marketing only 10% of their focus. He takes his corporate marketing experience from working in large marketing departments like Homes.com and Forrent.com to help his clients create a content strategy and marketing system that will generate results for years. Website: https://jamardiggs.com/ Instagram: https://www.instagram.com/jamardiggs/ YouTube: https://www.youtube.com/@JamarDiggs LinkedIn: https://www.linkedin.com/in/jamardiggs/ Diane Mayor is a business strategist who helps entrepreneurs build a strategy that goes beyond the funnel to make more and keep more in their business. Each day as the host of The 5-Minute Strategist podcast, Diane shares one strategic question to get your gears turning and spark new ideas for growth, innovation, and leadership in just 5 minutes. In her spare time, this spreadsheet-crazy, puzzle-solving, systems nerd is passionate about travel, live events, coffee, and Converse though not always in that order. Website: https://dianemayor.com/ Podcast: https://the-5-minute-strategist.captivate.fm/listen Instagram: https://instagram.com/diane_mayor LinkedIn: https://www.linkedin.com/in/diane-mayor Diann Wingert became a business strategist, coach, and mentor after a 20-year career as a psychotherapist. Her mission is to help female solopreneurs with big ideas and busy brains get focused, fired up and flame retardant. Diann is the creator of The Boss Up Breakthrough and host of The Driven Woman Entrepreneur Podcast. Website: https://www.diannwingertcoaching.com/ Podcast: https://www.diannwingertcoaching.com/podcast Instagram: https://www.instagram.com/coachdiannwingert/ YouTube: https://www.youtube.com/channel/UC5qFHTPZTAxtYvVLyip3h0A LinkedIn: https://www.linkedin.com/in/diannwingertcoaching/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/300-3

In this episode, I'm continuing the discussion on why this shift to Mindful Marketing is needed now more than ever. We're in an era where shouting has replaced conversation, where artificial intelligence threatens the authenticity of our content, and consumers are bombarded with too many choices. How do we rise above the noise instead of getting stuck in the middle of it all? Let's talk about it in this episode. We'll discuss the shift from building audiences to nurturing communities, the significance of human connections, and the power of casually curated content. As we aim to resonate deep within the hearts of our community members, we'll ditch artificiality for genuine, human-centric marketing. I'll also share exciting plans for the podcast, including introducing "round tables" for diverse insights and perspectives. With our 10-year business anniversary and a renewed focus on real stories from online business owners, we're embracing human experience over formulas. In this episode of the podcast, I talk about: The era of information overload The shift from conversational to "shouting" marketing tactics The need for humanity-centered marketing approaches The concept of "casually curated content" Human storytelling as a brand representation tool My plans for fostering open, vulnerable communication …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside Fab Fiesta To celebrate my 10 year anniversary, I'm throwing a Fab Fiesta from April 15-24, 2024. For 10 days, I'm rolling out 10 exclusive offers – each day, a new surprise. And because I love a good party, I'm slicing prices by 50%. Want in? https://onlinedrea.com/birthday/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/300-2

Episode 300 marks not just an amazing number of episodes but the beginning of a new chapter as we shift from the Savvy Social Podcast to the Mindful Marketing Podcast. In this episode, I'm playing my Uno Reverse card as my guest, Meg Casebolt, takes over as host and interviews me. We reflect on my journey—from freelancing with Canva designs to creating a full-fledged agency and mentorship program—and how we're now transitioning to new horizons that focus on community facilitation and strategic, mindful approaches to marketing. Join Meg and me for a heart-to-heart on setting boundaries in an ever-connected digital space, honoring our true selves while confronting the challenges of visibility and reputation. So, get cozy, listen in, and become a part of our conversation right here on the new Mindful Marketing Podcast. In this episode of the podcast, we talk about: What Mindful Marketing actually is (and why this shift is perfect for me) My evolution into a marketing strategist who cherishes deep connections and community Key moments driving our shift towards mindful marketing, including the importance of boundaries and mental well-being Celebrating a decade in business, the power of community, and aligning with personal values The inspiration and goals behind our rebrand to Mindful Marketing …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside Fab Fiesta To celebrate my 10 year anniversary, I'm throwing a Fab Fiesta from April 15-24, 2024. For 10 days, I'm rolling out 10 exclusive offers – each day, a new surprise. And because I love a good party, I'm slicing prices by 50%. Want in? https://onlinedrea.com/birthday/ About the Guest Host: Meg Casebolt is founder of Love At First Search, an agency singularly devoted to helping online businesses get found in search results (like Google, YouTube & iTunes) & turn those new readers into leads, subscribers and sales. Meg's clients are entrepreneurs who are too busy changing the world to worry about things like website conversion rates and search traffic … but still want their websites to get found on Google for their brilliance and turn readers. Meg lives in Rochester, NY with her husband, 2 boys and 80lb pitbull. She has an insatiable appetite for s'mores, Broadway musicals and romance novels. Website: https://loveatfirstsearch.com/ LinkedIn: https://www.linkedin.com/in/megcasebolt/ Instagram: https://www.instagram.com/loveatfirstsearch/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/300-1

