My plan for ITV
Kevin Lygo on the launch of ITV's new streaming service.
The Media Show · BBC Radio 4
December 7, 202228m 3s
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Show Notes
Kevin Lygo is ITV’s Managing Director of Media and Entertainment. He tells us how ITV X will reach new audiences, why he agreed to Matt Hancock joining I'm a Celebrity, and what he texts to Ant and Dec during ad breaks.
Presenter: Ros Atkins Producer: Helen Fitzhenry