Read All About It... in America?
British tabloids including the Mirror and Express plot US launch.
The Media Show · BBC Radio 4
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Show Notes
Newspaper group Reach has announced plans to launch US operations for the Mirror, Express, and Irish Star. But can these British brands really succeed in America? Also in the programme, Google's UK boss, Matt Brittin.
Guests: Liz Hazelton, Editorial Director, Express.co.uk, David Yelland, Former Editor of The Sun, Christina Garibaldi, Correspondent, Us Weekly, Claire Atkinson, Chief Media Correspondent, Insider, and Matt Brittin, President of EMEA Business and Operations, Google.
Presenter: Katie Razzall
Producer: Dan Hardoon