Ever feel like throwing your phone out the window because social media just feels too overwhelming? Trust me, I've been there. In this episode, I opened up about hitting that social media wall and the steps I took to climb over it. I'll share my own story of burnout and how I learned to set boundaries with notifications, cultivate a healthier approach to digital engagement, and why focusing on meaningful content and connections has transformed my relationship with social media. And don't miss this. I've got a major announcement coming in episode 300 that you'll definitely want to hear! In this episode of the podcast, I talk about: My social media mindfulness wakeup call How 40 clients led me to shut off my notifications My approach to creating a balanced and intentional social media routine A LinkedIn Story about patience in client acquisitions on social media Social media mindfulness and its role in preventing burnout A tease to the Big Announcement in episode 300 …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside Instagram Mindset Guide Here's the thing, you probably know that social media is a powerful tool and you know that when wielded correctly, it can connect you with the right people. You also know that consistent contributions lead to success on the platform. But not at the expense of YOU. Grab the FREE Instagram Mindset Guide and discover 3 key mindset shifts to improve your Instagram marketing skills: https://onlinedrea.com/instagram-mindset/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/299

Feeling overwhelmed by the endless cycle of social media management and content creation? In this fun conversation, automation expert Colie James joins us to pull back the curtain on her journey from a skilled photographer to a systems and automation wiz. Colie shares invaluable insights into how she transformed her approach to social media, making it more efficient, effective, and emotionally resonant through the power of systems and automation. Dive deep with us as we explore practical tips for integrating systems into your social media strategy, ensuring consistent content creation, and maintaining meaningful engagement without sacrificing your personal touch. Whether you're a seasoned content creator feeling stuck in the manual grind or a business owner eager to optimize your social media workflow, this episode is packed with strategies to elevate your online presence through smart automation and systems. In this episode of the podcast, we talk about: How to simplify content creation and scheduling on Instagram The secrets behind using automation for authentic engagement Using Airtable automation to manage client info Strategies for recycling content across different platforms The importance of keeping a human touch in automated messages …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside Social Media Launch Planner If you are launching anything on social media right now, check out my free launch planner. Inside, you'll find a launch tool kit, pre- and post- launch planning questions, and a FULL 24-day social media launch outline. Download this free resource so that your next launch can go off without a hitch: https://onlinedrea.com/launch/ About the Guest: Colie James is a Disney-loving family filmmaker, Workflow & Automations Guru, and the host of the Business-First Creatives podcast. Based in Boulder, Colorado, her heart pumps in helping photographers & creative service providers automate their systems, reclaim their time and get back to living! With 10+ years in the creative space, Colie believes every creative deserves to build a business that is sustainable and profitable, and no one should quit their 9 to 5 only to work 24/7 [in their business]. The truth—automated systems can save us all from being overworked and overwhelmed. When Colie isn't building killer workflows and automations, you can find her spending some much needed time with her husband, James, daughter Chloe, or [you guessed it] at Disneyland. Website: https://coliejames.com/ Instagram: https://www.instagram.com/coliejames/ YouTube: https://www.youtube.com/channel/UCxcLZK2bRicOuay5SiQ8luw LinkedIn: https://www.linkedin.com/in/colie-james-936ab0252/ Business-First Creatives Podcast: https://pod.link/1626652456 Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/298

Launching on social media can feel like an overwhelming task, filled with anticipation and a touch of anxiety. How do you transform hours of hard work into a successful launch that captivates and converts? Let's talk about it in this episode as I dive deep into the nuts and bolts of preparing for a social media launch. From defining what a successful launch looks like to understanding the critical role of emotions in the launch process, I'll guide you through creating a launch strategy that not only captures attention but also fosters deep connections with your audience. We'll explore the importance of a clear plan, realistic expectations, and the invaluable support of your launch team. Whether you're unveiling a new product, service, or even a podcast, this episode is your comprehensive and mindful guide to making your next social media launch a roaring success without the stress. In this episode of the podcast, I talk about: The essential elements of a successful social media launch How to define and execute a launch that aligns with your goals The power of before-and-after strategies to connect emotionally with your audience The significance of having a solid sales funnel specific to your launch The importance of assembling a rockstar launch team …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside Social Media Launch Planner If you are launching anything on social media right now, check out my free launch planner. Inside, you'll find a launch tool kit, pre- and post- launch planning questions, and a FULL 24-day social media launch outline. Download this free resource so that your next launch can go off without a hitch: https://onlinedrea.com/launch/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/297

Ever wonder if AI is going to take over the creative side of your business? Let's dive into this juicy topic with Copywriter Sarah Jane Burt as we chat about the balance between using AI like ChatGPT for content creation and keeping our human touch alive and well in our copywriting. We'll share stories, struggles, and successes in integrating AI tools without losing that personal, heartfelt connection in our messages. Whether you're a solo entrepreneur, a small business owner, or just plain curious about how AI and human creativity can coexist in the content world, this episode is packed with insights, laughter, and a few ah-ha moments about navigating the AI landscape. Come join us for a conversation that's all about finding harmony between the efficiency of technology and the warmth of human connection. In this episode of the podcast, we talk about: The shift from classic copywriting to AI tools ChatGPT's game-changing role in content creation Making AI content feel more "you" and less robotic The unbeatable edge of the human touch in writing Balancing AI tech with genuine human connection AI for inspiration and leaving thought leadership to humans …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside Raise Your Rates 2.0 If you're struggling to have time to keep up with all the updates that happen in marketing or you're ready to hire and you just can't find the space and time to actually hire someone much less train them, that's a sign you may need to raise your rates. Raise Your Rates 2.0 is a free audio training where you'll hear my process from start to finish, how I raise my rates without being rude and maintaining my current clients while gaining an incredible amount of clarity on how to price myself for new clients coming in: https://onlinedrea.com/training About the Guest: Sarah Jane Burt is the Bad Boy of Copywriting. (It's true. She bought the domain.) She's spent the past 12 years leading content teams, creating strategies, and writing copy for brands big and small—from multi-billion-dollar tech giants like IBM and Intuit to executive leadership coaches and even an international churro franchise. Today, she focuses on using ethical marketing and copywriting strategies to help creative entrepreneurs and small businesses build fan clubs and fuel empires. Website: http://www.sarahjaneburt.com/ Instagram: www.instagram.com/sarah.jane.burt LinkedIn: www.linkedin.com/in/sarahjaneburt YouTube: www.youtube.com/@sarahjaneburt X: www.twitter.com/sarahjaneburt Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/296

