Season 4 · Episode 121
From Payer to Player-Market Access Insights from Mickey Brown, VP Market Access & Reimbursement-Cerapedics
The Med-Tech Talent Lab · Mitch Robbins
April 2, 202545m 34s
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Show Notes
In this episode, host Mitch Robbins interviews Mickey Brown, Vice President of Access and Reimbursement at Cerapedics, discussing his 30+ year career journey and insights on healthcare market access.
Key Highlights:
- Mickey shares his transition from 15 years on the payer side (Blue Cross, United Healthcare) to manufacturer roles at Medtronic, Cochlear, and now Cerapedics
- Learn how stepping outside his comfort zone at critical moments propelled his career forward
- Discover the biggest challenges facing market access professionals in 2025
- Understand common reimbursement strategy mistakes companies make and how to avoid them
Practical Takeaways:
- Why waiting too long to develop reimbursement strategy hurts product launches
- The key differences between director and VP-level thinking
- What makes an outstanding market access professional
- How to effectively engage with increasingly inaccessible payers
Whether you're in medical device sales, reimbursement, or aspiring to leadership roles in healthcare, this conversation offers valuable insights from both sides of the healthcare ecosystem.