How to win followers and influence people
News UK has opened a social influencer marketing agency
The Media Show · BBC Radio 4
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Show Notes
News UK, owner of many British media outlets including The Times and talkSPORT, has formed a marketing agency that uses social media influencers. The Fifth will also offer advertisers access to some of News UK's own journalists. Also in the show, relaunching The Face and a history of YouTube.
Amol Rajan is joined by Oliver Lewis, managing director of The Fifth, Emily Lavinia, influencer, Chris Stokel-Walker, author of YouTubers, and Stuart Brumfitt, editor of The Face.
Producer: Richard Hooper