Are marketing trends a golden ticket to instant visibility or just a temporary wave that can drown out your brand's authentic voice? Let's unravel the love for jumping on the trend bandwagon, the pros and cons, and how to do it mindfully. We'll explore everything from the changing landscape of trends in the digital age to practical tips for integrating them into your marketing strategy without losing your brand's essence. Plus, I share insights on how trends can foster community, increase visibility, and offer real-time insights into what resonates with your audience. Whether you're a trendsetter or a trend skeptic, this episode is packed with valuable insights to help you navigate social media trends in a way that aligns with your brand and business goals. In this episode of the podcast, I talk about: The double-edged sword of trendy content The impact of Reesa Teesa's 50-part TikTok What to focus on instead of trend-chasing Using trends for community building The difference between an audience and a community Participating in advertisements for fun Leveraging trends for community research …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside Trend Savvy Keeping up with Trends feels like its own Olympic sport sometimes. And we want to help you keep up! Trend Savvy is designed to give you the trends while they're hot so that you don't have to scroll forever before finding what you need: https://onlinedrea.com/trendsavvy/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/295

Faceless marketing's buzzing right now, but guess what? It's nothing new. In this episode, I'm diving into what faceless marketing really is, why it's catching everyone's eye, and if it's something you should actually consider for your business. I'm breaking down what makes this strategy tick, its benefits and drawbacks, and sharing real-world examples of brands that thrive without a face leading the charge. Whether you're all about keeping your privacy or worried about losing that personal touch, I've got you covered with insights and advice that'll help you figure out where you stand. So, let's get into the heart of faceless marketing and see if it's the right fit for your brand's vibe or if sticking to a more personal approach is your best bet. In this episode of the podcast, I talk about: Throwing out the personal brand strategy History of faceless marketing (it's not a new trend) My favorite fictional personal brand characters Faceless marketing done right The shady side of faceless marketing The pros and cons of faceless marketing …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside Raise Your Rates 2.0 If you're struggling to have time to keep up with all the updates that happen in marketing or you're ready to hire and you just can't find the space and time to actually hire someone much less train them, that's a sign you may need to raise your rates. Raise Your Rates 2.0 is a free audio training where you'll hear my process from start to finish, how I raise my rates without being rude and maintaining my current clients while gaining an incredible amount of clarity on how to price myself for new clients coming in: https://onlinedrea.com/training Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/294

Has TikTok lost its magic? That's a question I've been asking lately, and I think I have a pretty clear answer now. With any social media app, there are going to be changes. Changes users love and changes that make no sense at all. TikTok is not exempt. Yes, their version of Mr. AL is still one of the best discovery algorithms on the market, and their in-app video editor puts all others to shame, but something is different. In this episode, I'm exploring exactly what that difference is, whether it's a sign of the great things to come or its downfall, and what it means for you and your marketing strategy. In this episode of the podcast, I talk about: My bad first date with TikTok The TikTok magic fading Discovery engines What has changed on TikTok since 2022 The single biggest thing ruining the app The TikTok virality challenge …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/293

Here's proof that just getting started can be the catalyst for amazing business growth. In this episode of the show, my guest speaker, workshop host, and brand consultant, Monique Bryan, shares her inspiring journey from breast cancer survivor to becoming a successful businesswoman and rockin' it on Instagram. She shares her juicy secrets for powerful personal branding, the evolution of Instagram, and the importance of authenticity and relatability in social media marketing while still keeping your life separate. Monique also discusses her strategies for content creation, live streaming, and building a business with lasting impact. Listen in to this insightful and empowering conversation. In this episode of the podcast, we talk about: Launching a business while on your sick bed Forced vulnerability The "dirty thirty live" approach to building a brand Being bingeable instead of viral Being personable on social while protecting your privacy Monique's juicy and delicious barometer …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside Digital Brain PowerPack Your past content has stories, insights, and value that deserves another day in the spotlight. The Digital Brain PowerPack guides you in the tools and methods I use for my done-for-you clients to resurface your content treasures, allowing you to tell richer, deeper stories without the constant pressure of starting from scratch: https://onlinedrea.com/digital-brain/ About the Guest: Monique has a BA in fashion design, three startups under her belt (so she knows a bit about entrepreneur life) and has developed programming in partnership with companies throughout Asia and exciting global brands like PayPal, Burberry, Toms Shoes and Shopify. Bringing over 15 years of top-level industry experience in the areas of product development, entrepreneurship, branding, business development, and personal styling today, Monique runs a successful personal brand consultancy while being a brand herself. When you work with her, you're getting a creative director for your brand. She will show you how to clarify your communication, build your unique brand personality and up-level your style profile so you can amplify your credibility in your industry. Monique is a breast cancer survivor and has grown an engaged community of over 17,000+ people on social media, while in remission. She is a wife, a new mom, and the host of a 5 Star rated Podcast, The Juicy CEO. She speaks on international stages and has been featured on Global Television, in Entrepreneur magazine, Elle, Bustle, and countless podcasts. Her motto is, "Our personal brand is all we have, so it is your job to control the message going out about you. Follow Monique on Instagram @moniquebryan_co or visit her website www.moniquebryan.com Website: https://www.moniquebryan.com Instagram: https://www.instagram.com/moniquebryan_co/ LinkedIn: https://www.linkedin.com/in/moniquebryan Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/292

