Tim Lightbourne: Invivo Co-founder on the company creating their new blend in Citi Field
The Mike Hosking Breakfast · Newstalk ZB
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Show Notes
A Kiwi wine company has a unique approach to blending their new vintage.
Invivo is currently in New York where they, along with their partner Sarah Jessica Parker, will be blending their new vintage in the middle of Citi Field.
The field is the home stadium for the New York Mets, who have given them exclusive use of the empty stadium.
Co-founder Tim Lightbourne told Mike Hosking that they wanted to open their brand up to a wider audience instead of being enclosed in a room somewhere at a winery.
He said that in a market like America, you have to do things really different, and you can’t just sit at home with your fingers crossed.
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