Episode 119
Episode 119: Mastering Your Marketing Mindset with Brian Kurtz
The Mind Your Business Podcast · James Wedmore
October 2, 20171h 29m
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Show Notes
Today I'm speaking with 36-year veteran direct response marketer Brian Kurtz, about how you can master your marketing mindset!
In this episode you'll learn:
- There's a power in having true relationships - and it's not just about having the most Facebook friends
- Marketing isn't everything, it's the only thing (and it's not evil)!
- Why it's better to own a niche than the world!
- How asking yourself this single question can lead to powerful revelations
- The Internet is the ultimate direct marketing medium, but the results have to be these two things…
- The concept of "RFM" and how it can be applied to your business
- Your mentors choose you (not the other way around)
- What you can do to write, even if you don't like doing copy
- The "40/20/20" rule of direct marketing
- Three powerful quotes that can help the frustrated entrepreneur - today!