Do you have social media lurkers silently engaging with your content? I've had my lurkers, and I say keep them coming because they have turned into my most profitable relationships (more on that in this episode). We've been trained to go after the dopamine hit from likes and comments, but the folks who don't publicly engage with your content are just as important (if not more) than the ones who do. It's time to embrace these followers, so in this episode, I'm stressing the importance of prioritizing quality engagement so you can gain a fresh perspective on engaging with your audience and fostering meaningful connections on social. In this episode of the podcast, I talk about: Why every business isn't built for likes and comments Why engagement doesn't equal interest Going deeper than surface-level social connections Private engagement metrics Stirring the pot to increase engagement …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside Digital Brain PowerPack Your past content has stories, insights, and value that deserves another day in the spotlight. The Digital Brain PowerPack guides you in the tools and methods I use for my done-for-you clients to resurface your content treasures, allowing you to tell richer, deeper stories without the constant pressure of starting from scratch: https://onlinedrea.com/digital-brain/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/291

If you have multiple businesses, should you have multiple LinkedIn accounts? This question came up during my 6th LinkedIn Challenge and is a topic of debate for so many creators with multiple businesses. Let's talk about the positives and negatives of having two accounts on LinkedIn, what having multiple accounts really looks like for you, and some insight from multi-business owner Rihanna that can help you with your LinkedIn strategy. In this episode of the podcast, I talk about: Is it LinkedIn legal to have two accounts? How to balance your personal and business profiles What to think about before you delete your history How I would help Rihanna with her LinkedIn strategy The chili of LinkedIn marketing …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/290

What is your unique selling proposition? If it sounds too similar to everyone else in your industry and doesn't reveal what makes you unique, this interview with the amazing Brand Messaging Strategist and creator of the Statement Piece Framework, Hillary Weiss, is for you. Hillary completely unearthed my USP after working together in 2023, and it gave my business so much more clarity in what I do, who I serve, and how I deliver results. She can do the same for you when you hear Hillary's strategy for finding your uniqueness in a sea of similarities, creating social media content that creates an experience, and so much more. In this episode of the podcast, we talk about: Why Hillary retired from copywriting Creating a North Star to guide your positioning The challenge of standing out in a sea of similarity How Hillary helped me find my brand positioning Offering a unique experience and feeling to customers The power of the Statement Piece The third element to add to your messaging …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside Digital Brain PowerPack Your past content has stories, insights, and value that deserves another day in the spotlight. The Digital Brain PowerPack guides you in the tools and methods I use for my done-for-you clients to resurface your content treasures, allowing you to tell richer, deeper stories without the constant pressure of starting from scratch: https://onlinedrea.com/digital-brain/ About the Guest: Meet Hillary Weiss-Presswood — creative director, positioning strategist, retired copywriter, and proud go-to collaborator for some of the coolest weirdos you know and love on the internet. Since 2011, she's worked with veteran copywriters, designers, coaches, consultants, strategists, speakers, and authors to turn the talent that's gotten them so far already into statement piece branding and positioning that does more than stop the scroll — it reaches through the screen to pull their perfect people into their universe permanently. Maybe you've seen her work featured on Business Insider, The Next Web, The Observer, and other cool places. But if not, go catch her riffs on all of the above on her blog, or say whaddaaap! on Instagram @hcweiss where she hangs out most. Website: https://hillaryweiss.com/ Instagram: https://www.instagram.com/hcweiss/ Facebook: https://www.facebook.com/theweissness TikTok: https://www.tiktok.com/@hillarydisco Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/289

Let's talk about the social media trends of 2024. The ins, the outs, and everything in between. There's a lot that's about to change on social media in 2024. From the shift from "link in bio" to interactive comments-driven engagement to chasing micro-success instead of viral fame, some change will take some getting used to, and other trends and strategies are loooooong overdue. Let's go all in on social media trends so you can ignore what needs to stay behind in 2023 and shift your strategy to what will get you results on social in 2024. In this episode of the podcast, I talk about: Strategies over tactics Retiring "link in bio" for something better Decline of "insta-perfect" culture The Stanley Cup marketing strategy shift Human touch instead of overly calculated messages Shift from "how to" to "how I" content The LinkedIn Jumpstart Challenge …And More! This Episode Was Made Possible By: 2024 LinkedIn Challenge Learn the LinkedIn Strategies that focus on building community, NOT empty attention, at the FREE 5-Day LinkedIn Challenge for Founders, Biz Owners, & Content Creators and give your LinkedIn a makeover, focusing on what really matters: meaningful and profitable connections! From January 15-19, invest 5-days of rewarding work into setting your business up for a major success shift on LinkedIn. Join us here: https://onlinedrea.com/linkedin Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/288

