Brodie McLeish: Tourism New Zealand Marketing Manager on New Zealand locations recreated in Minecraft to promote The Minecraft Movie
The Mike Hosking Breakfast · Newstalk ZB
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Show Notes
Aotearoa's joining the Minecraft world.
Tourism New Zealand's joined forces with developer Mojang to make six Kiwi hotspots playable locations within the game.
That includes destinations Abel Tasman National Park, Waitomo Caves, and Tekapo, and is expected to generate $50 million in advertising value.
It's a cross-promotion for locally-filmed ‘The Minecraft Movie’.
Tourism New Zealand Marketing Manager Brodie McLeish told Mike Hosking the pack is available to the game's 170-million monthly users.
She says the Kiwi sites are free for all to download and engage with.
McLeish says it aims to encourage people to play the game, then come and travel around New Zealand for real.
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