Jason Te Brake: Zespri CEO on their new red variety, Red80
The Mike Hosking Breakfast · Newstalk ZB
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Show Notes
A brand new kiwifruit is about to hit the market.
Zespri has approved the commercialisation of a new red variety, Red80, following the success of Red19.
The fruit has been naturally bred through Zespri’s Kiwifruit Breeding Centre in partnership with Plant & Food Research.
CEO Jason Te Brake told Heather du Plessis-Allan Red80 has a later harvest than Red19, which extends the time RubyRed will be available for consumers.
He says the fruit likely won’t be sold until 2028, as they’re releasing the licence to growers next year, and it will likely be a couple years after that before the first crop is available.
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