Ina Babic: Vegetarian Society Marketing Manager on the concerns over food being falsely labelled as vegetarian
The Mike Hosking Breakfast · Newstalk ZB
April 9, 20243m 42s
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Show Notes
Food companies may be misleading consumers into believing products are vegetarian.
The Vegetarian Society's urging consumers to look for vegetarian approved and vegan certified trademarks.
Marketing manager Ina Babic told Mike Hosking that this could be a case of greenwashing.
She says they've been seeing a lot of products on the market claiming to be plant-based, but there's no law at the moment ensuring those claims are actually true.
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Topics
ina babicvegetarian societyvegetarianveganmislabeling