24/03/2011
BBC cuts with Pat Younge, Maggie Brown and Richard Brooks; reviewing the TV ad market.
The Media Show · BBC Radio 4
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Show Notes
Cuts in local radio, dropping Wimbledon and Formula 1, closing down networks at night: just some of the radical options reported in this week's papers as the BBC looks to find ways of balancing its budget after the latest licence fee settlement. Will any of them actually happen and are they even needed? We hear from the senior BBC executive running the review, Pat Younge. Maggie Brown of the Guardian and Richard Brooks of the Sunday Times discuss the ideas.
And last week Ofcom announced a full-on review of the TV advertising sales system. Matthew Horsman of Mediatique gives his view on what this might mean for viewers, advertisers and commercial broadcasters.