Janet Purdey: Ngā Haerenga NZ Cycle Trails CEO on the Great Rides delivering over a billion dollars into regional economy
The Mike Hosking Breakfast · Newstalk ZB
Audio is streamed directly from the publisher (pdst.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
New Zealand's top cycle trails are pumping more than $1.2 billion a year into local economies.
New data shows visitor spend attributed to the country's 23 Great Rides jumped 35% compared to 2021.
Nights spent in nearby accommodations are up 25% at around 4.5 million.
Ngā Haerenga NZ Cycle Trails CEO Janet Purdey told Mike Hosking they’re marketing into Australia and the United States, and they plan to bring a lot more internationals into the country to do the trails.
She says the global market is estimated to be US$234 billion in 2030, and they want a piece of that.
LISTEN ABOVE
See omnystudio.com/listener for privacy information.