I'm thrilled to welcome the amazing Nathalie Lussier, owner of AccessAlly, to the show. We take a deep dive into Nathalie's bold move to delete Instagram from her life and put her focus on LinkedIn to grow her personal brand and SaaS business. Listen in to hear how this social media switch impacted her relationship with content creation and learn some important strategies that showcase the power of personal connections on social media and putting the human touch back in your marketing emails. In this episode of the podcast, we talk about: The beginnings of AccessAlly starting at 12 years old Using tune-up calls for customer retention The Software and a service business model The human side of your brand Why Nathalie deleted Instagram Nathalie's LinkedIn strategy Building untrackable relationships on social media And so much more! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 2024 LinkedIn Challenge Learn the LinkedIn Strategies that focus on building community, NOT empty attention, at the FREE 5-Day LinkedIn Challenge for Founders, Biz Owners, & Content Creators and give your LinkedIn a makeover, focusing on what really matters: meaningful and profitable connections! From January 15-19, invest 5-days of rewarding work into setting your business up for a major success shift on LinkedIn. Join us here: https://onlinedrea.com/linkedin About the Guest: Nathalie Lussier is an award-winning entrepreneur who has been making websites since she was 12 years old. She graduated with a degree in Software Engineering and a job offer from Wall Street, but she turned down this job to start her own business right out of college. As the founder of AccessAlly, the powerful digital course and membership WordPress plugin for industry leaders, she believes that access to education can help defy stereotypes and make the world a better place. Website: https://accessally.com/ LinkedIn: https://www.linkedin.com/in/nathalielussier/ Facebook: https://facebook.com/nathalielussierpage Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/287

Every year, LinkedIn continues to grab my attention for allllll the right reasons, and this year is going to be no different. With all of the changes on LinkedIn, It's hard to remember its early days of being more of a resume platform than a social media platform. It's become one of the largest specialized social platforms that businesses and creators are using to increase their engagement, grow their professional network, and showcase their authority by adding to the conversations that are already happening. There's still so much potential on LinkedIn, so in this episode, I want to talk about the latest updates and features, share my strategy for this coming year, and give you some insight on how you can take advantage of LinkedIn's algorithm so you can start showing up and getting noticed. In this episode of the podcast, I talk about: The hidden potential of LinkedIn for online business owners LinkedIn Challenges for product-based business owners Features removed in 2023 Posting and ghosting Snoop Dogg's LinkedIn Influence The best content for LinkedIn …And More! This Episode Was Made Possible By: 2024 LinkedIn Challenge Learn the LinkedIn Strategies that focus on building community, NOT empty attention, at the FREE 5-Day LinkedIn Challenge for Founders, Biz Owners, & Content Creators and give your LinkedIn a makeover, focusing on what really matters: meaningful and profitable connections! From January 15-19, invest 5-days of rewarding work into setting your business up for a major success shift on LinkedIn. Join us here: https://onlinedrea.com/linkedin Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/286

On this episode of The Savvy Social Podcast, I'm sharing my interview with Brad Powell on the Thursday Standout Business Show. We had a great discussion on the evolution of influencer marketing, the power of storytelling in content creation, and the delicate balance between showcasing your personality while avoiding the "bragging" trap. We also talked about the emotional connection behind successful storytelling and provided practical exercises for developing relatable content. Join us as we uncover the secrets to building an authentic and engaging brand on social media. In this episode of the podcast, we talk about: Bragging Rights Influencers, authenticity, and connecting with your audience Leveraging data and trends for impactful content Replicating the comfort of in-person interactions on camera Using personal stories to connect with clients The social media mirror …And More! This Episode Was Made Possible By: Social Media Starter Kit Free Course The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/kit Special thanks to: Brad Powell, host of Thursday Standout Business Show Listen to the original episode here: https://awesomevideomakers.com/personality-brand/ Website: https://awesomevideomakers.com/ Follow Brad on social media: LinkedIn: https://www.linkedin.com/in/bradpowell/ Instagram: https://www.instagram.com/bradpowellvideo/ YouTube: https://www.youtube.com/c/bradpowellvideo Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/285

On this episode of The Savvy Social Podcast, I'm sharing my interview with Lisa Zawrotny on the Positively Living Podcast. We dove right into all about the recent advancements in AI, including how ChatGPT is impacting the way we create content and do business. We explored how AI tools can be a powerful asset for generating creative content but being careful not to ignore the concerns about authenticity. The more we celebrate how AI has become part of our daily lives, the more important it is to ask questions about the legal and ethical implications of AI technology. Join us for an amazing conversation about the intersection of AI and content creation. In this episode of the podcast, we talk about: What makes me light up on social Authenticity vs AI Ethical productivity Using prompts in AI to boost creativity The calculator lie Showing up worthy …And More! This Episode Was Made Possible By: Social Media Starter Kit Free Course The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/kit Special thanks to: Lisa Zawrotny, host of Positively Living Podcast Listen to the original episode here: https://positivelyproductive.com/the-impact-of-ai-and-how-to-use-it-in-social-media-marketing-with-andrea-jones/ Website: https://positivelyproductive.com Positively Living Podcast: https://positivelyliving.buzzsprout.com/ Follow Lisa on social media: Facebook: https://facebook.com/positivelyproductive Instagram: https://Instagram.com/positively_lisa LinkedIn: https://linkedin.com/in/positivelyproductive

