Season 2 · Episode 3
Making Trailers with Eric Butler, Creative Director & Executive Producer (USA Network, HBO)
We interview Eric Butler, Creative Director and Executive Producer (USA Network, previously HBO) about his storytelling and creative process in making trailers for TV and film.
The Mechanics of Storytelling · Ezra Justin Lee, Eric O. Butler, Ezra Lee
March 9, 202032m 37s
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Show Notes
- Using sounds to effect emotional response in trailers (3:45)
- “What is a ‘marketing campaign’ and ‘creative marketing’?” (9:30)
- How Eric started at HBO (10:55)
- Configuring the story of a trailer (19:50)
- How to navigate Hollywood as someone from underrepresented background (29:00)
Check out Eric’s trailers here: https://vimeo.com/ericobutler
Topics
how to make tv trailerscrafting trailerstvstorytelling podcastezra leemechanics of storytellingscreenwriting podcasthow to make marketing creativewriting podcastmaking film trailersezra justin leehow to make teaserseric butlerhbomaking trailersscreenwritingmovie podcastmaking tv trailerstorytellingwriters podcastfilm trailerstv podcasteric o. butlerfilmusa networkstv trailerscreative producer trailersexecutive producer trailerspodcastcreative producermarketing campaign tvexecutive producer