Greg Smith: Bremworth CEO on the New Zealand wool industry featuring in a documentary in Germany
The Mike Hosking Breakfast · Newstalk ZB
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Show Notes
New Zealand wool is having its time in the limelight as it features in a documentary on the world's largest public broadcaster.
Germany's national channel will play the 8-minute documentary which has the potential to reach around 60% of the country.
The crew is filming at wool carpet manufacturer Bremworth and will travel to other processing plants and farms around New Zealand.
Bremworth CEO Greg Smith told Andrew Dickens that this is huge for the industry.
He says having millions see New Zealand wool could help give a much-needed boost to the industry.
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