On this episode of The Savvy Social Podcast, I'm sharing my interview with Michelle Mazur on the Rebel Uprising Podcast. And we talked about one of my favorite subjects: content repurposing. I've been talking about digital brains, repurposing, and remixing all year long, so I was more than happy to talk to Michelle's audience and get into the weeds of content repurposing and how to dive into the analytics to know how your content is performing. In this episode of the podcast, we talk about: Finding gold in a crap ton of content How pregnancy #1 inspired my repurposing How to know what to use and what to retire What I like to geek out about Content Waterfalls Doing what the big companies do …And More! This Episode Was Made Possible By: Social Media Starter Kit Free Course The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/kit Special thanks to: Michelle Mazur, host of Rebel Uprising Podcast Listen to the original episode here: https://drmichellemazur.com/2023/08/andrea-jones.html Website: https://drmichellemazur.com/ Follow Michelle on social media: LinkedIn: https://www.linkedin.com/in/drmichellemazur/ Threads: https://www.threads.net/@drmichellemazur Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/283

The Entrepreneur's Therapist, Shulamit Ber Levtov, sits down in the episode to provide encouragement, strategies, and support for the unique challenges business owners face every single day. We'll be diving deep into the negative impact that social media can have on the lives of business owners as Shulamit provides valuable perspectives on how constant exposure to curated and idealized content can contribute to mental health issues. Throughout the episode, you'll hear Shulamit's passion for making connections and the importance she places on building relationships with peers. She shares her strategies for attracting clients, including leveraging SEO and creating engaging blog content. Shulamit's dedication to supporting her audience shines, and once you listen in, I guarantee you'll finally feel seen and supported, too. In this episode of the podcast, we talk about: Entrepreneur isolation Lead and lag indicators for your mental health SEO Blogging's impact on your social media strategy Shulamit's personal writing retreat Andréa's new bucket list item Overcoming creepy feelings about direct sales Being stronger with support And so much more! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside About the Guest: Shulamit (she/her) is the Entrepreneurs' Therapist. She works with women business owners to care for their mental and emotional wellbeing in an era of relentless stressors that can make you want to lose your crap on the daily. Shulamit has been an entrepreneur for over 27 years and has more than 22 years of professional experience applying therapeutic, coaching and somatic tools to support women's mental health and personal growth. In addition to working with clients 1:1, Shulamit teaches in private and university business programs and speaks locally, nationally and internationally about the intersection of mental health, trauma, financial psychology and entrepreneurship. As an award-winning entrepreneur, masters-level, licensed trauma therapist and trauma survivor, with certifications in Brené Brown's Dare To Lead™ methodology, Trauma of Money, Nonviolent Communication and Yoga, Shula brings a unique perspective and approach to supporting women in business. Website: https://www.shula.ca LinkedIn: https://www.linkedin.com/in/shulamitberlevtov/ Instagram: https://www.Instagram.com/the_entrepreneurs_therapist Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/282

Baby number two is on the way, which means big changes for my business. I'm mentally preparing myself for the chaos that comes with having two babies under two years old, and I have so many questions. How will my toddler handle having a sibling? Can I still deliver for my audience while taking on these new challenges? During this episode, I'll be sharing how I'm giving myself permission to show up in a capacity that makes sense for me, my family, and my business. I might not be able to do everything I want, but that's okay. I'm also sharing my plans for my maternity leave, including trusting my team even more, repackaging existing content, getting ahead on podcast recordings, and putting all new projects on hold. So, whether you're pregnant, navigating life changes, or just curious about how business owners tackle the juggle of motherhood and business, this episode is for you. In this episode of the podcast, I talk about: The coming of baby number 2 How I'll be leaning on my team Getting way ahead on podcast episodes Why I'll be a lot more flexible with maternity leave Putting all NEW projects on hold Chaos and joy of having two small children …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/281

Is your social media strategy sustainable? This question carries so much weight for your business and mental health, but it's something we don't think about or talk about enough. We're going to change that in this episode as we break down the internal and external pressures of using social media and the role a well-planned digital detox can play in helping you take back control of how you use social media as a tool to grow your business. In this episode of the podcast, I talk about: Signs of social media fatigue Rest as the last resort The relationship between vacations and your long-term health What took me ten years to learn about social media Pulling the emergency brake Creating sustainable goals …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/280

It's that special time of year when we look into the future of social media and digital marketing with my big predictions. Some of my 2023 predictions were perfect, and some others not so much. But that's the nature of the quickly evolving world of digital marketing. I can't get it right all the time, but it's definitely fun giving it a try. Things move so quickly online that you have to plan for the future while being ready to adjust for everything you can't plan for (do I need to mention how quickly AI became a part of our lives as marketers in 2023?). With 2024 right around the corner and off the heels of hosting my in-person retreat, I have some exciting predictions to share for the new year, with a big emphasis on reconnecting with what makes us uniquely human and the evolution of community building and engagement. In this episode of the podcast, I talk about: The major differences between tactics and strategies My 2023 predictions: The hits and misses The crossroads of Artificial Intelligence and our humanity Walmart's Experiential Marketing Mean Girls Moment Replacing the word audience with something more relatable Redefining social media My word for 2024 …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/279

