Why Channel 4 is on the move
Alex Mahon, CEO of Channel 4, explains her strategy for the broadcaster.
The Media Show · BBC Radio 4
November 7, 201828m 12s
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Show Notes
Channel 4 has announced that it will open a new headquarters in Leeds. Alex Mahon, Channel 4 CEO, discusses this and her wider strategy. Also in the show, Keith Weed, Chief Marketing and Communications Officer of Unilever, one of the world's biggest advertisers.
Presenter: Amol Rajan Producer: Richard Hooper