The True Cost of Conviction

When you are faced with a decision, do you consider the best outcome, or do you consider your deepest values about which actions are appropriate? Steven Sloman contrasts these two primary strategies for making decisions: consequentialism or prioritizing one's sacred values. He argues that, while both modes of decision making are necessary tools for a good decision maker, people err by deploying sacred values more often than they should, especially when it comes to sociopolitical issues. As a result, we oversimplify, grow disgusted and angry, and act in ways that contribute to social polarization.

Drawing on historical and current examples of the two decision-making strategies in action, Sloman provides a thorough overview of the psychology of decision making, including work on judgment, conscious and unconscious decision-making processes, the roles of emotion, and even an analysis of habit and addiction.

Steven Sloman has taught at Brown University since 1992. He is the author of Causal Models and a coauthor of The Knowledge Illusion (with Phil Fernbach). His new book is The Cost of Conviction: How Our Deepest Values Lead Us Astray.