Sharing that viral post on social media is all fun and games until the lawyers start calling! While you're trying to keep the social part of social media alive by sharing the latest meme or remixing someone else's content, as a business, you can't ignore the potential risk of using someone's content without their permission. But when is the time right? When is it safe? Should you stick to original content only? That's what we're exploring in today's episode with Autumn Witt Boyd, who runs a law firm for coaches and online educators. Autumn is giving us a lawyer's perspective on the complexities surrounding viral videos, memes, and remix culture and how businesses can begin to think differently before reposting without permission. Learn the importance of understanding your rights and responsibilities when using viral videos and memes, and if you've ever wondered about the ins and outs of copyright law as a creator and business owner, we've got you covered in today's episode. In this episode of the podcast, we talk about: How Facebook Groups launched Autumn's business Why we don't see lawsuits over memes and remix culture A simple DM strategy to avoid copyright infringement Showing the original creator some love in the reposts The future of protecting your online content Why certain niches need to be careful in the comments The flexibility of keeping marketing in-house And so much more! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside About the Guest: Autumn Witt Boyd brings over 18 years of legal experience to the million dollar coaches and online educators she serves today. Together with her team at The AWB Firm, Autumn works side-by-side with some of the top names in the online industry to protect and grow their courses, memberships, masterminds, digital products, and more. Her firm offers full-service legal support to mission-driven online businesses. Autumn loves helping coaches and online business owners grow their team legally, lock down their brand with trademarks, and protect their content with copyrights. She writes and negotiates airtight contracts in plain English, and problem-solves to resolve disputes without going to court. But most of all Autumn and her team are trusted advisors whom entrepreneurs can rely on for practical advice when they need it. Autumn lives in Chattanooga, TN with her husband Dave, twin boys Sam and Tyson, and daughter Vivian. Website: https://awbfirm.com/ Instagram: https://www.instagram.com/awbfirm/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/278

Let's talk about a myth that's been disguising itself as social media advice: The more you post, the faster you'll grow on social media. I'm here to tell you it's not true. The numbers don't support posting 10 times a day as a fast track to social media success. Can you imagine if that was true? Just think how much content overload we would be in if that were true. Thankfully, after working in social media for decades now, I can confirm that there is a simpler, less time-intensive way to grow on social. Let's talk about the three main ways I use to help my clients and my biz grow without falling for the content overload myth. In this episode of the podcast, I talk about: Time-focused vs Output-focused content strategy Creating an experience with your content The true nature of social media Favorite Starbucks order type of relationships Finding non-competitor collaborators What to do before you start running ads …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/277

Do you like to jump on the latest social media trends? Social media is meant to be fun and, well, social. So, the popularity and evolution of trends make so much sense. As brands, we see everyone else having fun, so why can't we join in? Does our content have to be all about business? It's easy to think that trends are all about hopping on a bandwagon and have no real value, but it's so much more than that, especially for business owners. In today's episode, let's talk about the importance of aligning trends with your brand values, avoiding cringe-worthy moments, and staying true to your audience. We'll even touch on the ethical considerations of leveraging trends and the potential pitfalls to watch out for. So, whether you're a content creator, business owner, or just want to nerd out on the history and evolution of trending content, this episode is for you. In this episode of the podcast, I talk about: Pre-social media trend chasing The decentralization of content creation The new rules for trending content Why trends have a shorter life expectancy The secret ingredient that makes a trend a trend How to know if jumping on a trend is right for your business The danger of going all-in on trending content …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/276

It's official! I'm leaving X (formerly known as Twitter) behind, and I'm not looking back! Twitter has such a special place in my heart. It's where I used to spend tons of time scrolling through the tea and topics around my interests. It's even where I met my first business mentor. But sometimes, hanging on to the memories of the good times can't overshadow just how bad things are today. And bad might be an understatement when it comes to the current state of X (does anybody hate that name as much as me?) ever since Elon Musk took over. While this may sound like an emotional decision, let me break down exactly why, as a marketer and business owner, now is the right time for me and my business to say goodbye to what used to be an amazing platform. In this episode of the podcast, I talk about: Elon Musk's flipflop decision making The facts behind why X is terrible My strong opinion of why X is terrible How X is impacting marketers for the worse The "promised" future of X The Big Brands who are leaving X behind …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/275

From attracting the right audience to building connections and converting leads, it all starts with your social media sales funnel. Whether intentional or not, everybody has a funnel on social media—it's just that some work a lot better than others. So, to make sure your funnel is doing exactly what it's supposed to do for your business, in this episode, we're dissecting the four stages of your sales funnel. Learn how to diagnose your problems, create better offers, and create content that gets you seen and converts your lurkers into customers. In this episode of the podcast, I talk about: Why you only see one piece of the funnel Why your sales funnel is like dating The four stages of your social media sales funnel Why feelings are the worst metric What a divorce coach client taught me about metrics My #1 conversion spots on social media …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/274

The days of copying and pasting content from one platform to another are long gone. If this is true (and trust me, the results don't lie), with platform algorithms getting more sophisticated and audiences' attention spans getting smaller, how do you get the most out of the content you spent so much time, energy, and love creating? Don't worry, this isn't the end of repurposing content. It's the beginning of a thrift store content strategy that will help you maximize the life of your content without stressing you out as you try to please Mr. Al on every social media platform. Listen in and learn why mixing the kind of content you love creating with a digital brain strategy is the most sustainable and realistic way for you to stay consistent on social media without falling victim to content creation burnout. In this episode of the podcast, I talk about: Why you have to start with research Tweaking the core ideas of a post for different platforms Batching content with trends in mind The source of my content repurposing Achieving a TV commercial effect with your content marketing strategy How the digital brain can change your relationship with social media …And More! This Episode Was Made Possible By: The Savvy Social Retreat The Savvy Social Retreat is an intimate, all-inclusive retreat designed to provide future-focused business leaders with an escape from the hustle, the space to refocus their priorities, and a deep connection with like-minded vision-chasers. Put a pause on listening to conference speakers deliver shallow answers and start having meaningful conversations that leave you yearning for deeper connections and a renewed commitment to your vision-shifting ideas: https://onlinedrea.com/retreat Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/273

As introverts, the idea of putting yourself out there on social media can feel overwhelming. But fear not because my special guest, Tara Reid, The Introvert Coach, has some valuable insights and strategies to share with all of you shy business owners out there. Tara shares her journey from starting as a virtual assistant to becoming a strategist who helps fellow introverts navigate the world of online marketing. Then, we dive into the challenges of trying to mimic the big personalities we see in the online space and why choosing authenticity is a more realistic and sustainable way to be present online. Tara believes, and I agree 1000%, that there is power in finding platforms that work best for you because that is where you can protect your peace while growing an online business. If you're an introvert looking for tips on marketing your business without feeling drained, this episode is for you. In this episode of the podcast, we talk about: Challenges introverts face on social media Pressure to transform into an extrovert on social media Struggles with curating your feed The fear of unfollowing and the pressure to reciprocate Why Tara left Instagram and isn't looking back Strategies that align with your introverted nature And so much more! This Episode Was Made Possible By: The Savvy Social Retreat The Savvy Social Retreat is an intimate, all-inclusive retreat designed to provide future-focused business leaders with an escape from the hustle, the space to refocus their priorities, and a deep connection with like-minded vision-chasers. Put a pause on listening to conference speakers deliver shallow answers and start having meaningful conversations that leave you yearning for deeper connections and a renewed commitment to your vision-shifting ideas: https://onlinedrea.com/retreat About the Guest: Tara Reid has been a multi-passionate online entrepreneur for 17 years. She loves helping other introverts learn how to use their strengths and show up authentically when marketing their business. Tara is also the host of the annual Introvertpreneur virtual summit and Introvertpreneur podcast. Website: https://thetarareid.com Introvertpreneur Podcast: https://thetarareid.com/podcast LinkedIn: https://www.linkedin.com/in/tara-reid-marketing Facebook: https://www.facebook.com/TheIntrovertCoach Threads: https://www.threads.net/@introvertcoach Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/272

From Halloween to New Year's, the holiday season is the perfect time to give your busy life an infusion of fun and excitement. It's the time when you can reflect on everything you accomplished throughout the year and catch up on missed quality time with friends and family. But here's the thing. It's not all about the warm fuzzy and much-needed rest the holidays bring. This final stretch of the year is also the perfect opportunity for businesses like yours to dust off those offers and make plans to reach your year-end revenue goals! Join me in this episode and learn the holiday sales season strategy that will have your customers running to you for a holiday shopping spree. With the right mix of connection and promotion (and a head start), you'll be on track to help your biz reap the biggest gifts possible this holiday sales season. In this episode of the podcast, I talk about: When the holiday selling season really begins Adding value all year long (not just the holidays) Why selling is only the tip of the iceberg New strategies your holiday offers Why the holidays are perfect for before and after Thinking bigger than major holidays Connecting before selling …And More! Grab your free Holiday Social Media Strategy Guide: https://onlinedrea.com/holiday This Episode Was Made Possible By: The Savvy Social Retreat The Savvy Social Retreat is an intimate, all-inclusive retreat designed to provide future-focused business leaders with an escape from the hustle, the space to refocus their priorities, and a deep connection with like-minded vision-chasers. Put a pause on listening to conference speakers deliver shallow answers and start having meaningful conversations that leave you yearning for deeper connections and a renewed commitment to your vision-shifting ideas: https://onlinedrea.com/retreat Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/271

These social platforms ain't loyal, so why should you? I always recommend getting started on one platform, but if you're ready for your next level of growth, being platform agnostic may be the key. And I want to show you exactly why in this week's episode. I'm sharing my five reasons for being platform agnostic, highlighting the huge benefits of a flexible and versatile multichannel marketing strategy. Listen to my story and learn how a platform agnostic approach to social media can increase your reach, grow your audience, and increase your revenue. In this episode of the podcast, I talk about: My first experience with TikTok What it means to be platform agnostic Why all traffic isn't good traffic (client story) My 5 reasons for being platform agnostic The best platform to get started on Why multichannel marketing is the key to your next level of growth …And More! This Episode Was Made Possible By: The Savvy Social Retreat The Savvy Social Retreat is an intimate, all-inclusive retreat designed to provide future-focused business leaders with an escape from the hustle, the space to refocus their priorities, and a deep connection with like-minded vision-chasers. Put a pause on listening to conference speakers deliver shallow answers and start having meaningful conversations that leave you yearning for deeper connections and a renewed commitment to your vision-shifting ideas: https://onlinedrea.com/retreat Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/270